The first SaaS campaign management solution with Customer Intelligence inside. Unlock your potential.
Campaign Commander is changing the way that marketing teams execute online campaigns by delivering powerful Customer Intelligence integrated with email, mobile and social campaign management. Users of Campaign Commander send targeted online marketing that drives significantly higher responses and revenue opportunities. There are three main components within the Enterprise Edition:
• Customer Intelligence • Email and Mobile marketing • Social marketing
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Customer Intelligence for Online Marketers
Customer Intelligence for Online Marketers In survey after survey, when online marketers are asked about their top challenges, data is always at the top of the list. Every marketer knows the right data is crucial for campaign success, but there have been historical barriers between the marketing team and their customer data. Customer Intelligence technology has made a positive impact in many marketing organizations by providing well-needed visibility on customer interactions with a brand, but standard Customer Intelligence software often requires dedicated specialists and significant investments. For many organizations, this is yet another barrier. Fortunately there is a new way. By combining SaaS technology with proprietary Customer Intelligence developed over ten years and integrating this into campaign management, Emailvision has substantially reduced the complexity of traditional customer analytics. The goal is to provide online marketers with fast, clear and actionable information that can immediately be used in the next campaign. Through drag and drop features, online marketers can tap into the power of Customer Intelligence to see their subscribers in a whole new light. New users of Customer Intelligence instantly see combinations of customer data that present new campaign ideas and strategies so they can:
• D evelop new frequency, engagement and retention strategies • Convert more members into clients • Win back clients that are about to leave • O ffer related products based on previous purchases • Identify repeat buyer profiles • Identify top cross sell opportunities • Combine criteria to detect new segments • Establish lapsed and best customer profiles
APIs Email
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Customer Intelligence l cia So
Campaign Commander powers email, mobile and social marketing with built-in customer intelligence. APIs provide out of the box integrations with key business applications and full support for custom applications.
Integration
Custom Apps
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Campaign Commander – Customer Intelligence
Customer Intelligence Successful marketing starts with the right data because at the end of every subscriber, follower and fan is a person with their own preferences. As sensitivity to marketing noise increases, the importance of sending relevant and well-timed marketing becomes even more critical. Customer Intelligence features an easy-to-use interface where marketers can visually explore combinations of detailed profile data to identify high value segments. Predefined industry templates based on proven best practices get new users up and running with Customer Intelligence straight away. Each template contains specific metrics with key performance indicators for retail, publishing, tourism and other vertical markets. An extensible data model allows users to further enrich their own data analysis. As soon as new customer segments are identified, they can be saved and integrated into new marketing campaigns. Using Customer Intelligence, processes that used to take days or even weeks are reduced to minutes. Marketing teams are empowered with the visibility and insight needed to build timely and targeted campaigns that deliver results. Key features:
• Advanced Segmentation identifies distinct customer groups based on combinations of data Querying allows marketers to create custom queries on their data • Data • Multi-Dimensional Analysis illustrates relationships between data • T op ‘N’ Analysis enables fast selection of groups or segments based on rank • D ata Vizualisation Tools includes graphs, mapping tools and color vizualisation techniques • Venn Diagram Analysis illustrates the inter-relationship between key fields • G eo-Targeting presents the geolocation of customers in a world map view
Customer Intelligence helped Republic increase their conversion rate by four times “ We have now started to use Emailvision’s Customer Intelligence and within a couple of weeks we had access to our data. We were easily able to start applying information about our customers directly into our campaigns. With access to deeper insights into our data, we have quadrupled our conversion rate; significantly improving our customer marketing lifecycle and engagement and it’s just the beginning.” Laura Henderson Online Marketing Manager at Republic UK
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Campaign Commander – Customer Intelligence
Targeting: Geo - Targeted Heat Map
Insight: Interactive Selections
Identify and target members based on their location and their proximity to other key locations.
Identify new target groups using dynamic drag and drop segmentation and query tools.
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Campaign Commander – Email & Mobile marketing
Email and Mobile marketing Online marketing teams require easy-to-use email and mobile marketing solutions that automate their daily campaign activities so they can focus on the advanced tactics that lead to greater revenue opportunity. Campaign Commander’s intuitive features step users through the basics of email and mobile marketing with planning, testing, list management and reporting tools. Users of Campaign Commander rapidly move on to more advanced campaign execution involving lifecycle marketing, triggered marketing, integrated email and social campaigns and more. Now fully integrated with Customer Intelligence, email and mobile campaigns can be executed with targeted ‘Smart Segments’ that generate higher response rates with every campaign. Key features:
• Automated campaign planning and execution • List management, hygiene and synchronization • Social sharing and reporting across 16 social networks • Email previews for mobile devices • Branded order confirmations with up-sell promotions • Secure and open APIs • Campaign execution for a portfolio of end-clients • Out of the box integration with key business applications • Available in 16 languages
Unilever Europe uses Campaign Commander for 37 different brands “ The added value of Emailvision is not only defined by its Campaign Commander software. The expertise of the support team, high value services on a partnership basis together with advanced technical consulting skills and best practices is a great relief to us. It enables us to focus more on the coordination of our Brand-Online-Activities. Well done!” Jens Geisler IT Partner Manager at Unilever Germany
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Campaign Commander – Email & Mobile marketing
Lifecycle Management: Triggered Campaigns
Campaign Performance: Multivariate Tests
Develop sophisticated welcome and engagement programs to automate campaigns and increase customer retention.
Improve campaign results using testing tools that identify and take action on the highest performing tactics.
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Campaign Commander – Social marketing
Social marketing Organizations of all sizes are establishing communities on major social media sites. Marketing teams are trying to manage highly dynamic communities that are global from day one and online 24/7. Campaign Commander provides unique functionality that enables social marketing to be organized by initiative, scheduled for round-the-clock conversations, scaled across teams and measured for business impact. Users of Campaign Commander gain immediate control of their accounts across all of the major social channels. Key product features allow social activities to be organized, executed and measured by business objective. Sophisticated scheduling options give social conversations the maximum reach. A dashboard with key performance indicators (KPIs) shows response rates allowing social activities to be adjusted in real-time. Extensive reporting shows campaign results by channel, response rates, influencers and much more. With this functionality, marketers reach larger audiences and create higher impact social campaigns. Key features:
• Centralized management of social accounts across 10 social networks • Social campaign execution for a portfolio of end-clients options for social channel, location, frequency and more • Scheduling • Dashboard with real-time response rates that identifies key conversations • Moderation • Influencer scores for important contributors • I ntegration with web analytics for conversion analysis • E xtensive reporting by channel, campaign, influencer and more
Campaign Commander helped Cisco Live Events double their number of participants in Social Media in 12 months “ We use Campaign Commander Social Edition to help us manage social media marketing at Cisco Live Events where we send out event related updates to encourage audience participation and awareness before, during and after each event. We rely on Campaign Commander’s scheduling, campaign management and reporting features. Campaign Commander enables me to analyze the effectiveness of my updates and better craft our messaging to best meet our audience’s needs.” Kathleen Mudge Marketing Manager at Cisco USA
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Campaign Commander – Social marketing
Social Campaign Performance: Global Dashboard
Social Marketing KPIs: Campaign Monitor Reports
Understand the impact of multi-channel social campaigns, drill down and take action through an intuitive dashboard.
Follow and improve the success of social campaigns with reporting on trends and cross-channel KPIs.
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Client Services
Client Services Client success is one of our core values at Emailvision. To guarantee success for every client, Emailvision has dedicated product experts available to address everything from the smallest questions about product features to the largest questions about campaign strategy. Every Emailvision client has a dedicated account manager and access to customer support in local business hours and local business languages. Within days of becoming a new client, Emailvision conducts an in-person on-boarding meeting to introduce the account manager to their client team, schedule product training sessions, establish access to Campaign Commander and create the 30-60-90 day plan. Account managers provide dedicated support to get every client fully trained and set-up with their Campaign Commander account. Dedicated data specialists ensure that migrations and data set-up are completely optimized. From set-up through to campaign success, Emailvision account managers work directly with clients to ensure they are receiving the maximum value from Campaign Commander. Emailvision’s Client Services team can also provide timely and targeted professional services that rapidly deliver value to our clients. Members of the Client Services team have significant online marketing expertise and can provide the right advice at the right time for marketing projects of all sizes. Value added services:
• A dvanced Product Training • Advanced Data Services • Strategic and Managed Services • Creative Services
Campaign Commander helped VoyagePrive.com increase open and click-thru rates by 20% “ ...with Campaign Commander’s intuitive and easy-to-use interface, we manage all our email marketing campaigns in-house. The Emailvision Service team is always available to understand our problems and give us accurate solutions. Since we have been working with Emailvision, our deliverability rate is excellent and our open and click-thru rates have increased by 20%.” David Bastian CEO at VoyagePrive.com
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Client Services
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Emailvision’s Cloud Platform
Emailvision’s Cloud Platform With over 12 years experience delivering Cloud Services, Emailvision sends over 500,000 campaigns a month. Infrastructure Over 3000 organizations put their trust in the availability and security of Emailvision’s Cloud Platform to send thousands of marketing campaigns every day. IT professionals work 24/7 to guarantee that business-critical campaigns go out on time, every time. Working with key technology partners, Emailvision embraces international security standards and runs a fully redundant SaaS infrastructure model on “active standby” at all times. Emailvision hosts services with industry leading data center providers including Equinix, Telecity and Latisys. These providers use best practices in security, infrastructure, power and connectivity for optimal resilience and availability in their facilities. All have received ISO27001 certification. Emailvision guarantees 99.9% uptime and IT teams monitor services from San Francisco, Denver, New York, London, Paris and Shanghai to ensure that platform performance is consistently high worldwide. Deliverability Emailvision’s dedicated team of deliverability professionals work around the clock with over 150 global ISPs. Together they monitor current sending activities, adherence to local regulations and ‘filter techniques’ that are specific to each region and each ISP. The deliverability team provides Emailvision clients with comprehensive audit services, guidance and best practices to help increase email deliverability rates with every campaign. Data Security One of the highest priorities for Emailvision is data security. Emailvision takes every measure to protect against the loss and unauthorized access of data. All client data is governed and protected by European laws, which are among the strictest regulations anywhere in the world. All private data is encrypted using high-grade encryption and transmitted via Secure Sockets Layer (SSL) to Emailvision’s servers. Additionally, all clients are required to use a unique multi-factor authentication system before accessing the application. Emailvision’s Senior Management Committee carries out monthly reviews of data security policies and the company conducts four external audits per year on the security architecture to ensure that security levels remain above the standards of the market.
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Strategic Alliances
Strategic Alliances Emailvision is partnering with a growing list of technology leaders who provide complementary marketing, eCommerce and CRM solutions. These partnerships provide our clients with ‘out of the box’ technology integrations that increase the visibility and success of their online marketing programs. Just a few of Emailvision’s Technology Partners:
About Emailvision
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About Emailvision Emailvision is the international leader in email, mobile and social marketing with built-in Customer Intelligence. The company started in 1999 with a vision for the next generation of direct marketing and quickly evolved into a global leader; providing software and services for online relationship marketing. With offices in 19 countries and software available in 16 languages, Emailvision delivers 500,000 campaigns per month on behalf of more than 3,200 clients worldwide. The organization provides a pioneering technology platform, industry-leading deliverability rates, relationships with more than 150 global ISPs and best-in-class client services. This unprecedented quality of service is driven by 12 years of research and development and by Emailvision’s more than 600 passionate employees. Company highlights:
• Offices in 19 countries • 6 00+ employees • 3,200+ clients • 1 00 new clients/month • $ 90M annual revenues • Sending 500K global campaigns/month • T he 1 company to deliver SaaS Customer Intelligence • The 1 company to integrate Customer Intelligence and Campaign Management st st
“ The internet has fundamentally transformed the way that businesses market to their customers. Over the last ten years, Emailvision has led the industry with Campaign Commander, a pioneering software solution for online relationship marketing. With the arrival of ‘Big Data’ in the marketing department, Emailvision is again ahead of the market delivering next generation of SaaS solutions for high performance relationship marketing.”
Nick Heys Founder and CEO at Emailvision
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Client List
Over 3,000 clients and growing
Recognized technology leader by
Emailvision started with a vision for the next generation of customer relationship marketing and quickly evolved into a global leader providing SaaS campaign management solutions for email, mobile, social marketing and Customer Intelligence.
Worldwide Contacts: Austria www.emailvision.at
Belgium www.emailvision.be
Brazil www.emailvisionbrasil.com.br
Canada www.emailvision.ca
China www.emailvision.cn
France www.emailvision.fr
Germany www.emailvision.de
Hong Kong www.emailvision.hk
Israel www.emailvision.co.il
Italy www.emailvision.it
Mexico www.emailvision.mx
Netherlands www.emailvision.nl
Portugal www.emailvision.pt
Spain www.emailvision.es
Scandinavia www.emailvision.se
Switzerland www.emailvision.ch
United Kingdom www.emailvision.co.uk
USA www.emailvision.com
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