Neal McDaniel creative direction . design
publication/ advertising/ identity/ collateral/ website/
01 09
about Neal McDaniel is an established creative with a well-rounded background in the industry. Committed to satisfying the needs of the client from concept to completion on projects that include Branding, Brochures, Annual Reports, Ad Campaigns, Direct Mail, Identity, Newsletters, Web Graphics, Publication Creative and Broadcast Direction. Design and Visual Arts Educator. Excels in positions demanding high level creative, organizational, administrative, and interpersonal skills. Known for weaving a compelling story out of any strategy.
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pub lica tion
pub lica tion
phoenix woman magazine delivers focused, fun and local content on issues that women need to know: success stories of local women entrepreneurs and executives, career development, money management, current events, health, fashion and travel. CREATIVE DIRECTION, REBRANDING AND EDITORIAL DESIGN
“Jordin Sparks;” “Fight for the Cure;” “The Next Big Thing” Photography: various. 02
“Cowgirl Couture;” “Biker Chic;” “Fall Trends;” “Lin Sue Cooney” Photography: RJ Cook Photography. 03
pub lica tion
today’s home improvement magazine brings homeowners, building industry professionals and suppliers of products and services together-the only publication in the Arizona to reach and influence both industry professionals and the general public with information on kitchens and bathrooms, outdoor living, interior design and a host of other home improvement topics. CREATIVE DIRECTION, BRANDING AND EDITORIAL DESIGN
“Inspired Color” issue and “Space Solutions” editorial Photography: various 04
precision magazine was conceived and developed as the premier business-to-business magazine in the Arizona tooling and machining industry. Precision Magazine specifically reports on the latest in business, education, legislation, technology, industry news and updates. CREATIVE DIRECTION, NAMING, BRANDING AND EDITORIAL DESIGN
“Farnborough Air Show Special Show Guide;” “On The New Cutting Edge;” May/June 2010 issue cover 05
pub lica tion
new homes today magazine gives Arizona readers a unique combination of information and editorial focusing on new home designs, areas to live, innovative products, services and decorating ideas. CREATIVE DIRECTION, REBRANDING AND EDITORIAL DESIGN
January/Ferbruary 2010 issue cover; “Life More Relaxed” editorial; March/April 2010 issue cover 06
hb magazine was conceived and developed as a premier business-to-business magazine in Arizona’s residential homebuilding industry, HB Magazine specifically reports on the latest industry news, products, services and trends that are unique to the homebuilding market. CREATIVE DIRECTION, REBRANDING AND EDITORIAL DESIGN
March/April 2010 issue cover; “Appliances and Decorative Plumbing” Photography: Lennar Homes; Sub-Zero. 07
pub lica tion non-profit publications for Phoenix Woman Magazine provided unique advertising opportunities with these targeted supplements. These customdesigned pieces were well received by their target audiences, raising awareness for their respective services and causes. CREATIVE DIRECTION AND EDITORIAL DESIGN
Western Heritage Trail; City of El Mirage; Susan G. Komen Race for the Cure 08
ad ver tis ing
ad ver tis ing
tucson electric power “guarantee home” campaign receives a brighter graphic language and more contemporary typography to bring this long running and highly successful green certification program up to date while appealing to more savvy “greenies.” CREATIVE DIRECTION, COPY WRITING AND DESIGN
Tucson Electric Power sample print ads and fleet inspection van graphics 10
the citadelle at arrowhead ranch wanted to offer its merchants an upscale yet cost-effective advertising format - one which allows for easy customization utilizing a templated design. As the retail development was yet to open, logotypes, color palettes and motifs were also developed. CREATIVE DIRECTION, COPY WRITING, BRANDING AND DESIGN
The Citadelle at Arrowhead Ranch customizable print ad (2-page spread) 11
ad ver tis ing
decordova ranch has a vision to create the finest living experience available in Granbury, Texas. The design approach of these three ad concepts was to capture the country essence of beautiful rolling hills, mature oak trees, spectacular hills and residents who live there. CONCEPTUAL DEVELOPMENT AND DESIGN FOR FERVOR
DeCordova Ranch full page print ads concept v1 12
DeCordova Ranch full page print ads concept v2 13
ad ver tis ing
DeCordova Ranch full page print ads concept v3 14
engle homes - the crossing at gila springs This ad showcases these town homes with an urban flair. CREATIVE DIRECTION AND DESIGN
the reserve at the golf club scottsdale celebrates the natural beauty of this unique property as depicted in this full page advertising proposal. CONCEPTUAL DEVELOPMENT AND DESIGN FOR DYNJAN &
Full page print ads for The Reserve at The Golf Club Scottsdale (l); Engle Homes - The Crossing at Gila Springs (r) 15
ad ver tis ing meritage homes print ads (and companion e-blasts) integrate the various components of their identity into a cohesive, branded look with colors, fonts and graphics taking inspiration from the logo itself. Essential text clarifies their message further still. CONCEPTUAL DEVELOPMENT AND DESIGN
Meritage Homes full page print ads 16
aster industries, inc. builds custom seating for restaurants. They needed a “from the ground up� identity creation that first focused on a logo, visual palette and voice to build name recognition to a national level, particularly in trade publications. CREATIVE DIRECTION, COPY WRITING AND BRAND DESIGN
Aster Industries, Inc. full page print ads 17
ad ver tis ing
rk motors has a real love affair with the cars they drive, restore, service and sell. They appreciate the uniqueness of the automobile and its permanent place in American culture. They were seeking a refinement to their print identity that communicates and reaffirms their expertise to current and new customers. Imagery and copy use thought-provoking headlines rather than “standard fare” stereotypes, impart an upscale feel and provide a visual break from the clutter often found in automobileoriented publications. Framing around body copy mimics classic striping and graphics of various marques. CONCEPTUAL DEVELOPMENT, COPY WRITING AND DESIGN
PROMOTING HIGHWAY
STAY TRUE TO THE
CLASSICS.
Power. Beauty. Craftsmanship. RK Motors Restoration will help realize your dream. If you’re looking for a concours-quality restoration for your important collector automobile, consider the craftsmen at RK Motors Restoration. We view all cars as rolling works of art and strive for excellence in every area, from award-winning paint and bodywork to highly accurate interiors and engines that run better than new. If it's been your dream to restore a fine automobile, consider us for your next project. Our reputation speaks for itself.
FEATURED VEHICLE
1974 PONTIAC TRANS-AM 455 SUPER DUTY Admiralty Blue over blue vinyl; 59,435 miles; listed at $99,900. Stock #131868
RK MOTORS RESTORATION:
STAY TRUE TO THE CLASSICS.
Power. Beauty. Heritage. RK Motors will help realize your dream.
COMPLETED RESTORATION
Whether it be the classic lines and chrome of the 1950s era cars, or the brute force of the 1960s muscle cars, and even the sheer refinement and performance of today’s cars, at RK Motors, we appreciate the uniqueness of the automobile and its permanent place in American culture. We have one of the finest Muscle and High Performance car showrooms stocked with world-class, show-winning vehicles. From sales, OEM restoration, or custom fabrication, we build relationships with our clients based on our mutual love of the automobile, and our commitment to provide you with the highest quality service and products. Contact us today.
1925 PACKARD 2-36 COUPE EIGHT
1951 MERCURY CUSTOM 454
1970 DODGE CHALLENGER R/T HEMI CONVERTABLE
Packard Blue over blue velour; 47,216 miles; listed at $69,900. Stock #132118
Dupont Yellow over tan leather; 8,010 miles; listed at $119,900. Stock #132213
Plum Crazy over white vinyl; 3 miles; listed at $99,900. Stock #132262
1970 PLYMOUTH ROAD RUNNER 440 SIX PACK 4 SPEED Ground up build of a tire-scorching 1970 Plymouth Road Runner 440-6 4 Speed Dana 60
Design & Build OEM Restoration - conceptualize, design and fabricate anything you can dream up.
sales
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State of the art, 76,000 sq ft showroom the ultimate environment for clients to shop for cars.
• design/build • restoration 5527 Lakeview Rd. Charlotte, NC 28269 Phone:704.596.5211 Email: info@rk-motors.com
sales
• design/build • restoration 5527 Lakeview Rd. Charlotte, NC 28269 Phone: 704.596.5211 Email: info@rk-motors.com
www.rk-motors.com
www.rk-motors.com
WHAT EVERY COLLECTOR AND ENTHUSIAST KNOWS:
‘CLASSIC’ IS MORE THAN PERIOD CORRECT. #132219
WHAT EVERY COLLECTOR AND ENTHUSIAST KNOWS:
‘CLASSIC’ IS MORE THAN EXCELLENT BRIGHTWORK. #132252
1969 DODGE CHARGER 500 440 4SPEED
1963 CHEVROLET IMPALA CONVERTIBLE 327
Dark Green Poly over green vinyl; 2,560 miles; listed at $109,900. Just one of the many exceptional vehicles at rk-motors.com
Silver Blue over medium blue; 61,328 miles; listed at $45,900. Just one of the many exceptional vehicles at rk-motors.com
Power, beauty, proportion, the play of light over a fender wrapped in laboriously applied paint. These are the qualities that transcend mechanical performance or period correctness and speak directly to your passion for vehicles with heritage and pedigree.
Power, beauty, proportion, the play of light over a fender wrapped in laboriously applied paint. These are the qualities that transcend mechanical performance or period correctness and speak directly to your passion for vehicles with heritage and pedigree.
Whether it be the classic lines and chrome of the 1950s era cars, or the brute force of the 1960s muscle cars, and even the sheer refinement and performance of today’s cars, at RK Motors, we appreciate the uniqueness of the automobile and its permanent place in American culture. We build relationships with our clients based on our mutual love of the automobile, and our commitment to provide you with the highest quality sales, service and products. Contact us today and let us help realize your dreams.
Whether it be the classic lines and chrome of the 1950s era cars, or the brute force of the 1960s muscle cars, and even the sheer refinement and performance of today’s cars, at RK Motors, we appreciate the uniqueness of the automobile and its permanent place in American culture. We build relationships with our clients based on our mutual love of the automobile, and our commitment to provide you with the highest quality sales, service and products. Contact us today and let us help realize your dreams.
STAY TRUE TO THE CLASSICS.
STAY TRUE TO THE CLASSICS.
sales • design/build • restoration 5527 Lakeview Rd. Charlotte, NC 28269 Phone:704.596.5211 Email: info@rk-motors.com
sales • design/build • restoration 5527 Lakeview Rd. Charlotte, NC 28269 Phone: 704.596.5211 Email: info@rk-motors.com
www.rk-motors.com
www.rk-motors.com
WHAT EVERY COLLECTOR AND ENTHUSIAST KNOWS:
‘CLASSIC’ IS MORE THAN MATCHING NUMBERS. #132120
WHAT EVERY COLLECTOR AND ENTHUSIAST KNOWS:
‘CLASSIC’ CAN HAPPEN AT ANY MOMENT. #132161
1970 PLYMOUTH AAR CUDA; 340 V8, SIX PACK
2006 FORD GT HERITAGE EDITION
Lemon Twist over black vinyl; 50,314 miles; listed at $79,900. Just one of the many exceptional vehicles at rk-motors.com
Gulf Oil Heritage over black leather; 559 miles; listed at $259,900. Just one of the many exceptional vehicles at rk-motors.com
Power, beauty, proportion, the play of light over a fender wrapped in laboriously applied paint. These are the qualities that transcend mechanical performance or period correctness and speak directly to your passion for vehicles with heritage and pedigree.
Power, beauty, proportion, the play of light over a fender wrapped in laboriously applied paint. These are the qualities that transcend mechanical performance or period correctness and speak directly to your passion for vehicles with heritage and pedigree.
Whether it be the classic lines and chrome of the 1950s era cars, or the brute force of the 1960s muscle cars, and even the sheer refinement and performance of today’s cars, at RK Motors, we appreciate the uniqueness of the automobile and its permanent place in American culture. We build relationships with our clients based on our mutual love of the automobile, and our commitment to provide you with the highest quality sales, service and products. Contact us today and let us help realize your dreams.
Whether it be the classic lines and chrome of the 1950s era cars, or the brute force of the 1960s muscle cars, and even the sheer refinement and performance of today’s cars, at RK Motors, we appreciate the uniqueness of the automobile and its permanent place in American culture. We build relationships with our clients based on our mutual love of the automobile, and our commitment to provide you with the highest quality sales, service and products. Contact us today and let us help realize your dreams.
STAY TRUE TO THE CLASSICS.
STAY TRUE TO THE CLASSICS.
sales
• design/build • restoration 5527 Lakeview Rd. Charlotte, NC 28269 Phone:704.596.5211 Email: info@rk-motors.com
sales • design/build • restoration 5527 Lakeview Rd. Charlotte, NC 28269 Phone: 704.596.5211 Email: info@rk-motors.com
www.rk-motors.com
www.rk-motors.com
(opposite page) Rebranding “multi-use” and “design/build/restoration” ads; (this page) Rebranding “image” ads (full page) 19
ad ver tis ing
arizona home specialists wanted to reach the decision makers of home appliance purchases with this ad featuring a personalized, feminine touch. This modular approach allows for easy customization by featured manufacturers. ADVERTISING DESIGN, COPY WRITING AND BRANDING DEVELOPMENT
greencouponsavings.com goes with contemporary eco-imagery, colors and motifs to expand the branding look of this “paperless” coupon website. CREATIVE DIRECTION, COPY WRITING AND BRAND DESIGN
Full page print ads for Arizona Home Specialists (l); greencouponsavings.com (r) 20
greencouponsavings.com non-traditional advertising creates more opportunities to “take the message to the streets.” ADVERTISING DESIGN, COPY WRITING AND BRANDING DEVELOPMENT
greencouponsavings.com vehicle wrap and tote bag 21
ad ver tis ing
non-traditional advertising includes e-blasts, e-cards, banner ads and landing pages in alignment with various graphic standards, promoting existing brands. CREATIVE DIRECTION, COPY WRITING, BRANDING DEVELOPMENT AND DESIGN
e-cards, e-blasts and landing pages for greencouponbook.com (aka greencouponsavings.com); newhomestoday.com; HB Magazine 22
iden tity
iden tity
lithotech expresses its identity through the use of a dog’s pawprint. It represents the many positive characteristics of our canine friends qualities that Lithotech strives to emulate in their working relationships. CREATIVE DIRECTION, BRANDING AND DESIGN
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zelinko communications inc., (zci) uses a compact monogram within a simple enclosure which itself is a geometric “Z” letterform. Its straightforward construction allows for flexible placement within a variety of situations. CREATIVE DIRECTION, BRANDING AND DESIGN
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iden tity
news homes today rebrands the previous New Homes & Lifestyle Magazine to a more timely and contemporary title. New colors, fonts and a dimensional button add depth to a flexible graphic palette allowing the magazine to have a truly distinct identity. CREATIVE DIRECTION, BRANDING AND DESIGN
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newhomestoday.com and new homes today mapguide are spin-off products to the New Homes Today brand. Built-in flexibility allowed these and future products to have a stand-alone identity yet still relate to the core product. CREATIVE DIRECTION, BRANDING AND DESIGN
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iden tity
hb magazine rebrands and relaunches Homebuilder Magazine with a distilled name, new colors, fonts, and attitude gives this updated title a “retooled and rebuilt� identity. CREATIVE DIRECTION, BRANDING AND DESIGN
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today’s home improvement magazine reaches and influences both industry professionals and the general public with information on a variety of home improvement topics. Its logo conveys formality and an established, stately presence. CREATIVE DIRECTION, BRANDING AND DESIGN
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iden tity
greencouponsavings.com goes with contemporary eco-imagery, colors and motifs to establish the branding look of this “paperless” coupon website. CREATIVE DIRECTION, BRANDING AND DESIGN
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phoenix woman magazine delivers focused, fun and local content on issues that women need to know. Its logo combines expressive and modern typefaces for a recognizable presence on bookstore displays. CREATIVE DIRECTION, BRANDING AND DESIGN
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iden tity
myapartmentlife.com will be fresh approach to the typical apartment finding process, combining rentee advertising and lifestyle editorial, imparting “ownership” to a modern lifestyle where one’s home isn’t a house. CREATIVE DIRECTION, BRANDING AND DESIGN
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newhomeswebzine.com featured over 800 new home communities connecting new home buyers to new home builders. This logo featured a fresh color scheme, easy-read construction for web use and suggestions of Frank Lloyd Wright geometry. It was later rebranded and relaunched as newhomestoday.com. CREATIVE DIRECTION, BRANDING AND DESIGN
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iden tity
precision magazine is the trade publication for the Arizona tooling and machining industry. This logo utilizes machined, masculine and modern letterforms with a “strong as steel” attitude. CREATIVE DIRECTION, NAMING, BRANDING AND DESIGN
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arizona natural selections The Arizona Natural Selections concept began with an ambitious idea to evolve the dispensary model. The butterfly’s inherent story of transformation, freedom, and symbiosis with its natural environment makes the Blue Morpho Butterfly the ideal symbol. CREATIVE DIRECTION, BRANDING DEVELOPMENT AND DESIGN
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iden tity
amaranth is a proposed, master-planned community near Goodyear, Arizona. This logo takes inspiration from Spanish architecture expressed in a pedimental letterform. CONCEPTUAL DEVELOPMENT AND DESIGN FOR DYNJAN &
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winfield is a private community in northeast Scottsdale. When the developer turned the property over to homeowners, they needed a new mark and color scheme to be used on all inter-community communications. GRAPHIC DESIGN
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iden tity
carrie curran - c. curran studio is noted for her extraordinary accomplishments in plein air painting and floral still lifes. This logo speaks to her quiet competency and talent. CREATIVE DIRECTION, BRANDING AND DESIGN
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young vincents is an innovative fine art program offers where children paint, draw, design, imagine, build and explore using a variety of artist materials and techniques in a studio atmosphere. This logo takes inspiration from Van Gogh’s famous sunflowers. CONCEPTUAL DEVELOPMENT AND DESIGN
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iden tity
temple of vtec is the largest online meeting place for Honda and Acura automobile enthusiasts. The logo is inspired by racing graphics, track maps and a high-revving tachometer. CREATIVE DIRECTION, BRANDING AND DESIGN
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chicagoland honda dealers is a network of retail Honda stores in the Wisconsin, Illinois and Indiana areas. This unifying logo solution gives a modern, urban feel to a broad alliance of dealers. CREATIVE DIRECTION, BRANDING AND DESIGN
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iden tity
aster industries, inc. builds custom seating for restaurants. They needed a “from the ground up” identity creation that first focused on a logo utilizing simple geometric shapes and impactful primary colors. CREATIVE DIRECTION, BRANDING AND DESIGN
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southwest clg is a group of non-competing trades dedicated to sharing business opportunities and strategies in the construction industry. This is a straightforward, easily reproducible solution for an alliance of diverse businesses. CREATIVE DIRECTION, BRANDING AND DESIGN
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iden tity
veebow a new free app inspired by two-time Golden Globe速 winning actress Valerie Bertinelli, is changing the way Americans buy products and services. This expressive logo speaks to her warm personality and features her signature heart graphic. CREATIVE DIRECTION, BRANDING AND DESIGN
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avalon school of cosmetology was formerly known as Earl’s Academy of Beauty. Rebranded and relaunched as “Avalon,” a more formal, neoclassical solution was created to differentiate the school from the competition. As new programs come online the identity is ready for growth. CREATIVE DIRECTION, NAMING, BRANDING AND DESIGN
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iden tity mybody
TM
“love my skin. love my body.”
mybody skin care represents a unique proposition for brand differentiation in a sea of “me too’s” in the skin care industry. Communicating mybody’s core values, personality and customer promise is achieved through an approach that clearly articulates quality and sophistication. CONCEPTUAL DEVELOPMENT AND DESIGN
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col lat eral
col lat eral
tesseract school received a comprehensive redesign of all printed communications positioning Tesseract as a premier, private, independent school in Paradise Valley, AZ. This new graphic look spoke directly to a specific demographic leading to a measurable increase in enrollment. CREATIVE DIRECTION, COPY WRITING, BRANDING AND DESIGN
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Overview brochure (opposite, top); Annual report (opposite, bottom); Strategic plan (top); New student information request direct mail; Annual summer school overview direct mail 49
col lat eral
tesseract school went on to update their logo to a more dimensional, symbolic form. This change necessitated an overhaul of all collateral with new fonts, color palette and “sustainable” graphic point of view. CREATIVE DIRECTION, COPY WRITING AND DESIGN
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Print ads (opposite, top); Summer school overview direct mail (opposite, bottom); Annual report (this page) 51
col lat eral
rosemont center provides help, healing and hope for troubled young people and their families. This thoughtful, uplifting piece replaced a photo-copied pamphlet, positioning the center as a strong, growing organization. CREATIVE DIRECTION AND DESIGN
Introduction and overview brochure 52
oakstone academy provides education and support for children and families affected by Autism Spectrum Disorder. This brochure serves a dual purpose of communicating the scope of their program to new families as well as a tool to solicit grant funds from the state of Ohio. CREATIVE DIRECTION AND DESIGN
Introduction and program overview brochure 53
col lat . eral
liwi - “life is worth it” helps people discover and explore in a free on-line community of “life” minded people who cherish a healthy, abundant and thriving lifestyle. Focused on helping people reach their highest potential, LiWi offers inspirational stories, life-changing programs, support and lively products. The identity and collateral materials are designed to support this positive, on-going mission. CREATIVE DIRECTION, BRAND DEVELOPMENT AND DESIGN
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(opposite) business card; banner; seminar ticket (this page) e-blast design for liwi.com; t-shirt; LiWi Chig bottle art 55
col lat eral
gearhart aviation services is an aircraft maintenance provider for turboprop, regional jet and narrow body commercial aircraft. This brochure replaced a stack of Word documents, positioning the company to pitch for larger contracts from global manufacturers. CREATIVE DIRECTION AND DESIGN
Capabilities and facilities brochure 56
mainstream green coalition is a collaboration of stakeholders in the future of Ohio’s environment, including businesses, public agencies and non-profit organizations. This user’s manual presents brand information, words and phases for communication, and how to construct effective messages on issues of importance with a clean, green, low-impact aesthetic. CREATIVE DIRECTION AND DESIGN
Brand usage, dictionary and message guide 57
col lat eral pca skin is a leading clinical skin care company in the development of professional chemical peels and advanced topicals. A complete redesign of all collateral was implemented, blending the themes of contemporary medicine and aesthetic beauty. ART DIRECTION AND DESIGN
Product catalog, active ingredients reference guide and aesthetician’s protocol guide 58
Skin solution packaging, treatment regimen card and solution user’s guide 59
col lat eral
hondata provides tuning systems and performance products for Honda and Acura motors. This brochure replaced a series of photocopied trifolds, creating a professional and industry-appropriate communications piece for use at trade shows, auto-related events and soliciting new customers. CREATIVE DIRECTION AND DESIGN
Capabilities and product overview brochure 60
web site 53
inter ac tive
green coupon savings (aka: greencouponbook.com) is an “online exclusive� website that allows users to search for local savings by category and receive email alerts from their favorite vendors. Eco-imagery, colors and motifs define the brand. CREATIVE DIRECTION AND DESIGN
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temple of vtec moves to a more blog-like format with featured stories, recent news and most recent forum posts clearly and concisely available on this leading Honda and Acura enthusiasts website. CREATIVE DIRECTION AND DESIGN
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inter ac tive hb resource is the newest “tool of the trade� supporting building professionals, serving as a convenient resource of features, news, directories, bid lists, job boards, event calendars and more. CREATIVE DIRECTION AND DESIGN
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linder oil company is a well-respected, independent company involved in oil and gas exploration, drilling and production in Covington, Louisiana. An all-new website and identity system positions the company to attact new investors and pitch for new, higher-profile drilling contracts. CREATIVE DIRECTION, BRANDING AND DESIGN
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inter ac tive
lithotech, inc. a complete website redesign adds new sophistication to one of the largest, continuously-owned printing companies in Phoenix, Arizona. Their signature dogprint logo is retained but gets a much needed freshening, is supported with playful dog imagery, thoughtful text, and an easier-to-use navigation menu. CREATIVE DIRECTION, BRANDING AND DESIGN
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liwi is a free on-line community of “life� minded people who cherish a healthy, abundant and thriving lifestyle. Focused on helping people reach their highest potential, LiWi.com offers inspirational stories, life-changing programs, support and lively products. CONCEPTUAL DEVELOPMENT AND DESIGN
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inter ac tive
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veebow landing page encourages visitors to sign up, download and share a new free app inspired by award-winning actress Valerie Bertinelli. Veebow connects buyers with savvy companies through local, regional and national special deals using smart phones and mobile devices. CREATIVE DIRECTION, BRANDING, WRITING AND DESIGN
veebow.com smart phone sample image, icons and various app screens. CREATIVE DIRECTION, BRANDING, WRITING AND DESIGN
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inter ac tive
new homes today features the most up-to-date information on many of Arizona’s top new home communities. Easy-to-use search features and fresh graphic look align with New Homes Today Magazine and MapGuide brand images. CREATIVE DIRECTION
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new homes today digital magazine finds and builds a targeted audience through a truly portable platform. This free digital publication offers additional content, web-exclusive features, back issues and links to communities across Arizona. CREATIVE DIRECTION AND DESIGN
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experience
education
Visual Brand Manager/Laurel School Shaker Heights, OH [10.13 - present]
Bachelor of Fine Arts, Graphic Design/ Visual Communication Kent State University
Creative Director/LPI Multimedia Inc. & Mino Media llc Scottsdale, AZ [10.07 - 06.13] Art Director/PCA Skin Inc. International Skin Care. Scottsdale, AZ [3.07 - 9.07] Creative Director & Visual Arts Educator/Tesseract School Paradise Valley, AZ [7.03 - 9.05] Art Director/Zelinko Communications Inc. Cleveland, OH and Scottsdale, AZ [2.91 - 3.96] and [3.97 - 4.03] Creative Director/Arnold & Company Communications Beachwood, OH [3.96 - 3.97] Part-Time Graphic Design Instructor/Kent State University Kent, OH [7.90 - 1.92]
client roster American Greetings, American Honda, American Heart Association, American Red Cross, Arizona Public Service Company, ArMA Financial, The Avalon School, Charter Communications, Cox Communications, Euclid Chemical Company, Ferro Corporation, GearHart Aviation Services, Global Family Philanthropy, Hondata, InterMedia, K. Hovnanian, Kinetico, LiWi, Make-A-Wish Foundation, Notre Dame Preparatory, Oakstone Academy, Ohio Edison, Ohio League of Conservation Voters, Parker Hannifin, PCA Skin, Purple Ribbon Council, Rosemont Center, Salvation Army, Scottsdale Artists’ Academy, 6 Degrees, Shea Homes, Susan G. Komen, Tesseract School, Time Warner Cable, Tucson Electric Power, Veebow and others
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Neal McDaniel creative direction . design
480.862.9445 nealmcdaniel@cox.net