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Leeds College of Art BA (Hons) ILLUSTRATION

Level

05

OUIL505 ILLUSTRATION 2: Applied Illustration

Credits

30

Module Brief Title: Product, Range & Distribution

STUDIO BRIEF 1: Project Proposal Project Rationale What do you intend to do and why?

I intend to make a series of 6 images that will be accompany the publication ‘The value of Arts and Culture to People and Society’ by the Arts Council England. The images will also be applied to a publicity campaign for the organisation to raise the profile of local arts projects across the country. The articles will be published on the Arts council website and be part of the #culturematters campaign.

I will produce 6 editorial images - a cover illustration and five other illustrations to sit alongside specific parts of the text, throughout the document. The editorial illustrations will work across a range of sizes; full page cover, full page, half page, quarter page and two smaller illustrations.

THEMES / SUBJECTS What Themes/Subjects will form the content of your work for this module? This should include theoretical and non-creative based content and concerns. This section should identify your consideration of the social, cultural, ethical and creative concerns of contemporary Illustration practice.

GENERAL THEMES: Promoting the arts industry Personal growth as a result of the arts The positive effects of growing the creative industries

SPECIFIC SUBJECTS: How the arts enrich our personal lives Research shows that when studying the arts you are more likely to volunteer and it also benefits mental health The arts can link to a range of different subjects

PRACTICAL & CONCEPTUAL APPLICATION What areas of Illustration do you intend to investigate in relation to the practical and conceptual, production/ distribution of work in response to selected briefs?

SPECIFIC DISCIPLINARY AREA: Editorial - campaign to encourage the audience to adopt/ accept/ extoll the virtues of an arts education alongside traditional subjects. Explain concepts with the publication in a subtle way.

AUDIENCE/CONTEXTS: Arts educators and teachers - encompassing tutors, librarians and senior management.

Government officials and education policy-makers Parents of children at primary school age Art directors of magazines and newspapers Arts Council England conference attendees Online community interested in the arts, via promotion through social media PRODUCTION/DISTRIBUTION METHODS: Production - I will predominantly use digital skills to make my outcomes as this will reflect a real-world editorial brief which may have a quick turnaround.

Distribution - This will be across social media, including Instagram and via the Arts Council England website. Additionally, it will be printed and distributed at Arts Council funded events and used at teaching conferences in packs available to visitors attending the related talks.

CONTEXTUAL REFERENCES Identify areas of professional/creative practices that will inform the contextualization of the work that you produce. This should include specific illustrators, studios, practitioners and products as well as broader creative disciplines and methods of Production /Distribution.

ILLUSTRATORS / DESIGNERS / STUDIOS: Thomas Hedger, George Greaves, Dadu Shin, Keith Negley, Eleanor Taylor, Vincent MahĂŠ, Matthew Richardson, Jasu Hu, Rune Fisker, Gizem Vural CREATIVE SKILLS What practical skills do you intend to further develop and apply during your project? What do you intend to use the skills for? Consider extending the use of skills that you already have in order to deliver work of a higher standard as well as identifying new skills that you will need to develop.

- Photoshop and Indesign skills will be used to create professional outcomes and mock-ups of proposed articles and applications, such as Instagram - I plan to do each of the editorial images in a maximum time frame of two days in order to reflect how I might have to respond to a live brief.

KEY TEXTS List a selected number of books, articles and texts that are central to your proposed area of practice. These should include a combination of design and non-practice based books, theoretical texts as well as visual publications.

You should include a list of relevant websites.

Practice: - The Best of Cover Design: Books, Magazines, Catalogs, and More - Altitude Associates - The Fundamentals Of Illustration - Lawrence Zeegen Non-practice: - Education for socially engaged art: a materials and techniques handbook - Pablo Helguera - Why Are artists poor? - Hans Abbing - The arts and personal growth - Various Authors - Toys, play and child development - Jeffrey H. Goldstein Publication: http://www.artscouncil.org.uk/sites/default/files/download-file/ The_value_of_arts_and_culture_to_people_and_society_an_evidence_review.pdf Website articles: - http://www.artscouncil.org.uk/research-and-data/data-library for facts to use in the infographic - The Ulm Model: A school and its pursuit of a critical design practice - Billie Muraben - The Value and Importance of the Arts and the Humanities in Education and Life Barbara Ernst Prey - Why Arts Education Is Crucial, and Who's Doing It Best - Fran Smith - Campaign issues cultural ‘call to arms’ to boost arts learning in England - Mark Brown - Study challenges view of arts subjects being pushed out of education - Richard Adams - Slavery awareness charity Unseen releases illustrated paper chains by Andrew Rae, David Doran and others - It’s Nice That - 'Arts education in the UK is the envy of the world, but it is being sidelined in schools’ Bernice McCabe - The Telegraph - The importance of teaching the arts - Wendy Earle - http://www.csuchico.edu/~mtoku/research/AE_Jpsymposium.html

ADDITIONAL INFORMATION