Your Guide to the 2025-2026 NCSG Board of Directors Election
Meet the nominees and find out how and when to cast your vote.
15
Inside the 2025 Convention Theme
Honoring the legacy and tradition of past sweeps while preparing for the future.
20
Earning an NCSG Certification Is Like Getting Your Driver’s License
Both tests prove that you have the knowledge and skills to succeed in real-world conditions.
22
Sweeping the White House Fireplaces
A unique way for sweeps to serve our country, one chimney at a time.
26
Respiratory Regulatory Acronyms
This helpful guide to respirator regulatory acronyms will help you stay safe on the job.
28
Marketing Is Everywhere
If you can’t beat them, join them – stay up to date on recent marketing trends and insights with FutureNow Marketing.
Prepare to cast your vote for the 20252026 Board of Directors no later than February 12, 2025!
On the Cover: A winter scene photographed by Daniel Freeman.
Darwin Award
Have you ever seen some interesting things on the job?
Submit a photo with your name and location to marketing@ncsg.org.
Classified Ads
Free Classified Ads for NCSG Members
National Chimney Sweep Guild (NSCG) members can run one 35-word classified ad for free each calendar year. 36+ words are $1 per word after. Additional ads are $1/word or $2/word for non-members. Classified ads are non-commissionable and must be pre-paid. To place a classified ad, e-mail marketing@ncsg.org.
Policy ACTION CENTER
Let us know what’s going on!
Submit industry concerns to NCSG’s Policy Action Center. We post live on the website and look into how we can take action. While you’re there, you can also check out the blog for past issues we’ve addressed. Check your email and Facebook to stay up to date!
SWEEPI NG
January 2025, Volume 49 #1
Staff
Kailah Schmitz, CAE, Executive Director director@ncsg.org
Jessica Thornton, Associate Director and Certifications Coordinator jessica@ncsg.org
Bob Ferrari, Director of Education education@ncsg.org
Sydney Kaizer, Director of Marketing and Communications; Sweeping Editor marketing@ncsg.org
Brittney Burton, Membership and Events Coordinator bburton@ncsg.org
Libby Almendarez, Membership and Certifications Coordinator office@ncsg.org
DISCLAIMER
The views expressed in Sweeping do not necessarily reflect the views of the National Chimney Sweep Guild (NCSG) or its staff.
ADVERTISING
To advertise, email Malisa Minetree at sweepingads@me.com or call (317) 603-7854.
NCSG further reserves the right to reject at any time any advertising determined not to be in keeping with the publication’s standards. Acceptance of advertising by Sweeping does not necessarily constitute endorsement of products or services advertised. NCSG does not make any effort to review or substantiate claims made by advertisers.
PHOTOGRAPHY
Stock images by iStock, Adobe.
ARTICLE SUBMISSION
NCSG encourages industry partners to submit press releases and articles to the editor at marketing@ncsg.org. Submissions should contain items of interest or importance to the chimney and venting industry. Submissions should not contain direct solicitations, prices, or other forms of advertising verbiage. Submissions may contain images or artwork attached in a JPG format.
In all cases, NCSG reserves the right to edit submissions for space limitations, keep the release and publish at a later date, or refuse to publish the release for any reason. Neither publishing, nor refusing to publish the submission should be considered a statement of NCSG’s opinion regarding the release.
This month, we highlight our board of directors and committees. These volunteers are the backbone of the National Chimney Sweep Guild (NCSG). Our Guild is stronger than ever due to the countless hours of service that these volunteers donate to our mission.
The Governance Committee has presented the new slate of candidates to fill open board positions. They are featured on the pages to follow.
The Advocacy Committee is always looking out for your interests in government regulations that impact our trade. These folks serve as our “eye in the sky” to notify you of any impacts related to licensing and bans. Another one of this committee’s functions is the international relations we so deeply cherish with our friends to the north and across the pond.
To keep on the proper path, we must have a Bylaws Committee. We vote on any changes to our bylaws at our annual meeting at the convention. You are encouraged to attend this meeting on Wednesday, March 5 at 9:00 am at the Northern Kentucky Convention Center.
Our three accredited certifications would not have happened without the hard work of our Certification Committee. You wouldn’t take your driver’s test without having a few test drives under your belt, would you? You can read more about why our accredited certifications are NOT for the brand new chimney sweep on page 20.
The Education Committee works diligently on offering educational opportunities for the industry. Between our annual convention, expo, customer service classes, hands-on training events, apprenticeship program, virtual reality training platform, and more, there are dozens of opportunities each year for chimney sweep education. January is the beginning of “training season,” so find an event on our calendar and get learning!
The Ethics Committee is the “complaint department” to handle ethics violations.
The Events Committee supports NCSG staff with the planning of the annual convention and expo events. The committee chooses speakers and venues, as well as provides on-site support with registration and other staffing.
Our Marketing Committee works alongside NCSG staff and the other committees to promote our certifications, events, educational programs, membership renewals, and other NCSG progams and events.
To continue our mission of promoting safety, education, business development, and advocacy for the chimney and venting industry, the Membership Committee is responsible for member engagement, recruitment, and benefits.
Consider joining our board of directors or a committee to start your road to service! ■
Bill Thornton, President, National Chimney Sweep Guild
BOARD OF DIRECTORS ELECTION
WHY VOTE?
Soon, you’ll be receiving a link in your email to vote for the 2025-2026 National Chimney Sweep Guild (NCSG) Board of Directors.
Your participation in this election shapes the future of our industry and helps set priorities that affect all members. By voting, you’re ensuring that the voices and concerns of chimney professionals are
HOW TO VOTE:
If you live in Region 1, 3, or 5, you’re electing ONE regional director for your region only. All members in all regions are voting for TWO at-large directors. Supplier members are electing ONE supplier representative.
represented at the leadership level. Your choice can impact decisions on training, advocacy, safety standards, and more, making a real difference in our work and industry.
Don’t miss this opportunity to influence NCSG’s future – your vote matters!
1
Ballot:
You will receive an email with your ballot link on January 13, 2025. If you’ve unsubscribed from NCSG emails but want to vote, please log into your profile at ncsg.org/login to resubscribe.
2
Deadline:
Submit your ballot no later than February 12, 2025. Newly elected board members will begin their terms at the annual meeting on March 5, 2025.
Only one vote per voting member company will be counted. Email office@ncsg.org for a physical ballot. Mailed ballots must be postmarked by February 5.
QUESTIONS?
National Chimney Sweep Guild 317-837-1500 | office@ncsg.org VOTE NO LATER THAN FEBRUARY 12, 2025.
VOTE NO LATER THAN FEBRUARY 12, 2025
REGION 1 DIRECTOR
Hudson Valley Chimney Service (New York)
15 years in the industry
25 years as an NCSG member
Why are you interested in serving on the NCSG board?
Being born into this awesome industry, I have met many members that love being a member of the NCSG. Being a board member has helped me realize even more why they are so invested in being a part of such a well put together organization.
We put our members first, and I love being able to help them whenever needed. Being a business owner myself, I can see what our members really need and how it is best to get it to them.
I am rerunning to continue to help to improve the Guild’s presence in the country and globally. We have made great strides over the past 2 years, and I hope to continue to be a part of it. I look forward to serving another term.
CHRIS PUGLIESE
Black Magic Chimney Sweeps (Vermont)
15 years in the industry
13 years as an NCSG member
Why are you interested in serving on the NCSG board?
I started my career off as a chimney sweep in the summer of 2009 with Black Magic Chimney Sweeps of Southern Vermont. Starting as a greenhorn with very little trade experience out of high school, I learned what it means to be a chimney sweep, which is much more than just a service provider for customers and their homes. The passion and love that people have for burning wood is carried within me as a passion to help keep customers’ homes safe and healthy.
Throughout the years, I’ve attended many industry trainings, trade shows, and events. Learning more and more every year about the technical side of our industry, taking that knowledge home, and sharing it with our team of sweeps has been very fulfilling for me as a mentor. I am very excited to submit my application for a seat on the NCSG board to continue my involvement within the industry and to help it grow. Thank you for your consideration.
ROBBY MURPHY
REGION 3 DIRECTOR
DREW STEIN
Chimspector (South Carolina)
24 years in the industry
24 years as an NCSG member
Why are you interested in serving on the NCSG board?
I’ve spent 24 years in the chimney industry in various roles. I started under Ron Rust at Top Hat Sweepers, working with him for 12 years before moving to North Carolina to join Whitecaps. After five years as a sales rep for Olympia, where I gained new perspectives and professional growth, I started Chimspector in 2016 in my hometown. Since then, I’ve built a thriving business serving all of South Carolina and a second location in Western North Carolina.
I have served in various board positions with different organizations within and out of the chimney service community. A good friend, James Owens, suggested this position would be a great opportunity to continue to grow and provide a service to the community that has given me so much in my life. I look forward to the opportunity to give back to this community and continue to get the industry more recognition in the trades, higher standards of education and professionalism across the country, and develop working relationships and mentorships throughout Region 3.
SUPPLIER REPRESENTATIVE
UNCONTESTED
KW DRAFT (Texas)
28 years in the industry
20 years as an NCSG member
Why are you interested in serving on the NCSG board?
After high school, I joined the U.S. Coast Guard and became one of the last Certified Lighthouse Technicians, overseeing 51 lights on Western Lake Superior. After 12 years, I transferred to the Air Force Reserve, running training integration for the 27th Aerial Port Squadron and retiring with 23 years of service as a Master Sergeant (E-7).
With a degree in Speech Communication, I joined a manufacturer’s rep agency, where I helped grow Simpson DuraVent’s product lines. My success caught the attention of Simpson DuraVent’s VP of Sales, who hired me as North Central Sales Manager, where I eventually managed 17 states. After nearly 20 years, I became Director of Sales –Retail, overseeing over $33 million in annual sales with major customers like Home Depot, Lowe’s, and Tractor Supply Co.
Today, I’m the VP of Sales – Hearth at RM Manifold, leading the expansion of KW Draft Fans and venting accessories for the stove and fireplace industry across the Americas and beyond.
BRIAN BARCLAY
REGION 5 DIRECTOR
ROBERT BERRY
Full Service Chimney (Kansas)
37 years in the industry
35 years as an NCSG member
Why are you interested in serving on the NCSG board?
I am the founder and active President of Full Service, Inc., serving Kansas City customers since 1987. A former member of the Kansas Guild of Chimney Sweeps, I also served as President and Education Director of the Society of Professional Property Inspectors (SPPI).
My background includes manufacturing precast concrete products, fabricating sheet metal for the hearth industry, and developing tools and processes for the chimney industry. I also oversaw a sales dashboard system to help small businesses track sales and financials, improving performance.
I’m seeking a nomination to help the NCSG support quality chimney work and ensure businesses thrive. My goal is to represent companies providing code-compliant, high-quality services, strengthening the industry and advocating for its growth and success.
AAA Home Services and Aaron’s Chimney Services (Texas)
39 years in the industry
20 years as an NCSG member
Why are you interested in serving on the NCSG board?
I started in the chimney sweeping business with my brother at Carlos Garcia Chimney Sweeps, which opened in 1979. A few years later, the name changed to Aaron’s Chimney Sweep, where we learned both minor and major chimney repairs. In 1999, I purchased John James AAA Home Services, and in 2019, I purchased Aaron’s Chimney Sweep. I advanced my career by joining the Texas Chimney Sweep Guild and serving as its president, during which Copperfield and others supported guild training on relining with stainless flex and flue pipe. I also trained through Ahren’s Masonry School, CSIA, SaverSystems, and Approved Industries’ Thermocrete program. I prioritize education for myself and my technicians, encouraging attendance at local training sessions and conventions.
To me, learning is key to prosperity. This belief drives me as I grow the business alongside my children and eight additional technicians in plumbing and chimney services.
ROLAND PEREZ
Why are you interested in serving on the NCSG board?
Born and raised in Texas, I started working in my father’s restaurant at age nine, gaining teamwork and leadership skills. I later became a minority partner in K&G Men’s Center, retiring at 31. Since then, I’ve led businesses, ministered part-time, raised a family, and co-founded 1st Choice Chimney Commercial in Dallas/Fort Worth.
I’m seeking the nomination because I feel my experience and leadership are greatly needed somewhere outside of my own pursuits. I desire to help others to let them benefit from sound leadership and understanding of business and life in general.
My goals for NCSG members are to pass along the tenets I’ve learned through a life spent leading and sacrificing for others and helping them realize our purpose on this earth and in business is not just to make a living but to leave a legacy for the next generation.
AT-LARGE DIRECTOR
Chimney Monkey (Illinois)
4 years in the industry
4 years as an NCSG member
Why are you interested in serving on the NCSG board?
While I am fairly new to the chimney industry, I quickly found a home here. The mix of the science of fireplaces and chimneys combined with the prehistoric link of humans enjoying their lives centered around a fire really stirs my soul.
The NCSG is at the forefront of continuing to build and improve the industry. I whole-heartedly support the NCSG and its goals. I’m currently a member of the Education and Marketing Committees, and I volunteer annually at the convention and expo. Our company is also a sponsor for the convention.
I want to give even more to the NCSG and its members, and I feel I can do that as a board member. My previous career as an IT contractor in DoD/IC gives me a different viewpoint, as well as skills in helping teams build plans and take action to move things forward.
I look forward to working with the NCSG Board of Directors to support all the members and help build our industry even more!
Lords Chimney (Texas)
20 years in the industry
20 years as an NCSG member
Why are you interested in serving on the NCSG board?
20 years ago, after four years in the military, my father and I started our chimney company, Lords Chimney, in Houston, TX. We now have 15 full-time employees.
The NCSG has been essential to our company’s growth and development. I have benefited from the NCSG for these 20 years, and now I would like to give back. I’m passionate about providing opportunities to new sweeps that the NCSG has provided to me.
I am master certified by the CSIA and NCSG. As a subject matter expert, I also helped write the new NCSG certification exams.
As a married father of three boys, an Army veteran, a university graduate with a degree in entrepreneurship and finance, and a successful small business owner, I have a unique perspective and skill set that would be valuable to the NCSG. I’m a stable, honest, creative, and level-headed problem solver. I believe these qualities will benefit the NCSG.
BRETT CONKLIN
LEE ROFF
BYRON SCHRAMM
Midtown Chimney Sweeps (Colorado)
20 years in the industry
15 years as an NCSG member
Why are you interested in serving on the NCSG board?
I’m a second generation fireplace professional and founder of Midtown Chimney Sweeps Franchising, operating in 10 states. I’ve held professional contractor licenses in the fireplace installation and service trade since I was 20 years old. I am married with three sons who are taking an interest in the family business of keeping America’s fireplaces and chimneys operating well.
If elected to serve as at-large director, I will share the findings from my recent 7 month trip across central Europe studying the chimney sweep industry. I will suggest that we plan for the long view in our industry. I will suppress shortsighted personality conflicts and recommend that such members leave their leadership positions. The United States is far behind its first world siblings in Europe, and it is time to look to the future. We have a bright sunrise ahead if we will get the right folks into leadership, looking down the long road of regulation and training toward our children’s children instead of fussing over a local grievance in our native village.
WHY VOTE?
“Exercising your right to vote is one of the most important ways to shape the future of the NCSG. By selecting leaders who will represent your region, you ensure that your voice and the unique needs of your region are heard. Serving on the board is not just an honor but a commitment to the growth and strength of our industry.”
Bill Thornton, President, National Chimney Sweep Guild
CHIMNEY CARE
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• 52’5” vertical reach
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• Auto-leveling standard
• 7,705 lbs.
BRIDGING THE GAP
Honoring Tradition, Embracing Change: Building a Stronger Industry Together
The chimney and venting industry has a long legacy of sharing knowledge and experience with the next generation.
It’s a tradition we’re all proud of – where experienced sweeps pass down their knowledge and the next generation brings new ideas and energy.
“The next generation of chimney technicians is embracing the future with a zeal that is infectious,” said Justin Meridith with Chimney Doctor.
This year’s convention is all about that connection. With the theme Bridging the Gap, we’re embracing the idea that different generations can learn from one another to build a stronger, more successful future for the industry.
“It is such a joy to see so many younger sweeps with skills, enthusiasm, and vision that I barely dreamed of as a 30-something-year-old,” said Bob Ferrari, director of education for the National Chimney Sweep Guild (NCSG).
“Any of the big names that you have looked up to for years are right there. They are ready to strike up conversations with you.”
“It’s always a great way to learn from others in the industry and make new friends who understand what your day to day can look like.”
Bridging the Gap is about more than just generational connections. It’s about honoring the legacy of those who came before us while strengthening our businesses, our teams, and the industry we’re all passionate about.
Attendees come back year after year for the same reasons: real-world knowledge, valuable connections, and tools to grow their business.
“This [isn’t] just any convention... [it’s] a real powerhouse of our industry, bringing together experts from across the country to dive deep into the latest in chimney care techniques and innovations,” said Gary Smalling with Smalling Masonry and NCSG at-large director.
Join us in Cincinnati and be part of the conversation. The 2025 NCSG Convention & Trade Show is March 4-8 at the Northern Kentucky Convention Center. Visit ncsgconvention.org to register now. ■
“I have attended too many conventions to count, but every single one I have come away with new ideas, new products, and tons of education.”
“The best part is really just the sweep community of brothers and sisters and spending time with them.”
TONY JANCETIC
ERIK NUNEZ
TIM SMITH
KATIE POOLE
HOTELS
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10 East RiverCenter Boulevard, Covington, KY 41011
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THE DIFFERENCE BETWEEN SOMETHING GOOD AND SOMETHING GREAT IS ATTENTION TO DETAIL.
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100% made in USA
EARNING AN NCSG CERTIFICATION IS LIKE GETTING YOUR DRIVER’S LICENSE:
Learning by Doing and Testing To Prove Mastery
By Jessica Thornton, Associate Director and Certifications Coordinator
Whether you’re taking a driving test or preparing for a National Chimney Sweep Guild (NCSG) professional certification exam, both experiences are about proving you can perform tasks safely and effectively in the real world. It’s about more than just memorizing information –it’s about demonstrating practical skills, critical thinking, and decision-making in action.
NCSG certifications are grounded in a comprehensive Job Task Analysis (JTA), which ensures that each certification reflects the critical skills and knowledge necessary for success in the
field. The JTA process involves industry experts identifying and validating the essential tasks and competencies required for professionals.
Just like the process of getting your driver’s license, earning certifications through NCSG involves a series of steps designed to ensure you are fully prepared for what lies ahead. Here’s how the process is similar:
The Importance of Hands-On Experience
When you first start learning to drive, you’re taught the rules of the road in theory – traffic laws, road
signs, and basic maneuvers. But it’s not until you get behind the wheel that you truly understand how to navigate a car, judge distances, and react in an emergency situation. Similarly, certifications often involve practical components where you need to demonstrate your knowledge in a real-world setting. For example, NCSG certifications require you to know how to troubleshoot problems, understand codes and standards, and work with homeowners on real-life scenarios. You might study all the theoretical concepts, but you can’t truly prove your abilities until you apply them in practice.
The Written Test: Testing Knowledge
To obtain your driver’s license, you usually have to pass a written exam that covers road signs, traffic laws, and driving rules. This part of the process tests whether you understand the theory and safety protocols that govern your behavior on the road.
NCSG certifications include similar written components – like multiple-choice questions – that test your foundational knowledge. For example, on the exam for NCSG’s Certified Chimney Professional (CCP), you may be asked to identify sweeping tools or solve technical problems that show your understanding of core concepts related to chimney installation, inspection, and safety.
However, just as you can’t become a good driver solely by memorizing the rules of the road, you also can’t be a successful chimney professional just by acing the written portion of a certification exam. The real test comes with experience.
Learning From Mistakes and Continuous Improvement
Everyone has a few hiccups during their driving test. Maybe you forgot to check your blind spot or misjudged a turn. The point is that you learn from these mistakes and improve. It’s the same
with certifications. Sometimes you might fail the first time. However, just like practicing driving over time, retaking the test or reworking the material until you pass helps you gain the competence and confidence needed for success.
Driving doesn’t stop after you get your license. Similarly, certifications are often part of an ongoing journey of learning. Just like other professions, NCSG requires that in order to maintain your certification, you must keep your skills up to date with renewals and continuing education requirements, much like taking a defensive driving course to stay sharp on the road.
The Confidence to Handle Challenges
Ultimately, both the driving test and the certification process aim to equip you with the confidence to face challenges in the real world. When you pass your driving test, you know that you have the knowledge and experience to handle any situation that might come your way behind the wheel. Similarly, when you earn an NCSG certification, you know you’ve been thoroughly tested, and you have the skills and competence to perform at a high level in your field.
Conclusion
Earning an NCSG certification is like getting your driver’s license – it’s about proving you can perform specific tasks under real-world conditions, demonstrating that you’re prepared for challenges, and gaining the confidence to handle your responsibilities with expertise.
Both require a combination of theory and practical experience, testing your ability to apply what you’ve learned in a way that is tangible and valuable.
The process might seem daunting at first, but once you pass, you’re ready to take on the road ahead with the skills necessary to succeed. ■
Sweeping the White House Fireplaces: A Timeless Tradition of Care and Craftsmanship
When you think of the White House, grand meetings, historic speeches, and iconic moments come to mind. But one aspect of its upkeep that might not cross your mind is the annual task of maintaining its many fireplaces. With the White House housing 35 working fireplaces across its 132 rooms, the job of sweeping these fireplaces is an essential yet largely unnoticed responsibility. While it might not attract the limelight like other presidential duties, it plays an important role in preserving the grandeur of this historic residence.
The tradition of maintaining the White House fireplaces goes back to its earliest days, when Thomas Jefferson installed the first openhearth fireplaces in the executive mansion. Over the centuries, the need to keep these fireplaces clean and operational has remained constant, even as the technology and style of heating
By Jake Rowell, Royal Chimney Services
evolved. Today, the White House fireplaces are as diverse as the architecture itself. From ornate mantels in the East Room to the cozy hearths in private family quarters, each fireplace is unique. Their upkeep requires a skilled team of custodians, experts in both the technical and historical aspects of maintaining such a significant national landmark.
We are very proud of this year’s White House Chimney Service Team; they did a great job and represented us well. Communication and documentation are paramount with this many fireplaces, and this year’s team was very detailed in pointing out any areas of concern that needed to be addressed. This year’s team was comprised of eight Chimney Safety Institute of America (CSIA) and National Chimney Sweep Guild (NCSG) certified sweeps from across the country.
The leader of the team is Howard
Rowell, NCSG member of 42 years, who has been servicing the White House for over 30 years. Before 1994, other NCSG icons of the chimney sweeping trade serviced the White House chimneys, blazing the trail for NCSG members as the sweeps that service these chimneys.
“As a team leader, I am honored the baton was passed onto me, and I take it very seriously, holding the highest standards and integrity and representing the chimney sweep trade,” Rowell said. When asked why one of the team requirements is to be an NCSG member, he answered, “It’s one of the metrics used to determine someone’s dedication to the chimney sweep profession and a chance to meet them face to face at convention to speak with them and gauge their interest in being a part of this volunteer team. Each year, I put together a team of people – not much different than any sports team
– who complement each other with their talents and skills. There is always a blend of seasoned veterans from prior teams and new sweeps looking forward to the experience of servicing these chimneys.”
At the heart of this responsibility are the White House fireplace certified chimney sweeps. Unlike their counterparts who manage the more utilitarian functions of the building, these craftsmen and women hold a special place in the mansion’s maintenance crew.
The job itself may seem simple – remove soot, clear out ashes, and ensure that each chimney is free from obstructions – but it is an art form, a meticulous task that requires an eye for detail and a deep understanding of the history and functionality of each fireplace. Just like in days of old, the fireplace chimney sweeps of the White House rely on a set of tools that have remained largely unchanged for generations. A good set of brushes, both large and small,
is essential for removing soot from the chimneys and hearths. In recent years, some modern tools have made their way into the process, including special chimney cleaning vacuum systems designed to collect dust and debris without leaving a trace. Despite these advancements, many chimney sweeps still swear by the tried-and-true methods that have been passed down through generations, such as use of wire brushes. We also use high-tech multi-view Chim Scan
cameras and other equipment to make sure that the systems are in working order, a crucial step in ensuring both safety and historical preservation.
The chimney sweeps work often coincides with the holiday season when the White House hosts its annual holiday events, including the famous Christmas Tree Lighting. During this time, families, staff, and guests fill the rooms, and the fireplaces take center stage. The chimney sweeps not only clean but also help create a warm, inviting atmosphere that reflects the festive spirit of the holidays.
On a more personal level, the fireplaces offer a sense of intimacy in a building that is often seen as a grand symbol of government. For the First Family, these hearths offer a comforting reminder of home.
“There’s something about a fire that makes the White House feel less like a museum and more like a place of warmth,” said one former White House staffer. “The fireplaces give it a kind of timelessness.”
Despite the work’s significance, the role of the fireplace chimney sweeps is often behind the scenes. It’s a quiet, essential job that keeps the White House’s historic charm intact. And while the sweeps may never appear in the spotlight, their contribution to the upkeep of this iconic residence is no less valuable. Without them, the White House’s fireplaces would be mere relics of a bygone era, instead of active symbols of American history.
So the next time you see a fire crackling in the White House, know that it wasn’t just a match that made the flames dance, but the dedication of a skilled artisan “the chimney sweep” working in the shadows, preserving the legacy of one of the most
important buildings in the world.
“It’s an honor to service the White House chimneys and give back to the country,” Rowell said. “Each time, my mind goes back to the history that has taken place as I enter each room and the leaders from around the world that have been in these same rooms.
On November 13, the world witnessed President Biden and President Elect Trump shaking
issues that should be addressed.”
To serve on this team, the applicant must be an NCSG member or the employee of a member in good standing, maintain their CSIA CCS or NCSG CCP certification, pass rigid security checks, be physically healthy to perform the task in brutal heat, have experience sweeping chimneys, be able to follow team leader’s directions,
hands in front of a blazing fireplace at the White House signifying a peaceful transition of power between the presidents.
I think our contributions to servicing these fireplaces help to create a relaxing atmosphere for all those who gather in these rooms to make important treaties or alliances or simply enjoy peaceful times in front of these fireplaces with family, friends, and colleagues. The White House staff is always very professional and cordial with us. They appreciate what we do to keep the fireplaces in good working order and advise them about any
and be respectful to White House staff and property.
If you are interested in applying to a future White House Chimney Service Team, feel free to email Howard Rowell at howard@ royalchimney.com
“We are always looking to share this great experience with fellow sweeps!” Howard said. ■
How Well Do You Know Your Respirator Regulatory Acronyms?
Here is a paragraph made up from a definitions page at OSHA regarding respirators. How many do you know?
At LANL, an APR equipped with a HEPA filter was put to the test by OSHA and NIOSH while MSHA monitored the IDLH levels. Despite a PEL exceeded, the PAPR passed the QLFT and QNFT with an EPF higher than the APF. Meanwhile, the ANSI-approved DFM filter failed miserably when tested against a DOP challenge at LLNL. Even the NRC’s SCBA couldn’t hold up against the Co levels, which far exceeded the Ci. Luckily, NFPA regulations mandated a SAR, keeping the WPF within the TLV. Moral of the story? Always trust the RDL and stick to the REL, or you’ll find yourself wishing you’d consulted the OSH Act!
American National Standards Institute
Assigned Protection Factor
Air-Purifying Respirator
Concentration Measured Inside the Respirator Facepiece
Concentration Measured Outside the Respirator
Dust, Fume, and Mist Filter
Dioctylphthalate
Effective Protection Factor
High Efficiency Particulate Air Filter
Immediately Dangerous to Life or Health
Los Alamos National Laboratory
Lawrence Livermore National Laboratory
Mine Safety and Health Administration
National Fire Protection Association
National Institute for Occupational Safety and Health
Nuclear Regulatory Commission
Occupational Safety and Health Act of 1970
Occupational Safety and Health Administration
Powered Air-Purifying Respirator
Permissible Exposure Limit
Qualitative Fit Test
Quantitative Fit Test
Respirator Decision Logic
Recommended Exposure Limit
Supplied-Air (or Airline) Respirator
Self-Contained Breathing Apparatus
Threshold Limit Value
Workplace Protection Factor
Spark YOUR MARKETING
Marketing Is Even More Everything, Everywhere, All At Once
By Carter Harkins and Taylor Hill, Co-Owners, FutureNow Marketing
After participating in the AI Summit For Agencies In 2025 a few weeks ago, it became clear that as things change in the marketing space, one thing that is not going away is all the places, old and new, where opportunities for marketing take place. While we concentrate on what we know (or think we know) is the right place to spend our dollars, we can’t lose sight of new opportunities that may be both better and more affordable for our business.
One of the presenters talked about how difficult the attributions have become for marketing channels, and that’s one reason marketing companies point businesses to those they can give attribution to as it proves their value. And while that makes great sense, what if there are other places you should be that also bring value even though it’s harder to prove?
So What’s Really Happening?
In the not so distant past, you could run a local TV ad or have a spot on radio and you would immediately see a boost in business. The attribution was easy as it was linked to a trackable phone number. However, when the internet became the “place to be,” you still could track those people who would use the phone number, but what about those who went to your website? Yes, you could see the bump in traffic and make guesses as to how many of those people went on to obtain your services but you could not be absolutely sure.
Then came PPC ads from Google, Bing, Facebook, etc. where you could track the ads and know which one worked, what didn’t, and how many came to the landing page and bought. Over the years attribution has gotten better as long as you have everything set
up correctly. Add to this that what you see on one platform seems to never line up with what you see on your analytics platform no matter which one you use.
Different browsers, analytics platforms, search engines, and social media platforms, groups, subreddits, traditional media, newsletters, YouTube, and podcasts have been what we’ve all been navigating for awhile now. Add to that all the AI LLMs, the AI search LLMs, the abundant AI software programs that will – or say they will – do amazing things, and what’s a business to do in figuring out where to put your dollars?!
The good news for local businesses is you have a set area where you market, and as long as you understand the culture and your target audience, it will be easier to market to those people. The bad news is that branding in those markets can be harder to do than on a national scale. After all, who has money for a Super Bowl ad, right?
Why Branding Is More Important Today Than Ever Before
Branding has always been important, but in today’s world, it is essential. By branding, we’re not talking
Carter Harkins and Taylor Hill are two of the co-founders of FutureNow Marketing, a human-centric, AI-powered digital marketing company that works primarily with service businesses. They’re also co-authors of the book Blue Collar Proud: 10 Principles for Building a Kickass Business You Love. Both regularly speak at service industry trade shows and conferences across the nation.
about changing your name, logo, etc., we’re referring to getting your name and brand in front of as many people in your area as you can. It’s great to wrap your vehicles, have your technicians in uniform, put your logo on your invoices, etc., but that’s not enough. You need to get in front of your audience.
Do you know who your audience is? Where do they hang out? When is the best time to get in front of them? What language should you use in your messaging? What should you say? And one of the most important questions, do you have proof to back everything up? Without proof, you will be found out in one review search!
This isn’t cookie cutter marketing. Every company has their audience, and you need to find the answers to the questions above for your specific audience. We recently received a call from a senior living facility asking if we could help with their digital outreach. When we asked them the first question, “Who is your audience?” they told us it was people between the ages of 65 and 80. When we asked them how they were reaching that audience, they said Facebook ads. We asked why they chose Facebook ads, and they said the company they’ve been working with said that’s what they should
be doing. Then we asked them, “Who normally comes and tours the facility before they sign the paperwork?” and they said, “The kids.” Then we asked, “How old are the kids?” They told us 40 to 65. Then we asked, “Who makes the final decision as to whether their parents will live there or not, the parents or the kids?” They said normally it’s the kids.
As you can see, they were marketing to the wrong people. Their audience wasn’t 65 to 80 year olds, it was their adult kids. This is why you have to start with the right audience. Facebook might be the best way to market to these people, but the language and messaging will still be entirely different.
Talk to your customers and ask them questions so you can identify exactly who your audience is and go from there. Once you discover where they spend their time, you will best know how to market to them in 2025. It may be a traditional platform, local newsletter, the Nextdoor app, direct mail, sponsorships, or just flyers passed out at the local ballgame.
Local branding is your best way to do business. Make sure you are showing up for your neighbors and customers and they know who you are. Make 2025 your best year ever! ■
NEW Certifications
Three ways to take your NCSG certification exam
1. Did you know you can take your CCP, CCR, or CCJ certification exam online, anytime?
2. You can also host your own in-person testing event with just your staff or local guild members! You provide the date, time, and location, and we’ll send you tablets, hot spots, and instructions for proctoring.
3. We’re hosting two in-person testing events at the 2025 NCSG Convention in March.
You can sign up for any one of these three ways of testing at certifiedchimneyprofessionals.com!
Events
Pennsylvania Guild of Professional Chimney Sweeps Annual Winter Training Event
January 17-18, 2025
The Inn at Leola Village 38 Deborah Drive, Leola, PA 17540
This year’s winter training event promises to be both informative and inspiring, featuring industry experts who will delve into emerging technologies and best practices in chimney sweeping.
For more info and to register, visit paguild.org.
North Central Chimney Guild Winter Workshop
January 20-24, 2025
1405 W Taylor Street, Merrill, WI 54452
Join this fun, interactive learning environment with fellow sweeps and industry professionals. You can look forward to an intro to basic selfrescue, special guest speakers, HAM House home air pressure training, some hands-on masonry training, and more.
Visit thechimneyguild.org to learn more.
Golden State Chimney Sweep Guild 2025 Workshop
February 15, 2025
3676 West Meyers Road, San Bernardino, CA 92407
Mark your calendars for a great chance to network with your southern California peers! This workshop will focus on social media marketing and video editing.
To learn more or join the guild, please contact Lezza Medina at (909) 880-2120.
