COMMUNICATION DESIGN AS AN INTERFACE Limitations and scope of Banjara Embroidery
Abstract It’s been years that designers and artisans are coming together for various purposes, whether it’s collaboration for new ideas or to lift up the craft. Designers become an intermediate or bridge between the artisan and the market. The interaction is a joint venture of the designer’s intervention and the authenticity and skills of the craftsman for the craft. During this interface one always seeks the end product, but that’s something in between which is very important, it’s the process. What happens during the process leads to the execution and which may or may not overlap with the initial objective of either the designer or the artisan. With their ability to conceptualise, provide the creative direction and put together their ability and technical inputs along with design perspective, the designers are supposed to give a unique product with losing the authenticity of the craft. While the interaction there will be certain shortcomings and clash within the designer and the artisan as two different minds with diverse perspective are coming together for a common objective. These shortcomings can be overcome by communication solutions.