Collaterals

CRAFT CLUSTER BANJARA EMBROIDERY AND TEXTILES

MADE BY : NEETU PATEL FC-7 (15)

CONTENTS Sticker Photo brochure

1. Sticker The sticker has the initial of the word Banjara inside a circle. The multiple set colours used in the logo represent the colours of threads used by the banajara women while making an artisic pattern over the cloth. The sticker has been designed to distinguish Banjara products from those of its competitors and fake imitations. The font used represents the curves and stiches used in the craft which is also its USP. The circle that binds the initial Banjara symbolises the signature design aesthetics of traditional banjara motifs and Stich: derived mostly from natural forms and geometry in nature. Also the entire village of yellamathanda is bound and united by this craft.

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Mockups

2. Photo Brochure The Banjaras- Tribes of Yellamathanda is an interesting photo brochure that throws light on the craft, culture and community of the banjara people based out of Yellamathanda, Medchal District, Telangana. This foldable collateral is a visuals-only guide to the craft; Accompanied as part of each order, the pocket-sized foldable makes for an interesting and an elightening token of information to the customer.