How to Choose a Digital Marketing Agency Digital marketing consultancy is big business. This is because the online world provides a lucrative audience for businesses of all sizes, types, and ilk and because most businesses don’t have the time to undertake digital marketing campaigns. Digital marketing consultancy has become an industry in its own right. Given his, you won’t be surprised to learn that there are many such consultancies around and that not all are created equal: some are better than others are. When choosing your consultancy firm, it is important that you look for certain characteristics and qualities.
Here’s is our guide to choosing a digital marketing Consultancy:
Which Type of Business Do they Work With?
The first thing you need to do is match their experience to your business. For example, if you are a small business, you probably shouldn’t use a service that is used to working with multi-national corporations. This isn’t because they won’t be able to offer you a good service – they're likely to be able to offer you a fantastic service – but it’s because they’re likely to charge you far more for the service than is necessary. So, the first thing to be sure of is that they work with businesses that are similar to your own. For most of you reading this article, this will mean that they work with small local businesses.
Secondly, it is better for you if you use an agency that is used to working with business in your sector. This isn’t possible with many sectors, but with certain arenas, such as accounting, you may be able to find a specialist consultancy. These will understand how to create a good online presence within your sector. However, as we mentioned, this is only possible within certain sectors – usually popular sectors where there’s a lot of completion. This is because it’s easy for the digital agency to specialize within large sectors. For instance, if they specialize in accounting, they may be able to source accountants from all over the country as their clients; but if they specialize in companies that only sell gluten free products, they wouldn’t have a large customer base and would go out of business themselves. In conclusion, specialization is good if you can get it, but if you can’t, then don’t worry too much.
Do Some Tests Once you’ve found a number of potential suitable consultancy firms, you need to then test them to establish whether or not they’re worth using. Here's a few things that you can do to test them out: •
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Send an email: how long do they take to respond? If they take a long time did they have a valid reason, acknowledge it? Being slow to answer can mean that they’re disorganised, and this can mean that you will have interruptions to your service levels. Speak to them on the phone: phone them up, are they easily contacted? If they are, then great. Go and speak to them in person. The best way to judge them is to meet them in person. You'll be able to get a good gauge of their character and get a feel for whether they’re the right company for you or not.