A Cloud-based Online Video Editing Platform and Marketplace Neev developed a cloud-based online video editing platform for Tubifi Inc. that brings down the cost of creating video ads by more than 90%. The platform integrates with stock footage vendors and creates a virtual marketplace for ad-consumers, video stock providers and adcreators. [More on Tubifi]
The Client Tubifi is a privately held company headquartered in Burlington, MA, USA. The Tubifi cloudbased video editing platform developed by Neev Technologies makes high quality video creation a snap, at a fraction of the original cost.
Business Need To develop a SaaS based video compiling and editing platform that can integrate with video stock footage providers and bring together ad-consumers, stock footage vendors and adcreators. The client approached Neev Technologies to design and develop a functional MVP (Minimum Viable Product) to acquire investors, do a quick launch to gather a user base and then add more features.
Neev Solution Neev Technologies developed a video editor on a browser wherein users can search content from multiple stock footage vendors and use relevant footages in their compositions. The solution separated the video transcoding and stock footage download from the video editor - Stock purchase requests were queued in Amazon SQS and executed in the back-end so that downloads can be optimized for traffic and bandwidth usage, while the user need not be online. A dedicated team of architects, developers, quality analysts, and performance engineering experts used a scrum-based Agile process to deliver a successful product in a relatively short time frame.
Neev Information Technologies Pvt. Ltd.
www.neevtech.com
sales@neevtech.com
Technology footprint:
Custom built application on Java Custom built video player on Flex CAS for Single Sign on MySQL DB Twistage for transcoding video clips Amazon Queuing Services (SQS) Jenkins for continuous integration
Top features:
Ability to search content from multiple stock footage vendors in one single platform; drag & drop audios, videos on timeline (without downloading) and use them in compositions 2 Video & Audio tracks with additional voiceover tracks to support multiple clips Open Marketplace for creating ads Creative Personnel/agencies can create demo videos and share with a select group Automatic update of compositions once clips are purchased User Profile and demo videos for showcasing creative work Ability to export compositions as mp4 or FCP(final Cut Pro) format
Top Challenges:
Federated content search across multiple stock vendors and displaying results on a single platform
Using watermarked, low-res footage in compositions without downloading them Automatic update of composition once clips are purchased
Tubifi in the news
New Tubifi Collaboration Features Accelerate Video Production in the Cloud Tubifi Announces Availability of Its On-Line Video Creation Platform
Neev Information Technologies Pvt. Ltd.
www.neevtech.com
sales@neevtech.com