9 ALBANY STREET, SUITE 2E, CAZENOVIA, NY 13035 315-422-7011 • BUYERSGUIDE.NEASTDA.ORG 2023 MEDIA KIT 2023
Full
1/2 Page Island 4.5” x 7.5”
1/2 Page Horizontal 7” x 4.875”
1/2 Page Vertical 3.375” x 10”
1/3 Page Square 4.5” x 4.875”
1/3 Page Vertical 2.125” x 10”
ENHANCED E-READER FEATURES
DIGITAL MAGAZINE AD RATES
Rate 4x Rate
9 ALBANY STREET, SUITE 2E, CAZENOVIA, NY 13035 315-422-7011 • BUYERSGUIDE.NEASTDA.ORG
1x
Full Page $2,315 $1,870
ADVERTORIALS TELL YOUR STORY IN YOUR OWN WORDS.
advertorial
hand-out,
here We help with ad creation for no additional cost other than ad placement.
SPECS
Size Dimensions
1/2 Page $1,790 $1,520 1/3 Page $1,230 $1,050 1/4 Page $750 $600
We will lay out the
into a PDF suitable for
mailing, and posting on your website. See an example
AD
Ad
Page 8.25” x 11”
1/3 Page Horizontal 7” x 3.425”
requests
rates,
advertorial
requests,
Relationship Manager. NED CIRCULATION: E-MAILED DIRECTLY TO 2,900 MEMBER OF NDSA AND NDFA. The O cial Publication of the Nor theast Dair y Foods Association, Inc.
1/4 Page 3.375” x 4.875” Special
For right-hand page, far forward, multiple page
assistance composing an
or other special
consult your
Advertisements are linked to website OR video embedded.
Links
issue.
•
•
help advertiser SEO • Share stories directly from the E-Reader when your company is highlighted in the
READ NED ON ISSUU
9 ALBANY STREET, SUITE 2E, CAZENOVIA, NY 13035 315-422-7011 • BUYERSGUIDE.NEASTDA.ORG PUBLICATION SCHEDULE 1ST QUARTER (WINTER ISSUE) DEADLINES: Ad Space Reservation: 1/6/23 Publishes Online: 1/31/23 Featured in the NED Connection: 2/1 and 2/15 FEATURES: MEMBER FORCAST
QUARTER (SPRING ISSUE) DEADLINES: Ad Space Reservation: 3/17/23 Publishes Online:
Featured in the NED Connection: 4/1 and 4/15 FEATURES: DAIRY TRENDS/ BUSINESS 3RD QUARTER (SUMMER ISSUE) DEADLINES: Ad Space Reservation: 6/16/23 Publishes Online: 6/30/23 Featured in the NED Connection : 7/1 and 7/15 FEATURES: ANNUAL CONVENTION 4TH QUARTER (FALL ISSUE) DEADLINES: Ad Space Reservation: 9/23/23 Publishes Online:
Featured in the NED Connection: 11/1 and 11/15 FEATURES: MEMBER ANNIVERSARIES AND MILESTONES READ Q1 2022 NOW READ Q2 2022 NOW READ Q3 2022 NOW READ Q4 2020 NOW
2ND
3/31/23
10/31/23
ONLINE BUYERS GUIDE
A
buyersguide.neastda.org
LISTINGS
All NED members have a listing. Listings are displayed in order of sponsorship status. Sponsorship details can be found on page 9
CATEGORIES
List more categories to boost your listing views. Consider including a logo and description for branding on summary results pages while users are exploring categories.
ARTICLES
Articles are posted in the weekly newsletter as well as inside your company listing. The article will live on the online Buyers Guide for 1 year.
• Message from company leadership
CLASSIFIEDS
• Used equipment
• Storage space
EVENTS
Post industry events:
• Classes
• Podcasts
• Product Demos (virtual or in person)
REPORTING
Each month you receive a report for listing traffic. Summary stats are how many times your listing summary was seen. Listing summary can be seen when a category is searched.
Detail stats are when someone clicks on your listing and views the content within the listing detail page.
What is listing summary?
What is listing detail?
• Contact Info, Articles, Company Description, Photos, Videos, Catalogs, and more.
9 ALBANY STREET, SUITE 2E, CAZENOVIA, NY 13035 315-422-7011 • BUYERSGUIDE.NEASTDA.ORG
KEY FEATURES
• Offer Deals
• Excess Inventory
• Job Postings
• New Product Announcements
• Case Studies
• Catalog Release
• Milestone Celebrations
• General Promotion
self-service communication platform for NED Members.
• Training • Webinars
Logo on Thank you Platinum Sponsor Page - see pages 5-6 of 2022 BG
Full Page ad
Full Page Company Profile
Logo on Thank you Gold Sponsor Page - see pages 5-6 of 2022 BG
IN PRINT BUYERS GUIDE
Half Page Ad Logo + 30 word description
Logo on Thank you Silver Sponsor Pagesee pages 5-6 of 2022 BG
ONLINE LISTING
Logo + 30 word description Logo on Thank you Bronze Sponsor Page - see pages 5-6 of 2022 BG $300 Business card optional
Company Name, Address, Website, Phone #, POC Email.
STREET,
• BUYERSGUIDE.NEASTDA.ORG PLATINUM $3895 GOLD $2430 SILVER $1300 BRONZE $650 BASIC Free w/ NDSA Membership 3 FULL PAGES 2 FULL PAGES 1/2 PAGE
9 ALBANY
SUITE 2E, CAZENOVIA, NY 13035 315-422-7011
90 word description –text ad and logo
10 Categories 20 pictures/videos Catalog 8 Categories Up to 15 pictures/videos Catalog 6 Categories Up to 10 pictures/videos Catalog 4
Category
Monthly Articles or Product Showcase (12) Classifieds Supplier Articles (9) Classifieds Supplier Articles (6) Classifieds Supplier Articles (2) BONUS WEB ADS FOR 3 MONTHS: 728 x 90 leader board 320 x 100 mobile banner 4 newsletter banners ($1200 Value) FOR 2 MONTHS: 250 x 250 square banner 2 newsletter banners ($500 Value) FOR 1 MONTH: 320 x 100 mobile banner for 1 month online Buyers Guide. ($250 Value) BUYERS GUIDE SPONSORSHIP PRICING/DETAILS THE ONLY PRINTED PUBLICATION IN 2023 OUTSERTS (must be run in conjunction with 1/2 page or larger inside the magazine.) 1 Sided $2,000 2 Sided $2,500 4 Pages $3,500 8 Pages (stitched) $4,500
Categories Up to 5 pictures/videos 1
ACCESS TO THESE TABS ONLINE
CONNECTION SPOTLIGHT ADS
This includes a product showcase, statistical reportingtotal opens and how many clicks.
Banner Image Size: 600x300 pixels. Logo Size: 200 pixels wide. One per issue.
CONNECTION BANNER ADS
These Banner Ads show up in the NED Connection.
This includes a product showcase, statistical reportingtotal opens and how many clicks.
PRODUCT SHOWCASE
Show off a specific product or service in the new product showcase section of the NED Connection. Posted for 1 month on the online Buyers Guide.
9 ALBANY STREET, SUITE 2E, CAZENOVIA, NY 13035 315-422-7011 • BUYERSGUIDE.NEASTDA.ORG NEWSLETTER/ WEBSITE NORTHEAST DAIRY CONNECTION - DAIRY NEWS Pixels 1 banner 4 banners 6 banners 9 banners 12 banners Horizontal Spotlight Ad* 24 available per year 600 X 300 $840 Banner Ad 52 available per year 600 X 150 $555 $2,010 $2,855 $3,850 $5,060 Product Showcase 250 X 250 $475 $1,520 $2,140 $2,995 $3,240 1 2 3
•
•
•
•
•
Promote your company by being the exclusive presenting supplier of the newsletter! You have the opportunity to include a link to
A photo gallery
Case study
Success story
Product promotion
Sponsored content article – new • Other content of your choice
1 2 * Also includes logo and 40-word
3 4 SPOTLIGHT TEASER REGULAR BANNER 600 X 150 SPOTLIGHT BANNER 600 X 300 VIEW AN NED CONNECTION E-MAIL CONNECTION STATS INDUSTRY AVERAGE OPEN RATE IS 11% • 2,700+ Subscribers • Avg open rate: 27% • Avg unique opens: 1,385 Average Stats from 1/1/22 - 10/1/22 Sign up for our newsletter here! Stay up to date with all of the latest in the dairy community. ONLINE BUYERS GUIDE RATES Leaderboard $420 Mobile Banner $265 Square Banner $265 Sponsored link $210 Skyscraper $210
teaser at top of e-mail
LISTINGS MANAGEMENT
DIRECTORY LISTINGS
DIRECTORY LISTINGS IN 38 BUSINESS DIRECTORIES
Getting your business listed across the internet is the best way to attract new customers and increase your revenue.
No matter what you offer, potential customers are looking for it online. Are they finding you? Inaccurate listings lead to missed opportunities.
REVIEW MANAGEMENT
Manage your online reputation and make sure you look good in your customer’s eyes. Use the Dashboard Hub to monitor all reviews, respond to them in real time and stay on top of your online reputation.
ACCESS ALL REVIEWS FROM ALL PLATFORMS ON ONE PAGE
• Track total reviews and overall ranking
• View an evolution of your overall ranking over time
• Respond to reviews on multiple platforms (Google, Facebook, etc.) from one location +more
SERVICES
NED MEDIA STAFF CAN HELP MANAGE YOUR ONLINE LISTINGS
$75/hr. Contact Thudson@nedairymedia.com for more information.
9 ALBANY STREET, SUITE 2E, CAZENOVIA, NY 13035 315-422-7011 • BUYERSGUIDE.NEASTDA.ORG
9 ALBANY STREET, SUITE 2E, CAZENOVIA, NY 13035 315-422-7011 • BUYERSGUIDE.NEASTDA.ORG SUPPLIER CATALOG DIGITAL LIBRARY ADD YOUR COMPANY CATALOG$550 Let us host your company catalog on our supplier catalog library. • Easy Click Through Professional Catalog • Easier File Transfer To Clients • Bring More Views To Your Print Catalog • Featured In One Gawda Connection Newsletter Per Year WE PROVIDE YEARLY STATISTICS: • Impressions • Reads + Total Read Time • Link Click Throughs • Individual Page Statistics (Impressions, Reads, etc.) • Devices Used To View Your Catalog (Desktop/Mobile) • Where In The World Your Readers Are Check Out The Supplier Catalog Library Here!
GUIDELINES & CONTACT
PRODUCTION
If you do require our Creative Services Department to create your ad, please discuss your needs with your sales representative.
DIGITAL FILES
NAME FILE: ADVERTISER_SIZE_NED_PUBLICATION DATE
• Please send PDF files: No Microsoft Word, Microsoft Publisher, PowerPoint or other word processing files will be accepted.
• Ads should be built to the exact specs listed.
• All images must be a minimum of 300 dpi.
• Add 1/8” bleed when appropriate.
• All fonts must be embedded.
• Minimum size type fonts: 6pt
SENDING FILES
(black only).
• Minimum size reverse type fonts: 9pt.
• Provided logos must be high resolution, preferably 300 dpi and larger than 2”.
• If any of the above requirements cannot be met, NORTHEAST DAIRY MEDIA may require additional production time to recreate your ad.
NORTHEAST DAIRY MEDIA
9 Albany Street, Suite 2E Cazenovia, NY 13035 315.422.7011 F: 315.422.1721
ADVERTISING CONTACTS
Tim Hudson
VP of Sales Thudson@nedairymedia.com 315.264.3771
Lesli Mitchell Relationship Manager lmitchell@nedairymedia.com 315.532.0905
Please notify your sales representative when e-mailing an ad. Larger files may need to be “zipped” and/or loaded to an ftp site or Dropbox.
PRESS RELEASES
Press releases should be emailed directly to steveg@datakey.org
Photographs taken with a digital camera and included with submitted materials must be high resolution (300 dpi) and suitable for publication.
Hannah Gray Relationship Manager hannahg@nedairymedia.com
1) Payment Terms: 2%-10, Net 30 days, Invoices over 30 days incur a service charge of 2% per month on outstanding balance.
2) Credit/Debit Cards Accepted: VISA, MC, AMEX, DISCOVER
3) Frequency discounts apply to insertions placed within the year. Charges will be adjusted based on total number placed and established rates.
4) The Publisher shall not be liable for any costs or damage due to delays in delivery cause by abnormal events.
5) Production costs may be added for any digital files needing corrections.
6) Company agrees to be bound by the agreements made and signed by an authorized agent as noted in the signature line.
9 ALBANY STREET, SUITE 2E, CAZENOVIA, NY 13035 315-422-7011
• BUYERSGUIDE.NEASTDA.ORG
