How to choose an ecommerce agency

How to Choose an Ecommerce Agency If you run an online business or a real-world business with a heavy online presence, then you need to have an ecommerce website. These are virtual shops that internet users visit and from which they can buy products. We’re sure you already know this and that you use them yourself, so we won’t teach you how to suck eggs. Here, we just want to teach you how to choose an ecommerce agency. By choosing the best agency, you can help to get your business off the ground.

Experience The first thing that you need to consider is how much experience the business has. Clearly, the greater their experience the greater their expertise, and consequently the more expensive their service will be. It is important that you strike the right balance between affordability and expertise.

You can work out how old most companies are by looking at Company’s House. They will have information about when the company was incorporated. They will also be able to give you an idea of the profitability of the business. Clearly, the more profitable it is, the more popular it is and that’s a good sign.

Dedication Next, you need to understand what you can expect from the service. Ask them if you will have a dedicated accounts management, and then find out what service levels you can expect for your money. How dedicated are they to their customers. Can you get hold of them when you find an issue? How long will it take them to investigate any problems? To update anything you want changing? Clearly, you can expect a first class service if you’re only paying second-class prices, so make sure you understand the service levels beforehand.

Sometimes it’s better to use a company from the same vicinity as yours, so if you’re based in London you should consider an ecommerce agency London. Although, to be fair, sometimes ecommerce agency London is more expensive than those outside of London, but if you're based in London, it makes sense to use a London company, regardless of expense. If you don’t live in London, then lucky you!

Transparency It can be tricky with work of this nature to know what the ecommerce agency is doing behind the scenes. This stuff happens in the ether of the internet, so it’s not always clear what they’re doing. However, there are reports that they can produce to prove that they are operating advertising campaigns, and such like. You will also be able to see the site itself, and understand for yourself what changes they are making and when they are making them.

Cross-Platform Capabilities It is important that you choose an ecommerce agency that can create websites and advertising campaigns across a number of different platforms. This means making the site compatible for mobiles, tablets, laptops and PCs where appropriate. A good agency will have knowledge of responsive ecommerce design and will be able to implement the best strategy for your needs.