NED 2022 Media Kit

2022 MEDIA KIT

9 ALBANY STREET, SUITE 2E, CAZENOVIA , NY 13035 • 315-422-7011 • BUYERSGUIDE.NEASTDA .ORG October 25, 2021

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WHAT’S NEW FOR 2022 LISTINGS MANAGEMENT

Manage 54 of the most used online directory listings and reviews from one dashboard.

(Facebook, Bing, Google Maps, etc.)

SUPPLIER CATALOG DIGITAL LIBRARY hosted on our exclusive ISSUU page PAGE 11

PAGE 10

FAVORITES FROM 2021 ENHANCED E-READER

TARGETED OUTSERTS

1 page, 2 page, 4 page or 8 page PAGE 6

ads are linked directly to advertiser websites and more.

PAGE 5

CLASSIFIED ADS

in the NED Weekly Newsletter and on the online NED Buyers Guide PAGE 7

9 ALBANY STREET, SUITE 2E, CAZENOVIA , NY 13035 • 315-422-7011 • BUYERSGUIDE.NEASTDA .ORG October 25, 2021

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MAGAZINE RATES PRINT AD RATES 1x Rate

4x Rate

6x Rate

9x Rate

2 Page Spread

$7,055

$6,035

$5,440

$5,053

Advertorial: Full Page

$3,660

$3,115

$2,805

$2,600

Full Page

$3,660

$3,115

$2,805

$2,600

2/3 Page

$2,750

$2,395

$2,110

$1,950

1/2 Page

$2,315

$1,870

$1,740

$1,560

1/3 Page

$1,790

$1,520

$1,305

$1,270

1/4 Page

$1,230

$1,050

$950

$875

Belly Band

$3,000

O N E A D V E R T I S E R P E R I S S U E . A S K F O R A V A I L A B I L I T Y.

ADVERTORIALS

TELL YOUR STORY IN YOUR OWN WORDS. We will lay out the advertorial into a PDF suitable for hand-out, mailing, and posting on your website.

See an example here.

OUTSERTS (must be run in conjunction with 1/2 page or larger inside the magazine.)

1 Sided

$2,000

2 Sided

$2,500

4 Pages

$3,500

8 Pages (stitched)

$4,500

We help with ad creation for no additional cost other than ad placement

Select digital ads can be counted toward frequency to discount print rates. These include: Spotlight Ads, Newsletter Banner Ads, and Website Banner Ads.

9 ALBANY STREET, SUITE 2E, CAZENOVIA , NY 13035 • 315-422-7011 • BUYERSGUIDE.NEASTDA .ORG October 25, 2021

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BUNDLE OPTIONS

CREAM OF THE CROP 12x RATE FREE ADD-ONS: • Interview with an executive for the Q1 Forecast Article

THE COUNTY FAIR 9x RATE FREE ADD-ONS: • Interview with an executive in Q1 Forecast Article

ICE CREAM SHOP 6x RATE FREE ADD-ONS: • Interview with an executive in Q1 Forecast Article

GOT MILK? 4x RATE FREE ADD-ONS: • Interview with an executive in Q1 Forecast Article

• 4 NED Connection Banners

• 2 NED Connection Banners

• 2 NED Connection banner ads

• 2 product showcases

• 4 product showcases

• 3 product showcases

• 2 product showcases

• 1 NED Connection banner ad

• 2 NED Connection spotlights

• 1 NED Connection spotlight

Bundle requires ½ page minimum

Bundle Requires ½ Page Minimum

Bundle Requires 1/4 Page Minimum

YOU CAN USE THESE PLACEMENTS TO GET UP TO THE 4X, 6X, 9X AND 12X BUNDLE OPTIONS: • Magazine Print Ads

• Newsletter Spotlight Ads

• Buyers Guide Sponsorships

• Newsletter Banner Ads

• Buyers Guide Digital Ads

9 ALBANY STREET, SUITE 2E, CAZENOVIA , NY 13035 • 315-422-7011 • BUYERSGUIDE.NEASTDA .ORG October 25, 2021

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PUBLICATION SCHEDULE

1ST QUARTER (WINTER ISSUE)

2ND QUARTER (SPRING ISSUE)

3RD QUARTER (SUMMER ISSUE)

4TH QUARTER (FALL ISSUE)

DEADLINES: • Ad Space Reservation: 1/3/22

DEADLINES: • Ad Space Reservation: 3/18/22

DEADLINES: • Ad Space Reservation: 6/17/22

DEADLINES: • Ad Space Reservation: 9/23/22

• Advertising Material: 1/10/22

• Advertising Material: 3/25/22

• Advertising Material: 6/24/22

• Advertising Material: 9/30/22

• Publishes in Print: 1/31/22

• Publishes in Print: 4/25/22

• Publishes in Print: 7/31/22

• Publishes in Print: 10/31/22

• Published digital in 2/2 Connection

• Published digital in 4/27 Connection

• Published digital in 8/3 Connection

• Published digital in 11/2 Connection

FEATURES:

FEATURES:

FEATURES:

FEATURES:

Dairy Trends

Dairy Business

Milestones

Safety READ Q1 2021 NOW

READ Q2 2021 NOW

READ Q3 2021 NOW

READ Q4 2020 NOW

9 ALBANY STREET, SUITE 2E, CAZENOVIA , NY 13035 • 315-422-7011 • BUYERSGUIDE.NEASTDA .ORG October 25, 2021

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MAGAZINE SPECS

The Official Publication of the Northeast Dairy Foods Association, Inc.

NED CIRCULATION: 2,000 PRINTED + 436 AVERAGE UNIQUE E-READERS EACH ISSUE. ENHANCED E-READER FEATURES • Advertisements are linked to website OR video

PRINT AD SIZES Ad Size

Dimensions (Trim)

Live Area

Dimensions With Bleed*

2 Page Spread

16.5” x 11”

15.25” x 10”

16.75” x 11.25”

• Links help advertiser SEO

Full Page

8.25” x 11”

7” x 10”

8.5” x 11.25”

• Share stories directly from the E-Reader when

2/3 Page Vertical

4.5” x 10”

-

-

1/2 Page Island

4.5” x 7.5”

-

-

1/2 Page Horizontal

7” x 4.875”

-

-

1/2 Page Vertical

3.375” x 10”

-

-

1/3 Page Square

4.5” x 4.875”

-

1/3 Page Vertical

2.125” x 10”

1/3 Page Horizontal

7” x 3.425”

1/4 Page

3.375” x 4.875”

Special requests

-

For right-hand page, far forward, multiple page an advertorial or - rates, assistance composing other special requests, consult your Relationship - Manager. Ad copy- and imagery for bleed ads MUST remain within live area dimensions.

-

embedded.

your company is highlighted in the issue.

READ NED ON ISSUU

AWARDS • 3rd Place - Best Newsletter or Trade Publication Syracuse Press Club | 2021

-

9 ALBANY STREET, SUITE 2E, CAZENOVIA , NY 13035 • 315-422-7011 • BUYERSGUIDE.NEASTDA .ORG October 25, 2021

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SPECIAL PUBLICATIONS BUYERS GUIDE KEY FEATURES

A self-service communication platform for NED Members.

buyersguide.neastda.org

ARTICLES

EVENTS

Articles are posted in the weekly newsletter as well as inside your company listing. The article will live on the online Buyers Guide for 1 year.

Post industry events: • Classes

• Message from company leadership

• Webinars

• New Product Announcements

• Product Demos (virtual or in person)

• Podcasts • Training

• Case Studies • Catalog Release • Milestone Celebrations • General Promotion

CLASSIFIEDS

REPORTING

Each month you receive a report for listing traffic.

Summary stats are how many times your listing summary was seen. Listing summary can be seen when a category is searched.

• Storage space

Detail stats are when someone clicks on your listing and views the content within the listing detail page.

• Offer Deals

What is listing summary?

• Used equipment

• Excess Inventory

LISTINGS All NED members have a listing.

Listings are displayed in order of sponsorship status.

• Job Postings

Sponsorship details can be found on page 9.

BANNER ADS

CATEGORIES

• Mobile Banner (320 x 100): $250/month

List more categories to boost your listing views.

Consider including a logo and description for branding on summary results pages while users are exploring categories.

• Leaderboard (728 x 90): $400/month • Square (250 x 250): $250/month

What is listing detail?

• Sponsored Link: $250/month

• Contact Info, Articles, Company Description, Photos, Videos, Catalogs, and more.

9 ALBANY STREET, SUITE 2E, CAZENOVIA , NY 13035 • 315-422-7011 • BUYERSGUIDE.NEASTDA .ORG October 25, 2021

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SPECIAL PUBLICATIONS

BUYERS GUIDE SPONSORSHIP PRICING/DETAILS

PLATINUM

GOLD

$3660

SILVER

$2315

$1230

BRONZE $625

BASIC Free w/ NDSA Membership

PRINT Full page premium position (Front Cover, Back Cover, NEW Inside BC, Inside FC) THIS YEAR Full Page Company Profile

NEW IS TH

YEAR

Full Page ad

Full Page Adjacent Ad

Full Page Company Profile

90 word description – text ad and logo

Logo on Thank you Gold Sponsor Page

Logo on Thank you Platinum Sponsor Page - see pages 5-6 of 2021 BG

- see pages 5-6 of 2021 BG

NEW IS TH

YEAR

Half Page Ad Logo + 30 word description

Logo on Thank you Silver Sponsor Page

- see pages 5-6 of 2021 BG

Logo + 30 word description Logo on Thank you Bronze Sponsor Page

- see pages 5-6 of 2021 BG

Company Name, Address, Website, Phone #, POC Email.

2022 BUYERS GUIDE COMING SOON

ONLINE LISTING 10 Categories 20 pictures/videos Buying Group Badges

8 Categories Up to 15 pictures/videos Buying Group Badges

6 Categories Up to 10 pictures/videos Buying Group Badges

Catalog

Catalog

Catalog

4 Categories Up to 5 pictures/videos Catalog

ONLINE BUYERS GUIDE RATES 1 Category

ACCESS TO THESE TABS ONLINE Supplier Articles (12) Events Classifieds

Supplier Articles (9) Events Classifieds

Supplier Articles (6) Events Classifieds

Supplier Articles (3)

—

—

—

Leaderboard

$400*

Mobile Banner

$250*

Square Banner

$250*

Sponsored link

$200*

Skyscraper

$200*

*Upgrade to a flashing GIF for $50

BONUS 728 x 90 mobile banner for 3 months online Buyers Guide. ($1200 Value)

320 x 100 mobile banner for 2 months online Buyers Guide. ($500 Value)

320 x 100 mobile banner for 1 month online Buyers Guide. ($250 Value)

9 ALBANY STREET, SUITE 2E, CAZENOVIA , NY 13035 • 315-422-7011 • BUYERSGUIDE.NEASTDA .ORG October 25, 2021

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DIGITAL OFFERINGS NED CONNECTION NORTHEAST CONNECTION NEWSLETTER

1

Horizontal Spotlight Ad*

2

Banner Ad

3

Product Showcase

52 available per year 52 available per year

Pixels

1 banner

600 X 300

$800

4 banners

6 banners

9 banners

12 banners

* Also includes logo and 40-word teaser at top of e-mail

600 X 150

$530

$1,915

$2,720

$3,850

$4,820

250 X 250

$500

$750

$1,000

$1,200

-

1 CONNECTION SPOTLIGHT ADS Promote your company by being the exclusive presenting supplier of the newsletter! You have the opportunity to include a link to

• A photo gallery • Case study • Success story • Product promotion • Sponsored content article – new • Other content of your choice This includes a product showcase, statistical reporting total opens and how many clicks.

Banner Image Size: 600x300 pixels.

Logo Size: 200 pixels wide. One per issue.

2 CONNECTION BANNER ADS

These Banner Ads show up in the NED Connection.

This includes a product showcase, statistical reporting total opens and how many clicks.

SPOTLIGHT TEASER

SPOTLIGHT BANNER 600 X 300

ONLINE BUYERS GUIDE RATES Leaderboard

$400

Mobile Banner

$250

Square Banner

$200

Sponsored link

$200

Skyscraper

$200

3 PRODUCT SHOWCASE Show off a specific product or service in the new product showcase section of the NED Connection.

Posted for 1 month on the online Buyers Guide.

REGULAR BANNER 600 X 150

VIEW AN NED CONNECTION E-MAIL Sign up for our newsletter here!

Stay up to date with all of the latest in the dairy community.

CONNECTION STATS INDUSTRY AVERAGE OPEN RATE IS 11%

• 2,700+ Subscribers • Avg open rate: 27% • Avg unique opens: 1,385 Average Stats from 1/1/21 - 10/1/21

9 ALBANY STREET, SUITE 2E, CAZENOVIA , NY 13035 • 315-422-7011 • BUYERSGUIDE.NEASTDA .ORG October 25, 2021

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LISTINGS MANAGEMENT DIRECTORY LISTINGS AND REVIEW MANAGEMENT DIRECTORY LISTINGS IN 38 BUSINESS DIRECTORIES

Getting your business listed across the internet is the best way to attract new customers and increase your revenue. No matter what you offer, potential customers are looking for it online.

Are they finding you? Inaccurate listings lead to missed opportunities.

GET FOUND AND STAND OUT IN LOCAL SEARCH • Get your business listed on 54 online directories and improve search results ranking with accurate and consistent business information • Boost your online presence with listings on Google, Yahoo and Bing, plus other key industryspecific directories and navigation apps

• Get insights into how people engage with your business listings • Keep your listings fresh by inputting new information into one database location that broadcasts automatically to all online Directories

REVIEW MANAGEMENT Manage your online reputation and make sure you look good in your customer’s eyes. Use the Dashboard Hub to monitor all reviews, respond to them in real time and stay on top of your online reputation.

ACCESS ALL REVIEWS FROM ALL PLATFORMS ON ONE PAGE • Track total reviews and overall ranking • View an evolution of your overall ranking over time

• Respond to reviews on multiple platforms (Google, Facebook, etc.) from one location + more

9 ALBANY STREET, SUITE 2E, CAZENOVIA , NY 13035 • 315-422-7011 • BUYERSGUIDE.NEASTDA .ORG October 25, 2021

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SUPPLIER CATALOG DIGITAL LIBRARY ADD YOUR COMPANY CATALOG - $500 Let us host your company catalog for 12 months. No more file transfer sites, just one link with controlled access to select customers. Includes stats at the end of the year of how many views, click throughs, and more on your catalog for the year.

EASY CLICK THROUGH PROFESIONAL CATALOG YEARLY STATISTICS: • Impressions • Reads + Total Read Time • Link Click Throughs • Individual Page Statistics (Impressions, Reads, etc.)

• Devices Used To View Your Catalog (Desktop/Mobile) • Where In The World Your Readers Are

9 ALBANY STREET, SUITE 2E, CAZENOVIA , NY 13035 • 315-422-7011 • BUYERSGUIDE.NEASTDA .ORG October 25, 2021

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SPECIAL PUBLICATIONS CUSTOMIZED CALENDARS

CHOOSE YOUR OWN PHOTOS YOUR COMPANY INFO HE

CUSTOMIZED CALENDARS FOR 2023 Stay top of mind all-year-round!

Order before 11/1 to ensure your calendars arrive to customers before January

RATES* RE

Price

Quantity

$4,305

500 = $8.61/ea

$4,540

750 = $6.05/ea

$4,795

1000 = $4.80/ea

$5,260

1500 = $3.51/ea

$5,805

2000 = $2.90/ea

$6,290

2500 = $2.52/ea

*Does not include postage.

8 1/2 x 11 or 9 x 12 Prints 4/4 on 80# cover and 80# text, saddle stitch Contact us for further details.

9 ALBANY STREET, SUITE 2E, CAZENOVIA , NY 13035 • 315-422-7011 • BUYERSGUIDE.NEASTDA .ORG October 25, 2021

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GUIDELINES & CONTACT PRODUCTION We strongly encourage our advertisers to submit their advertisements in digital form. If you do require our Creative Services Department to create your ad*, please discuss your needs with your sales representative.

DIGITAL FILES NAME FILE: ADVERTISER_SIZE_NED_PUBLICATION DATE • Please send PDF files: No Microsoft Word, Microsoft Publisher, PowerPoint or other word processing files will be accepted.

• Ads should be built to the exact print size and files preflighted.

• All images must be a minimum of 300 dpi.

• Colorspace must be CMYK. No RGB or Spot colors.

• Add 1/8” bleed when appropriate.

• All fonts must be embedded.

• Black type and large areas of black should be 1-color black.

• Minimum size type fonts: 6pt (black only).

• Minimum size reverse type fonts: 9pt.

• Provided logos must be high resolution, preferably 300 dpi and larger than 2”.

• If any of the above requirements cannot be met, NORTHEAST DAIRY MEDIA may require additional production time to recreate your ad.

*If you are supplying art/photos/logos for an ad that we are constructing, we accept tif and jpg files that are 300 dpi per inch (dpi) or at least 600 dpi (for line art).

SENDING FILES Please notify your sales representative when e-mailing an ad. Larger files may need to be “zipped” and/ or loaded to an ftp site or Dropbox.

PRESS RELEASES Press releases should be emailed directly to Anne DeSantis at AnneD@nedairymedia.com.

Photographs taken with a digital camera and included with submitted materials must be high resolution (300 dpi) and suitable for publication.

NORTHEAST DAIRY MEDIA 9 Albany Street, Suite 2E Cazenovia, NY 13035 315.422.7011 F: 315.422.1721

ADVERTISING CONTACTS Anne DeSantis Relationship Manager anned@nedairymedia.com 315.341.8491

Lesli Mitchell Relationship Manager lmitchell@Nedairymedia.com 315.532.0905 1) Payment Terms: 2%-10, Net 30 days, Invoices over 30 days incur a service charge of 2% per month on outstanding balance.

2) Credit/Debit Cards Accepted: VISA, MC, AMEX, DISCOVER 3) Frequency discounts apply to insertions placed within the year.

Charges will be adjusted based on total number placed and established rates.

4) The Publisher shall not be liable for any costs or damage due to delays in delivery cause by abnormal events.

5) Production costs may be added for any digital files needing corrections.

6) Company agrees to be bound by the agreements made and signed by an authorized agent as noted in the signature line.

9 ALBANY STREET, SUITE 2E, CAZENOVIA , NY 13035 • 315-422-7011 • BUYERSGUIDE.NEASTDA .ORG October 25, 2021

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