Eventive Start-up Analysis

An Event Management Platform Start-up A close look at developments since the inception of the start-up idea.

2015 / 2018

Future will never be the same tomorrow

“Start by doing what's necessary; then do what's possible; and suddenly you are doing the impossible.

- Francis of Assisi -

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Contents Introduction and the Eventive Story Development and the Future The Problem and business opportunity Why Events & their Impact The Measurement challenges Key measurement metrics The Solution - EventiveCloud The Even(ve USP’s & Industry Partnerships Our target markets Five Business Travel Markets of the Future Event Software Market size Reaching out to Market Methodology Regional Business Development Partnerships Traction statistics through Social Media Social Media Engagement tactics Eventive target industries User Benefits Event Technology Savings Start-up Program Acceptance Eventive brand trademarks Team Eventive

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Introduction & Our Story Create

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Plan

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Promote

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Manage

EventiveCloud addresses the entire event lifecycle of meetings, conferences, tradeshows and other events resulting in increased event attendance and decrease the cost of managing events by streamlining the entire planning process.

Welcome

The Past Year

This document aims to explain to an outsider the Eventive vision and developments that are ongoing since the inception of the business idea in March 2015. It aims to address the challenges and accomplishments the team at Eventive has achieved to date.

Originally incorporated in Aarau, Switzerland in 2014, the start-up underwent a name change in 2015 when the Founder decided to work in the Event Tech space. Eventive Events Management Technologies trading as Eventive was the name settled upon.

www.eventivecloud.com ◼ events@eventive.events ◼ +41 79 624 63 35

So 2015 was clearly going to be a challenging year with taking an idea into development.

Development After a well debated negotiation a Ukrainian Software company was selected for the development job of EventiveCloud back-end. The duration set was initially some 6 months. As development continued, it became clear that

much time was needed. So the project was then left open, develop until completion, but while not going at the most beyond 10% of the original budget.

Future It would take a full year until the

A minimum viable product has been completed. This enabled the team at headquarters to start working on the front-end and user experience.

official handover of the code. It’s mid-2016 and Eventive is now embarking on completing the front-end development and expect to be ready for Beta testing in 2018, based on securing funding.

2016 sees Eventive make it to MassChallenge Round 2.

All development continue with the start-up expected to participate in the CTI Start-up program set to start in September 2016.

www.eventivecloud.com ◼ events@eventive.events ◼ +41 79 624 63 35

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The Problem Growing event professionals lack an easy to use most importantly a cost effective cloud based event management platform. Costly – current market leaders cost $3.5-4.5K per year. §

Current market leaders offer advanced complicated features that are not easy and are time consuming.1

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No measurable improvement to the experience for attendees, guests, exhibitors, sponsors and visitors.1

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Current market leaders are not developed for emerging markets unique requirements

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Little/No opportunity to negotiate prices.2 Top 8 Problems & Pains We have selected the top 8 problems and pains that Event Professionals face today as follows; 1. Current event planning lacks the much needed efficiencies.

2. Inadequate Proof of ROI that is often required by CFO’s.

3. Slower Business Growth 4. Current available solutions are too Expensive

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5. Lacking measurable Attendee Engagement 6. Relationship with Attendees 7. Relationship with Exhibitors and Sponsors 8. Relationship with Hotels and Suppliers.

On looking at the last three challenges, return of business is absolute key for event professionals. It’s these relationships building that will

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ensure the return of business. If an event planner can deliver key results that ensure that participants focus on their businesses at events.

Source: “The Connected Event: Insights into 2015 Technology Trends,”

Why Events & their Impact1 1. Events are a big business in their own right, they play an important role in supporting other businesses.

2. Promote investment, trade, communications and technology.

3. Bring education and professional development to the local community, creating jobs and retaining workforces.

4. Events are a “Clean” industry and promote environmental quality.

5. Promote and support other business sectors.

One of the biggest long-term challenges facing our industry has been the lack of consistent methodologies for measuring economic impact and for comparing the scale of the sector between countries and over time.

6. Represent the “high end” of visitor spending.

7. Events Attract global expertise 8. Create and spread knowledge world-wide 9. Build community profile 10. Promote global understanding and cooperation.

A complex industry structure of organisers, venues and other suppliers, lack of clarity on definitions, and poor reporting systems have all conspired to keep the world in the dark about the true value of our industry.

Source: Meeting Professionals International (MPI) 1

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The Measurement Event Technology enable event professionals to measure certain areas of their event. After all they need to understand their success and failures such that failures are not repeated and the successes improved.

Meeting and event planners are constantly looking for ways to make their next event more successful than the last. But after the event has wrapped, how do planners know whether they succeeded?

Before a meeting or an event commences, planners must establish goals — attendee satisfaction, sky-high registration numbers or unprecedented sales of a new product, for example. Knowing the meeting’s goals will help determine success.

Top 8 Problems & Pains We have selected the top 8 problems and pains that Event Professionals face; 1. Current event planning lacks the much needed efficiencies.

2. Inadequate Proof of ROI that is often required by CFO’s.

3. Slower Business Growth

4. Current available solutions are too Expensive 5. Lacking measurable Attendee Engagement 6. Relationship with Attendees 7. Relationship with Exhibitors and Sponsors 8. Relationship with Hotels and Suppliers.

On looking at the last three challenges, return of business is absolute key for event professionals. It’s these relationships building that will ensure the return of business. If an event planner can deliver key results that ensure that participants focus on their businesses at events.

Source: “The Connected Event: Insights into 2015 Technology Trends,”

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www.eventivecloud.com ◼ events@eventive.events ◼ +41 79 624 63 35

Key measurement metrics Attendee spending, includes all purchases, including taxes and tips, made by the attendee/exhibitor and their companions (e.g., spouse). It also includes any additional spending made in the market

before or after the actual event due to extended stays.

Exhibitor spending, including the local spending made by exhibitors as a result of their participation at the event.

costs incurred by the convention centre for products and services relating to hosting events. It also includes expenses borne by event organisers for the provision of off-site entertainment

Event Production Cost, with Technology helps you gain visibility and collect the right data to improve or enhance your meetings program. Technology solutions continually improve inefficiency, create clarity and enable reporting—helping you better manage the cost of meetings.

Increase adoption for your meetings program and gain visibility by implementing a self-service small meetings solution that creates a simple user experience and helps you take control of currently unmanaged spend. If you’re looking to improve efficiency, be sure to educate your planners and choose intuitive solutions.

Source: Meeting Professionals International (MPI)

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The Solution “EventiveCloud is an affordable, easy to use Cloud based Event Management Platform wherever you are, whenever you need it” Eventive has built and developed cost effective modules that enable Event professionals to plan, promote and manage events in innovative ways, the aim being to offer a cost effective platform and reduce the time spent on the planning, selling and project management cycles that are normally required in order to run a successful event.

EventiveCloud is being developed in alignment with Emerging Markets unique requirements including payment methods & platforms.

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www.eventivecloud.com ◼ events@eventive.events ◼ +41 79 624 63 35

The Eventive USP’s & Industry Partnerships A digital assistant app for event planners who want to save time and money. § § § § § §

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Powered by MS Azure AI, EventiveCloud is designed to help professional event planners manage and effectively implement all aspects of their events from concept to completion.

Our service solutions provide professional event planners with tools to help them plan and manage their time so that they can successfully execute their events.

Professional event planners benefit from automated back end processes such as RFQ's for travel, accommodation, venues and other event related requirements using our BOT technology.

With our clients as our highest priority we offer them the flexibility to plan their events directly from Outlook email client with integration to MS Office.

Our goal is to ensure our clients find it easy to integrate EventiveCloud with other business solutions they may have, in most cases at no extra costs.

We have partnered with some of the outstanding event software companies currently available so that we provide our clients with all they may need in one place. They have the opportunity to use our attendee engagement partners such as Sli.do for event social media, and Walkbase for venue analytics.

Our focus and commitment is to ensure event planners successfully execute their events, save time and reduce costs by using Eventive. www.eventivecloud.com ◼ events@eventive.events ◼ +41 79 624 63 35

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Our Target Markets

The emerging markets have become the new central of attraction in the global markets. This is why many developed countries have shown their interest to invest in emerging markets. Emerging markets carry higher investment risks. But due to the rapid growth and development potential, these markets also ensure a high potential return on the investment.

Eventive top target Markets

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Source: Global Intelligence Alliance, Business Perspectives on Emerging Markets

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Five Business Travel Markets of the Future Despite recent economic turbulence, China business travel will increase by 61 percent over the next 5 years, from $261 billion in 2014 to $420 billion in 2019. That increase is greater than the increases in business travel growth in the next 8 largest countries combined, including the U.S., Germany, India, U.K., Indonesia, France, Turkey and Japan.

Annual Global Report & Forecast, sponsored by Visa, Inc. finds that global business travel spending will hit a record $1.25 trillion USD in 2015, 6.5 percent growth over 2014. Growth will remain strong through 2019, with business travel projected to grow 6.9 percent in 2016, 6.0 percent in 2017, 6.4 percent in 2018 and 5.8 percent in 2019.

India: The Next Big Thing?

More than any other country, India is poised for breakout growth. In 2014, India had $26 billion in business travel spending, which will grow by a compound annual growth rate (CAGR) of 11.5 percent through 2019 to $45 billion.

Fifteen years from now, India will likely be a top-five market in business travel spending.

The Business Travel Markets of the Future Five newly emerging markets often overlooked because they aren’t as large as the traditional powers or the BRIC markets. Their rapid growth however, all but assures these five countries will become the business travel markets of the future. • Indonesia • Malaysia • Mexico • Poland • Turkey.

Source: Global Business Travel Association

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Event Software Market size

The global Event Management Software (EMS) Market to grow from USD 5.44 Billion in 2015 to USD 9.28 Billion by 2020, at a Compound Annual Growth Rate (CAGR) of 11.3%. The year 2014 has been considered as the base year while the forecast period is 2015-2020.

Event Management Software Market - Global Forecast to 20201

Global Market Size Emerging Markets Size @ 30%

$9.28B1

$2.784B1

Addressable @ 1% by 2025

$27.84M Source: MarketsandMarkets 1

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www.eventivecloud.com â—ź events@eventive.events â—ź +41 79 624 63 35

Reaching out to Market Methodology Eventive marketing teams will use inbound marketing to generate visitors, turn them into leads, convert them into customers and create life-long fans.

Attract

Web Surfers

Convert

Visitors Blog Social Media Keywords Websites

Close

Leads Call-to-Action Landing Pages Forms Contacts

Delight

Customers Email Marketing Workflows Social Proof Lead Scoring

Fans

Social Media Calls-to-Action Email Marketing Workflows

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Regional Partnerships

Eventive recognises that there will be a need to have local representation is our target markets. This will facilitate the understanding of local languages and cultures. There will be plans to start distribution channels through an affiliate program or similar based on further research and analysis.

Regional Business Development Partners

Locations – Eastern Europe, Asia-Pacific, Middle East & Africa, Latin America

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Traction statistics through Social Media The following numbers are real Event professionals that we have been engaging with in anticipation for the Beta testing.

Instagram3, 990

Facebook1, 360

Twitter2, 850

Sources: Facebook1 , Twitter2, Instagram3 www.eventivecloud.com â—ź events@eventive.events â—ź +41 79 624 63 35

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Social Media Engagement tactics

We have taken various social media engagement tactics to organically grow our interested event professionals. We use product related content as well as industry related content to engagement with our followers.

Examples of our social media engagement tactics

Source: Instagram 18

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Eventive target industries

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User Benefits

In conclusion, there are many user benefits that our users will enjoy. As already mentioned earlier in the analysis, user benefits suggest and all leans towards cost cutting. Below are detailed user benefits in measurement perspectives.

Here’s what event producers, exhibitors and event marketers say is most important to their organisations:

90%

88%

83%

Improving Event ROI

Improving Attendee Experience

Expanding Customer Engagement

79%

72%

Driving Improving Higher Quality Measurement of Key Attendance Performance Metrics

Source: “The Connected Event: Insights into 2015 Technology Trends,” 20

www.eventivecloud.com ◼ events@eventive.events ◼ +41 79 624 63 35

Event Technology Savings Here’s what meeting professionals say are the top benefits of consolidating meetings purchasing:

81%

62%

57%

Budgetary Control

Improved Quality

Leveraging Volume with Suppliers

19%

19%

Reduced Headcoun t

Sourcing Documentation

Source: 2015 Strategic Meetings Management Survey, Business Travel News survey of 99 travel & meeting professionals who have consolidated purchasing

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Start-up Program Acceptance & Support With development being exclusively for the cloud, it was imperative that we fulfilled the minimum requirements in the application process to be accepted into the following programs to enable us to develop and deploy in the cloud.

Start-up Acceleration Programs - 2016

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Eventive brand trademarks

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Team Eventive

With a combined 40+ years experience, Eventive is in a very strong position to complete it’s development needs and grow the start-up substantially.

Ndaba Ndlovu – Founder & CEO

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Timothy Chuma – Co-Founder & CTO

Ndaba’s experience in Event Management spans some 20+ years. An entrepreneur that has started and ran adventure travel companies, restaurants and including mining.

Holding an Event Leadership & Management Masters, combined with his wealth of experience and leadership, he has been a key driver to reaching current milestones at Eventive.

Tim specializes in digital media, cloud computing, CRM and ERP projects. He has worked on several high profile projects, including the implementation of sales force automation for an award winning Cloud computing service as well as stock market listed companies such as Kuoni Travel Group, Jones Lang LaSalle and Masimo to name a few.

Jonathan Crescini – Financial Consultant

Paul Nta – Front-End & UX Consultant

Jonathan Crescini is a passionate Business Analyst. A graduate from HEC Lausanne where he obtained a Master of Science in Finance.

Prior to that, he studied Economic Science and obtained a Bachelor from HEC Lausanne.

Jonathan co-founded a music production studio, which he has led for more than three years. A passionate Business developer and data analyst with goals to create insightful analysis in order to make data driven decisions.

Paul is a passionate Front-End & UX Developer.

He is currently studying for his Computer Science Bachelors at the HEIG-VD. He has a natural gift and flair for design and fits in perfectly with the Eventive development needs, where he spends his part-time between his education helping us achieve our Front-End and UX needs. In his spare time, he enjoys playing the bass guitar with one of the local music groups.

www.eventivecloud.com ◼ events@eventive.events ◼ +41 79 624 63 35

can’t express it enough, “ Wehow important emerging markets are.

”

- Ndaba Ndlovu -

www.eventivecloud.com

www.eventivecloud.com

www. ◼ events@eventive.events ◼ +41 79 624 63 35