NCNLA NEWS
NCNLA MEMBER SPOTLIGHT
Five Minutes with »
Fairview Greenhouses and Garden Center, Inc. Raleigh, NC Marketing Director Heather Rollins In business 1974 NCNLA member Since 1989 Number of employees 15 full time, 35-45 seasonally Favorite NCNLA benefits
Educational classes and the Green & Growin’ Marketplace
Fairview Greenhouses and Garden Center, Inc. How did you get into the business? I graduated from North Carolina State University in 2005 with a bachelor of science degree in horticultural science. I applied to the College of Agriculture and Life Sciences with only the thought of wanting a career in which I could be outside and work with my hands. I fell in love with the Horticulture Department at NC State — not just the plants, but the amazing people in the industry, too! Out of college, I worked at Smith’s Nursery as a nursery sales manager for seven years, before joining my husband at his family’s business, Fairview Garden Center. What’s a typical day like for you and your staff? Well, it’s currently spring. So, a typical day looks like me not having time to sit down to complete this interview. ;) Our garden center is broken down into five main departments: store (cash team), greenhouse, perennials, nursery and production. Each week we meet to go over our weekly and monthly sales goals and discuss our planned marketing schedule, as well as go over sales or features of the week. My main job is to ensure that our marketing plan stays on track and that our products are efficiently and regularly promoted to our customers. I update our website to reflect our sales and featured plants each week, send weekly e-newsletters, create new blog posts, and schedule social
10 NURSERY & LANDSCAPE NOTES || SPRING 2022
Heather Rollins and youngest daughter, Jo Jo
Susan Rollins, Jo Ann Dewar, Brad Rollins
