2020 Media Kit
ADVERTISE WITH US
NCSG MISSION
The National Chimney Sweep Guild inspires innovation, professionalism and community among chimney sweeps and venting professionals through advocacy, industry leading conferences and journalism, covering people, tools, health, standards, and education for a successful business and the safety of the American people.
Advertising Opportunities
Association advertising is one of the most cost-effective ways to market as you’re reaching members not just prospective customers who are fully engaged and dedicated to the vitality and growth of their profession. According to a recent survey, the average revenue of NCSG members is 34% higher than those who have never been members. The average gross revenue per NCSG member is $102,500 compared to $76,300 for non-members. What does that mean for your company? It means your marketing dollars reach some of the most successful and growth-oriented sweep companies in the chimney and venting industry.
S WEEPING
The Journal of Chimney & Venting Technology
• Business, technical and instustry news delivered 11 times each year • Full color pages • Mails to over 1000 chimney companies across the United States, Canada, and Europe • Advertisers get additional exposure through clickable ads in the e-edition of the magazine that can be accessed through a computer, tablet or phone • All e-editions (clickable ads included!) are archived for members at NCSG.org
eNewslink
• Published in 3 editions: Membership News, Government Affairs, and Business Building • All editions are published monthly (12 times a year) • ALL editions have a 33% open rate- nearly double the industry average • eNewslink is archived online for members at NCSG.org
Ready to Advertise? Contact Malisa Minetree (317) 815-4688 or sweepingads@me.com
2020 EDITORIAL CALENDAR J a n u a r y
Lining with Stainless Steel
F E B R U A R Y
Ad Close: November 15
M A Y NCSG Convention Recap
Ad Close: December 15
J U N E
Ad Close: March 15
A U G U S T
Dryer Vent Service Ad Close: June 15
N O V E M B E R
Continuing Education
M A R C H / A P R I L
S E P T E M B E R
Gov. Affairs Ad Close: September 15
Convention Issue Ad Close: January 15
J U L Y Safety
Masonry
Ad Close: April 15
Ad Close: May 15
Gas Service Ad Close: June 15
O C T O B E R
Technology Update Ad Close: August 15
D E C E M B E R Progress Issue* Ad Close: October 15
*Mails to 6,000 companies
2020 AD RATES Advertisement Sizes and Rates for January 2020 - December 2020 Rates are shown in Member/Standard and number of insertions (1-2x, 3-5x, etc.) FREQUENCY
1-2 x rate
3-5 x rate
6-8 x rate
9-10 x rate
11x rate
FULL PAGE – 8.625”w x 11.125”h Full Color Black
1118/1313
1060/1246
1027/1207
993/1168
970/1141
763/897
724/853
702/825
679/799
664/781
1225/1431
1198/1400
INSIDE FRONT COVER – 8.625”w x 11.125”h – 4 COLOR ONLY Full Color Only
1377/1610
Full Color Only
1216/1431
Full Color Only
1317/1551
Full Color
920/1083
863/1028
847/996
818/963
800/941
714/821
679/781
658/756
634/721
622/715
1308/1530
1267/1422
INSIDE BACK COVER – 8.625”w x 11.125”h – 4 COLOR ONLY 1157/1359
1121/1316
1084/1273
1059/1244
1172/1381
1147/1349
BACK COVER – 8.625”w x 11.125”h – 4 COLOR ONLY 1250/1473
1211/1427
2/3 PAGE - VERTICAL (4.5”w x 10”h) or HORIZONTAL (7.35”w x 4.5”h) Black
1/2 PAGE - VERTICAL (3.5”w x 10”h) or HORIZONTAL (7.35”w x 4.875”h) Full Color
724/852
709/810
666/784
645/758
630/741
Black
422/496
400/471
388/457
376/443
366/431
Full Color
557/656
530/618
514/604
496/584
485/571
Black
311/372
299/352
290/341
280/331
275/322
1/3 PAGE - VERTICAL (2.5”w x 10”h) or HORIZONTAL (7.5”w x 3.25”h) or SQUARE (5”x5”)
1/6 PAGE - VERTICAL (2.25”w x 4.25”h) or HORIZONTAL (4.25”w x 2.25”h) Full Color
499/586
473/556
458/539
443/522
434/510
Black
263/309
249/294
241/284
234/275
228/269
AD SPECIFICATIONS Magazine Trim Size- 8.375”w x 10.875”h* Full Page
(Including back cover, back inside cover, and inside front cover) 8.625” w x 11.125” h
1/2 PAGE
VERTICAL (3.5” w x 10” h) or HORIZONTAL (7.35”w x 4.875” h)
2/3 PAGE
VERTICAL (4.5” w x 10” h) or HORIZONTAL (7.35” w x 4.5” h)
1/3 PAGE
VERTICAL (2.5” w x 10” h) or HORIZONTAL (7.5” w x 3.25” h) SQUARE (5” w x 5” w)
1/6 PAGE
VERTICAL (2.25” w x 4.25” h) or HORIZONTAL (4.25” w x 2.25” h)
* All images that go to trim should bleed/extend .125” past trim Any type including folio lines should be .25” inside of trim
eNEWSLINK eNewslink is a monthly e-publication from the NCSG that keeps members updated with Guild and industry changes. eNewslink is published in three separate editions: Membership News, Government Affairs, and Business-Building. Membership News Focuses on member and association news such as National Convention updates, upcoming elections, dates and events, and new member benefits. Government Affairs Changes in national and local legislation impacting chimney service professionals plus the latest codes and standards updates are featured monthly. Business-Building Provides members with links to free business seminars included with their membership and timely news articles that promote and strengthen small businesses success. Advertise in One, Two or All Three! $150 NCSG members/$200 standard 1. Right Sidebar: Two available each issue. 206 x 206 pixels 2. Horizontal Banner: Two available each issue. 380 x 60 pixels 3. Product Spotlight: Four available each issue. One image (logo or photo) and 100 words. Advertiser can include up to three hyperlinks. Formatted by NCSG staff.
January 2019 In this month's issue: Don't Miss Early Bird Registration on #NCSG2019 Register for a FREE Webinar exclusive for NCSG Members New Members
Right Sidebar 206 x 206
Register before prices go up! Get your registration in before February 15 for the best prices on convention registration! You won't want to miss our opening night celebration on the Spirit of Norfolk, our opening keynote Eric Chester or any of the other opportunities for education and fun at the 2019 NCSG National Convention in Norfolk, VA. www.ncsgconvention.org/register
Banner 380 x 60 Don't Miss Out! Free NCSG Member Webinar: "Want to Sell and Retain More Clients in 2019?" Presented by Market Hardware Buckle your seatbelts because 2019 will be unlike any other... And the most successful chimney care professionals are updating their marketing plan to make the most of the New Year. Google has become more competitive AND more complicated than ever and that is forcing everyone to think
Product Spotlight
These ads DO NOT ROTATE with other ads.
ALL editions have a 33 percent Open Rate — nearly double the industry average
Advertising Contract Terms and Conditions Agreed Conditions of Advertising Advertiser and the National Chimney Sweep Guild agree that all advertisements in Sweeping: The Journal of Chimney & Venting Technology are accepted and published on the representation and understanding that the advertiser and/or its agents have the authority to authorize and do authorize Sweeping to publish the entire contents and subject thereon. Advertiser agrees that Sweeping acts on behalf of advertiser in performing the services provided for in this agreement. Right of Refusal All advertisements are subject to approval. NCSG reserves the right to reject or cancel any and all advertising at its sole discretion. This includes advertising the publisher believes is not in keeping with the publication’s standards, policies and principles. In such event, NCSG will return advertising fees paid. The word “Advertisement” will be placed above any advertisement that resembles editorial content or may be mistaken for editorial content. Errors and Omissions In the event of an error or omission of advertising copy or an advertisement for any reason, it is the advertiser’s responsibility to notify the Publisher, in writing and within seven days after delivery of first-bound copies/tear sheets. Publisher’s liability will not exceed the return of revenue for the ad space. In no event shall Publisher be liable for incidental or consequential damages incurred by advertiser in the event of any error or omission by Publisher. If artwork is not received by the materials deadline, the most recent artwork submitted will be used. Publisher’s Protective Clause Advertiser assumes all responsibility for the content of its advertisements and for the obligations of its agents or representatives. The advertiser agrees to be solely liable for the content of its advertising. Advertiser hereby agrees to indemnify the National
Chimney Sweep Guild (NCSG), NCSG’s Board of Directors, Sweeping: The Journal of Chimney & Venting Technology, and the editorial/advertising staff and to defend and hold harmless from any and all claims or suits of any kind that may be asserted against them by others by reason of the content of any advertisement published in Sweeping. Cancellations Any advertising cancelled prior to the published Ad Close Date shall be subject to a 50% contract cancellation fee for the applicable issue or, in the case of a multiissue agreement, 50% of the balance of the contract, whichever is greater. Advertiser agrees that such a cancellation shall cause NCSG to incur damages and the foregoing cancellation fee(s) is reasonable compensation to NCSG for such damages. Payment and Terms Full payment is due to the National Chimney Sweep Guild for the initial advertisement in Sweeping: The Journal of Chimney & Venting Technology from a new advertiser or agency at the time of the insertion order. New is defined as not having advertised within the previous 12 months. Thereafter, the advertiser will be invoiced for each insertion of a multiple insertion order on the issue mailing date. Payment terms in excess of 90 days shall incur a finance charge of 18% per annum on the unpaid balance. If any bill is more than thirty (30) days overdue, future advertising shall be suspended until such times that terms are brought current. Suspension of advertising for nonpayment constitutes a cancellation and all cancellation fees will be applicable. Any expenses incurred by NCSG in attempt to collect a past due debt shall be the responsibility of the advertiser, including reasonable attorney’s fees and costs for collection. Insertion Order No advertisement will be accepted without signed insertion order. (Revised January 2011)
COMPANY/AGENCY
2020 Insertion Order Form
S WEEPING
Advertiser’s Representative
Issue
Billing Address
Ad Size
January
City, State ZIP Phone Email Are you an NCSG Member? Yes! Discounts apply. No, please send info.
DISPLAY AD INDEX
Please note the contact information as you would like it to appear in Sweeping magazine’s Display Ad Index: Company Name Phone Web OR Email Address
The Journal of Chimney & Venting Technology
B/W or 4/c
Cost Per Issue
$
February
$
March/April
$
May
$
June
$
July
$
August
$
September
$
October
$
November
$
December
$
INSERTION AUTHORIZATION
I have read and agree to the Terms and Conditions as stated on the next page. I am authorized to make financial and contractual commitments on behalf of advertiser. This represents the entire advertising agreement between NCSG and the advertiser and supersedes all prior negotiations, representations or agreements, whether written or verbal. Advertiser Signature __________________________________________________ Date Accepted by NCSG __________________________________________________ Date
PAYMENT METHOD
Advertisers will be invoiced for each insertion on the issue mailing date. Payment can be made by check or credit card. Note to New Advertisers: Full payment is due to the National Chimney Sweep Guild for the initial advertisement in Sweeping: The Journal of Chimney & Venting Technology or eNewslink from a new advertiser or agency at the time of the insertion order. Megan McMahon, NCSG’s Associatin Manager, will call prior to artwork deadline for payment information.
eNewslink Issue Jan.
Bus. Gov.
Mem
Banner, Right Sidebar or Product Spotlight
Total Cost for Month
$
Feb.
$
March
$
April
$
May
$
June
$
July
$
Aug.
$
Sept.
$
Oct.
$
Nov.
$
Dec.
$
Contact Malisa Minetree at (317) 815-4688 for a custom quote.
Return signed insertion order to Malisa Minetree by FAX (317) 582-0607 or EMAIL sweepingads@me.com.