Assessment 1 Details: Market Opportunity Report (50%) This assessment requires you to outline your idea, present details of the market opportunity that exists and design an action plan for Semester 2. You should first concisely explain your idea and your value proposition. You should persuasively outline the market research you have conducted across Semester 1 and demonstrate how the results of this research suggest there is value in pursuing your idea. You must also include an action plan for Semester 2. This will involve setting 3 SMART Goals – 1 which is founder specific and 2 which are business specific. Your action plan should include a short reflective rationale which demonstrates strong self-awareness of your development to date. NCL3100: Semester 1 Assessment Criteria
Fail 0-39
Third 40-49
2:2 50-59
2:1 60-69
Value Proposition
There is no evidence of an attempt to create a value proposition.
Your value proposition attempts to outline your idea, but this is not concise and may be confusing. There is an attempt to communicate why a customer should engage with your business, but this is long-winded and unclear.
Your value proposition outlines your idea and attempts to communicate why a customer should engage with your business. It may be unclear or longwinded.
Your value proposition is focused and manages to succinctly communicate your idea and why a customer should engage with your business.
(20%)
9
There has clearly been a consideration of your target market’s pains, gains and jobs.
70-79
Your value proposition is written with flair and manages to succinctly communicate your idea and why a customer should engage with your business. There has clearly been an in-depth consideration of your target market’s pains, gains and jobs and how your value proposition will sufficiently differentiate you from your competitors.
1st
80+
In addition, your value proposition makes it clear to the assessors that your idea is highly original.
