PROGRAMME Monday, April 15th
10:00 – 10:40 Room 10.1.3
10:40 – 11:00 Room 10.1.3
11:00 – 11:30 Room 10.1.3
Welcome session » Prof. Eduardo Silva | Vice-Rector » Prof. Gillian Moreira | Pro-Rector and Chair of the Campus Europae Humanities and Social Sciences Sub-Committee » Prof. Egas Salgueiro | Director of the Department of Economics, Management and Industrial Engineering » Prof. Carlos Costa | Coordinator of Tourism Studies
Musical performance » Academic group Magna Tuna Cartola Presentation of the University of Aveiro » Niall Power | Head of the International Office
11:30 – 12:30
Campus tour » Carla Fardilha | External Relations Services
12:30 – 14:00
Lunch break
14:00 – 16:00 Room 10.1.3
16:00 – 16:30 Room 10.1.3
Presentation of the guests’ universities » NHL University of Applied Sciences (Netherlands) » University of Novi Sad (Serbia) » Gazi University (Turkey) » Łódź University of Technology (Poland) » University of Łódź (Poland) » Limerick Institute of Technology (Ireland) Presentation of the Aveiro region » Sílvia Ribau | Regional Tourism Board ‘Turismo Centro de Portugal’
Tuesday, April 16th
10:00 – 13:00 Room 10.1.3
13:00 – 14:00 14:00 – 16:00 Room 10.1.3
Lecture session 1 » Celebrity branding: A case study of the JFK brand in Ireland Noelle O'Connnor | Limerick Institute of Technology (Ireland) » Tourism in Ireland: The future Martin Neville | Limerick Institute of Technology (Ireland) Lunch break Lecture session 2 » Introduction to modelling of innovation activities Piotr Jozwiak | Łódź University of Technology (Poland)
Wednesday, April 17th
10:00 – 13:00 Room 10.1.3
13:00 – 14:30
14:30 – 16:00 Room 10.1.3
16:00 – 18:00 Room 10.1.3
Tourism seminar » Lights, camera, action! Film induced tourism in Ireland Noelle O'Connnor | Limerick Institute of Technology (Ireland) » EU Travel & Holiday Law: Are travellers in a better place? Martin Neville | Limerick Institute of Technology (Ireland) » A new approach for tourism in Fryslan: A focus on food, taste and rural awareness Marleen Griep | NHL University of Applied Sciences (Netherlands) » Destination competitiveness of Serbia Tanja Armenski | University of Novi Sad (Serbia) » Tourism development in Turkey: An historical overview Yasin Boylu | Gazi University (Turkey) » New trends in tourism and recreation in Turkey Evren Gücer | Gazi University (Turkey) Lunch break Tourism seminar » Issues of destination branding Nadia Cherepan | European Humanities University (Lithuania) » Gamification in tourism Piotr Józwiak | Łódź University of Technology (Poland) » Tourism in industrial cities Robert Wilus | University of Łódź (Poland) International student mobility: Sharing experiences and knowledge
Thursday, April 18th
10:00 – 13:00 Room 10.1.6
13:00 – 14:00
14:00 – 17:00 Room 10.1.3
Lecture session 3 » Tourism development strategies in Turkey Yasin Boylu | Gazi University (Turkey) » Lean manufacturing Sjoerd Moman | NHL University of Applied Sciences (Netherlands) Lunch break Lecture session 4 » Innovation modelling in action Piotr Jozwiak | Łódź University of Technology (Poland) » Strategic Human Resource Management: A business case Marleen Griep | NHL University of Applied Sciences (Netherlands)
Friday, April 19th
10:00 – 13:00
PhD workshop » Marketing strategies to promote Spain as a new tourist destination García Henche Blanca | University of Alcalá (Spain) » Experiential marketing in tourism and hospitality Nadia Cherepan | European Humanities University (Lithuania) » Marketing a destination: The case of Turkey Evren Gücer | Gazi University (Turkey) » Destination satisfation: Definition, constitution and how to measure it Tanja Armenski | University of Novi Sad (Serbia) » Tourist regions Robert Wilus | University of Łódź (Poland)