Looking for the INSPIRATION by Nerijus Pudziuvelis

LOOKING INSPIRATION

For the first half of 2011

LOOKING INSPIRATION

For the first half of 2011

NEWS common interest: documents Pg. 10

publish if you dare Pg. 24

a graphic design project Pg. 38

typomag Pg. 52

basic identity Pg. 12

offf, year zero Pg. 26

onprint Pg. 40

basic pack Pg. 54

ONPRINT ONPRINT from the screen to paper and vice versa Laia Blasco Soplon

green graphics Pg. 14

alex trochut Pg. 28

design at your service Pg.42

great british identity Pg. 56

graphics alive 2 Pg. 16

mid-fi Pg. 30

aim high, keep moving! Pg.44

poster design Pg. 58

basic brochures Pg. 18

logology速2 Pg. 32

typoshirt one Pg. 46

managing design for profits Pg. 60

typo latino Pg. 20

my own

selected a Pg. 48

wine labels Pg. 62

around europe packaging Pg. 22

book of the year vol. 3 Pg. 36

typex Pg. 50

h20 Pg. 64

businness card#2 Pg. 34

NEWS / NOVEDADES / BACKLIST for a good cause Pg. 66

diccionario visual de preimpresiÓn Pg. 80

a tribute to celebrities Pg. 89

rolling paper Pg. 96

tempus fugit Pg. 68

diccionario visual de diseÑo grÁfico Pg. 81

antiQue packaging Pg. 90

structural displays: 2nd edition Pg. 97

select i Pg. 70

manual del diseÑador Pg. 82

brochures north to south Pg. 91

structural greetings: 4th edition Pg. 98

retrofonts Pg. 72

fundamentos de marketing Pg. 83

feedback Pg. 92

structural packaging: 6th edition Pg. 99

cuadernos Pg. 74

Ñh7 Pg. 84

growing graphics Pg. 93

symbols, pictograms & silhouettes Pg. 100

diseÑo rentable 2ª ediciÓn Pg. 76

diseÑo de la noticia Pg. 85

packaging design: a cultural sign Pg. 94

uncredited 2a ediciÓn Pg. 101

diccionario visual de tipografÍa Pg. 78

a homage to typography Pg.88

point of purchase Pg. 95

when space meets art Pg. 102

BACKLIST ¿QuÉ es el diseÑo editorial? Pg. 103

demographics packaging Pg. 110

1000 diseÑos de packaging Pg. 104

domina las tÉcnicas de photoshop Pg. 111

2000 muestras de colores Pg. 105

editorial / made in spain Pg. 112

500 trucos, sugerencias y tÉcnicas de internet Pg. 106

pioneros del diseÑo grÁfico en espaÑa Pg. 113

500 trucos, sugerencias y tÉcnicas para web Pg. 107

good. Ética en el diseÑo grÁfico Pg. 114

blogs. conectados por el diseÑo Pg. 108

pasen y vean Pg.115

color, imprescindible en la ilustraciÓn de moda Pg. 109

el arte de la producciÓn creativa Pg. 116

pop: grÁfica en punto de venta Pg. 117

NEWS NOVEDADES Te ofrecemos 41 títulos nuevos de temas muy variados. Disfrútalos. We offer you 41 new titles on very different subjects. Enjoy them.

COMMON INTEREST:

documents Design and format solutions for the arts, culture and academia Common Interest explores document design in the fields of arts, culture, academia, public sector an charities. Displayed, handed out or sold in art galleries, cultural events and other public places, these designs are shared by the general public. Without big corporate budgets, close to a hundred case studies show resourceful and creative design solutions, which improve their conveyed message. Focusing on considered environmental solutions and unique production and finishing techniques, each study list print and paper choices, together with details on finishing. This book is a practical guide and rich source of graphic creativity for designers and clients alike.

language|English price|35â&#x201A;Ź/$39 available isbn|978-84-92643-53-0

news 11

022 / 023

034 / 035

011/ Landor Associates

017/ Landor Associates

Art and Culture

Business Services

Basic is a series about the basic disciplines of graphic design. The first installment in the series was about Logos. The second one was about Packaging. The third is about Corporate Identity and is classified by the type of entity: Arts & Culture, Business Services, Shops, Lifestyle & Manufacturing. Basic Identity features different identities developed by designers from around the world, showcasing a broad range of styles that enhance the book and make it both a compendium of visual input and a great source for inspiration.

Art and Culture

IDENTITy

Art and Culture

basic

184 / 185

118/ UVE Diseño y Comunicación, S.L.

026 / 027

Business Services

013/ perez-colomer

160 / 161

language|English price|29€/$35 available isbn|978-84-92643-58-5 103/ PLAN B WORKS

018/ Dot

019/ Gramma

news 13

green

GRAPHICS In a world of extremes and overly simplified messages, it can be difficult to transmit information about ecology, with its complex discourses that are often unattractive to consumers. The content is more often that not interrelated and always comes with the troubling idea of “doing less than damage” than really doing things right. At the same time, they involve simple, completely logical things: the very laws of nature. In this context, the ability of graphics to summarize messages that could otherwise only be explained with long texts and make them appear attractive is of utmost importance. In this new book, we have compiled various of graphic communication designed to promote a more sustainable lifestyle and warn others about the risks of pollution, the loss of biodiversity, the dangers of climate change,etc.

language|English price|40€/$45 available| March 2011 isbn|978-84-92643-54-7

news 15

GRAPHICS

alive 2 It’s there in your wardrobe. You’ll find it in your home, at your office and out on the street. What is always there shadowing us? Hot on the heels of the successful Graphics Alive comes Graphics Alive 2. Like its predecessor, this volume continues to explore the powerful yet humble graphic art and illustration that are applied all over the world we live in. Covering everything from everyday items like fashion, furniture, toys and household goods to in-store decorations and shop windows, this book features pieces that embrace us from head to toe, near and far, created by top international designers and individual artists.

language|English price|39€ available isbn|978-84-92643-08-0

news 17

024 / 025

SOGOOD

One fold

Fons Hickmann m23

One fold

Basic is a series about the basic disciplines of graphic design. The first three of the series were about Logos, Packaging and Corporate Identity. The fourth one is about Brochures and is classified into three categories: No Fold, Single Fold and Multiple Folds. Basic Brochures features different brochures developed by designers from around the world, showcasing a broad range of styles that enhance the book and make it both a compendium of visual input and a great source for inspiration.

One fold

basic BROCHuRES

036 / 037

032 / 033

One fold

Oxigen comunicació gràfica

046 / 047

066 / 067

language|English price|29€/$35 available|April 2011 isbn|978-84-92643-73-8 Carol García del Busto

MusaWorkLab

news 19

typo

LATINO Typo Latino is a publication where we showcase the work of emerging typographers as well as established type designers from across the globe. What differentiates Typo Latino from other font books is that we feature typefaces, outline the process of constructing them and provide short explanations from the authors on the formal characteristics or applications of each typeface. We want to show the working process, the final result and the end uses where they exist. As a compilation of best works by Latin authors, this text serves as a tribute to and an emphasis on Latin character.

6 · Carácter Latino

8 · Carácter Latino

Perec

Proceso de estudio de la familia, en especial incidencia a los diacríticos y ligaduras,

Autor Alejandro lo Celso Terminada en: 2009 Clasiﬁcación Al ser una grotesca de espíritu delicado, resulta apropiada tanto para cuerpos grandes como pequeños. Familia: Perec Perec Ludique Perec Lunatique

estudiando sus formas

Georges Perec (1936 - 1982). Poeta francés, novelista, documentalista cientíﬁco, compositor, amante de los rompecabezas, cineasta y autor de los crucigramas más difíciles, Georges Perec es uno de los escritores más originales del s. XX Perec es una fuente contemporánea y su sistema se compone de 3 subfamilias: Perec, Perec Ludique y Perec Lunatique. Es una familia grotesca pero con un espíritu delicado, ideal para ser trabajada en cuerpos grandes donde la elegancia y el estilo son su prioridad. Igualmente su gama de contrastes y sutilezas la hacen ideal también para cuerpos pequeños consiguiendo así una lectura agradable. Perec, es una sanserif grotesca sensible y contemporánea que incluye 15 fuentes para texto en redondas, cursivas y versalitas en un set de 3 familias diferentes. Perec Ludique, es la serie más relajadas y juguetona, para usos de display. Incluye una fuente de cubos para el juego de palabras cruzadas, una fuente tipo cromada en homenaje a su tío abuelo Jacques Bienenfeld, una stencil muy particular con 400 glífos alternativos, una script amigable y su versión ﬂorida para situaciones líricas. Perec Lunatique, es una sanserif redondeada y contemporánea para texto y display, incluyendo una programación audaz para poder manipular palabras y textos.

Alejandro lo Celso Pampa Type 3.indd

y contrafórmas.

Perec Gris Itálica

Perec Gris

Perec Super Blanca Itálica

10/9/10

16:51:16

ak a

Perec Super Blanca

Proceso de estudio de lxxx, en especial incidenxxxxxos diacrxxxxigxxuras, estxxxus formas y contrafórmas.

Perec Super Negra

a k a

Alejandro lo Celso Pampa Type 3.indd

10/9/10

16:51:10

Perec Super Negra Itálica

Perec Negra

Perec Blanca Itálica

Perec Blanca

Perec Negra Itálica

Alejandro lo Celso Pampa Type 3.indd

10/9/10

16:51:19

HAMBURGEFONTS Photo-Lettering

El cuadratín es algo importante y básico en tipografía,

pero su definición puede ser un tanto difícil

TROJAN RECORD SHARP

10 · Carácter Latino

R R R R

Una de las principales inquietudes de cualquier estudiante de tipografía, es conseguir una bibliografía que le permita obtener una visión, lo más amplia posible, del contenido de la asignatura

BLUE MITCHELL - THE THING TO DO 1964

MUSTANG 1966

es uno de esos discos que un servidor siempre recomienda a los amigos que quieren introducirse en el maravilloso mundo del jazz

IMPULSE

Alejandro lo Celso Pampa Type 3.indd

mayusculas, que podemos obserbar, de menos a más en sus ﬁligranas trazadas.

La utilización de formas Geométricas para resolver el alfabeto es evidente en estos ejemplos de Carmen, pero a pesar de uniﬁcar formas para generar nuevas letras se observan también los matices que las enriquecen.

El sello que Coltrane impulsó

El abanico de posibilidades es evidente en las

Alejandro Paul_Sudtipos 2.indd

DOCUMENT

CIUDAD HO CHI MINH

10/9/10

12:15:48

10/9/10

16:51:10

chct cb sh sl sk st ﬁ ĴÃ Á Â Ã Ä Å À ÃÁ Andreu Balius_Typerepublic_2.indd

10/9/10

12:20:04

news 21

around

EuROPE

PACKAGING The Around Europe Book Collection presents European design in the form of graphic trips across European creativity. Each volume gives insight into a specific creative field: Logos, Publishing, Promotion, Packaging, etc. The collection is not an encyclopedia of design, but the care taken in developing the artwork and the discriminating selection of works provide everything quality design lovers seek when exploring the ingredients which spice-up the process of designing. Project stories and interviews permit a look behind the scenes where inspiration rules the world of creation. It’s all about Packaging in the next volume of the Around Europe collection. Selected packaging that stand out by their Unconventional, Exceptional, Experimental, Elegant, Chic, Exclusive solutions.

I LOVE DUST We mix some of the best British designers along with talent from around the globe. We collaborate both in-house and with global brands, working together to create fresh, innovative design, which makes up our awardwinning portfolio.

NIAGARA Brand mark looks like waterfall inexhaustible pure stream of water.

ZUBROWKA Logo,Label and Packaging design for Polish vodka brand AU Olive oil is well known as liquid gold, being Au (Latin Aurum)

SCANWOOD Denmark’s largets manufacturer of wooden appliances for the kitchen, selling their products in Denmark as well as the rest of Europa and the Middle East.

WHITE LABEL SERIES Environmentally friendly and happy wine packaging.

CONDAMINE Visual identity to a collection of wines from Mont Taucha.

language|English price|40€/$45 available|April 2011 isbn|978-84-92643-76-9

news 23

PuBLISH If

you dare Why self-publish? Publish if you dare tackles this question through seventy designs and six interviews. This journey allows the reader to catch a glimpse of the pillars of contemporary independent publishing: the designer as author and editor, design free from the requirements of a client, the value of a limited-edition publication, etc. Throughout the book, the publications are ordered according to the complexity of their production: from a book in the intangible form of a pdf to an eminently tangible, fully refined publication. The book presents ingenious solutions that, though exceptional or unique, have a common denominator: they reflect a conviction to successfully undertake one’s own project.

How did you become interested in sleight-of-hand magic? I first saw a magician perform when I was a kid of about eight or nine and after that I tried to learn some magic. But I was clumsy and couldn’t really get any of it right. I came back to magic when I was about sixteen. I got very caught up in the craft of trying to make something “impossible” happen —to create an impossible experience, an experience that was so shot through with mystery that it would startle people out of all of their preconceptions. When a magician is successful making a stone vanish, and then plucking it back into thin air, or making a coin float from one hand to the other hand, it leaves us without any framework of explanation. We are suddenly floating in that open space of direct sensory experience, actually encountering the world without preconceptions, even if just for a single moment. The magician is one who frees the senses from the static holding patterns that they are held in by assumptions, by old outmoded ways of thinking, and by the styles of speech and discourse. Discovering this is what began to really galvanize my own magic.

England and processed the film. It revealed that the whole act had been a sophisticated illusion, a perceptual trick on an entire group of people.Yes, the magician is the one who works with perception. Sometimes they works with the senses of a single individual, sometimes a group of people, and sometimes with many other beings—humans and other. It’s important to realize the magician himself, or herself, is often experiencing the very same things that the others watching are experiencing. It’s only by the magician entering deeply into that trance that the others will be led to experience the trance as richly and as deeply as the magician. So it’s not like if he’s standing apart from the whole thing manipulating it from outside, as a hypnotist would be thought to be doing here in the West. But this kind of event that you’re referring to is already very different from the many uses of magic in a ful ly indigenous, tribal context where magic is not being used ever for entertainment. Were they open to sharing their secrets with an American? How did that lead to your subsequent interests in ecology and anthropology?

Yes, in fact it was very successful. When these magicians learned that there was this Westerner who actually had some access to the ancestors (as they spoke of them) or who had some interchange with the spirits, I was invited into their homes and asked to trade 3/6 secrets with them.

Is it true that you supported yourself during your college years by doing magic at the famous Alice’s Restaurant? Yes, I started my professional life as house magician at Alice’s, the restaurant in the wonderful song by Arlo Guthrie. I would perform there several times a week working from table to table doing sleight-of-hand between courses. It was for families or young couples. You know, they would beckon over the magician and ask him to do something with a coin or a deck of cards. I had to be careful though not to do anything too powerful, because I didn’t want to wreck someone’s appetite by startling them too much (or too few).

Sometimes I was even invited to participate in their ceremonies. I remember reading a story in a magazine (I think it was the Atlantic Monthly) some years ago. An English filmmaker wrote about filming an elaborate ritual in a village square in India or Pakistan in the early 1960s. The whole DUNCAN HAMILTON thing was extremely impressive and culminated with a sword-wielding about: fakir actually butchering a small boy printing limited editions alive, then just gathering the bloody limbs together in a sack. But he was even more stunned when he returned How did that lead to your subto England and processed the film. sequent interests in ecology and It revealed that the whole act had anthropology? been a sophisticated illusion, a perceptual trick on an entire group of When I decided to return to college people. Yes, the magician is the one to finish my degree, I became very inwho works with perception. Someterested in the many uses of magic in times they works with the senses of a medicine. It struck me that this was single individual, sometimes a group a very old connection—that in traINTERVIEW of people, and sometimes with many ditional societies the healers were other beings—humans and other. It’s often magicians. So I traveled as an itinerant magician into various indigenous, traditional cultures important to realize the magician himself, or herself, is often in Southeast Asia—Sri Lanka, vari-ous parts of Indonesia, and experiencing the very same things that the others watching are Nepal—in the hopes of using my own skills as a sleight-of-hand experiencing. It’s only by the magician entering deeply into that magician to meet and come to know some of the traditional trance that the others will be led to experience the trance as magicians, or medicine people, who apply their craft in those richly and as deeply as the magician. So it’s not like if he’s standing apart from the whole thing manipulating it from outside, as cultures. a hypnotist would be thought to be doing here in the West. But this kind of event that you’re referring to is already very differWere they open to sharing their secrets with an American? ent from the many uses of magic in a ful ly indigenous, tribal How did that lead to your subsequent interests in ecology context where magic is not being used ever for entertainment. and anthropology? It is being used as a way of keeping the world really alive and Yes, in fact it was very successful. When these magicians healthy, and of keeping humans in a healthy connection with learned that there was this Westerner who actually had some the rest of the natural world. access to the ancestors (as they spoke of them) or who had Do we have any equivalents of medicine people in Western some interchange with the spirits, I was invited into their homes culture, who perform a similar function? and asked to trade secrets with them. Sometimes I was even invited to participate in their ceremonies. I remember reading a story in a magazine (I think it was the Atlantic Monthly) We have some distant equivalents, such as field biologists who some years ago. An English filmmaker wrote about filming an are able to enter to a close rapport with the elaborate ritual in a village square in India or Pakistan in the early 1960s. The whole thing was extremely impressive and culminated with a sword-wielding fakir actually butchering a small boy alive, then just gathering the bloody limbs together in a sack. But he was even more stunned when he returned to 139

25 / 70

WORKING DRAWING AND OTHER VISIBLE THINGS ON PAPER NOT NECESSARILY mEANT TO BE VIEWED Gardening for a Living (G.F.A.L.) is a an independent magazine about magic as well as an attempt to do something completely different to the existing publications in the field; the contents, on one hand, reject the so common “instruction manual” model, where one learns how to perform this or that technique, and get closer to the boundaries of magic—understood as a scenic art—, exploring other fields like cinema, dance, narration, literature, illumination… On the other hand, its design defines the magazine’s own style, clearly different to the existing trends, where things range from the extremely amateur look of the consulting books to the ornamented and tattoo-like style of the american magicians.

Edith Stone: I was born in 1988 in Barcelona. Since October 2006 I’ve been studing a bachelor in graphic design—which I haven’t finished yet—in the school Elisava in Barcelona. From time to time I work on my own in personal or commisioned projects, but most of my projects come from my practice as a student. Year

Format

2010

219x428

Number of copies

Pages

600

Edith Stone

Printing system

Binding

Designer

Photocopy

Stapled

Author

Edith Stone

PUBLICATION

138

136

32 / 70

CRíTOR qOmPENDIUm

language|English price|33€/$39 available| June 2011 isbn|978-84-92643-75-2

Gardening for a Living (G.F.A.L.) is a an independent magazine about magic as well as an attempt to do something completely different to the existing publications in the field; the contents, on one hand, reject the so common “instruction manual” model, where one learns how to perform this or that technique, and get closer to the boundaries of magic—understood as a scenic art—, exploring other fields like cinema, dance, narration, literature, illumination… On the other hand, its design defines the magazine’s own style, clearly different to the existing trends, where things range from the extremely amateur look of the consulting books to the ornamented and tattoo-like style of the american magicians.

Sam Waterstone: I was born in 1988 in Barcelona. Since October 2006 I’ve been studing a bachelor in graphic design—which I haven’t finished yet—in the school Elisava in Barcelona. From time to time I work on my own in personal or commisioned projects, but most of my projects come from my practice as a student. Year

Format

2010

219x428

Number of copies

Pages

600

Edith Stone

Printing system

Binding

Designer

Photocopy

Stapled

Edith Stone

Author

PUBLICATION

152

153

news 25

OFFF,

Eboy

Si Scott

www.hello.eboy.com

www.siscottstudio.com

year zero “It’s time to set up new rules, to invent new games. It’s time to be revolutionary. “ Year Zero. Year Alpha. Time to turn our back to the past. To look just forward. Upwards. 2011 is Offf’s Year Zero. The year the festival will voluntarily forget its past and once again reinvent itself. In a new place. With new areas. With fresh ideas and the spirit of those who start something. Something big. Different. Better. Year zero is the theme for the 11th OFFF Festival edition. This book will feature original works from all the artists invited to this edition inspired by this theme. The list of renown artists that will showcase their work in the festival next edition are Marian Bantjes, Vincent Morisset, Rick Poynor from Eye Magazine, Eboy, Why not Associates, Erik Spiekermann, Han Hoogerbrugge, Blake Whitman (founder of Vimeo), Andy Cruz from House Industries, Sagmeister, Alex Trochut, among others.

Marian Bantjes www.bantjes.com

Joshua Davis www.joshuadavis.com

Jon Burgeman www.jonburgeman.com

news 27

ALEX

TroCHUT Alex Trochut’s illustrations, designs and typography take the modern notion of minimalism and flip it on its side. Trochut’s work philosophy is “More is more”. It is rich with elegant, brilliantly detailed executions that simultaneously convey indulgence and careful, restrained control. Trochut is driven by a desire to constantly evolve, which can be seen in his eidetic body of work.

LANGUAGE|English PRICE|48€/$55 AVAILABLE|June 2011 ISBN|978-84-92643-86-8

news 29

MID-FI Mid-Fi takes a extensive look at the recent change in the perception of how a computer can be used in a graphicdesign/ illustration process. Our generation of designers, artists and illustrators have all grown up surrounded by computers, and their unlimited options and tricks. Now there seems to be a consensus for using the computer as a tool, instead of as the main instrument for creating graphics and art. Mid-Fi is an exploration of this hybrid crafts-based approach, mixed with modern technology, and the new forms of expression that brings. The selected work in this book, is not necesarily resisting the seduction of new technology, but rather mixing the best of 2 worlds; Low-Fi and Hi-Fi...

Mike Perry Title here Client here

Emil Kozak Title here Client here

Artist Name Title here Client here

Emil Kozak Title here Client here

Artist Name Title here Client here

LANGUAGE|English PRICE|35â&#x201A;Ź/$40 AVAILABLE| May 2011 ISBN|978-84-92643-74-5

news 31

logology®2 The wonderland of logo design The importance of a “logo” as a mnemonic device cannot be emphasized enough, especially in a new arena of heightened competition for consumer loyalty and retention. Logology®2 collects a diverse array of logos, symbols, icons, mascots, emblems and graphics that all effectively achieve the goal of arresting one’s attention and entering our neural networks. Not just satisfied with today’s landscape, this book ambitiously sets out to predict the needs of tomorrow and the future of the logo, that most fundamental unit of communication design. Interpreting the ever-fluctuating tastes of the marketplace, while staying true to a client’s needs, is one of the toughest challenges a designer can face. This dialogue is illuminated through a series of case studies - voyeuristic glimpses into the design process with some of today’s leading designers and design studios. This title is the sequel to the highly successful Logology (2007).

LANGUAGE|English PRICE|39€ AVAILABLE| March 2011 ISBN|978-84-92643-88-2

news 33

My own

bUsIness

CARd #2

The most ambitious project for a designer is undoubtedly the design of its own business card. Being his own client, stepping back, finding the right balance between vision and strategy are real challenges. These constraints explain why the results are most of the time just surprising. My Own Business Card #2, shows 100 worldwide designer’s selected business cards.

LANGUAGE|English PRICE|30€/$39 AVAILABLE|February 2011 ISBN|978-84-92643-66-0

news 35

booK oF

THe year

VOL. 3 365 Days dedicated to Graphic, Packaging & Product Design

DesignAndDesign.com is a website dedicated to the worldwide community of designers and was created to showcase their latest and most innovative design work. Every day, the homepage features two design pieces, selected from the graphic, packaging and product design submissions received daily from a wide range of international designers. The book of the year shows these 730 fresh, and for the most part unpublished original designs.

LANGUAGE|English PRICE|50â&#x201A;Ź/$59 AVAILABLE|February 2011 ISBN| 978-84-92643-83-7

news 37

A GRAPHIC DesIgn ProJeCT From Start to Finish A Graphic Design Project from Start to Finish is a practical book, especially for people who are just getting started in graphic design. The book begins with project management, i.e., the part of the job we all do but somehow forget to organize or plan. It continues with the work area, i.e., the space and equipment needed to successfully complete the project. Then, we talk about things like design and page structure and follow them up with the various visual (photography and illustration) and written (typography) alternatives available for the project. The book finishes up with various aspects related to mass production and contains a glossary of terms and a bibliography of essential reading.

LANGUAGE|English / Español PRICE|25€/$32 AVAILABLE ISBN Español|978-84-92643-32-5 ISBN English|978-84-92643-30-1

news 39

onPrInT

Postpress>> Bindery

5.5. Bindery Binding covers a wide range of processes through which the pages of a publication are attached together. Although not all bound publications are books, the terminology used to describe the anatomy of books is the main terminology used to describe this kind of finishing, so it is important to know the terms used.

From the screen to paper and vice versa

Guardas Posteriores

Cabezada

Tripa, Cuerpo, Bloque O Taco

Contracapa/Contraportada

Guardas Anteriores

Cubierta

Cantoneras

Lomo

Tapa/Portada

Onprint is a visual and practical guide to the print graphic production process. It explores the characteristics of prepress, printing and post-print systems, giving readers insight into the technical limits and creative possibilities inherent in the world of printing. This book also discusses the present-day meeting point between print and digital publication. It explores the influence of traditional print publication on the digital media design and the growing influence of multimedia design on the new graphic design for print publications.

Before the pages are fastened using a binding system, two importance processes are carried out: folding and collation.

5.5.1.1. Folding

The printed sheets must be folded appropriately with a fol12 11 ding machine . The different binding methods fasten the sheets together in different ways, but one must look at the joints between pages carefully and look out for any creep.

Pliego plegado

5.5.1.2. Nesting and collation

Any bound publication must have gone through the prior process of collating, which involves placing the pages or sheets in such a way that when they are bound they remain in the correct order. When the sheets are placed one inside the other they are said to be nested. If the sheets are placed in order one after the other, following the order of the collating marks introduced during the imposition, they are said to be collated sheets 13

Anatomy of a book

During this phase, an insert can be added to one of the sheets (for instance, a special bifolio of another size or on another type of paper), or one can alternate, in the collation, between sheets with different characteristics (different paper types, colour and black-and-white sheets, etc.).

Anatomy of a page

11. Plegado 12. Empalme y desplazamiento 13. Montaje

Pliegos insertados

194

195

Prepress >> Color

Prepress>> Color

Publicación impresa y digital >> Construyendo la convivencia entre publicación impresa y publicación digital

Colour is a rather complex subject that often leads to problems in the graphics industry, since many aspects affect colour, which is a highly subjective area. In the graphics industry, colour is worked on using different colour models and many different devices (the RGB monitors of the designer, clients and prepress technician; printers used for CMYK proofs; and final four-colour, six-colour or Pantone printing, etc.). More and more systems are being developed to measure and control colour, enabling those involved in the graphic design process to work more objectively. For this reason, it is important to understand certain concepts relating to colour theory.

Monitor cliente

Impresora del cliente

Monitor preimpresor

Plotter para pruebas

The development of a work of this sort (whether a book object, a catalogue, a magazine or another type of printed object crafted along the same lines) requires a major creative effort in terms of the concept, design and development of the idea, as well as impeccable print production featuring strict control over the prepress, printing and finishing phases in order to guarantee good colour processing, materials, finishes, etc.

Light Light is energy of different wavelengths, amplitudes and directions that form the electromagnetic spectrum. The visible spectrum refers to the area of the electromagnetic spectrum that the human eye can perceive. This range of wavelengths (approximately 380-780 nanometres) is called visible light, or sometimes simply “light”. There are no precise limits to the visible spectrum, since every human eye responds to wavelengths differently. The colour temperature of light also influences perception of the colour of objects.

Libro-objeto

450 nm

500 nm

550 nm

600 nm

650 nm

700 nm

The fact that they are tangible objects sets them apart from digital production. The designers consider how the user will handle the object.

750 nm

Máquina de imprimir

3.5.1. Perception of colour

Three variable factors affect people’s perception of colour: the object being viewed, the light illuminating it and the subject observing it. The perception of colour of a given object inevitably varies when there is a change in the light or in the observer. Luz

The observer The human eye receives visual stimuli in the cones and rods of the retina. These stimuli form an image that the optic nerve sends immediately to the brain, where it is processed subjectively.

Retina

Conos y bastoncillos

This technological approach merges printing with objects, transforming them into electronics.

Iris Cornea

Nervio óptico o visual

Objeto

Parte interior del ojo cristalino

Lente

Of all the branches of the graphics industry, packaging has suffered one of the smallest declines in productivity. The tangible nature of packaging makes it unlikely to be replaced by multimedia products. Moreover, there seems to be a growing interest in increasing the quality of packaging; packing and packaging are growing more sophisticated in terms of the conception of interesting three-dimensional shapes, as well as the printing materials and finishes used. Today, software capable of simulating folding sequences and producing rendered images is used in the design phase to imitate the most complex finishing processes before packaging items are actually produced.

In the field of printed electronics, also known as functional printing, researchers develop inks with specific properties (e.g. light-sensitive, organic, conductive) that are capable of lending new characteristics to substrates and which can be used with traditional printing methods. The first examples of this new printing concept arrived with the development of functional labels (such as RFID tags and 2D barcodes) designed to simplify and automate object identification and traceability. In the field of nanotechnology, researchers are developing conductive nano-inks that exhibit good adhesion to flexible media. This technology has great market potential, and its development signals the possible expansion of electronic paper and other applications yet to be discovered.

Pupila

7.3.1.5. Packaging

7.3.1.6. Printed electronics

El ojo humano

Observador Mácula, el punto más nítido de la vista

1.2.4. Gutenberg and the printing press

Lines of text were created by placing pieces of type next to each other in row after row, until a printing matrix representing a single page of a book had been assembled. With Gutenberg’s printing press (itself an adaptation of early screw presses used to press wine grapes), each printing matrix was inked using a leather ink pad and then pressed against paper, leaving the image of a page of text. This invention made it possible to reproduce text more easily and create as many copies as desired. Moreover, it allowed the reuse of movable type, since each printing matrix could be taken apart and the individual characters could be recovered. Used in conjunction with existing illustration engraving techniques, Gutenberg’s printing press revolutionised the dissemination of written information, giving rise to the widespread publication of books.

1.2.5. Lithography and photoengraving Biblia de Gutenberg

Tipos móviles

As mentioned above, digital publishing is growing at a dizzying rate. All signs indicate that within just a few years the use of multimedia devices to access and handle information will be widespread. To embark on a detailed description of digital publishing would be beyond the scope of this book. Instead, we will describe a few points where digital and print publishing overlap due to the need to convert certain products that were traditionally paper-based to a digital format. What multimedia products are the direct heirs of print publishing? The heirs of catalogues, brochures, magazines, etc.

7.3.2.1. Cross-media applications

Cross-media applications are among the first examples of paper-based works being adapted to a digital format. Graphic designers are receiving a growing number of orders that involve designing and laying out a printed publication and then adapting it as a small PDF file featuring hyperlinks that readers can consult using a computer or other type of electronic device. The order may also involve creating an interactive CD or DVD containing the same information as the paper version. Desktop publishing programs have tools that can handle this type of adaptation and are even starting to make it possible to integrate multimedia content into the PDF files; in addition, there are programs more oriented towards web design that allow the creation and adaptation of multimedia content.

7.3.2.2. Websites, forums and social networks“

Today, organisations’ websites serve as their letters of introduction , their business cards. A website contains information about a company’s structure, history, philosophy, services, (up-to-the-minute) product catalogue, and of course contact information – all in a multimedia environment. With the advent of Web 2.0, **** the points of contact between organisations and users have gone far beyond mere corporate websites. Specialised Internet forums and social

Página web corporativa de la editorial Index Book

6. Ver 7.1.3.1 241

Introduction >> Brief history of press media

In 1449, Johannes Gutenberg of Germany invented the printing press and published the world’s first letterpress book: the Constance Missal. Gutenberg’s major achievement was to design movable type: – individual cast lead pieces of type each bearing a character from the Latin alphabet in relief.

Gutenberg junto a su prensa

7.3.2. Digital publishing

240

Introduction >> Brief history of press media

Publicación impresa y digital >> Construyendo la convivencia entre publicación impresa y publicación digital

3.5. Teorías del color

400 nm Monitor diseñador

5.5.1. Before binding

Lithography was invented in 1796 when Aloys Senefelder, also of Germany, began experimenting with polished stone slabs. Using the well-known principle of mutual repulsion between oil and water, Senefelder drew an image on a smooth stone surface using an oil-based pencil and then washed the surface with water. When he did this, the porous areas were permeated by the water, but the oily areas stayed dry. When he applied ink, it adhered only to the oily areas of the stone, and this allowed him to transfer the image to paper.

A short time later, the heavy polished stone slabs were replaced by flexible metal plates coated with an emulsion; these plates could be wrapped around a cylinder and used on a rotary printing press instead of on a flat press. Lithography gradually became popular with artists, and the technique gave rise to the illustrations and caricatures characteristic of the era’s periodicals. The invention of photography revolutionised the world of image and communication by enabling the reproduction of images taken directly from the real world. The development of photoengraving techniques made it possible to transfer a photographic image to a printing matrix (either lithographic or chalcographic) and then to paper. By photographing the subject through a mesh filter, various shades of grey could be obtained during printing; later, using colour filters, it became possible to reproduce colour photographs. Several important figures developed procedures for reproducing and printing photographic images. : Poitevin invented photolithography in 1867, Firmin Gillot invented paniconography in 1850 and Charles Gillot invented a photoengraving process for photographic images in 1878. In 1890, Frederick Ives developed a system in which the entire prepress process was photographic and colour-based. The first offset lithographic printing press was introduced in 1904. The offset innovation is attributed to an error: a printer reportedly forgot to load a sheet of paper between the metal cylinder and the rubber roller of a rotary printing press. He discovered that the printed image came out sharper when it was transferred first to the rubber and then to the paper than when printed directly from the metal cylinder. Despite its advantages, offset lithography combined with photoengraving techniques had one major drawback: in order to print an image with text, the set type had to be photographed and then a lithographic plate had to be made from the photo; the upshot was that letterpress printing remained less expensive.

Funcionamiento de la prensa litográfica

Photography, which means ‘writing with light’, was invented by French business partners Niépce and Daguerre. In 1839, Daguerre developed the first practical method for recording an image on a medium.

Taller de fotograbado de principios del S. XX

El cajista era el oficial de imprenta cuyo cometido era componer los tipos móviles 17

news 41

dESIGN AT yoUr servICe How to improve a business idea with a designer’s help Service Design is a new discipline which allows us to effectively set up an offer consisting of both tangible and intangible elements, through the combined use of methodologies and knowledge which come from design and social sciences. This book examines the rise in service design as a discipline, reviews its main tools and proposes a model where design can give value in each and every one of the phases of a new service developing process. The aim of this text is to at least stimulate interest among members of both groups: companies and entrepreneurs, who, hopefully, will have a clear idea of why, how and when a designer can help them improve their business idea after reading this. Also professional designers, who may see an opportunity for a big future in the design of specialised services.

news 43

AIM HIGH, KeeP MovIng!

Aim High, Keep Moving! it is an object-book for celebrating the tenth anniversary of the globally recognized and trendsetting event OFFF festival. The three-day festival showcases top digital artists, web, print and interactive designers, motion graphics studios, and new music adventurous. OFFF festival provides insight into all culture media platforms. The design of the book is based on fresh spontaneous aesthetics that go with the concept of a personal journal. Everything that happened in the history of the festival is narrated in an original, uninhibited and interactive way through anecdotes, situations, testimonials and images by renowned artists such as Stefan Sagmeister, Erik Natzke, Kyle Cooper, Hi-Res!, Hillman Curtis, Rob Chiu, Michael Paul Young, Digital Kitchen, Fallon, John Maeda, Multitouch Barcelona, Paula Scher, Tomato, Vasava, Joshua Davis, Alex Trochut or Neville Brody. The visual effects, illustrations, image treatment and interaction with the reader bring the content of the book closer through an emotional experience. Also included is an original movie called Asa Nisi MAsa (in DVD format) developed specially for the book and the entire OFFF titles collection; furthermore, it will also contain various objects and gadgets that are predestined to emphasize this publication.

LANGUAGE|English OTHERS|DVD included PRICE|45â&#x201A;Ź/$49 AVAILABLE ISBN|978-84-92643-61-5

news 45

TyPosHIrT

ONE

Typoshirt One is about typography on T-shirts. It is definitely not the first publication that deals with the topic of T-shirts, but it’s the first one that focuses exclusively on the typography in T-shirts culture. Only shirts motifs created explicitly with typographic means shall be presented in this publication. You can’t find so many examples of extremely expressive and fascinating claims, statements, type-images and “mobile posters” on any other piece of clothing. The transmitted messages gain a non-reversible strength and power through the motifs that are reduced to their substance, related to the form and content.

LANGUAGE|English PRICE|33€/$35 AVAILABLE ISBN|978-84-92643-55-4

news 47

seleCTeD a Graphic Design from Europe Selected is not an award, but rather, as its name suggests, it is a selection of interesting projects completed during the past year. These are chosen by a selection team which is annually designated by the publisher -Index Book. The annual is presented with an original design and in a special format, smaller than average yearbook. The book is divided into three different categories (Graphic Design, New Media and Schools) and each project is featured individually in a double page spread. Instead of being numbered, each edition of Selected is assigned a letter in alphabetical order. The letter for each volume is also the initial of the font face used in the book. For instance, the first volume in the series is named Selected A referring to the font face Avant Garde. This is Index Bookâ&#x20AC;&#x2122;s special way of paying homage to typography as an emblematic element in design.

LANGUAGE|English OTHERS|DVD included PRICE|45â&#x201A;Ź/$49 AVAILABLE ISBN| 978-84-92643-57-8

news 49

TyPeX Typography. A Teaching Experience

This book does not intend to be anything more than a record of the classes that Hernán Ordoñez has given over the last six years in the Basque Country. It contains many of the experimental proposals made between 2004 and 2010 in the Design and Typography classes and workshops, taking the reader to a journey through the processes, searched, objectives and achievements. Some of the projects have received prizes and honourable mentions from Signes, ADI-FAD and Laus; several of the projects were chosen by various publications, while others gave students the opportunity to undertake their first work experience at prestigious international studios such as Design Bridge in London and Guggenheim Museum Bilbao for which the author co-tutored the Corporate Identity for its 10th anniversary.

LANGUAGE|Español / English PRICE|25€/$29 AVAILABLE ISBN Español|978-84-92643-65-3 ISBN English|978-84-92643-68-4





news 51

typEX Typography. A Teaching Experience

LANGUAGE|Español / English PRICE|25€/$29 AVAILABLE ISBN Español|978-84-92643-65-3 ISBN English|978-84-92643-68-4





news 51

typomag Typography in magazines

This is the first book in the new Typo collection, which is conceived as a source of inspiration for designers who use typography as one of the main resources in their projects - from both an expressive and communicative standpoint. The first volume of the collection is TypoMag and is dedicated to typography as used in magazines. TypoMag analyzes excellence in the use of typography, custom-made fonts and the personalized fonts used in almost 30 magazines on a variety of topics.

LANGUAGES|Español / English PRICE|25€/$32 AVAILABLE ISBN Español| 978-84-92643-52-3 ISBN English| 978-84-92643-37-0

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BASIC

004/

Entertainment

pack

010 / 011 005/

004/ Another Limited Rebellion

005/ Another Limited Rebellion

Basic is a series about the basic disciplines of graphic design. The first installment in the series was about logos. The second one is about packaging and is classified into seven categories: food, beverage, health & beauty, entertainment, industrial, fashion, office and home. Basic Pack features different packs developed by designers from around the world, showcasing a broad range of styles that enhance the book and make it both a compendium of visual input and a great source for inspiration.

337/

Food

Beverage

197/

280 / 281

174 / 175

LANGUAGE|English PRICE|29â&#x201A;Ź/$35 AVAILABLE ISBN|978-84-92643-38-7

338/

198/

197/ Taxi Studio

198/ Pupila Studio

337/ Office: Jason Schulte Design

338/ Maud

news 55

grEat British

IdENTITY A selection of the most outstanding corporate identity design projects performed in Great Britain, together with their secrets and the personality behind each studio. No doubt this book offers a representative sample of the current British design panorama in the field of corporate identity design from studios such as Inventory Studio, Pentagram, Damien Poulin, Yatch Associates and Golden among others. A new book from the creators of Great British Pack and Great British Editorial.

LANGUAGE|English PRICE|39â&#x201A;Ź/$45 AVAILABLE ISBN|978-84-92643-35-6

news 57

PoSTER

DEsign

The best poster design work to come out of Spain’s most celebrated studios. Posters of varied subjects suchs as cinema, music, self-promotion, exhibitions among other. This latest edition includes designs by Astrid Stavro, Bendita Gloria, Bisdixit, Carlitos y Patricia, Cla-Se, David Torrents, Folch Studio, Isidro Ferrer, Mucho, No-Domain, Pornographics, Smäll, Soon In Tokio, Two Points, Vasava and more.

LANGUAGE|Español / English PRICE|35€/$39 AVAILABLE ISBN Español|978-84-92643-43-1 ISBN English|978-84-92643-34-9

news 59

managing DEsign

FoR PRoFITS Today, design is one of the requirements to enter into the majority of markets, but at the same time it is a pending subject for a great number of small enterprises that still do not know how to approach the matter. Managing design for profits provides guidelines on an effective integration of the function of design in the company, helping to reduce the risks of taking decisions. The tools and concepts offered in these pages are open so that each one makes them personal. It is not a treatise of design management, but a “Swiss pocket knife” to use every day.

LANGUAGE|English PRICE|20€/$25 AVAILABLE ISBN|978-84-92643-39-4

news 61

Bordelesa

Espumoso

WinE

LABELS On Bottle Design

Wine Labels compiles an extense selection of labels both from the past century and today. Wine bottle labelling occupies a very specific area in the world of packaging and it therefor requires great complexity in the message it purveys. Long years of work in the winery and its harvesting are all concentrated in a very delimited space. Both the bottles and the labels featured in the book are printed almost in real size for the optimal visualization of each labelâ&#x20AC;&#x2122;s contents and its application on each bottle as a whole. Although at first glance bottles can all seem the same to us, they do however adopt various shapes, colours and sizes. While it is a recipient which contains, preserves and takes care of the wine, it also enables its transportation from the winery to the consumer. Wine Labels offers a selection of the most used bottle formats among the different wine categories available worldwide. To compile and select all this documentation has meant over 400 days of dedicated work. The selection process has been done slowly and carefully, and the information has been condensed to its maximum in order to create the most select edition possible.

LANGUAGE|English PRICE|49â&#x201A;Ź/$55 AVAILABLE ISBN|978-84-92643-33-2

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h2 o Water Package Design

This book is a collection of some of the best-designed labels for bottled water. Our selection of designs is based on the aesthetic qualities of both the label and the container. We have arranged the designs by country, because in our opinion, this is an excellent way to determine styles and tendencies on a world level. Additional data are filtered under this first decision to contextualize the water. These include the water’s source, the bottling method used, the composition of the water, and any other piece of information that helps us better understand the design, its historical context and its contemporary influences.

Finé Año 2000 Agencia Emeyele Diseñador de arte Marius Sala Cliente Finé Breve explicación Els “Funilets de Gelida” són una creació de Francesc Pascual i Valls, quarta antiga, de tradició familiar, de Catalunya.

LANGUAGE|English PRICE|28€/$34 AVAILABLE ISBN|978-84-92643-24-0 H2O 30 - 31

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For a gooD

CAUSE

Many large NGOs invest money in design for ad campaigns but there are people who do not understand how they can spend money on something like advertising. However, does anyone really think that letting the world know that people are still dying of hunger or thirst is not worth the investment? This book is a collection of the best socially conscious design. The original idea was to limit the book to pro bono projects, but later we decided to expand the concept to any design done with a good cause in mind. The projects featured were created to show that it is indeed possible to make a better, more beautiful world.

LANGUAGE|English PRICE|28â&#x201A;Ź/$34 AVAILABLE ISBN|978-84-92643-26-4

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tEmpus

FUGIT World’s best Calendar Design

Tempus Fugit is a wealth of food for thought for studios and designers dealing with the challenge of designing a calendar. In the book, you will find more than 60 calendars and 50 reflections by designers, showcasing the formal and conceptual aspects of 12 highly exemplary cases created by veritable celebrities from the design world, including George Tscherny, Paula Scher, John Maeda, Kit Hinrichs, Massimo Vignelli, Ahn Sang Soo and more.

LANGUAGE|Español / English PRICE|48€/$59 AVAILABLE ISBN Español|978-84-96774-76-6 ISBN English|978-84-96774-84-1

news 69

sELEct i Select is considered a book of reference in the world of Graphic Design and an essential guide for keeping upto-date with Spanish creativity, year after year. Select i’s selectors team have been: Antón Granero (Eumogràfic), Javier Abio (Ipsum Planet), Martí Farré & Agnès Simón (Bildi Grafiks), Armando Sotoca, Josep Bagà. Dvein, Ana Zelich, Olivier Grau (Vis-tek), Jaume Pujagut, Oscar Heredero and Artemis Ruipérez. Includes a DVD with all the files from the New Media selection.

LANGUAGE|Español / English oTHERS|DVD Included PRICE|55€/$62 AVAILABLE ISBN|978-84-92643-59-2

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rEtroFonts Retrofonts es una magnífica recopilación con más de 360 de las mejores fuentes retro desde 1830 a finales del siglo XX. Las fuentes se presentan según el estilo de los muestrarios de las antiguas tipografías en forma de abecedarios con palabras o frases de muestra, presentados junto con ejemplos clásicos de las fuentes en uso en su contexto histórico. Dispuestas cronológicamente en ocho secciones que representan diferentes eras estilísticas, cada una con una introducción que explica la tipografía de la era, incluyen desde fuentes Art Déco, Bauhaus y suizas hasta de los años 60, Disco o Punk. Esta combinación de fuentes populares y ejemplos menos conocidos listos para ser descubiertos constituye una inspiración única para todos los diseñadores gráficos y tipógrafos. El CD adjunto contiene 222 fuentes libres de copyright. Gregor Stawinski es un diseñador gráfico que vive en Múnich.

oTRoS|Contiene CD con 222 fuentes libres (Open Type o TrueType)

PRECIo|40€ AVAILABLE ISBN|978-84-92643-62-2

novedades 73

CUAdERNoS

n 01,02,03,04

Cuadernos es un espacio de reflexión y un punto de encuentro de diseñadores y profesionales de la comunicación visual que ofrece una visión crítica de la realidad laboral que rodea a este sector. Una conversación informal entre colegas de profesión durante un almuerzo en el que intercambian impresiones y analizan las inquietudes y preocupaciones que les abordan en su día a día.

IdIoMA|Español PRECIo|24€ dISPoNIBLE ISBN|978-84-92643-84-4

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DISEÑO

RENTABLE 2 ª edición revisada El diseño es uno de los requisitos de entrada en la mayoría de los mercados, pero es a la vez una asignatura pendiente para un gran número de pequeñas empresas que todavía dudan en cómo abordar el tema. Diseño rentable nos da las pautas para una integración eficaz de la función diseño en la empresa, ayudándonos a reducir el riesgo en la toma de decisiones. Las herramientas y los conceptos que se ofrecen en estas páginas son propuestas abiertas que cada uno tendrá que hacer suyas. No es un tratado de gestión del diseño sino una “navaja suiza” para llevar en el bolsillo y utilizar cotidianamente.

CARACTERÍSTICAS|Rústica con sobrecubierta de plástico

PRECIO|20€/$25 DISPONIBLE ISBN|978-84-96774-82-7

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DICCIONARIO VISUAL

DE TIPOGRAFÍA

El presente libro constituye una guía que incluye los términos más utilizados en el campo de la tipografía. Con términos como Acentos, Altura de x o Modulación entre otros, esta obra se convierte en un recurso devalor incalculable para cualquier persona interesada en la tipografía y el diseño gráfico. Cada término se presenta con una explicación y una contextualización, lo cual ayuda al lector a conocer y comprender mejor la terminología tipográfica. Se han incluido más de 250 términos de tipografía. Con términos prácticos, como Acoplamiento, Línea base o Remate, y movimientos yestilos, como Arte moderno, Constructivismo o Reduccionismo, este libro contiene toda la terminología moderna, además de los términos tradicionales cuyo uso sigue vigente hoy en día.

IDIOMA|Español PRECIO|25€/$29 DISPONIBLE| Abril 2011 ISBN|978-84-92643-78-3

novedades 79

DICCIONARIO VISUAL

DICCIONARIO VISUAL DE DISEÑO GRÁFICO

DE PREIMPRESIÓN

Y PRODUCCIÓN

El Diccionario visual es un recurso inestimable para los estudiantes de diseño gráfico e interesados en el sector. Comenta claramente los numerosos y variados términos que se usan con frecuencia en diseño gráfico. Cada entrada usa una fuente diferente (cuya historia está recogida al final del libro) y disipa los mitos que rodean algunos de estos términos.

Esta obra se convierte en un recurso de valor incalculable para cualquier persona interesada en el diseño gráfico. Cada término se presenta con una explicación y una contextualización. Se han incluido más de 250 términos de preimpresión y producción. Con términos prácticos, contiene toda la terminología moderna y los términos tradicionales cuyo uso sigue vigente hoy en día.

IDIOMA|Español PRECIO|25€/$29 DISPONIBLE ISBN|978-84-92643-45-5

IDIOMA|Español PRECIO|25€/$29 DISPONIBLE ISBN| 978-84-96774-72-8

novedades 81

MANUAL DEL

fUNDAMENtOS DE

El presente libro es una guía útil para cualquier diseñador. Ofrece soluciones a los típicos problemas técnicos y directrices para una buena praxis, además de numerosos trucos y recomendaciones. Explica los aspectos básicos de las áreas clave del diseño impreso y en pantalla.

La obra Fundamentos de marketing muestra con claridad cómo las agencias de marketing pasan del concepto inicial de un producto a la creación de marcas de éxito. A lo largo del libro, Edward Russell ofrece una introducción atractiva y accesible al marketing que se ha estructurado en torno a las cuatro P (producto, precio, promoción y distribución). Incluye también una importante quinta P: las personas.

MARKETING

DISEÑADOR

IDIOMA|Español PRECIO|35€/$42 DISPONIBLE ISBN|978-84-96774-93-3

IDIOMA|Español PRECIO|29€/$35 DISPONIBLE ISBN| 978-84-92643-44-8

novedades 83

Ñh7

DISEÑO DE LA

NOTICIA

Lo mejor del diseño periodístico de España & Portugal 2010

2008-2010

El Capítulo Español de la Society for News Design (SND-E) edita el séptimo volumen, ÑH Lo Mejor del Diseño Periodístico de España & Portugal 2010, querecoge los ganadores y finalistas del certamen y todos los premios concedidos: 9 medallas de oro y 52 de plata y casi 100 menciones, en las categorías de diarios, revistas y publicaciones online. Cada miembro del jurado, compuesto por once destacados profesionales de ambos países, aporta su valoración de los premios y su visión del presente y futuro del diseño periodístico en la península ibérica. Concluye con un artículo de Javier Errea con impresiones sobre trabajos que no ganaron pero merecen la pena.

IDIOMA|Español - Portugués PRECIO|29€ DISPONIBLE ISBN|978-84-92643-81-3

Una muestra amplia y significativa del trabajo que Cases i Associats desarrolló entre 2008 y 2010 en el campo de ldiseño periodístico y de webs. Los proyectos cuentan la visión profesional de los editores responsables que hablan sobre los procesos de renovación gráfica y editorial en sus respectivos medios.

IDIOMA|Español - English PRECIO|45€ DISPONIBLE ISBN|978-84-9899-569-5

novedades 85

BACKLIST FONDO EDITORIAL Disponemos de 30 títulos de gran interés en nuestro fondo editorial. We have 30 very interesting backlist titles.

A hOMAGE tO TYPOGRAPHY

A tRIBUtE tO CELEBRITIES

A Homage to Typography contains 100 fonts with its applications; designed by top typographers. It covers typography in a wide variety of media, including examples ranging from publishing and corporate identity to product design and signage. It also comes with a CD of 57 free fonts.

Get plugged into some 500 graphic designers and agencies from all over the world, each with their own unique style: Akihiro Sai, Cocobongo Artworks, Jeff Fisher, Gianni Rossi, Guilherme Marconi, Hausgrafik, Musa Collective, Nick/Leyp, Noma Bar, Quickhoney, Serial Cut, eBoy, Tracy Sabin, and more. Almost 1000 tributes to celebrities from different fields like arts, TV, music and sports.

OTHERS|CD Included PRICE|39€/$45 AVAILABLE ISBN Español|978-84-92643-16-5 ISBN English|978-84-92643-07-3

LANGUAGES|English PRICE|28€/$32 AVAILABLE ISBN|978-84-96774-38-4

fondo editorial | backlist 89

ANTIqUE

BROChURES

PACKAGING

North to South This latest edition of From North to South America reviews the best in contemporary brochures made from designers from all over North and South America. Packed with creative design and visual impact, it is not only inspiring to look at; it is also an essential reference tool for anyone working in media, communications and graphic design. Inside, you will find nearly 700 brochures from 62 agencies in 16 different countries.

More than a mere collection of antique packaging, Antique Packaging is a curious compendium of boxes from past eras which have left a mark on the present, principally by this kinds of images and graphic resources used in each of them. An initiative born from the romanticism of a few private collectors, and created to become a reference work for use by today’s designers and creative minds, who can take a look at the classics when seeking inspiration.

LANGUAGES|English PRICE|28€/$35 AVAILABLE ISBN|978-84-96774-12-4

LANGUAGES|English PRICE|25€/$30 AVAILABLE ISBN|978-84-96774-97-1

fondo editorial | backlist 91

fEEDBACK

GROwING GRAPhICS

Direct and Interactive Marketing

Design for kids

Feedback is a selection of the best creative actions sent directly to an individual recipient or to a segment of the general public, with the objective of obtaining a feedback, or simply, teasing the addressee in complicity with the brand. Feedback offers various examples of direct response marketing, gathering projects from different disciplines in a single book: consumer relationship management, direct marketing, guerrilla marketing, interactive...

PRICE|40€/$45 AVAILABLE ISBN Español|978-84-96774-33-9 ISBN English|978-84-96774-32-2

There is a visual universe that children inmediatly recognize. Enter a bookshop with your children, and you can be sure they will quickly be drawn to the department aimed at their own age. Growing Graphics opens a window to this visual universe of children at diferent ages, presenting a multitude of graghics aimed at them: logos and characters, corporate identity, packaging, labels, catalogues, brochures, posters, invitation cards, books, educational material, web and multimedia design, exhibitions, signage etc.

OTHERS|Tape measure included PRICE|39€/$45 AVAILABLE ISBN Español|978-84-92643-10-3 ISBN English|978-84-92774-98-8

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PACKAGING

POINT OF

A cultural sign

Ready to use

In the local supermarkets one gets not only aware of eating habits and flavour preferences. Also the choice in the different categories and the mix of international and local brands tells something about consumption patterns. Packaging doesn’t conceal but rather reveals a country’s culture. In this book the culture of totally different countries from almost all continents are presented by day to day products, all available in the local supermarket.

This book contains a wealth of easy-to-use templates that help you design creative and structurally sound POP packaging, and even tailor the designs to your needs. Because well-designed packaging always strikes a balance between logistics and cost, Point of purchase: ready to use will be an invaluable sourcebook for anyone who needs practical designs and ideas for creating sales spaces that really pop.

DESIGN

LANGUAGES|English PRICE|25€/$30 AVAILABLE ISBN|978-84-92643-06-6

PURChASE

OTHERS|CD included PRICE|20€/$25 AVAILABLE ISBN Español|978-84-96774-57-5 ISBN English|978-84-96774-58-2

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ROLLING

StRUCtURAL

DISPLAYS

PAPER

2nd edition

The cigarette rolling paper graphics

This book is a collection of simple, novel and out-of-theordinary packs and displays. Some are as simple as a single die-cut, while others have up to nine different structures. All are based on creativity. To improve the layout and make it easier to find the contents, the displays are arranged and classified into three levels of technical difficulty. Like its predecessors Structural Packaging and Structural Greetings, the goal of Structural Displays is to become a reference for design professionals.

A visual journey through the evolution of graphic design via the ever interesting world of cigarette rolling paper booklets, including a sampling of more than 400 images of booklet brands ranging from the early 19th century to the present day. The development of typography, printing techniques, packaging and illustration can all been seen in these examples, which have been separated out into different chapters: nature, places, objects, people, typography, textures and advertising.

LANGUAGES|Español / English PRICE|25€/$29 AVAILABLE ISBN Español|978-84-96309-64-7 ISBN English|978-84-96309-65-4

OTHERS|CD included PRICE|49€/$59 AVAILABLE ISBN Español|978-84-96774-89-6 ISBN English|978-84-96774-88-9

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StRUCtURAL

4th edition

6th edition

Structural Greetings is a selection of the best designs for invitations, cards, Christmas greetings, pop-ups, promotional brochures and other similar way of communication. This selection stands out for its originality, for the technical features of the die-cut and for its exceptional aesthetics, concepts and contents. The projects carefully selected for this book show the power of a well-executed die-cut to convey efficiently, with a highly innovative level and surprising design any type of messages.

A complete book about packaging divided in three chapters, it goes from the easiest and cheapest projects to the most complicated and expensive ones. Each project is presented with a color picture of packaging, the die and the explanation of the production process, with its function and materials. It includes a right-free CD.

GREETINGS

OTHERS|CD included PRICE|49€/$55 AVAILABLE ISBN Español|978-84-96309-63-0 ISBN English|978-84-96309-48-7

PACKAGING

OTHERS|CD included PRICE|49€/$55 AVAILABLE ISBN Español|978-84-96309-10-4 ISBN English|978-84-96309-31-9

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SyMBOLS

UNCREDItED

Pictograms & silhouettes

Graphic design & openning titles in movies 2nd edition.

“One image is more than 1000 words. The best silhouettes, icons & pictograms created by designers from all around the world.” Symbols tries to take some graphical elements out of its context and focus the attention in the subtles details, the simplicity of the shapes or the infinity of interpretations that one single idea has. Each page of this book has a different glance so it is plenty of surprises from the begining to the end. As a last surprise you will find a CD with some of the images illustrated in the book. Go ahead and discover a new dimension.

Credit sequences have packaged films for more than 100 years and although nearly everyone has seen them, very few have considered them from a graphic point of view. This book is the first to give a general and historic insight into the role which graphic design plays in films. It revisits well known artists such as Saul Bass, Pablo Ferro or Maurice Binder and prestigious designers like Tibor Kalman, Milton Glaser or David Hillman. More than 1000 films, 300 credit sequences and 200 creators.

OTHERS|CD included PRICE|45€/$49 AVAILABLE ISBN Español|978-84-96774-35-3 ISBN English|978-84-96774-36-0

OTHERS|DVD included PRICE|55€/$59 AVAILABLE ISBN Español|978-84-96309-78-4 ISBN English|978-84-96309-52-4

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symbols

UNCREDITED

Pictograms & silhouettes

Graphic design & openning titles in movies 2nd edition.

OTHERS|CD included PRICE|45€/$49 AVAILABLE ISBN Español|978-84-96774-35-3 ISBN English|978-84-96774-36-0

OTHERS|DVD included PRICE|55€/$59 AVAILABLE ISBN Español|978-84-96309-78-4 ISBN English|978-84-96309-52-4

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WHEN sPACE

¿QUÉ Es El DIsEÑo

EDITORIAL?

MEETS ART When art meets space

¿Qué es el diseño editorial? empieza explorando los factores que influyen en esta área de diseño, incluyendo la vida útil de los documentos y el consumismo global, además de los requisitos de distribución, exposición y cuestiones ambientales. Explica cómo las publicaciones cautivan y conectan con los lectores en el nivel estético y emocional a través de la información que presentan, su aspecto y lo que se siente al tenerlos en las manos.

How long ago have you been to an exhibition or an event? What information and amusement you get from it? Did you enjoy it? We are thrilled to present you our latest title When Space Meets Art/When Art Meets Space which leads you to taste and feel all sorts of events comprehensively.

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LANGUAGES|Español / English PRICE|45€/$49 AVAILABLE ISBN Español|978-84-96774-16-2 ISBN English|978-84-96774-17-9

IDIOMA|Español PRECIO|28€/$32 DISPONIBLE ISBN|978-84-96774-23-0

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1000 DISEñOS

2000 mUEsTRAs

DE COLORES

DE PACkAgINg

Las herramientas del diseñador El packaging es el vehículo último del diseño: el industrial, el gráfico y el tipográfico se ponen a prueba para crear una impresión que consiga una venta. Esta recopilación de excelentes diseños de packaging es una inagotable fuente de inspiración para cualquier proyecto. Cada página es por sí misma una definición de diseño de calidad.

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IDIOMA|Español PRECIO|39€/$42 DISPONIBLE ISBN|978-84-96774-96-4

2000 muestras de colores: Las herramientas del diseñador, es una valiosa herramienta para diseñadores, arquitectos, decoradores y cualquier persona que participe en la selección, aplicación y especificación de colores. El libro y el CD adjunto están estructurados en temas por colores: periodo histórico, sentimientos y actitudes, mundo natural, etc.

IDIOMA|Español OTROS|Incluye CD PRECIO|28€/$32 DISPONIBLE ISBN|978-84-96774-80-3

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500 TRUCOS

Trucos, sugerencias y técnicas

PARA WEbs

DE INTERNET

500 trucos de internet es el compañero ideal para cualquiera que desee aprovechar al máximo las capacidades de internet para comunicarse (mediante el ordenador, teléfono o dispositivo móvil), participar en una comunidad, poner en marcha y mantener un blog o un fotoblog, o utilizar webs populares como Facebook, MySpace, YouTube o Flickr.

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IDIOMA|Español PRECIO|19€/$24 DISPONIBLE ISBN|978-84-96774-92-6

500 trucos para webs es un manual básico libre de tecnicismos sobre el diseño de páginas web. En él se recogen consejos sobre cómo proyectar la propia página web, con una introducción sobre el diseño de información, herramientas, básicos de scripting, formatos de archivo e imagen, elección y compra del nombre de dominio y métodos para testear páginas web.

IDIOMA|Español PRECIO|19€/$24 DISPONIBLE ISBN| 978-84-96774-66-7

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blogs

ColoR

A pesar de que florecieron en 2004, los blogs ya estaban en la Red desde finales de los noventa. Siempre ha existido el deseo de contar historias y desarrollar ideas a través de la interacción con los demás, de modo que los weblogs se han vuelto una herramienta personal imprescindible. Ya que crear un blog es tan fácil como consultar el email, lo que marca la diferencia es un contenido excepcional.

La representación de los diseños es esencial en la moda y para ello se utilizan varias técnicas de ilustración. El uso de una u otra permite diferenciar la gran variedad de textiles que existen y sus diferentes propiedades. Herramienta para aprender paso a paso a trabajar con cinco de las técnicas básicas mediante más de 40 ejercicios.

Imprescindible en la ilustración de moda

Conectados por el diseño

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IDIOMA|Español PRECIO|29€/$35 DISPONIBLE ISBN|978-84-96774-54-4

IDIOMA|Español PRECIO|28€/$32 DISPONIBLE ISBN| 978-84-96774-87-2

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DomINA

DEmogRAPHICs

PACKAGING

Las técnicas de Photoshop

Cómo diseñar envases para un público concreto

Domina las técnicas de Photoshop explora todas las etapas de la fotografía digital. Esta completa guía muestra cómo pueden aplicarse las herramientas, filtros, diálogos y procesos en Photoshop de forma sutil y profesional para crear increíbles impresiones e imágenes digitales para un amplia gama de aplicaciones.

DemoGraphics packaging ofrece a los diseñadores una paleta de ideas, materiales e inspiraciones con los que diseñar envases para un público concreto. Se trata de una obra básica para diseñadores, profesionales de la publicidad, marketing y marca, y estudiantes.

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IDIOMA|Español PRECIO|35€/$39 DISPONIBLE ISBN|978-84-96774-48-3

IDIOMA|Español PRECIO|25€/$29 DISPONIBLE ISBN| 978-84-92643-03-5

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PIoNERos

EDITORIAL/

mADE IN sPAIN

Del diseño gráfico en España

La colección Made in Spain vuelve una vez más, esta vez con nuevo look, y con los mejores trabajos en el campo editorial producido en los estudios más prestigiosos de este país. Incluye trabajos de Albert Folch Studio, Base Design Barcelona, Bildi Grafiks, Cla-se, Diego Feijóo, Enric Aguilera Asociados, Mario Eskenazi, Isidro Ferrer, Ruiz + Company, entre otros. Un pequeño homenaje a todas esas ediciones con alma, capaces de producirnos tanta inspiración.

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IDIOMA|Español PRECIO|45€/$49 DISPONIBLE ISBN|978-84-96774-13-1

Primera monografía publicada en España que muestra, con cerca de 1000 imágenes, la brillantez y excelencia de quince grafistas españoles de una época que abarca desde 1939 a 1975. Dedicada a los diseñadores españoles que merecen esta publicación de referencia que cubre el vacío existente y se convierte en un documento de gran interés y actualidad.

IDIOMA|Español PRECIO|45€/$49 DISPONIBLE ISBN|978-84-96309-96-8

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gooD:

PAsEN y VEAN Diseño de invitaciones y promoción

Ética en el diseño gráfico

En un mundo en el que cada vez hay más información, las estrategias para llamar la atención pueden dar paso a la creatividad más genial. Este libro recoge invitaciones, postales, afiches y otras ideas ingeniosas que han servido para promocionar múltiples acontecimientos y causas personales.

Piense un momento este sencillo interrogante: ¿es posible ser un ‘mal’ diseñador bueno o un ‘buen’ diseñador malo? Si la respuesta es ‘sí’, entonces ¿qué es preferible y qué revela sobre la relación entre la ética y la práctica del diseño? GOOD: Ética en diseño gráfico pretende dar respuesta a estas preguntas.

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IDIOMA|Español PRECIO|25€/$29 DISPONIBLE ISBN| 978-84-96774-75-9

IDIOMA|Español PRECIO|39€/$45 DISPONIBLE ISBN| 978-84-96774-91-9

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PoP

El ARTE DE lA

PRoDUCCIÓN

CREATIVA

Gráfica en punto de venta El crecimiento de la industria al detalle ha disparado los niveles de competencia y ha llevado a muchas marcas a desarrollar estrategias de venta complejas. Además de las técnicas tradicionales de iluminación, materiales y texturas, los componentes gráficos han ganado protagonismo en esta nueva concepción del diseño de interiores.

El arte de la producción creativa es una completa guía con cientos de tratamientos especiales e información sobre cómo llevarlos a la práctica en tus diseños. Conocerás los fundamentos básicos, retos, dificultades y la opinión de diseñadores con experiencia que han aplicado, con más o menos acierto, cada uno de los efectos presentados.

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IDIOMA|Español PRECIO|30€/$30 DISPONIBLE ISBN| 978-84-96774-25-4

IDIOMA|Español PRECIO|28€/$32 DISPONIBLE ISBN| 978-84-96774-47-6

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