A Social App to Provide Customer Service and Engagement for a Global Online Photo Services provider Neev helped a global online photo sharing and printing services provider promote their brand and acquire new customers through Facebook. Neev was able to connect to the target segment, increase fan base, drive traffic to the website, listen to conversations about the brand, appreciate brand evangelists, answer queries, provide customer support, generate leads and boost online sales. Discounts and offers were provided on the page especially for occasions like festivals. A Facebook Application was also developed to increase the fan base and boost sales.
The Client Started in 2004, Snapfish by HP is a leading and the fastest growing online photo service with a worldwide presence, with more than 95 million members and more than 2 billion unique photos stored online. Snapfish enables members to share, print and store photo memories securely online. It offers prints and personalized photo products at the best value on the Web. Snapfish was started with a mission to help people preserve, enjoy and make the most of their memories and at the same time provide the best value in photography. Snapfish is a division of Hewlett Packard, a global giant in technology.
Business Need The client, Snapfish wanted to increase brand awareness and customer base in India and Singapore markets. Its objective was to reach out to its audience, connect with them, extensively market their services and increase client interaction. Since Snapfish’s revenue is mostly generated online , it wanted to boost its online presence and have region-specific promotions in India and Singapore. The primary objectives were to:
Promote website and market products
Drive traffic to their website
Increase fan base
Connect with new clients
Build a community
Build loyalty through meaningful engagement
Neev Information Technologies Pvt. Ltd.
www.neevtech.com
sales@neevtech.com