Cloud Computing Market – India October 2014
Executive Summary
Market Overview
Drivers and Challenges
In 20--, overall value of cloud computing services in India was INR x1, being largely driven by factors such as scalability, flexibility and time-to-market SaaS comprises the largest cloud segment in India, with some applications such as ERP and CRM enjoying highest availability and popularity among customers Owing to various challenges faced by them, SMEs have shown high inclination towards cloud services and in an effort to make their businesses more viable and customer friendly
Drivers:
Challenges:
Reduction in IT Expenditure Growth of Broadband Internet Connectivity Increase in Mobility due to Smartphones Demand from SMEs Government Initiatives Elimination of Technology Obsolescence
Data Security Lack of Willingness to Adopt Cloud Services Transaction and Service Related Issues
Major Players
Competitive Landscape
Player A
Player B
Player C
Player D
Player E
Player F
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•Macroeconomic Indicators •Introduction •Market Overview •Applications of Cloud Computing Sector-wise Outlook Case Studies
•Drivers and Challenges
•Competitive Landscape •Strategic Recommendations •Appendix CLOUD COMPUTING MARKET IN INDIA 2014.PPT
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Indian cloud computing market is driven primarily by SaaS applications, with growing adoption among SMEs Market Overview – India (1/4) • Cloud computing market in India was valued at INR x1 in 20- It is expected to reach INR y1 in 20--, growing at a CAGR of z1% between 20-- and 20--
• SaaS comprises the largest cloud segment in India, followed by IaaS and Business Process as a Service (BPaaS) SaaS market in India was worth INR m1 in 20--, and is expected to reach INR m2 in 20- In terms of market share, SaaS, IaaS and BPaaS comprise a1%, a2% and a3% of the Indian cloud services market, respectively
• Growth is being driven not only by mid-sized organizations, but by large enterprises as well looking to reap some of the benefits of cloud computing such as scalability, flexibility and time-to-market
Indian Cloud Computing Market – Size and Growth INR units p1
500 400 300
n1
n2
n3
n4
n5
n6
200 100
0 20--
20--
20--
20--
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20-4
Drivers and Challenges – Summary
Drivers Reduction in IT Expenditure
Challenges
Growth of Broadband Internet Connectivity
Data Security
Increase in Mobility due to Smartphones
Lack of Willingness to Adopt Cloud Services
Demand from SMEs
Transaction and Service Related Issues
Government Initiatives Elimination of Technology Obsolescence
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Public: Domestic Company – Company A (1/4) Company Information Corporate Address
Company A, Street A City B State C
Tel No.
91 124 7239
Fax No.
91 124 4734111
Website
www.company.co.in
Year of Incorporation
1767
Ticker Symbol
123456
Stock Exchange
ABC
SAMPLE
Offices and Centres – India
City B
Head Office
Products and Services Category
Products/Services
IT Services
Cloud Computing
Key People Name
Designation
Person A
MD, CEO
Person B.
Director
Person C
Director
Person D
Director
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Public: Domestic Company – Company A (2/4)
SAMPLE
Financial Snapshot Total Income
Key Ratios
Particulars
Net Profit/Loss
INR units
INR units
15,000
d
c
20,000
a
b 0
10,000 5,000
500
R1
R2
R4
R3
0
-500 -1,000
20--
20--
20--
20--
Financial Summary
y-o-y change (2011-10)
2011
2010
2009
2008
Profitability Ratios Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets
Cost Ratios
The company incurred a net loss of INR d units in FY 20--, as compared to net loss of INR c units in FY 20-The company reported total income of INR R4 units in FY 20--, registering an increase of m% over FY 20-The company earned an operating margin of f% in FY 20--, an increase of g percentage points over FY 20-The company reported debt to equity ratio of d in FY 20--, a decrease of h% over FY 20--
Key Financial Performance Indicators Indicators
Value (dd/mm/yyyy)
Market Capitalization (INR mn) Total Enterprise Value (INR mn) EPS (INR) PE Ratio (Absolute)
u v w x
Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales)
Liquidity Ratios Current Ratio Cash Ratio
Leverage Ratios Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio
Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover Improved
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7
Public: Domestic Company – Company A (3/4)
SAMPLE
Key Business Segments A
Key Geographic Segments
B
L
M
N
100%
X1
X2
X3
X4
100%
a1 b1
a2 b2
a3 b3
a4 b4
50%
Y1
Y2
Y3
Y4
50%
c1
c2
c3
c4
20--
20--
20--
20--
0%
0% 20--
20--
20--
20--
Business Highlights Description
Overview
Services
News • Headquartered in Mumbai, Company A primarily engages in enterprise management solutions • Its area of operation includes Asia, North America and Europe • The company has managed to mark a major presence in the cloud computing category in India
• The company covers various industries such as telecom, healthcare, energy and utilities, media and content, and banking and financial services
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Public: Domestic Company – Company A (4/4)
SAMPLE
S
W
O
T
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