- SPRING 2020 COLLECTION -
Copyright Š 2020 Rok-Kyu. All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. photography by Tan Hui Yuen & Arletta Leviani. Book and logo design by Chan Qian Hui Printed by Archprint, Selangor, Malaysia. First printing edition 2020. Instagram: @rok.kyu
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It’s not rebellious, it’s self expression.
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INDEX
the concept behind
Pg 06
- The story behind - Tokyo Subcultures
the brand
Pg 10
- Aim of Rok-Kyu
denim series - Haraju-kyu - Rok-ket - Rok-jeans
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Pg 14
leather series
Pg26
- Rok-rimau - Rok-in-boots - Rok-a-mess
rok-kyu stickers
Pg 48
behind the scenes
Pg 50
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“Japanese do not question their social norms, black hair, neutral outfits including the power of their Emperor. It does not bother them even though it is said that the Emperor was chosen due to a mythology, being a direct descendant from Amateratsu, Goddess of Sun.�
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Thus, we look into people striving to be different in Tokyo, The Tokyo Subcultures.
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1. Tokyo Rockabilly Not gangsters but people who love rockabilly music and fashion. They dance at Yoyogi Park every Sunday 2. Harajuku Fashion Not rebellious but people who love the fashion. It changes depends on how they self express through fashion. 3. Sticker & Graffiti Can be found everywhere but does not disrupt the functionality of public facilities.
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the brand Note: All of the outfits shown are redesigned and created by Rok-Crews and should not be plagarised at any means.
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Logo design by Chan Qian Hui
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A streetwear brand based on Tokyo Rockabilly with a Malaysian Identity. Using Tokyo Rockabilly as our overall theme, we recreate the outfits by combining elements of self-expression such as graffiti, stickers and fashions with Malaysian slangs to create our own brand identity. All the graffiti paintings, stickers, accessories, outfit design are custom designed and painted by us.
Our Aim: The Design 1. To promote Tokyo Rockabilly subculture through their fashion 2. Combining elements of self expression found in Tokyo in our design. 3. Bringing in Malaysia identity in our design to make it unique The Brand 1. Introduce Kuala Lumpur-Tokyo Fusion Design to the world
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DENIM
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SERIES 15
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HARAJU-KYU Denim pants Design inspired by Harajuku Fashion
Outfit design by Chan Qian Hui Model Cheah Xiao Tung
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rok-ket & rok-jeans Denim Jacket & Bell-Bottom Design inspired by 1980’s Rockabilly
Outfit design by Cheah Xiao Tung & Arletta Leviani Model Arletta Leviani
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L E A T H E R S E R I E S
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ROK-RIMAU Trenchcoat Design inspired by Tokyo Rockabilly
Outfit design by Tan Hui Yuen
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Model Tan Hui Yuen
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Leather boots
Design inspired by Stickers
ROK-IN-BOOTS
Outfit design by Lim Jasmine Ngee Xin Model Chan Qian Hui
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ROCK-A-MESS Ripped Jeans Design nspired by Tokyo Graffiti
Outfit design by Rok-Crew
Model Lim Jasmine Ngee Xin
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s
y rok-k
r e k c i u st
nd illy a b a k n oc kyo r malaysia o t y b th pired acked wi s n i p gn Desi stickers e jokes o d Toky and insi s slang
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Behind The Scenes 50
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you do you
you rok-kyu
instagram: @rok.kyu
Book by Group 5 Chan Qian Hui Lim Jasmine Ngee Xin Tan Hui Yuen Arletta Leviani Cheah Xiao Tung