A High Traffic E-Commerce Showcase Portal for a Mega Sale Event Neev provided an unconventional solution for Google India by creating a unique zero server architecture, capable of handling high traffic and responsive and fast-loading at the same time.
The Client GOSF was a unique event launched by Google India. A mega online sale event, the first of its kind in India, held on 12 Dec 2012 or 12.12.12, with a traffic expectation of over 15 million in a single day.
Business Need Google India was looking at launching an exclusive 24 hours online shopping festival wherein over 90 eCommerce ventures would offer various deals to its consumers. With a traffic expectation of over 15 million in a single day, the website was required to handle unprecedented loads without any downtime.
Neev Solution Neev’s technology team created a unique Zero Server architecture, the underlying concept being that if there are no servers, there is no question of them failing. The thought of bypassing the database and the Web servers was a radical move. The entire site was replicated across CDN servers, which meant that in the event of a server crash or the AZ going down, the site would continue to be live. All the processing was moved from the server side to the browsers. Basically each browser became a server in itself. This not only enabled the sites to be responsive but also fast-loading, irrespective of the number of concurrent users on the site. Deployment was not an afterthought of development. Architectural inputs were thought from the design stage to make sure user experience and technology worked hand-in-hand. The application was built in a way that on visiting the site for the first time, data was cached on the user’s browser and the rest of the site would run in an ‘offline’ mode, making the architecture fully scalable. This way it did not have a dependency on the webserver for processing each incoming request. Invalidations and cache clears were built-in so that every time the data on the server changes, the application would automatically download the last updated files. Neev Information Technologies Pvt. Ltd.
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