Why You Should Be Using Google Adwords
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Google Adwords is a form of paid advertising, otherwise known as ‘pay per click’ advertising. You choose certain keywords which will bring up your advert. If a person types in those keywords when searching for something, your ad will appear above or next to the organic Google search results increasing the chance that the person searching will choose your advert to click on and which may lead to sales or provision of services. It is a very simple process and one which can be incredibly beneficial to businesses using it correctly.
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Whether you are a small business or a large business, you can make good use of Google adwords and here’s why you should:-
Adwords Agency London
It’s Measurable •
There is often a criticism bandied around the world of marketing which is that people pay for advertising but they don’t really know what they are paying for. Using Google Adwords will not leave you in the position. You can measure the number of clicks on your ad, the conversion rate, the cost per click and the list goes on. This makes it incredibly easy to see the return you are getting and compare it with the cost of your initial investment; ideal if you want to know whether you are really getting your money’s worth. If this is something you are serious about then you might want to think about employing an Adwords Agency in London who can help to measure, collate and fine tune the keywords in your ads based on the results.
It’s Cost-Effective •
With Google Adwords there is no paying in advance which can make it a very cost-effective marketing tool. You pay when someone clicks on your link, and you determine how much you want to spend per day. It could be as little or as much as you like. The idea is that eventually you will be paying less per click but this takes time to achieve and is something that a professional adwords agency could advise you on.
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It’s Relevant The great thing about Google is that they want their search results to be relevant for the people searching. This means that your ad is not going to randomly appear to someone who wasn’t interested in what you had to offer in the first place. This makes it much more likely that they will choose to click on your link, as they are much more likely to be searching for the very thing you are providing. It’s a winning situation for everyone. Although the algorithms used to work out which paid ads take precedence over other paid ads can be complex, it is worth bearing in mind that having your ad up there, even if it’s nestled next to a competitor still gives you as much opportunity as being clicked on as they have. Again, this is something which could be explored in further detail by a professional team. So if you want a cost-effective, targeted and measureable marketing campaign, why not give Google Adwords a try?