Nursery & Landscape Notes Fall 2023

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The Green & Growin’ Education Conference By Rayne Gibson, Horticulture Business Advisor, Green Industry Advocate, Speaker

Where Learning Meets Networking and Growth

Are you a professional in the nursery and landscaping industry looking to “level up” your game? If so, the Green & Growin’ Education Conference is an event you won’t want to miss. This annual gathering brings together experts, innovators and enthusiasts from the green industry to share knowledge, inspire creativity and foster growth. While Continuing Education Units (CEUs) are a prime reason to attend, the benefits extend far beyond. Why Attend the Green & Growin’ Education Conference?

Before diving into the details of maximizing your conference experience, let’s talk about why attending the Green & Growin’ Education Conference is so important. If you are licensed or certified in fields like horticulture, landscaping, irrigation, pesticide application, or any related area (such as being an NC Certified Plant Professional), you are likely familiar with the CEU requirements. Attending this conference can help you earn the required CEUs,

keeping your professional credentials up to date and valid. CEUs are more than just a bureaucratic necessity, however — they represent your commitment to staying current in your field and continually improving your skills. Plus, they enhance your professional credibility, making you a more valuable asset to employers and clients alike. However, the Green & Growin’ Education Conference offers more than just CEUs — it’s a unique opportunity to connect with like-minded professionals, gain insights into industry trends, and discover new products and services that can benefit your business. It’s also a place where you can recharge your passion for the green industry and find fresh inspiration for your projects. Following is a guide on how to make the most out of your time at the Green & Growin’ Education Conference.

Pre-Conference Preparation

Thorough preparation is essential before stepping into the Sheraton. Begin by carefully examining the conference schedule to identify sessions aligned with your interests and professional goals, then craft a personalized agenda that includes sessions, workshops and networking events most valuable to you. Also be sure to update your own professional materials. Bring an ample 36 NURSERY & LANDSCAPE NOTES || FALL 2023

supply of business cards, since networking plays such a vital role in any conference, and consider creating a digital version of your resume or portfolio for easy sharing with potential employers or collaborators.

Customizing Your Conference Experience

The Green & Growin’ Education Conference offers a diverse range of sessions, from hands-on workshops to enlightening keynote presentations. Although attending sessions relevant to your field is crucial, don’t shy away from exploring topics that could broaden your horizons. The horticultural industry continually evolves, and interdisciplinary knowledge can prove invaluable. Get the most out of the program by actively engaging with presenters and fellow attendees during Q&A sessions and networking breaks. Ask questions, share insights and exchange contact information with those who share your interests. Remember: You’re not merely absorbing information — you’re building connections.

Maximizing CEU Acquisition

One of the primary reasons to attend the Green & Growin’ Education Conference, of course, is to accumulate CEUs, which are required for maintaining industry licenses and certifications and


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