Friske minibook

MARIA FRIS K E ARTI ST / G R A P H I C D E S I G N E R / I L L U S T R AT O R 34 Wyndale R o a d Rochester N Y 14617 w w w. m aria fri s k e . c o m m ariafri sk e @ya h o o . c o m 585. 313. 73 5 1

M I N I B OOK

I’d like to invite you to preview a small sampling of my work. On the following pages you will find a brief tour of my artistic career which includes graphic design, illustration and fine art. For additional expanded mini-books on publication and art please contact me via email at mariafriske@yahoo.com.

CONTENTS: PRINT: AD, CD COVER, BROCHURE, FUN STUFF PUBLICATIONS BRANDING CAMPAIGN 1: WEB, GUIDE BRANDING CAMPAIGN 2: WEB, AD, PUBLICATION, COLLATERALS NOT FOR PROFIT ILLUSTRATION: TRADITIONAL MEDIA, ELECTRONIC FINE ART DESIGN RESUME ARTISIT’S BIO

WEB: Northeast Dental & Medical Supply www.nedental.com

PRINT: Publication NED Magazine, Quarter 1, 2013

NED

PHONE: 800.724.0720 | FAX: 866.NEDENTAL (866.633.3682) [ Q:1 WINTER ]

[ Q U A RT E R LY M AG A Z I N E ]

Brush up on

hygiene

Industries Leading Innovations for Hygiene Compliance

Featuring: INNOVATION Articles throughout on proven products and devices!

HYGIENE CHECKLIST What are the TOP TEN items that are a must have in today’s dental office?

PAGE 44

GLOVE LANE Find the perfect fit for your practice.

PAGE 34

Also In This Issue: Toothbrush Specials PAGE 4 Value Corner PAGE 28 Implants PAGE 17 and a lot more!

7 4 0 D R I V I N G PA R K AV E ROCHESTER NY 14613

PRST STD US POSTAGE PAID KENT, OH PERMIT #15

PRINT: Publication NED Magazine, Quarter 2-4, 2013, Quarter 1, 2014

NED

[Q3 2013: SUMMER] Phone: 800.724.0720

Cutting edge ergonomic solutions can make your practice safer, healthier & more productive.

[ Q u a rt e r ly M aG a Z I N e ]

Features: INSTRUMENTS How to prevent certain musculoskeletal disorders. page 20

the NeW PublicatioN from

fax: 866.nedental (866.633.3682)

THINK ERGONOMICS

TOP TEN CHECKLIST What are the must have products will provide the best ergonomic solutions?

NED

WEB: nedental.com PhonE: 800.724.0720 fax: 866.nedental ( 866.633.3682 ) [Q4 2013: FALL | wINTER]

build a better

bottom line

[ Q u a rt e r ly M aG a Z I N e ]

Features:

TECHNOLOGY

What brings the greatest return on investment? page 16

THE SUNSHINE ACT What you need to know about this new law. page 48

GET SOCIAL

It couldn’t hurt!

Cutting edge tips and techniques to communicate with your patients. page 20

2013 TAXES

Can section 179 help?

page 26

page 50

VALUE CORNER

Plus:

Six pages of valued products and deals.

A new column by Ross W. Nash DDS

ASK THE EXPERT page 47

page 32

Product Showcase: Waste Compliance p22

Product Showcase:

Endodontics p29 Value Corner p32 Gloves p38 Handpieces p55

7 4 0 D r i v i n g Pa r k av e rochester nY 14613

PRST STD US POSTAGE PAID KENT, OH PERMIT #15

7 4 0 D r i v i n g Pa r k av e rochester nY 14613

PRST STD US POSTAGE PAID KENT, OH PERMIT #15

NED

Endodontics p29 Glove Lane p38 Waste Compliance p22

+ more product specials!

Handpieces p55 and a lot more!

WEB: nedental.com PHONE: 800.724.0720 FAX: 866.NEDENTAL ( 866.633.3682 )

[Q1 2014: WINTER]

[ Q U A RT E R LY M AG A Z I N E ]

NED

the NeW PubliCatioN from [Q2 2013: SPrinG] Phone: 800.724.0720 fax: 866.nedental (866.633.3682)

taKe CHarGe of

infection control

[ Q u A rt e r ly M AG A Z I N e ]

Features:

Cutting edge products and practices that give you the upper hand in infection control.

NEW YEARS RESOLUTIONS

Set measurable, meaningful targets for the new year!

PAGE 21

HEALTH & FITNESS

Features: Defy Contamination

What new and unique ideas can help make fitness fun?

Articles on best practices for sterilization, sanitization, cleaning, gloves and much more!

PAGE 23

BRIGHTEN A LIFE

Give gifts that keep on giving.

toP ten CHeCKLiSt

PAGE 43

What are the TOP TEN items that are a must have for infection control?

TOP 10

Ways to make 2014 the best year your practice has ever had.

page 26

PAGE 26

GLoVe Lane

Plus:

ASK THE EXPERT

Find the perfect fit for your practice.

PAGE 47

page 38

A new column by Ross W. Nash DDS

Product Showcase:

+ more product specials!

PRST STD US POSTAGE PAID KENT, OH PERMIT #15

Gloves P38 Handpieces P55

Also In This Issue: Endodontic Products 7 4 0 D r i v i n g Pa r k av e rochester nY 14613

Waste Compliance P50 Endodontics P29 Value Corner P32

page 29

Value Corner page 32 Implant Related Products page 60 and a lot more!

7 4 0 D R I V I N G PA R K AV E ROCHESTER NY 14613

PRST STD US POSTAGE PAID KENT, OH PERMIT #15

PRINT: Publication NED Magazine, Article, Quarter 2, 2013

FOCUS ON INFECTION CONTROL

feature

PLAY IT

safe

Sterilization failure can put your practice in jeopardy.

NE D M AG A ZIN E | Q 2 : 2 0 1 3

20

O

n December 8, 2011, the Supreme Judicial Court of Massachusetts affirmed the final decision and order of the Board of Registration in Dentistry suspending the license of a dentist who failed to conduct and record weekly spore testing. The dentist’s failure constituted dental malpractice.*

more quickly to address a problem and achieve peace of mind without having to wait or guess on results.

Biological Monitoring and Indicators With the results of that recent case, spore testing (biological monitoring) is more important than ever before. Spore testing uses highly resistant bacterial spores (Biological Indicators) to test sterilizers. Since spores are more resistant than other microbes, killing them should also kill the less resistant microbes on equipment. Biological Indicators are considered the benchmark for biological testing.

CDC Guidelines** According to the CDC correct functioning of sterilization cycles should be verified for each sterilizer by the periodic use of biological indicators.

In addition, testing should occur at least weekly.

Sterility Monitoring Options: • Mail-in sterilization monitoring services to a 3rd party testing laboratory • In-office 24-hour monitoring systems • In-office 10-hour monitoring system by Crosstex While some offices prefer to use a professional lab for 3rd party documentation, others appreciate the convenience that in-office processing provides without having to mail and wait for results. With the new 10 hour monitoring system, offices can now react even

It should be noted, in-office monitoring systems can only be used with steam (autoclave) sterilizers; the mailin monitoring services can provide results for steam, dry heat, chemical vapor, and EtO (ethylene oxide).

Play It Safe In addition to conducting routine weekly biological monitoring, equipment users should perform biological monitoring for the following occurrences: • • • •

Whenever a new type of packaging material or tray is used After training new sterilization personnel After a sterilizer has been repaired After any change in the sterilizer loading procedures

* For the entire summary of Stephen Chadwick vs. Board of Registration in Dentistry see case # SJC-10831 on the web. ** (2,9,134,243,278,279)

PRINT: Publication 2014 Media Kit, DIe Cut

partner with passionate professionals DRIVING SALES. BUILDING BRANDS. DELIVERING RESPONSE.

solutions for your advertising needs A W I D E VA R I E T Y O F C A M PA I G N S T O M E E T E V E R Y S T R AT E G Y AND BUDGET

Education. Integrity. Honesty. These are the hallmarks of our business and when we send a communication, our customers pay attention. At Northeast Dental and Medical Supply business as usual isn’t usual at all. We partner with our dentists and strive to provide them with the most up-to-date information and innovation in the industry, so their performance and knowledge better serves their patients.

PRINT

D I G I TA L

FREE SERVICES

Place your information directly in the hands

Give customers the ability to browse through

Digital

of key purchasing decision makers at a wide

your products and promotions on their

specials on our website’s Specials section.

variety of dental offices, institutions and

computers, tablets and mobile devices.

government facilities.

•

Website Showcase and Feature Banner Ads with Landing Pages

•

Email Campaigns

dentists. We can help you promote and

•

Text Campaign

distribute samples, brochures and sell sheets

•

NEDS University

as package stuffers.*

•

NED Quarterly Magazine Digital Edition (with print ad)

•

NED Quarterly Magazine

•

Oversize Postcard Campaign

•

Bi-monthly Fax Campaign

•

Annual Catalog

•

Statement Stuffers

A free listing of your quarterly

Box Stuffers We strive to give accurate and current industry information to our

* FREE if customized. See page 5 for more details.

PRINT: Package Dr. Neds Handpiece Repair, Triangle Box Design

Your Prescription to Better Handpiece Health

Online www.nedental.com Toll free phone: 800.724.0720

DR. NEDS HANDPIECE REPAIR DR. NEDS HANDPIECE REPAIR DR. NEDS HANDPIECE REPAIR • HANDPIECE REPAIR • SMALL EQUIPMENT • MEDICAL & DENTAL SUPPLIES

Online www.nedental.com Toll free phone: 800.724.0720

YOUR PRESCRIPTION TO BETTER HANDPIECE HEALTH

PRINT: Publication JCC Magazine, October Issue

PRINT: Publication JCC Magazine, September Issue

PRINT: Ad 2007 Guide, High Falls Film Festival

PRINT: CD cover Steve Gadd and Friends Live at the Blue Note, Japan, 2009

PRINT: Fun Stuff Coasters

IDENTITY: Logo

PRINT: Brochure Client: Post Central

“Say goodnight, Gracie.”

“Goodnight Gracie.”

Post Central, Inc. 170-B Linden Oaks Rochester, NY 14625 Phone: (716) 385-1530 Fax: (716) 385-1554 www.postcentral.com

PRINT: Brochure Client: Post Central

“Houston, we have a problem.”

“I c

finis In the past, post-production was thought of exactly as it was defined: after production. But more and more producers, creative directors, and writers are thinking post first and moving the traditional end to the beginning. Why? To enhance their concepts with the technology and talent that Post Central has to offer.

Fine´

So, bring us in early.

is not the time to think about post production.

1

WEB: Ce-tac www.carsonemployeetraining.com

WEB: Ce-tac www.carsonemployeetraining.com

WEB: AKZO CRISP my courses site

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CAMPAIGN: Entertainment Website: www.terrifictoronto.com Client: The Delta Chelsea and Partners

CAMPAIGN: Entertainment Publication: Toronto Entertainment Client: The Delta Chelsea and Partners Interior Pages? PDF available

Toronto d

entertainment errific!

Fall / Holiday SeaSon 2008

All lit up - ’tis the seAson to get your toronto

T

live!

toronto theatre | shopping | entertainment | squish the fish | holiday happenings | accommodations

CAMPAIGN: Entertainment Website: www.mybigrib.com Client: The Springut Group

CAMPAIGN: Entertainment Collaterals Client: The Springut Group

CAMPAIGN: Entertainment Publication: Weekend Magazine Insert Client: The Springut Group Interior Pages? PDF available

CAMPAIGN: Entertainment Print Ad Client: The Springut Group

4 BIG DAYS THURSDAY - SUNDAY JULY 10 - 13 SERVING LUNCH AND DINNER

B B I I R R G I B

The

B

UE AN AR-B-Q

D BLUE

S FEST

Admission Just $5!

Lunchtime FREE! Children 12 and under FREE!

Highland Park Festival Site

Corner of Highland and South Ave.

With Musical Musical With Performances By...

By...

Performances

Roomful Roomful of of Blues Blues Guy Guy Forsyth Forsyth Sarah Sarah Borges Borges

Reverend Reverend Peyton Peyton

...And Many More!

Fourteen smokin’ blues bands • Mouthwatering Ribs and Barbecue • Open air concerts in the park

www.MyBigRib.com

WEB: Not For Profit Client: Rochester Contemporary Art Gallery www.rochestercontemporary.org

PRINT: Postcard Client: Rochester Contemporary Art Gallery

ILLUSTRATION Electronic Editiorial: Food Gannett Rochester Newspapers

ILLUSTRATION: Traditional Media Dog Prints

ILLUSTRATION Traditional Media John Lee Hooker Was A Blues Man Guitar World

ILLUSTRATION Natural Media Buddy Guy Weekend Magazine Cover

ILLUSTRATION Natural Media Crowd Study Lake Effect Magazine Cover

ILLUSTRATION Traditional Media Dr. Music Gannett Newspapers Editorial

ILLUSTRATION Traditional Media Frederick Douglas, Amer-ICAN-hero Gannett Newspapers Editorial

PAINTING To Market Acrylic, Oil, Ceramic on masonite 8 x 4 feet Hartnett Gallery, University of Rochester, 2005

PAINTING Neighborhood Acrylic, Oil , Papier Mache on masonite 8 feet by 4 feet Finger Lakes Regional Exhibition Memorial Art Gallery Rochester NY, 1995

PAINTING Three Vendors Oil and Ceramic on Wood, 4 x 4’, Hartnett Gallery, University of Rochester, 2005 Rochester Public Market Centennial Anniversary Commemorative Image and Poster, 2006

Résumé Designer • Artist • Creative

Maria Friske

I’m an artist, designer, and creative director who brings strategy, art, design, stewardship, environments, and understanding to the table. Although my approach changes from project to project, medium to venue, it always involves telling a compelling story.

Experience Vice President Marketing, Northeast Dental & Medical Supply, Rochester, New York 2011-2014 Re-branded the company including all collateral materials and website design. Helped company grow to over three times yearly annual gross income. Responsible for design and implementation of all marketing materials including website, design and development of a quarterly magazine, corporate identity kit, media kit, advertising, postcards, fliers and brochures.

Freelance Graphic Design & Art Direction, Rochester, New York 1997 - 2011 Designed wide range of printed and multimedia projects, including books, brochures, manuals, posters, in-store displays, online videos, websites, DVDs and CDs. Selected clients: Kodak, Xerox, Getinge, Sage Rutty, RPO, Worksmart, Mountain West Bank, The Springut Group, Delta Chelsea & City of Toronto Partnership, Jewish Community Center of Greater Rochester, Post Central

34 Wyndale Road Rochester, N.Y. 14617 mariafriske@yahoo.com 585.313.7351 mariafriske.com

Illustrator, Graphic Designer & Art Director, Gannett Rochester Newspapers, Rochester, New York 1987 - 1997 Designed, art directed and illustrated features and articles. Created page designs. Served as principal art director for Weekend Magazine and principal designer for the launch of the online edition. Created original art for national publications and companies, including: The New York Times Sunday Magazine, Chicago Tribune Sunday Magazine, Rolling Stone, The Detroit News, The Boston Globe, Fast Company, The Baltimore City Paper, The Detroit News, Entertainment Weekly, THIS, Guitar World, City Newspaper (Rochester), Scholastic Magazine, Taurins Design, The Royal Bank of Canada

Adjunct Professor, Rochester, New York 2001 - 2014 Monroe Community College, Design Professor, Vector Graphics, Web Graphics, Typography, Graphic Design 1 University of Rochester, Painting Instructor, Introductory Painting Nazareth College, Design Professor, Advanced Painting

Monroe Community College, Design Professor, Desktop Publishing

Tools Adobe Creative Suite (CS5), Photoshop, InDesign, Illustrator, Dreamweaver, Wordpress, Mac and Windows environments. Natural Media: Acrylics, Oils, Pencil, Pen & Ink, Scratchboard,.

Education 1995 BA Nazareth College Rochester NY Studio Art (Magna Cum Laude) 1991 Monroe Community College Rochester NY Printmaking / Illustration 1985 Graphic Careers Rochester NY Graphic Design / Illustration 1984-1985 Syracuse University Syracuse NY Science / Art 1983 AS Alfred State College Alfred NY Environmental Science / Art

Community Service references available upon request

Artist Row Chair & Founder, Charles Settlement House Board of Directors, Rochester Public Market Art Fair Project Facilitator, School Without Walls Middle School, Painting Teacher and Project Facilitator.

Maria Friske - Fine Art Bio Maria Friske proudly declares herself an “American artist, a regionalist, even a localist.” Deeply inspired by a sense of community and place, her work conjures up the genus loci of natural features and landmarks.

Her themes have encompassed the Finger Lakes region of New York State, the historic Rochester (NY) Public Market, and other Upstate Regions and Neighborhoods whose legacy has inspired, according to Friske, “America’s greatest hits.” These themes have included civil rights, women’s rights, and african and native american political, communal, musical and artistic legacies. Her innovative use of 3-dimensional objects, combined with an interest in mythic forms, results in a revelation and celebration of contemporary iconography that is designed to enchant by re-animating “common places” with a renewed spirit of community and shared values.

Educated at Syracuse and Alfred Colleges, after a brief sojourn in the sciences, Friske lived in Manhattan and Rochester launching a successful career in the commercial arts, which won her numerous awards and citations. In 1992 she began to submit fine artwork to exhibitions and again won accolades. In addition, education became another passion. She has served on the Fine Arts faculties of Nazareth College and the University of Rochester, and has served as a mentor and educator to “at risk” population children, not-for-profits, and other 6-12 population classrooms.

Active in community and arts initiatives, Friske has devoted considerable time to grass roots art organizations. In 2007 Friske was commissioned to design an outdoor mural by the Swillburg Neighborhood Association (Rochester, NY) through the Arts & Cultural Council’s Culture Builds Communities Block Grant Program. She is the founder and Director of Artists’ Row, the Rochester Public Market Annual Arts Fair.

Her work has been shown in galleries across Western New York State.