what does it mean to be different? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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*IT MEANS MANY THINGS TO MANY PEOPLE. THIS IS OUR STORY.
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different. different.
In a world where every car ad looks and sounds the same, you need ideas that stand out. YOU NEED SOMETHING DIFFERENT.
who we are INNOVATIVE. DEPENDABLE. STYLISH. DIVERSE. Talking about the Automotive Industry, right? True. But we’re also talking about Real World Marketing. Like the Automotive Industry, we’re always thinking ahead and looking for new ways to stay at the forefront of technology. With creative that will motivate, educate, and entertain, we leave no stone unturned when presenting your product and brand to the marketplace. RWM is a full-service, advertising agency that specializes in tier 2 advertising. With over 30 years of Automotive Association advertising expertise, including 10 years with Honda, we bring best practices and solutions to our Honda and Acura Associations. STATISTICS: • Founded
in 1999
• Headquarters
in Scottsdale, AZ
• Satellite
offices in Dallas, TX & Atlanta, GA
• Number
of Employees: 19 & growing
Honda is what we do. Real World Marketing works exclusively with Honda and Acura dealer associations.
The fact that we only work with Honda & Acura associations guarantees 100% focus on our association’s products and goals. There’s no learning curve - we hit the ground running and get results. THE BENEFITS OF THIS SINGULAR FOCUS INCLUDE:
• Strong
partner relationships with factory and dealers
• Expertise • Ability • No
in Honda co-op programs, budgets, forecasts, compliance and supplemental reimbursement.
to quickly adapt to changes in market conditions or incentive programs
conflict of interest in any market with any competitive product
................................................................................... ................................................................................... ...................................................................................
our people OUR UTMOST ATTENTION. YOU DESERVE IT. Hands-on attention from the principals of the agency means your association won't be turned over to a Jr. AE. Real World Marketing is comprised of marketing professionals with years of automotive experience at all levels. We not only are very good at what we do, we have fun doing it. The individuals here are not only creative, but also business minded. We won’t waste your time or dollars with layer upon layer of unnecessary fluff. We know you’re faced with budgets, as well as strong competition and a multitude of other challenges. We know because we’ve been there. MANAGEMENT TEAM: JAY WILSON, Co-owner / CEO LEAH WILSON, Co-owner / CIC RON SILAGY, Director of Account Services GINNY MICHAELSON, Media Director JO ANNE OLEF, Business Manager
jay wilson? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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.......................................................... .......................................................... .......................................................... .......................................................... .......................................................... .......................................................... .......................................................... .......................................................... .......................................................... .......................................................... .......................................................... .......................................................... .......................................................... .......................................................... .......................................................... .......................................................... .......................................................... .......................................................... .......................................................... .......................................................... .......................................................... .......................................................... .......................................................... .......................................................... .......................................................... .......................................................... .......................................................... .For. some, . . . Jay . . Wilson . . . is. a. name . . .that . .is.synonymous . . . . . .with . .automotive . . . . . marketing. ........................... .......................................................... .In.1986, . . Jay . .founded . . . .J. Wilson . . . &. Associates . . . . .-.a .full-service . . . . .advertising . . . . .agency . . .specializing . . . . . in. strategic . . . . automotive . . . . . marketing. . . . . .Through .... .......................................................... .an. in-depth . . . .understanding . . . . . . of. the . .industry . . . .and. its . .customers, . . . . .the. agency . . . quickly . . . grew . . .to.handle . . .over . .100 . .dealer . . .groups . . .and . .individual ..... .......................................................... .dealers . . . in. over . . 200 . .television . . . . markets. ............................................. .......................................................... .......................................................... .From . . . .dealership . . . . . . to. the . . . . . boardroom, . . . . . . . . knows . . . . . . . . . . like . . . . . . .Jay. was . . . . . . member ......... . . . the . . . . . . floor . . . . . factory . . . . . . . . no. one . . . . .the. .car. business . . . . . .Jay. Wilson. . . . . . . . an. active . . . . . . .on. several .... .brand . . committees . . . . . .for.Oldsmobile, . . . . . Pontiac . . . and . . GMC. . . .He. worked . . . with . . the . .factory . . . and . .their . . national . . . .agencies . . . .to.create . . .effective . . . regional ..... .......................................................... .advertising . . . . .campaigns . . . . .for. dealer . . .associations. . . . . . .In .1996, . . Jay . .sold . .J..Wilson . . .& .Associates . . . . to. DMB&B, . . . . Pontiac/Cadillac’s . . . . . . . . national ........ .......................................................... .advertising . . . . .agency . . .and . .then . .spent . . the . . following . . . . 3.years . . building . . . . the . .retail . . service . . . division . . . .of.the. agency . . . to . .handle . . .association . . . . .business. .... .......................................................... .......................................................... .In.1999, . . . .and . . . . Wilson . . . . . . .to .branch . . . . . .their . . . .for. more . . . . . . freedom . . . . . . . . . . . .bureaucracy. . . . . . . . wanted .... . . . . Jay . . . .Leah . . . . . decided . . . . . . . .out. on . . . .own . . . . . creative . . . . . . . .and. .less. corporate . . . . . . . . . . They ...... .to.be. nimble, . . . affordable . . . . . and . .able . .to.respond . . . .quickly . . .to.sudden . . . market . . . changes . . . . .... Out . .of.this . .vision, . . .Real . .World . . Marketing . . . . .was . .born. .... .......................................................... .......................................................... .......................................................... .......................................................... .......................................................... .......................................................... ..........................................................
who the heck is
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our capabilities WE FOLLOW A PROCESS. ONE THAT DELIVERS RESULTS. When it comes to the creation of successful marketing, it’s important to follow through from beginning to end. At Real World Marketing, we do it all. From concept, design, writing, editing, and everything in between, we control the process while working closely with you to give you the sales results you need. COMPLETE CAMPAIGN SOLUTIONS
INTERACTIVE SERVICES
MARKET RESEARCH
MARKETING COMMUNICATIONS
Conceptualization, campaign
Integrated Strategy
Competitive analysis, focus groups,
Plans, budgets, and objectives;
development, copy writing,
Web Development
media trends, market opportunities
product literature, and brochures
original production
Search Engine Marketing MEDIA BUYING SERVICES
ETHNIC SPECIFIC MARKETING
TV, Radio, Print, Interactive, Outdoor
Campaigns tailored to specific markets:
& Optimization PRODUCTION SERVICES
Online Advertising (PPC)
Complete in-house editing and
Banner Ad Development
production services
Social Media Marketing
PUBLIC RELATIONS
Reputation Management
Press releases, media coverage
Hispanic, African American, Asian
GRAPHIC DESIGN SERVICES
Email Marketing
Logo design, print advertising,
Conversion Tracking & Web Analytics
EVENT MANAGEMENT
Point-of-sale materials, signage,
Mobile App Development
Auto Show, Special Event, Planning,
direct mail, illustration
& Mobile Marketing
DEALER FINANCIAL SERVICES Co-op / Matching Funds;
Staffing, Execution, Media Tie-in
Reconciliation & Submission
an fyi. just so you know
We have planned, placed and negotiated media in over 200 United States Spot Markets including TV, Cable, Radio, Newsprint, Magazines, Direct Mail, Outdoor Advertising and Specialty Advertising.
The advantages our clients experience are due to buyers that have specialized in automotive media. We know the value of in-depth research to understand the product and target the market. We only buy local! Our buyers do not use national or regional reps to place media. Also Noteworthy: Digital Media Buying Experience
Your web site has to work for you. It can make you money. It can save you money. We look for opportunities to do both by
connecting the newest technologies and the latest on-line digital media buying practices to drive qualified leads to your
site. Real World buyers extend your visibility in this exciting medium so you know you’re connecting to the right audience.
you
your audience
the company we keep BIG AND SMALL, OUR EXPERIENCE AND ADAPTABILITY IS AS DIVERSIFIED AS THE HONDA ASSOCIATIONS AND REGIONS WE REPRESENT. Phoenix, AZ
Macon, GA
Fort Smith, AR
Valley Honda Dealers
Middle Georgia Honda Dealers
Northwest Arkansas Honda Dealers
Denver & CO Springs, CO
Oklahoma City, OK
Dallas-Fort Worth, TX
Rocky Mountain Honda Dealers
Central Oklahoma Honda Dealers
Dallas Fort Worth Acura Dealers*
Las Vegas, NV
Tampa, FL
Phoenix, AZ
Las Vegas Honda Dealers
Gulf Coast Honda Dealers
Valley Acura Dealers
Atlanta, GA
Birmingham, AL
Tucson, AZ
North Georgia Honda Dealers*
Central Alabama Honda Dealers
Tucson Acura Dealers
*Denotes a Top 10 US market
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real. different.
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Someone had to go beyond the expected. (And for that matter, beyond your expectations.) Someone had to transcend the conventional advertising and marketing solutions. To take a truly integrated communications approach. One that works in the real world. Someone had to think innovatively. To bring more talent, resources, and expertise together for your benefit than you might have anticipated.
That someone is us. And the one who benefits is you.
JAY WILSON, Co-owner / CEO jay@realworldinc.com :: 480.390.4388 LEAH WILSON, Co-owner / CIC leah@realworldinc.com :: 602.432.5587
8098 Via De Negocio Scottsdale, Arizona 85258 p: 480.296.0143 f: 480.296.0166 realworldinc.com
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