Domestic Labor and Women Employment December 2016
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Synthesis
Since I can mostly approach the problem from a design-thinking perspective, I feel the need to develop myself in other areas related to realizing a project. As I see it, the powerful side of this concept in being applicable is designing a system that accepts the user psychology as it is and not expect behavioral jumps.
The idea was chosen among top 5 from Turkey in Smart Start’s social innovation contest in 2016.
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Contact is a social business concept that I developed for the call, which has socioeconomically disadvantageous women in its center. The simple process of defining the framework and mind mapping around surrounding questions led me to this idea, which turned out to gain success in the contest and inspired me to design systems and services for social impact.
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A social innovation call among 6 Balkan countries, for business ideas solving problems among communities.
Contact is a women employment platform to connect skilled and disadvantageous women with people who want to out-source various services and handmade production.
What Contact Is Not And Is:
PROBLEM
Economically disadvantageous women often lack the opportunity to contribute to society on their own. They can’t access resources to support themselves, especially, without disrupting the caring responsibilities they might have in their way of life. The missing interaction with possible requesters of their skills becomes the very reason these disadvantages remain. In this dead cycle, women get stuck for generations.
The women on the database do not work for Contact. Only service provided by the platform is mediation.
Team
Contact is simply the link between two parties who need connection.
SOLUTION
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1- Contact Team
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Contact can be a cure to this paradigm by meeting the complementary needs of people and create a win-win situation. This mediating platform especially focuses on women as service providers in order to support their independancy contrary to the challenges of repressive cultures.
WHO IS INVOLVED?
The team finds and accepts eligible women to a database. The service demanders access this database through a website and an app.
Women who lack sufficient education, language or freedom due to family in need of care or simply tradition, and thus can not work full time or outside home. On the other hand they master some skills related to domestic labor. (Care-giving, cleaning, handcrafts, cooking...)
3- Service Demanders
Persons, companies, sellers who require a service or handmade process in production.
Service Providers
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2- Service Providers
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Service Demanders
HOW IT WORKS? As the task demander puts in the job definition, women with matching qualifications are presented. After checking conveniency and references, the task giver contacts a woman about the job. If she accepts it, the payment is taken to the platform’s pool account. All the materials and directives are supplied to her by the task giver. When the job is done, the payment is transferred to her account.
Showing nearby women who can do...
LINDA
Knitting Sewing
12 References 3
Knitting
5 Favorites Kreuzberg
2
What do you need?
LINDA Kreuzberg
5
12
5
Knit
Very fast and neat work. The bracelets she knit came out very well. You can see them on my website. Thanks Linda!
FATMA
Daycare Sewing
Neukölln
2
5
4.5 She does the sewing of our company’s organic toys. We appreciate the through work. Definitely advised.
Payment Payment Contact Service and Tax Contact Service and Tax
250€ 250€ 30€ 30€
Total Total
280€ 280€
Choose Choosepayment paymentmethod: method: Paypal Paypal Credit Creditorordebit debitcard card
ANNISA 3
Mitte
3
Cooking Painting
I love what she can do with the needles. She’s smart and a fast learner. She quickly adopted the knitting pattern I gave her and made good work.
You Yourequested requested250€ 250€worth worthofof Knitting Knittingfrom fromLINDA. LINDA.
MARIAM Kreuzberg
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5
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I work with Linda for a year now. She always delivers on time and cares for her work. Thats why I keep coming back.
By moving forward, I agree to Terms and Conditions. By moving forward, I agree to Terms and Conditions.
CONTINUE CONTINUE
The task demander pays an additional service fee to the platform. Through this income model the platform is granted sustainability. This way, while users can easily outsource handmade production or services, the women with disadvantages receive a chance to earn an income within their natural order.