Focal Point
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January
2013
Northern California Professional Photographers
Focal Point
January
2013
Northern California Professional Photographers Officers
Committee Chairs and Coordinators
President Kevallyn Paskos 925-766-3121 president@ncpponline.org
Membership Bill Baker 510-701-7685 3rdvp@ncpponline.org
1st Vice President Programs / Education Nicole diGiorgio 925-207-6347 1stvp@ncpponline.org
Blog / Website Wayne Miller 925-330-8737 blogomeister@ncpponline.org
2nd Vice President Image Competition Malcolm Slight 925-330-8737 mnslight@sbcglobal.net 3rd Vice President Membership Bill Baker 510-701-7685 3rdvp@ncpponline.org Treasurer Mark Gebhardt 925-408-8175 treasurer@ncpponline.org Secretary Ann Gordon 510-222-4115 secretary@ncpponline.org Chairman of the Board Kevallyn Paskos 925-766-3121
Newsletter – Focal Point Editor Tom O’Connor 925-586-2745 newsletter@ncpponline.org FP Copy Editor Wayne Miller 925-330-8737 newsletter@ncpponline.org Social Media / Facebook Tod Gomes 925-787-1063 Tod@creativelookphoto.com Image Competition Malcolm Slight 925-330-8737 mnslight@sbcglobal.net Hospitality Kevallyn Paskos hospitality@ncpponline.org
Newsletter Info.
Send Newsletter information to: Tom O'Connor. newsletter@ncpponline.org Deadline for submission of articles and ad copy is the 25th of each month. Information received after the deadline cannot be guaranteed publication Advertising Costs: 11 Issues per year Contact FP Editor NCPP Members: · ·
Additional / Larger Ads: · · · ·
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1/4 Page for 3 months - $25 1/2 Page for 3 months - $50 Full Page for 3 months - $75 Change to ad $25
Note: Members can use the Yahoo Group email to advertise at no cost. Sustaining Members: · ·
You supply camera ready art work and text. Full Page per year - Free
Non Members Non Sustaining Members: ·
Photographer Tom O’Connor
You supply camera ready art work and text. 1/4 page for 3 months per year - Free
·
You supply camera ready art work and text. Full Page per year - $500
Northern California Professional Photographers
Focal Point
2013
January Table of Contents
Presidents Message – Kevallyn Paskos
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January Meeting – Shelly Waldman – “Running and Growing Your Photography Business by the Numbers”
5
Preparing an image for "Projected Image Comp"
6-7
Image Comp Entries, Info and Calendar
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Image Comp Winners – November 2012
9 - 11
November Meeting Images
12 – 18
Images from Vendor Night Model Shoot
19
Membership Information
20
Why Join NCPP?
20
NCPP Blog
21
NCPP Founders, Presidents, Awards & Degrees
22 - 23
February 2013 Speaker – Jennifer Bagwell – “Boost Your Business on a Budget”
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Certification Information
25
PPCC Certification and PPA Merit & Degree Programs
26
Focal Point & Image of the Month History
27 - 34
Membership Classifications and Fees for 2013
35
Sustaining Members
36 - 39
Our Neighboring Affiliates
40
Calendar - Important Dates
41
Sunset Chart
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NCPP MEETING THIS MONTH THURSDAY, January 10th, 2013 Meeting is at: Crown Plaza, 45 John Glen Drive, Concord Click here for map
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Northern California Professional Photographers
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January Presidents Message – Kevallyn Paskos
2013
Dear NCPP, Happy Holidays to you and your families during this magical time of year. May your seasons be filled with family, friends, laughter and perfect lighting. This is also a great time to assess our lives, set personal with professional goals and reach for the stars. May your new year bring much health, happiness and renewed inspiration! November Vendor Night – WOW! We had an amazing evening filled with lots of new guests, new members and the awesome support of our preferred vendors. The evening was a hit with a special thanks going out to the NCPP Board Members who put in many hours of planning to coordinate it all. Hats off to Ann Gordon – Vendor Liaison, Mark Gebhardt and Bill Baker – Registration, Malcolm Slight – People’s Choice Print Competition, Lily Dong – Event Photographer, Michael Malerba – Sound Technician and Wayne Miller/Denny Weigand/Tod Gomes and Tom O’Connor for Event Marketing. Thank you to Bay Photo, Camera West, The Looking Glass, The Art of Picture Framing, Smug Mug, PPC, West Coast School of Photography, Lens Baby, Collages.net, Shelly Waldman, Hoodman, Concept Marketing, Sara Dean Makeup Artist, Info Gate, Fairies and Feathers Tutus and our very own Master Photographer Lisa Evans. Michael Malerba and Wayne Miller shared their much anticipated photography and lighting techniques with our many guests throughout the evening. We also had beautiful models on hand who shared their smiles and talents. Franci Lucero was a great asset to the team in assisting with posing of models. People’s Choice Print Competition – This was a special night to judge the various print submissions. The votes were submitted by NCPP with a secret ballot voting system. The competition included very creative prints but the final congratulations go to…1st Place – Kevallyn Paskos: “Lost”, 2nd Place – Malcolm Slight “Golden Gate Bridge” and 3rd Place – Denny Weigand “Zabriskie Point.” Awesome job to these photographic artists who submitted these images! NCPP/PPGBA End of Year Print Competition is just around the corner. This is always an exciting collaboration and we look forward to this special event. NCPP’s Board Member Team – We would like to congratulate NCPP on another successful year of doing business as a non-profit organization! With the success of Vendor Night and a new, monthly meeting location secured under our belt, we look forward to a prosperous and exciting 2013. The Board Members are doing a great job and eager to continue our momentum and synergy. We have new members to introduce and very talented guest speakers lined up so stay tuned for updates. Thank you NCPP members for your continued support! Sincerely, Kevallyn “You get what you expect.” Ann Gordon NCPP Mission Statement: The Northern California Professional Photographers is an organization dedicated to advancing the business of professional photography. Our purpose is to create an environment amongst professional photographers that will inspire each of us and to help one another grow as business professionals and artists. 4
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January
2013
NCPP Proudly Presents Shelly Waldman on January 10, 2013 Running and Growing Your Photography Business by the Numbers Shelly Waldman launched Business Juice, a small business consulting company focused on helping creatives understand business concepts and applying that understanding to their own small business. Shelly has an undergraduate degree in Business Economics from UC Santa Barbara; she has managed large budgets for university programs and has worked for one of the largest financial institutions in the country analyzing budgets. Today, in addition to Business Juice, Shelly continues to run Waldman Photography while still working in the financial industry and studying for her credential as a CFP (Certified Financial Planner).
Since January is the beginning of a new year, it is the perfect opportunity to reflect on last year's performance. Shelly will discuss how to look at last year's numbers to forecast for 2013 and lead a panel discussion with fellow photographers about their struggles in running a business. Further, she has invited an accountant and a lawyer to talk about tax and law issues associated with growing a business and what needs to be in place when you hire your first employee. Shelly enjoys helping people succeed. Through Business Juice, she is able to provide one on one consulting to photographers, helping each business owner understand the foundational, financial and marketing concepts that will allow them to be successful at their craft and their business.
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January
Preparing your image for "Projected" Image Comp This article will remain permanently in the Focal Point.
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2013
Northern California Professional Photographers
Focal Point
January
2013
2013 New Year new way of enjoying NCPP monthly image competition! This article will remain permanently in the Focal Point.
1-Images will now be projected on the big screen for all to enjoy. 2-You must sign in with the 2nd VP Image Chair and be present during the entire competition or your entry will be disqualified. 3-Each entry will place your name in an end of year drawing for one year free membership. 4-Two images per month, $5 cost per image, must be received via PayPal by the Tuesday prior to the meeting by Midnight. NCPP (current 2013) members only can enter. Max of 30 images per month and Print Chair may adjust entry amounts and Print Chair may allocate one entry per member to keep it within 30 images. 5-Entries must be received in correct format and correctly sized at 3.5MB or smaller to qualify for the early bird $5 each entry fee. Projected Submission Specifications. (this size fits within the PPA rules, except PPA requires your PPA# not your name in the file name): 1. Files must be sized 4000 x 2200 pixels x 200ppi). Each file must contain an embedded color profile of either sRGB or Adobe RGB1998 and be saved at a JPEG quality setting of 10. Total file size should not exceed 3.5 (3 1/2) MB. Link to JPG canvas: http://www.ncpponline.org/PRINTCOMP/4000x2200x200-NCPP.jpg 2. Files are to be named, Member's first and last name_Image_Title. (use_for spaces). 3. Example file name: Bill_Jones_Mount_Diablo_Sunset. 4. Images must be emailed to 2nd Vice President mnslight@sbcglobal.net no later than the TUESDAY prior to the Thursday meeting, at Midnight to be qualify for the $5 entry fee. 5. Entry fee of $5.00 per image must be paid via Pay Pal no later than the TUESDAY prior to the Thursday meeting, by Midnight to be qualified for the $5 entry fee. 6. Late entries after Tuesday Midnight or Walk-ins accepted (on zip drive) at the door, $10 per each image, with a deadline of 6:50pm the night of the meeting.
See this link on the NCPP website for more information. http://ncpponline.org/competition/image-competition-rules/
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January Image Comp Info and Calendar
2013
If you are interested in volunteering with image comp, please contact: Malcolm Slight at 925-330-8737 or email Malcolm at mnslight@sbcglobal.net
For PPA Style Projected Image Competition see rules in this Focal Point issue. People’s Choice Print Competition see rules just below. 2. People's Choice Image Competition a. Entry Rules 1) At the discretion of the Image Comp Chair, a theme may be assigned to a People's Choice competition once each year. The theme may or may not pertain to the subject of the speaker's program. The theme will be announced at the meeting, published in the Focal Point and also sent by e-mail to NCPP members. 2) Entries for People’s Choice may be framed, or in albums, mounted to alternative substrates, etc., in addition to PPA style mounted prints. 3) Each NCPP member may submit up to two entries. 4) Entries must be signed in with the image comp chair at least ten minutes before the start of the meeting. 5) Entries will be assigned a number by the image comp chair. Titles are not required. 6) Depending on the style of the entry, the photographer's name or studio logo may be an integral part of the entry and therefore may remain visible during judging. 7) You may also enter Projected Images using a Laptop or iPad IMAGE COMP 2013 CALENDAR January:
PPA Style and Year End People’s Choice
February: March: April: May: June: July: August: September: October: November:
People’s Choice
December:
Year End PPA Style 8
Northern California Professional Photographers
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January
Best of Show / People’s Choice November 2012
2013
“Lost” by Kevallyn Paskos This was a planned “vision” portrait session that began with two sisters! Haley, the 7 year old model, was enjoying the experience while her little sister was doing everything possible to be a complete distraction (e.g. standing between photographer and subject while throwing branches)! I was fortunate to have a lovely, historical bridge background, sweet afternoon light and a cute kid willing to listen to posing instructions even with distractions. The architecture of the bridge and fall colored foliage, created a nice place to compose this leading lines image. My original goal was to do a classic, semismiling girl portrait but also wanted to create more thought by having the subject not smile and look…lost with her Teddy Bear friend. While editing in Lightroom, the more serious image stood out. In Photoshop, I did basic editing, applied an antique paper texture to the bridge architecture, softened skin, sharpened hair and cloned in more leaves near bottom of image. I hope to create a series of images in which a delicate subject is in an unfamiliar or contrasting environment. Stay tuned! Shot with Canon MK II, Canon fixed 85 mm 1.8, ISO – 200, F-stop 2.2, 1/200 , 580 EXII off camera left, Manual mode at 1/16 power, white umbrella used for fill, 2 pocket wizards.
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January Image Comp November 2012
2013
2nd place: “Golden Gate Bridge� by: Malcolm Slight
This image was taken from the parking lot at the North end of the Golden Gate Bridge. The Space Shuttle flew over Alcatraz and came straight toward the GG Bridge. Bad lighting, I was shooting toward the sun.
Malcolm
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January Image Comp November 2012
2013
3nd place: “Zabriskie Point� by: Denny Weigand
"The image is of Zabriskie Point in Death Valley. I took ten vertical bracketed shots of this 270 degree view. I processed each image in HDR with the same tonal values, and then combined the resultant images into a panoramic image in Photoshop. A lot of work for one image, but it was, in my opinion, worth the effort!" Denny
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January November Meeting Images
2013
Images by: Lily Dong 12
Northern California Professional Photographers
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January November Meeting Images
2013
Images by: Lily Dong 13
Northern California Professional Photographers
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January November Meeting Images
2013
Images by: Lily Dong 14
Northern California Professional Photographers
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January November Meeting Images
2013
Images by: Lily Dong 15
Northern California Professional Photographers
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January November Meeting Images
2013
Images by: Lily Dong 16
Northern California Professional Photographers
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January November Meeting Images 0
2013
Images by: Lily Dong 17
Northern California Professional Photographers
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January November Meeting Images
2013
Images by: Lily Dong 18
Northern California Professional Photographers
Focal Point
January Images from Vendor Night Model Shoot
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2013
Northern California Professional Photographers
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January Membership Information
2013
Contact Bill Baker with / for any Membership information. Email: 3rdvp@ncpponline.org Phone: 510-701-7685 If you have comments or information regarding prospective members, please send them to: Bill Baker, NCPP Membership Email: 3rdvp@ncpponline.org Phone: 510-701-7685
Nominees for NCPP 2013 are as follows…
Why join NCPP? General Membership • Attend monthly meetings for free. • Attend monthly guest speaker presentation for free. • Participate in Image Competition for members only monthly. – Images are judged by a panel of NCPP judges and usually our guest speaker. – PPA type scoring range 70 to 100 and comments about the image from the judges. – This is an excellent way to help you grow your craft. • Receive the Monthly Award Winning Focal Point Newsletter for free. • Free advertisement for 3 months a year in the award winning Focal Point Newsletter. • Discounts for attending Night School. • Discounts for NCPP sponsored Workshops. • Free online Yahoo group: Help, job requests, job opportunities from our membership. • Interaction and friendships with many top professional photographers with whom you can share and learn from each other’s knowledge of photography. • Photographers you can reach out to when you need help. • Access to earning Certification and Photography Degrees. • Collaboration with National (PPA) Professional Photographers of America and State (PPC) Professional Photographers of California. Sponsor New members are required to have a sponsor to join NCPP. Your NCPP sponsor will help you get the most out of the organization by helping you understand all the benefits of the organization. Your sponsor will also assist you in print competition and introduce you to members that are in the same area of photography. No worry if you do not have a sponsor NCPP membership will help you find one. Sustaining Membership: 1. Advertisement in the Newsletter-Focal Point and NCPP Website. 2. Display of products and services at meetings. 3. Recommendations to members to use their service…taking notice of discounts offered. 4. Membership advantages…attending meetings and seeing speakers at no cost. 5. Business solicitation while at meetings.
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Northern California Professional Photographers
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January NCPP Blog
2013
Be sure to visit our NCPP Blog. There is a ton of information, How To’s, Tutorials and much more!! The site has a completely fresh new look and is very user friendly! Visit: http://ncpponline.org/
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January
NCPP Founders, Presidents and Member Awards
2013
NCPP was founded in September 1997 by the following people: Peg Jackson Jim Fidelibus Judy Host Richard Stahlberg Stephanie Piper
Michael Van Auken Cricket Hamilton Steve Brandt Walter Gausch Sylvia Michaels
Past President’s 1998 1999 2000 2001 2002 2003 2004 2005
Michael Van Auken Judy Host Jim Fidelibus Linda Johnson Walter Guasch Kimberly Peterson Jim Fidelibus Michael Gan
2006 2006-2007 2007-2008 2008-2009 2009-2010 2010-2011 2011-2012 2012-2013
Michael Gan Laura Cottril Leslie Artis-Gan Brent Walton Randy Cazinha Wayne Miller Kevallyn Paskos Kevallyn Paskos
Member of the Year 1998 1999 2000 2001 2002 2003 2004 2005
Peg Jackson Michael Van Auken Jim Fidelibus Jim Fidelibus Kay Simon Shelly Najera Linda Johnson Heather M. Whiting
2006 2007 2008 2009 2010 2011
Michael Gan Laura Cottril Tom O'Connor Brent Walton Wayne Miller Denny Weigand
2006 2007 2007 2008 2009 2010 2011
Leslie Artis-Gan Michael Van Auken - Tie Richard Stahlberg - Tie Richard Stahlberg Wayne Miller Wayne Miller Wayne Miller
Photographer of the Year 1998 1999 2000 2001 2002 2003 2004 2005
Peg Jackson Jim Fidelibus Richard Stahlberg Michael Gan Richard Stahlberg Shelly Najera Leslie Artis Richard Stahlberg
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Northern California Professional Photographers
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January NCPP Member Degrees
2013
PPA Master Craftsman Photographers Lisa Evans Peg Jackson Michael Gan Judy Host Leslie Artis-Gan
PPA Master Photographers Jim Fidelibus Linda Johnson Deidre Ligenfelter Mary Small
PPA Craftsman Photographers Denny Weigand Wayne Miller
PPCC Certified Professional Photographers Leslie Artis-Gan Laura Cottril Lisa Duncan Michael Gan Jill Hager Judy Host Greta Heintz Tammy Hughes Linda Johnson
Scott Kouns Dana Smith Richard Stahlberg Arleen Thomas Darleen Tom Denny Weigand Wayne Miller Brent Walton Pam Biasotti
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Jennifer Chesterman Jennifer Fink Stacey Flurscheim Nicole Gee Tod Gomes Ann Gordon Malcolm Slight Terry Riggins Mary Small
Northern California Professional Photographers
Focal Point
January
2013
NCPP Proudly Presents February TBD, 2013 – Jennifer Bagwell
“Boost Your Business on a Budget” Jennifer Bagwell has been a wedding photographer for 5 short years and with each year she has grown her business. In 2012 she shot 35 weddings as the primary photographer, which was 13 more than she did in 2011. She attributes her success to savvy marketing and building a brand based on happy clients, happy guests, and a social media frenzy. Jennifer will discuss the things that she tried along the way that worked and what didn't and how to make marketing investments with a great return. Learn how to create a brand that is talked about, celebrated and yields a fully booked schedule today and future clients for tomorrow. Petaluma based photographer Jennifer Bagwell has used her retail experience to get a leg-up in the photography industry. At Best Buy she worked on a special board that worked hand in hand with the Gallup Organization where they studied the psyches of different customers and their shopping habits along with studying work staff personalities and how to better utilize them to service customers. She was also the head of PR for Best Buy in San Francisco and handled all of their media relations while managing the SF store. Jennifer is a proud stay-at-home mom of two adorable children as well as a full-time photographer.
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January Educational Opportunities
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2013
Northern California Professional Photographers
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January
PPCC Certification, and PPA Merit & Degree Programs
2013
If you are interested in becoming a Certified Professional Photographer, Master of Photography, Master of Electronic Imaging or a Photographic Craftsman, click here. Or, contact Wayne Miller or Denny Weigand PPCC CPP Liaisons. This link will take you to the PPA website and you will see the page shown below. The image below is just a screen shot of the website, the links are not hot.
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January
NCPP Focal Point and Image of the Month History 2013
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2013
Northern California Professional Photographers
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January
NCPP Focal Point and Image of the Month History 2012
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2013
Northern California Professional Photographers
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January
NCPP Focal Point and Image of the Month History 2011
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2013
Northern California Professional Photographers
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January
NCPP Focal Point and Image of the Month History 2010
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2013
Northern California Professional Photographers
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January
NCPP Focal Point and Image of the Month History 2009
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2013
Northern California Professional Photographers
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January
NCPP Focal Point and Image of the Month History 2008
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2013
Northern California Professional Photographers
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January
NCPP Focal Point and Image of the Month History 2007
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2013
Northern California Professional Photographers
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January
NCPP Focal Point and Image of the Month History 2006
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2013
Northern California Professional Photographers
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January
NCPP Membership Classifications and Fees for 2013
2013
Professional Active: Annual Dues $135. A professional photographer is an individual who on a regular basis, takes and sells photographs or photographic services. Must satisfy federal, state (resale permit), & local license requirements. Professional Active members have full membership privileges (Free meetings, voting, use of NCPP logo for self promotional use, and image competition). Aspiring*: Annual Dues $135. An individual who does not work in the photographic field, or derive any income from photography but plans to enter the profession. Limited to one year. Membership privileges: Meetings and entering image competition, but may not vote, hold office or use the NCPP logo. May not actively sell their photography or advertise/promote themselves as a photographer for hire. Limited to 20% enrolment. Student*: Annual Dues $50. Members preparing for a career in photography and currently enrolled in a school as a full time student. Applicant must show evidence of enrollment. Membership privileges: Meetings and entering image competition, but may not vote, hold office or use the NCPP logo. Limited to 10% enrolment. Sustaining: Annual Dues $150. Membership issued to the business name of the organization, which is a supplier, vendor, or manufacturer of photographic materials, supplies or photographic services. One representative of the organization shall have meeting privileges only, additional pay guest fees. *Aspiring & Student Classifications must assist/help six events per year to maintain classification, submit 2 images per month in Aspiring image competition (free), and attend Business 101 A to Z a new photographers guide to business success ($99) in order to move to Professional Active.
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January NCPP Sustaining Members
THE ART OF PICTURE FRAMING
2013
APF is a full-service wholesale custom framing facility. We work closely with Fine Art and Framing Galleries, Interior Designers, Professional Photographers, Art Consultants, Retailers and others in need of custom framing at wholesale prices. APF specializes in creating custom programs or packages to your individual business or market needs. We offer superior quality with flexible pricing to fit your individual needs. Contact: Mike Moretti 1084 Shary Circle, #B Concord, CA 94518 (Located behind Costco) E-mail: apfwholesale@sbcglobal.net 925-689-5177 web: http://stores.apfwholesale.com/StoreFront.bok
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January NCPP Sustaining Members
2013
BAY PHOTO LAB Contact: Debbie Thomas E-mail: debbie@bayphoto.com 510-585-7049 web: http://www.bayphoto.com/ 2161 Delaware Ave. Santa Cruz, CA 95060 800-435-6686 fax: 931-475-5257
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January NCPP Sustaining Members
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2013
Northern California Professional Photographers
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January NCPP Sustaining Members
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2013
Northern California Professional Photographers
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January Our Neighboring Affiliates
2013
PPC Professional Photographers of California Affiliates
City
Company Name â–˛
Phone
All Valley Professional Photographers - AVPP
La Canada Flintridge
(818) 262-7903
Associated Image Makers - AIM
Fairfield
1-888-442-6606
Central Valley Professional Photographers - CVPP
Fresno
559 266-0305
Channel Islands Professional Photographers Association - CIPPA
Camarillo
(805) 573-7637
Gold Coast Professional Photographers Association - GCPPA
Pismo Beach
805 733-5197
Inland Empire Professional Photographers & Videographers - IEPPV
Riverside
951-737-7310
Northern California Professional Photographers - NCPP
Walnut Creek
925 330-8737
Professional Photographers of California
Escondido
Professional Photographers of Los Angeles County - PPLAC
Culver city
(818) 344-0671
Professional Photographers of North Valley - PPNV
Redding
530-241-2191
Professional Photographers of Orange County - PPOC
Mission Viejo
949.916.2471
Professional Photographers of Sacramento Valley - PPSV
Sacramento
530 363-0138
Professional Photographers of San Diego County - PPSDC
San Diego
(858) 695-9563
Professional Photographers of Santa Barbara County - PPSBC
Santa Barbara
(805) 403-6556
Professional Photographers of Santa Clara Valley - PPSCV
San Jose
408 244-2293
Professional Photographers of the Greater Bay Area - PPGBA
So. San Francisco
530 574-6033
Professional Photographers of the Redwood Empire - PPRE
Santa Rosa
707 548-1181
Stanislaus Professional Photographers - SPP
Modesto
209 847-0540
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Web Site
Northern California Professional Photographers
Focal Point
January NCPP Calendar
2013
January 2013 Thurs 10th:
NCPP Meeting – Crown Plaza, 45 John Glen Drive, Concord Shelly Waldman – “Running and Growing Your Photography Business by the Numbers”
20th – 22nd:
Imaging USA 2013 – Atlanta, GA. Info: http://imagingusa.org/
Fri. 25th:
Focal Point articles due
Thur. 31st: Focal Point Publish February 2013 TBD:
NCPP Meeting – Crown Plaza, 45 John Glen Drive, Concord Jennifer Bagwell - “Boost Your Business on a Budget”
Mon. 25th: Focal Point articles due Thur. 28th: Focal Point Publish March 2013 TBD:
NCPP Meeting – Crown Plaza, 45 John Glen Drive, Concord
7th – 14th:
WPPI 2013 – MGM Las Vegas, NV. Info: http://www.wppionline.com/wppi-show.shtml
Mon. 25th: Focal Point articles due Sun. 31st:
Focal Point Publish
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January Sunset Table for Walnut Creek
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2013
Northern California Professional Photographers