Magento for Mobiles: Is It Necessary? There are budding business people arriving on the scene every day. They’re moving from their 9 to 5s and away from their bosses. The reason? Modern technology makes it easier than ever to start your own business. One product that’s really helping people to crack the online market is Magento. It’s open source ecommerce software where people can pick and choose features depending on their business needs. Some features are free, whilst others cost money. It’s perfectly possible to open an online store using Magento without having to part with any cash. So, modern technology and the fact that you no longer require a large initial layout for starting an online business means that more and more people are setting up shop. If you’re thinking of setting up shop, then one of the first things that you'll do is choose an ecommerce platform. One of the most popular platforms is Magento. In fact, you can now find Magento ecommerce London specialists. These specialists will help you to set up your online shop so that it is efficient and profitable. Magento is great because it provides you with a format for creating multiple shopfronts – a shop front for each type of access device. In other words, you can create a mobile shopfront or a desktop shopfront. Your customers need to be given the choice to use your shopfront across these different formats. This is because Google, and some of the other search engines, will penalise your site if you do not offer customers what they want. And, Google is going after businesses that don’t offer mobile commerce options.
Regardless, people often ask if they really need Magento Mobile. They wonder if it has any benefit for their business, or simply represents an additional administrative process, and sometimes, cost.
If you want to set up an online shop, then you need Magento Mobile, and below we’re going to explain why. 1. The mobile commerce industry is experiencing very rapid growth. Between now and 2018 it will grow 300% (according to digital researchers Gartner). That represents a massive target audience and you will be missing out if you don’t adapt for this market. 2. As we mentioned above, the search engines are penalising websites that don’t provide mobile-compatible technologies, and that includes mobile commerce facilities. Magento Mobile is responsive. It changes depending on the access device used to reach the shopfront. 3. Magento is the best on the market. It is open source. This means that developers are consistently improving and developing features. It is highly customisable, so you can easily tailor it to your specific business requirements. 4. Magento allows you to integrate your business with your website in real time. It will track inventory, detail sales, update catalogues, etc. This is automatic. You do not have to spend hours configuring your online store to the products that you have in hand. 5. It has a very simple interface. Most people will be able to create simple mobile commerce sites themselves. For more in-depth and complex businesses, you might need to consult with a Magento ecommerce London specialist 6. Magento maintains a strong focus on user experience. When your customers reach your online store, they will find the shopfront intuitive and logical. This will help to improve conversion rates and reduce abandonment. If you would like to learn more about Magento Mobile, then please visit Neoteric Uk