Next_3_Visual Standards Guide

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03 Visual Standard Guide Megan Mashadchi

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VISUAL STRATEGY GUIDE

03 Visual Standards Guide Megan Mashadchi

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VISUAL STRATEGY GUIDE

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OUR STANDARDS

Our New Logo

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Color Standards

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Logo components

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Typography Standards

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Logo Anatomy

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Business System

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Clear Space

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Mark Variations

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Improper Logo Usage

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Size Chart

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Proper Logo Usage

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Reversed Logo

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03 OPPORTUNITIES

Next Brand Extensions

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01 NEW VISION

Our New Logo

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Logo components

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Logo Anatomy

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Clear Space

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Mark Variations

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Improper Logo Usage

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Size Chart

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Proper Logo Usage

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Reversed Logo

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Our New Logo

The final logo is a solid, square shaped N that represents a strong foundation. The triangle shape on the top right corner of the logo is an arrow that has an indication towards up that can represent progress.

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Logo Components

There are three official formats in our new logo system: symbol, signature and wordmark.

Symbol

Wordmark

Symbol The letter N, represents the initial letter of the Next brand. The shape is a square shape with an almost solid base

Wordmark The letters of the wordmark are specially designed for the brand to create a consistent look and feel with the symbol.

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Initial look: Main logo (symbol and wordmark)

Secondary look: Symbol and wordmark

Tertiary look: Symbol only

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Logo Anatomy

There are three official formats in our new logo system: symbol, signature and wordmark.

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The spacing between letters must be equal.

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Clear Space

Our logo represents our brand through different media, design situations, and purposes. Our identity is carfully designed and requires clear space to keep the visual system consistent.

There should not be graphics, text or other elements within the “clear space� area.

2X

2X

2X

X

2X

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2X

2X

2X 2X

2X

2X

2X

2X

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Mark Variations

The new logo will have two different versions in which it can be displayed depending on the media. Each version will be more appropriate than the other depending on scale.

Version 1 signature: Horizontal

Version 1 signature: Vertical

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Improper Logo Usage

Our logo is designed for specific use depending on the media. We insist on having a consistent system. Below, we provide you a “ Not to do� list

Do not Distort

Do not add drop shadow.

Do not use other red colors.

Do not rotate.

Do not outline the logo.

Do not use Gradient.

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Inner Glow

Do not use transparency.

Cut elements

Inner Shadow

Satin

Feather

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Size Chart

Provided dimensions is a guide to proper use of our logo in different situations and versions.

Vertical

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Horizontal

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Logo

10 CM

2 CM

1.5 CM

1 CM

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Proper Logo Usage

The Next logo can be used in different ways, but as we insist in consistency, we suggest when the background is darker than %50, The logo should be reversed to white for better legibility.

Bright Background For Consistency, our logo with red should be used on bright backgrounds. The red logo is our primary color and used most often.

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Dark Background When using darker backgrounds, please do not embellish the logo with any shadows or patterns.

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Reversed Logo

As a guide, we exhibited different versions of our logo on light to dark backgrounds. We hope this could be a help for better emphasis or visual impact of the logo.

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02 OUR STANDARDS

Color Standards

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Typography Standards

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Business System

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Color Standards

The Next logo may appear in bright red color often but occasionally, It appears in black or white, depending on the situation and the media.

The color red is the foundation of the brand and it should be used properly to reinforce equity.

CMYK : 0 100 100 0 RGB : 237 27 35 HEX : #ed1b23 PANTONE : 1788 C

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CMYK : 0 100 100 0 RGB : 255 255 255 HEX : #ffffff PANTONE : P1-1U

CMYK : 0 0 0 100 RGB : 0 0 0 HEX :#000000 PANTONE :20-0195

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Typography Standards

We chose the serif type Grad for header and subheads, Proxima Nova body copy and captions.

Both typefaces are designed by talented designer Mark Simonson.

Primary Type

Proxima Nova Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

Aa Aa 30

abcdefghijklmnopqrstuvwxyz 0123456789!@#$%?*&

Proxima Nova Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%?*&

Proxima Nova Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%?*&

OUR STANDARDS

Aa Aa Secondary Type

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Grad Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%?*&

Grad Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%?*&

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Business Identity system

Our business identity system shows the basic usage of our brand identity.

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03 OPPORTUNITIES

Next Brand Extensions

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Next Brand Extensions

Next is bringing in fresh ideas to extend the brand while following the same mission. The new Next extensions are categorized to three core sections: Explore, Inspire, and create.

Social

Product

Education

Service

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So1

Inspo Talk

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Interactive Expedition

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Pro Space

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Project Exhibition

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Learn Easy Tablet

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Wisdom Books

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Class App

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Instant Learn Website

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Smart Assistant

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Field Trip Go

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Inspo Podcast

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Society School

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Skill Learning Workshop

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Your Mentor

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Academic Search Engine

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Publish Press

Se4

Hope Organization

Se5

Creative Ideas

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Ed1 Pr5

Explore

So2

Ed3

Se2

Pr2

Ed4

Se5

Pr3 Pr1

Se4 So3

Create

Se3

Pr4

Inspire Se1 Ed2

So1

So4

Ways of Learning

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[ So 2 ]

Explore

Interactive Expedition Where you can explore and play while you learn • We create tools and experiences that help you to become an active explorer: hundreds of explore-for-yourself exhibits and film screenings, evening art and science events. In our exhibition you can have hands on experience and explore new ways of learning with provided tools.

• We are similar to Exploratorium on Embarcadero Roadway, San Francisco.

• We work to build understanding about learning, to change the way that people learn, and to make science education more accessible and equitable.

[ Se 4 ] Hope Organization Education is for everybody, We give this opportunity to people in need.

• We provide education for children and youth in low-income countries. Although some children around the world are going to school than ever before, but many are not learning basic skills like reading. Hope organization gives this opportunity to people in need, so they can reach to their full potential.

• We are similar to Save the Children organization that is all about wellbeing and education.

• Hope organization is providing the necessary educational tools for people in need to become educated and have the opportunity to explore, inspire, or create.

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Academic Search Engine A platform that’s built to serve all your research needs.

• A large abstract and citation database of peer reviewed literature: scientific journals, books and conference proceedings. Covering research topics across all scientific and technical disciplines, from all majors and fields.

Instant Learn website An accessible online education for educators • An Online learning platform that helps anyone learn different topics from creative skills to any types of softwares and many more. We gather the most influential and efficient online resources and we make the learning experience accessible and easy.

• We are similar to Google scholar and Scopus.

• We are an online educational source similar to Lynda.com or Youtube except we provide both digital books and educational videos.

• We empower you to advance your science beyond the text.

• Our website allows users to explore, inspire and create while being accessible to anyone and anywhere.

[ Pr 5 ]

[ Pr 3 ]

Smart Assistant Get your answers Instantly with Smart Assistant

Class App An accessible online education for educators • Our app is similar to our website where users can learn and have access to different topics from creative skills to any types of softwares and many more. We gather the most influential and efficient online resources and we make the learning experience accessible and easy.

• Smart assistant brings you visual help for any moment at home. With the Smart Assistant, you can use your voice to ask questions, and get visual, immersive answers, and helpful videos from Next website.

• This product is Similar to Alexa and Google home but it is specifically designed for educational purposes.

• We believe information is power. We give you an answer instantly after you ask a question or make a request.

• Next app is similar to Coursera app.

• We are an accessible educational platform for educators who would like to explore or create.

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Field Trip Go

Experience an exciting way to learn • We provide field trips and travels all around the world. We provide international and domestic travel experiences, hands-on learning and lasting cultural connections for both students and adults.

We provide experiences that teach critical thinking, problem solving, collaboration and global competence.

• We are similar to CURRICULUM-BASED FIELD TRIPS that has classrooms and field trips to connect students with history, culture, and natural environment. The difference is that we take requests for planning field trips for groups.

• We open the world through education with the best learning experiences.

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Inspire

[ So 1 ] Inspo Talk Talk events to share ideas about different topics • We are devoted to spreading ideas, usually in the form of powerful talks in almost all topics, from science to business and global issues. Inspo Talk helps people to share ideas in communities. All the events are recorded and stored in their website where it can be accessible to public.

• We are similar to Ted Talk but some events are donating money to a related cause to the talk.

• We spread new ideas, by impactful speeches and short talks by experts who can inspire people.

[ So 3 ] Pro Space A professional space for Events and Seminars • Our space is for educators who would like to meet for study groups, brainstorming sessions or create projects. We provide a space for educators where ideas can turn to reality.

• We are similar to Wework and Workshop cafe.

The difference is that we are able to become partners to schools to provide spaces for meetings and Talks.

• We provide opportunities for educators to exchanging ideas and inspiring, explore, or create.

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[ Pr 1 ] Learn Easy Tablet AN EASY TO USE EDUCATIONAL TABLET • With Learn Easy Tablet we push the boundaries of imagination and learning experience. The learning experience has never been this easy or fun. Our tablet comes with preloaded Class app where you can have access to all Next services, such as all the books, classes, talks and more.

So, it’s ready to go straight out of the box.

• We are similar to Amazon fire tablets and LeapFrog Academy edition that is includes interactive learning games for children. But our Tablet is specifically designed for the Next Audience for higher education.

• We support innovative minds and encourage curiosity and imagination.

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[ Pr 2 ]

Your Mentor A place where guidance is provided

Wisdom Books Dig deeper into ideas with our book series

• An association for educators who would like to be mentored and inspired by experts and stakeholders in different industries. After creating a profile you are required to fill out a questionnaire based on statistics. We provide you a program related to the most requested field. We organize and plan mentorship programs upon the most requested fields.

• Educators can dig deeper into ideas with our, original books from Wisdom Books. Wisdom Books pick up where Inspo Talks leave off. We have a wide-ranging series that cover everything that you are passionate about.

• We are similar to Facebook mentorship that has recently launched. It matches people in groups so they can help each other.

• We are similar to TED books but we even publish books that are recommended and approved by teachers.

• We transform people’s lives by exploring powerful ideas and inspire people.

• We help and provide guidance to people in need or for educational purposes.

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Inspo Podcast

An accessible source of inspirational talks and interviews • Educational series of podcast where users can have access to the recorded talks from Inspo Talk or their topic of interest. Users can get subscriptions so they can be notified when a new episode becomes available.

• We are similar to curiosity podcast and How I built this, from NPR. • We inspire, educate, and empower our audience through optimistic and diverse storytelling, experiences, and points of view.

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Create

[ So 4 ] Project Exhibition A place for creative people to showcase their work and find new opportunities • Project exhibition is an annual exhibition where educators can showcase their projects. The projects can be submitted through the website and they get selected for the annual exhibition.

Showcasing approved projects opens new opportunities by meeting new people.

• We are similar to Spring Show and Winter Show at the Academy of Art but the difference is at Project Exhibition anyone from any part of the world can submit a project and the work get selected from the submissions.

• Project exhibition is a platform for educators to get encouraged to create and also to get inspired from the projects that are showcased at the exhibition.

[ So 5 ] Creative Ideas We help to bring creative ideas to life • Creative Ideas helps creative and other creators find the resources and support they need to make their ideas a reality. We spend our time designing and building projects, connecting people around inspiring creative projects.

• We are similar to Kickstarter.

• We are a community built around inspirational ideas and creative projects.

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Society School Accessible Online and Onsite education for educators

Publishing Press A platform to publish books from individuals

• Online and Onsite classes are available to educators depending on their preferences and interest. We are offering different degrees, professional development and personal enrichment courses, and certificate programs. We are preparing you for futures in an academic environment that is both supportive and challenging.

• We collaborate with teachers and schools to provide the printing materials for students. We offer discount for high volume orders for institutions and schools. Our website can save and store your uploaded materials in your personal profile. There are also templates provided for users for faster and easier submissions.

• Our service is similar to Blurb.

• We are Similar to Academy Of Art University but we are not only art focused.

• We help you to access to higher education opportunities that enable educators to develop their skills necessary to achieve their professional goals.

• We are a platform that makes publication easy and accessible and allows everyone to create professional quality books.

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Learning Workshop

We help you to improve your skills and succeed • We offers a range of Learning Skills Workshop topics designed to promote academic success, from Time Management and Presentation skills, Reading and Note Taking, all the way to Exam Prep and more.Our workshops are designed to help educators and professionals to build the key academic and organizational skills needed for academic success, as well as to increase self awareness about their own learning.

• We are similar to ICMA.org skill building workshop sand the difference is that we are open to the public.

• We create fun learning experience where you can meet educators and share similar interests.

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Design Megan Mashadchi Typography Grad Proxima Nova Instructor Hunter Wimmer Course GR 604 Nature of Identity Fall 2018 Copyright 2018 by Megan Mashadchi.

All rights are reserved.

This book is a non-comercial project for educational purposes and it is not intended to represent the NeXT. Inc brand.

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