Module Overview This module enables students to gain experience in developing business ideas to fully formed concepts. Students taking this module are likely to have a wide variety of business types and may be at different stages of venture creation. Therefore, the syllabus and the content of the learning journey provide a flexible and dynamic approach to suit the needs of the individual’s business and personal development. The module applies a semi-structured programme of learning activities as a means for students to develop their knowledge of business start-up; students will then be supported to apply this knowledge to their own business during the course of the module to foster development and growth. Module Aims: • To facilitate and support students in developing new venture ideas into sustainable business models, or in running their own business. • To present the opportunity to apply knowledge of key business functions to a real-life business venture. • To develop students’ ability to meaningfully communicate the value of the products, services or ideas they generate. • To support students to become independent self-directed learners via goal setting and developmental approaches. • To create a low-risk learning environment which allows students to explore their entrepreneurial intentions and effectiveness
Intended Knowledge Outcomes • •
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To understand how to critically evaluate market opportunities to explore the viability of new venture creation ideas. To develop knowledge of appropriate theory and practice of key business functions including market research, financial sustainability, intellectual property and marketing to a new venture. To understand how to apply the above knowledge to an original idea in order to develop it into a business model. To develop an awareness of issues which affect the economy, environment and individuals which directly influence venture creation.
Intended Skills Outcomes • • • • • •
To develop effective SMART goal setting skills for business and personal development. To develop effective networking skills in order to validate ideas or build support networks. To develop business acumen and the ability to design a sustainable business model. To be able to evaluate issues and make decisions in situations of ambiguity, uncertainty and risk. To be able to identify areas of personal strengths and weaknesses and reflect on founder development. To develop pitching skills and be able to articulate the value of a new venture.
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