Branding and Content Development

Branding and Content Development

Branding of

Nepal Scouts

Branding of Nepal Scouts • Nepal Scouts have now new branding manual.

• It shows how we look and defined more clearly what we represent.

• It’s up to us to play our part in making Nepal Scouts more visible and better recognized in our community.

SO

We are Brand Ambassador

What can you find in Branding of Nepal Scouts?

• • • • •

Emblem, Logo and it’s size Logo stamp Typefaces Imagery Stationery

Emblem, Logo & it’s size Nepal Scouts Emblem is the distinctive symbol of our scout movement and uses in scout badges worn by scouts all over Nepal.

This is a protected symbol and is therefore subject to licensing restrictions. The correct version of the Nepal Scouts Emblem is available from the Nepal Scouts National Headquarters.

Incorrect Use of Emblem

Typefaces KHAKI This font is used for the body text of all the Nepal Scouts documents in Nepali, such as circulars, letter and powerpoint.

FUTURA The Futura font family is used in graphic elements and headlines on the publications.

VERDANA This font is used for the body text of all the Nepal Scouts documents in English, such as circulars, letter and powerpoint.

Letterhead & Stamps Nepal Scouts have approved the specific Letterhead for National, Provinces and Local offices.

m a S

e l p

m a S

e l p

Imagery Our goal is to improve the quality of the message communicated through Scouting’s imagery. Nepal Scouts image concept is easy to understand to help young people produce photos themselves.

We Need Balance And Diversity • Gender: We show girls and boys, as well as women and men.

• Age: We are a movement of young people, but intergenerational activities are part of our appearance.

• Cultures: The global movement is visible.

• Activities: The strengths and energy of our young people is clear.

• Environment: In a conference/seminar room or on a field, the SCOUTS are active everywhere, let’s show it!

Correct way to show Imagery

Protection And Promotion Of Designs Nepal Scouts encourages and supports the adoption and use of it’s graphic designs by it’s member associations and scouts only.

We have introduced the unified concept of what is considered commercial or non-commercial use of any Nepal Scouts brand or logo on any items, based on the intent “to offer it for sale” or not, in order to simplify authorized use of our designs by our member associations.

Content Development

Story Checklist It’s hard to remember all the elements you need to create a strong story, especially when you’re working hard on a project or activities. Below is a list of the key elements.

Print it out, and keep it with you as an easy reminder of what you need to get.

Consent/Citation

Where to share the story?

Website All the news, stories has to be posted in official website of Nepal Scouts along with Province website.

Share the posted news, stories in social media along with link of website

Where to share the story?

Social Media We always share our scouting stories in our official social media of Nepal Scouts.

• Facebook • Twitter • Instagram • TikTok