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Law Firms Get Into The Digital Marketing Age Most law firms have traditionally got most of their work through loyalty and location as well as word of mouth.
But not even law firms can ignore the power of gaining business with digital marketing and risk losing business to competitors if they don’t have an active strategy.
Not so long ago if some person or organisation needed the services of a solicitor they would reach for the Yellow Pages but today they would Google online. Typically someone needing a lawyer will type in the search bar the word solicitor or lawyer followed by the name of the town they live in.
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If using a PPC it is therefore essential that geo-targeting is a strong element when choosing a keyword. No lawyer in Truro is likely to be required by someone wanting a divorce whilst living in London. Keywords should include all the various branches of law that the firm conducts from divorce to criminal and all the rest.
Possibly more than any other type of business the phone call remains the best way to get business once the person has landed on the lawyer’s website. It follows that a prominently shown Free phone number is on the site and there is always a quick response or a messaging service when out of hours.
A phone call is more valuable than a click on your website and once this contact is made the caller usually becomes a client.
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The greatest concentration of lawyers in the UK is hardly surprisingly in London and it is therefore obvious that a digital marketing agency London is the best to approach about a digital marketing campaign.
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Most searches as of this year are now made on mobile devices that are also phones and for someone wanting to find a lawyer it is usually because they want to speak straight away. For this reason a call only campaign is becoming frequently more popular when it comes to law firms.
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With a call only campaign a search on any mobile device sends the person direct to the phone number as opposed to the company’s web landing page. This gets the person to call direct and has proved a very worthwhile type of campaign.
Some firms that use call only campaigns take the next step and ensure every call is personally answered except at night when it is received by an answering machine. The daytime staff work to a script and at all times a lawyer is available on a rotating basis.
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Another tip with this sort of campaign and indeed any campaign is to track every call. This information is extremely useful to help tweak future campaigns. It may reveal a geographic pattern or most popular time of day for calls to be received and all this data is good marketing knowledge.
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Videos are particularly useful when it comes to law firms and on the website a short introduction to the firm by the most personable lawyer in the office can prove highly beneficial in putting the prospective client at ease before they call.
Thanks For Your Time
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