Gestalt.
______________
Thursday, June 5, 14
Gestalt.
______________ It is a configuration of elements or patterns so unified as a whole, that it cannot be described merely as a sum of its parts.
Thursday, June 5, 14
Our brain is the biggest energy consumer. In order to be more efficient, it groups information into chunks when processing it.
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These three dots will be perceived as a line.
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And this will be saved in our memory as a triangle.
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They’re both just three dots. But that’s how our brain makes a distinction between them.
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These principles are applicable to all sorts of stimuli. Including verbal. Thursday, June 5, 14
“Aoccdrnig to a rseearch taem at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Scuh a cdonition is arppoiatrely cllaed Typoglycemia .�
Gestalt is the reason you can read this scrambled text. It also helps us to learn speed reading (learn to process information in chunks).
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And that is why the meaning of the whole sentence is greater than the sum of meanings of the separate words in that sentence.
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Gestalt.
______________
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Gestalt.
______________ It is the answer to “A slogan should never contain anything negative� comment.
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Thursday, June 5, 14
Negative x2 !!!
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Adidas. Impossible is nothing. Olympus PEN. Don’t be a tourist. Volvo. Drive it like you hate it. John Smith. No nonsense. ... Belvilis. Toli nuo rūpesčių. Alna. Jūsų IT - ne jūsų reikalas. Sobieski Impress. Veda iš kelio. Tele-2. Kam mokėti daugiau? ... Thursday, June 5, 14
Adidas. Impossible is nothing. Olympus PEN. Don’t be a tourist. Volvo. Drive it like you hate it. John Smith. No nonsense. ... Belvilis. Toli nuo rūpesčių. Alna. Jūsų IT - ne jūsų reikalas. l Al Sobieski Impress. Veda iš kelio. tive! a g e n Tele-2. Kam mokėti daugiau? ... Thursday, June 5, 14
Adidas. Everything is possible. Olympus PEN. Be a professional. Volvo. It is strong. John Smith. Only what’s important. ... Belvilis. Galėsite atsipalaiduoti. Alna. Pasirūpinsime Jūsų IT. Sobieski Impress. Gera nuotaika ir nuotykiai. Tele-2. Mes pigesni! ... Thursday, June 5, 14
Adidas. Everything is possible. Olympus PEN. Be a professional. Volvo. It is strong. John Smith. Only what’s important. ... Belvilis. Galėsite atsipalaiduoti. .. . t u b , e Alna. Pasirūpinsime Jūsų IT. v i t i s & Po h s e r f t Sobieski Impress. Gera nuotaika ir nnuotykiai. o ng i s i m o r Tele-2. Mes pigesni! overp ... Thursday, June 5, 14
The difference is in the punch.
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Gestalt?
______________
Thursday, June 5, 14