Iffa Brochure

The No. 1 for the meat industry

Frankfurt am Main 7 – 12. 5. 2016

IFFA – a fair of superlatives.

The highest international profile.

IFFA is the leading global trade fair for the meat industry and is attended by all market leaders. In addition, the international profile of exhibitors and visitors at IFFA is extraordinarily high. The figures for 2013 speak for themselves: 966 exhibitors presented a complete spectrum of the industry to over 60,000 trade visitors from 142 countries. The high proportion of visitors from outside Germany (62 %) underscores the worldwide significance of IFFA and is exceptional for the industry.

The widest range of products and services.

The outstanding degree of innovation displayed in the products and solutions on show make IFFA the ideal place to find out about the latest trends and developments along the entire meat processing chain. All decision makers from manufacturing industry, butchery trades and the retail, wholesale and service sectors come together at the leading international trade fair. With this comprehensive level of global know-how, IFFA is the largest and most important forum for investment decisions.

Benefit from this unique industry highlight to develop your customer contacts and initiate new business.

The trade fair with the widest range.

Slaughtering technology Stunning apparatus and slaughtering devices Slaughtering technology for red meat Slaughtering technology for poultry Slaughter by-product processing equipment

Dismembering and processing equipment Machinery and equipment for meat dismembering and processing Machinery and equipment for sausage production Machinery and equipment for meat curing and preservation and ham production Machinery and equipment for poultry processing

Refrigeration systems

Packaging technology Packaging machinery and equipment Packaging materials and aids

Machines and devices for processing of natural and artificial casings Facilities, accessories and tools for slaughtering, cutting and processing Roasting, frying, baking and deepfrying equipment

Boiling and smoking systems

Transportation and storage systems Transport systems (internal) Transport systems (external) Storage systems

Spices and additives for meat and sausage production

The No. 1.

A complete A–Z of products and services.

Slaughtering and dismembering

Ingredients

In the Slaughtering and Dismembering Forum trade visitors from all over the world can find out about stunning and slaughtering devices, boiling equipment, saws and derinding machinery. Here you’ll meet customers from every size of operation – from major industrial organisations and medium-size slaughterhouses to small artisan enterprises.

The Ingredients area covers organic and conventional spices, spice mixes, marinades, ancillary products, additives, aromas and food systems. Make the most of this outstanding platform! Impress visitors to the fair with custom solutions for every area of application and the latest consumer trends.

Processing The complete spectrum of processing technologies is represented at IFFA, including cutting equipment, moulding and filling machines and mincing, boiling and smoking equipment. Discuss with customers the latest technologies and innovations along the entire processing chain. You also have a great opportunity to point out automation potentials and cost-effective solutions to your customers.

Every 3 years. Every innovation.

Packaging Only at IFFA can visitors find all the information they need about packaging in the meat industry – including metering and portioning equipment, filling and sealing machines, shrink wrapping machines, packaging materials, labelling machines and hygienic packaging. The international trade audience is keenly interested in innovations that display high levels of innovation as well as custom solutions.

Logistics: conveying, cooling, storing and transporting Intense competition and low profit margins are increasing the demand for automated systems. Show your customers how they can minimise costs and maximise efficiency with fully automated transport systems and pick-and-place systems.

Food safety and quality management Handling a highly sensitive product such as meat poses major challenges to many customers. Use IFFA to present your developments for optimising processes and facilitating compliance with hygiene requirements.

Sales – everything for the butcher’s shop IFFA visitors from artisan enterprises, restaurants and the retail and wholesale sectors can find out here about equipment for the retail trade, bought-in foodstuffs, products for fast food outlets, catering and party services. Decision makers from the industry are looking for ways to differentiate themselves from the competition and increase sales. Your ideas and inspirations are therefore in great demand here!

IFFA – a major international event.

In 2013, our industry highlight impressed exhibitors with an optimised site concept, larger exhibition area, higher visitor numbers and outstanding visitor quality.

The figures speak for themselves.

IFFA is the industry’s No. 1 meeting place.

In 2013, 966 exhibitors and more than 60,000 trade visitors from 142 countries came to IFFA. With an exhibition area of 109,000 square metres our leading international fair recorded an increase of 6 % compared to the previous year, reflecting the dynamism of the industry.

Number of exhibitors and visitors

Exhibitors Visitors Gross exhibition area in m2

Germany

Outside

Total

410

556

966

23,209

37,300

60,509 109,000

International contact forum.

The whole world comes to IFFA. The high proportion of visitors from outside Germany underlines the importance of IFFA as the world‘s most important event in the meat industry.

Origin of visitors from outside Germany European Union Asia Americas Africa Australia

63 14 17 3 3 0%

Top ten visitor nations * Country Russia Italy Netherlands Spain Poland Austria United States Switzerland Venezuela China

* excl. Germany

25 %

75 %

Meet the best – the No. 1 meeting place for decision makers.

Professional dialogue along the entire process chain.

Trade visitors from all areas of the meat industry meet up at IFFA. The fair offers a great opportunity to share new impressions and ideas.

Economic sectors of visitors

5%

9%

16 % 12 %

43 %

11 % 4%

16 % 12 % 11 % 4% 43 % 5% 9%

Retail trade Wholesale/foreign trade Skilled trade Slaughterhouse operations Industry Services others *

* Includes students and others not in employment (3 %)

Experts from all corporate areas.

Representatives from all key corporate areas come together at IFFA and use this opportunity to find out about the industry’s latest products.

Areas of activity Management Sales, distribution Manufacture, production, quality control Research, development, design Buying, procurement Repair, maintenance Marketing, advertising, PR Others *

18 17

32

11 5 4 2 11 0%

* Includes students and others not in employment (3 %)

25 %

50 %

Here is where you can meet the top management of the meat industry.

The quality of visitors is outstanding with significantly more than half coming from top management and 80 % of them having a direct influence on investment decisions in their company.

Visitor quality Occupational status Entrepreneur Managing director, executive Head of division, works manager Department head, group head Salaried employee Trainee, student Others

6

16 17 15 12 10

0%

24

25 %

Top management 57 %

50 %

Visitor quality Visitors’ inuence on purchasing and procurement decisions 20 %

30 %

30 % decisive 30 % contributory 20 % advisory 20 % not involved *

20 % 30 % * Includes students and others not in employment (3 %)

Enthusiastic visitors + very satisďŹ ed exhibitors = formula for success.

Lots of inspirations from a visit to IFFA. Innovations, know-how and interesting contacts are particularly important to visitors.

What were your objectives at the show?

IFFA 2013 visitors 48 42

Seeing and getting to know innovations Widening expertise Paving the way for business connections Seeing and getting to know product variations Cultivating existing business connections Gaining an overall feel of the market Exchanging experiences Comparing competitors Preparing decisions for buying Concluding purchasing transactions

30 27 25 25 25 23 20 10 0%

25 %

50 %

Focus on satisfied visitors.

The key to success is always satisfied customers. It‘s therefore good to know that 97 % of visitors were satisfied or very satisfied with IFFA 2013 and its product range.

Overall rating 2013 IFFA 2013 visitors 3%

50 % 47 %

50 % very satisfied 47 % satisfied 3 % less satisfied

Top results for IFFA 2013.

IFFA remains the leading international trade fair for the meat industry. Altogether 85 % of exhibitors rated IFFA positively. In particular, the transparent site concept and larger exhibition area with the new, state-of-the-art Hall 11 were very well received.

Overall rating 2013 IFFA 2013 exhibitors 12 %

3% 40 %

40 % very satisfied 45 % satisfied 12 % less satisfied 3 % no details

45 %

Top ten exhibition nations 2013 by stand area (m2) Country Germany Netherlands Italy Spain Austria United States Denmark France Switzerland Great Britain

For a perfect presentation.

Our aim is – your success.

With over 150 representatives, Messe Frankfurt publicises IFFA around the globe via all media channels, online and offline.

A wide-ranging marketing campaign ensures that our industry highlight – and of course our exhibitors – are the centre of attention.

Our IFFA marketing services include: – International press releases – Multi-stage direct advertising – Advertisements and banners in trade media – Distribution of newsletters – Targeted circulation of trade fair video clips – Wide-ranging social media activities

No worries with the Promotional Package.

The Promotional Package contains a wide variety of professionally designed print and online publicity materials that you can use to inform your business partners about your participation at IFFA. Invite your customers to visit your stand by sending them admission vouchers.

You can find further information and details of services for exhibiting at IFFA on the Internet at www.iffa.com

IFFA: modern, trendsetting, unique.

ang ance alhaus

IFFA 2016 prices For registrations received by 11. 3. 2015 Stand area Early Booking

For registrations received after 11. 3. 2015 €/m2

1 side open 2 sides open 3 sides open 4 sides open

234.00 245.50 253.00 256.50

Stand area >250 m² Early Booking

€/m2

1 side open 2 sides open 3 sides open 4 sides open

220.00 231.00 238.00 241.00

€/m2

Stand area 1 side open 2 sides open 3 sides open 4 sides open Outdoor Two storey

261.00 275.00 283.00 286.00 141.00 138.00

Stand area >250 m²

€/m2

1 side open 2 sides open 3 sides open 4 sides open

245.50 256.50 263.00 267.50

All prices are subject to an environmental levy of € 1.98/m2 and AUMA (German Trade Fair Industry Association) charge of € 0.60/m2. Prices and the Media Package € 585.00 do not include the statutory VAT.

Hall plan IFFA 2016 Entrance Galleria

Galleria

Messeturm

Congress Center

Entrance Torhaus

Eingang Entrance Galleria

Galleria

Eingang Entrance Galleria

Torhaus Service-Center

Galleria

Eingang Eingang Entrance Entrance Torhaus Galleria

Entrance Portalhaus

Eingang Eingang Entrance Galleria Entrance Torhaus Galleria

Eingang Entrance Galleria Galleria

Eingang Entrance Galleria

Messeturm Agora

Congress Center

Galleria

Galleria

Eingang Entrance Galleria Galleria Eingang Torhaus Entrance Service-Center Galleria Galleria Eingang 9.0: Eingang Hall Eingang Entrance Entrance Entrance Galleria Agora Torhaus dismembering Galleria Slaughtering, Torhaus Cargo Center

Eingang EingangEntrance EntranceTorhaus Galleria

gang rance talhaus

Torhaus Service-Center

Dependance

EingangCargo Center Entrance Portalhaus

Eingang Entrance Torhaus

Agora Torhaus Service-Center

Torhaus Via Mobile Service-Center Dependance

Hall 8.0: Processing Eingang

Congress Center

Entrance Torhaus

Eingang Hall 9.1: Entrance Slaughtering, dismembering Torhaus Via Mobile Processing,Torhaus cleaning equipment, operational Torhaus Service-Center hygiene andService-Center safety at work, EDP and IT solutions, supply facilities, measuring and Torhaus weighing equipment,Agora services Service-Center

Torhaus Cargo Center Eingang Service-Center

Messeturm

Eingang Entrance Galleria Ludwig-Erhard-Anlage

Processing, transport and storage systems, Eingang Via Mobile Service-Center refrigeration equipment, automation andEntrance Torhaus Eingang handling equipment, supply facilities

Dependance

Galleria

Messeturm

Hall 11.0: Packaging, supply facilities, measuring and weighing equipmentTorhaus

Cargo Center

Messeturm

Via Mobile

Eingang Entrance Galleria Congress Center

Dependance

Hall 11.1: Packaging, supply facilities, measuring and weighing equipment Processing – Food cutting

Entrance LudwigErhardAnlage

Messeturm

Congress Center Messeturm

Eingang Entrance Messeturm Torhaus Congress Center Congress Center Messeturm

Entrance Ludwig-Erhard-Anlage

Galleria 0 / Galleria 1: Eingang Congress Center Entrance Eingang Publishers, associations, Torhaus services Entrance

Ludwig-Erhard-Anla Congress Center

Hall 4.0: Congress Center Ingredients, spices and herbs, Eingang Torhaus Agora Eingang Eingang Entrance auxiliary products, casings Entrance Service-Center Entrance Ludwig-Erhard-Anlage Ludwig-Erhard-Anlage

Agora

Messeturm

Ludwig-Erhard-Anlag

Via Mobile Hall 4.1: Agora Eingang Entrance Selling – everything for the butcher’s shop, Ludwig-Erhard-Anlage Agora Torhaus Eingang packaging materials, ingredients, Service-Center Entrance Via Mobile spices and herbs, casings Eingang Ludwig-Erhard-Anlag Via Mobile Agora

Entrance Agora Ludwig-Erhard-Anlage

Subject to change, as of November 2014. Printed in Germany 11 / 14 / 0.3 GB

Messe Frankfurt Exhibition GmbH Postfach 15 02 10 60062 Frankfurt am Main, Germany Tel. +49 69 75 75-0 Fax +49 69 75 75-50 66 iffa@messefrankfurt.com www.iffa.com