Market Research Report : Mobile advertising market in india 2015 - Sample

Mobile Advertising Market - India February 2015

Executive Summary

Market Overview

Drivers & Challenges

Recent Developments

 Global market size of mobile advertising stood at INR a1 bn in 20--, growing at a CAGR of a2% from the previous year  Market size of mobile advertising in 20-- and 20-- was around INR a3 bn and INR a4 bn respectively in India  It is in state1 which are statement1 across the country at element1

Drivers:

Challenges:

 Rising Mobile Device Adoption and Colossal Wireless Subscriber Base  Growing Demand for Rich Digital Contents  High Affordability  Introduction and Availability of Next Generation Cellular Networks

 Affordability of Next Generation Mobile Networks  Low Smartphone and Tablet Penetration in Rural Areas

 Development1  Development2  Development3 Key Players

Competitive Landscape

InMobi Technology Services Pvt. Ltd.

Komli Media India Pvt. Ltd.

Ozone Media Solutions Pvt. Ltd.

PK Online Ventures Pvt. Ltd.

SVG Media Pvt. Ltd.

AdMob Google Inc.

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•Macroeconomic Indicators •Introduction •Market Overview •Drivers and Challenges •Recent Development •Competitive Landscape •Strategic Recommendations •Appendix

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Economic Indicators (-/-) GDP at Factor Cost: Quarterly INR tn c4 b4 a4

15 14 d1 c1 13 b1

c3 b3 a3

d2 c2 b2 a2

12 a1 11 Q1

Q2 2010-11

2011-12

2012-13

Q3 2013-14

Q4

Inflation Rate: Monthly

% 2.0

p

1.5

s q

1.0

t r

0.5 0.0

Jun 2013 - Jul 2013

Jul 2013 - Aug 2013

Aug 2013 - Sep 2013

Sep 2013 - Oct 2013

MOBILE ADVERTISING MARKET IN INDIA 2015.PPT

Oct 2013 - Nov 2013 4

Introduction Mobile Advertising (Ad) Overview • Mobile advertising is the act of using mobile devices such as cellular phones and Tablet PCs as a medium to deliver promotional messages  Mobile advertising is a subset of mobile marketing but it is often used interchangeably

• With rising competition and growing need for customer acquisition, newer mediums and methods of advertising and promotion are becoming very crucial  The overall aim is to reach the target consumer with the effectual product promotion in terms of interests, demographical characteristics and relevant geological location

• With exponentially growing number of active mobile devices and usage trends of mobile services and Value Added Services (VAS), India is rapidly becoming one of the most attractive market for mobile marketers and advertisers

Mobile Marketing Activities

Mobile Website of Company

Mobile Advertising

Mobile Application of the Company

Mobile Version of e-mail Newsletters

MOBILE ADVERTISING MARKET IN INDIA 2015.PPT

Location Based Services

Mobile Marketing Voice Communication

5

Solution1 and solution2 are the most popular services in India Market Overview – India (1/2) Revenue from mobile advertising stood at INR in 20--, growing at a CAGR of the previous year Market size of mobile advertising in 20-- and 20-- was around INR

and INR

from respectively

mobile advertising – Market Size & Growth INR bn a6

+y% a1

20--

a2

20--

a3

20--

a5 a4

20--

20--

20--

• mobile advertising market is in condition1 and it is still at a nascent stage in India • It is in state1 which are statement1 across the country at element1 • Text text text text text text text text text text text text text text text text text text text text text text text text text • Text text text text text text text text text text text text text text text text text text text text text MOBILE ADVERTISING MARKET IN INDIA 2015.PPT

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Drivers and Challenges – Summary

Drivers

Challenges

Rising Mobile Device Adoption and Colossal Wireless Subscriber Base

Affordability of Next Generation Mobile Networks

Growing Demand for Rich Digital Contents

Low Smartphone and Tablet Penetration in Rural Areas

High Affordability Introduction and Availability of Next Generation Cellular Networks

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Recent Developments (-/-)

Development1

• text text text text text text text text text text text text text text text text text text text • text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text

Development2

• text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text • text text text text text text text text text text text text text text text text text text text

Development3

• text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text • text text text text text text text text text text text text text text text text text text text

Development4

• text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text • text text text text text text text text text text text text text text text text text text text

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Porter’s Five Forces Analysis

SAMPLE

Threat of New Entrants • Text text text text text text text text text text text text text text text text text text text text text text text text text Impact Medium Bargaining Power of Suppliers • Text text text text text text text text text text text text text text text text text text text text text text text text text

Impact Medium

Impact Medium

Competitive Rivalry • Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text

Threat of Substitutes • Text text text text text text text text text text text text text text text text text text text text text text text text text

Impact High Bargaining Power of Buyers • Text text text text text text text text text text text text text text text text text text text text text text text text text

Impact Low

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Competitive Benchmarking (-/-) Key Ratios of Top 4 Companies – Operational Basis (FY 2013) (1/3)

Operating Margin

% b1

SAMPLE Net Margin d1

c1 c2

a1 a2

d2

b2

0 company1

company2

company3

company4

• Company1 recorded operating margin of -%, higher than that of company2, company3 and company4 which recorded operating margin of -%, - and -% respectively • Thermax however recorded the highest net margin of -% higher than that of Ion Exchange, SPML and Va Tech Wabag which recorded net margins of -%, -% and -% respectively

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Public: Domestic Company – Company 1 (1/4) Company Information

SAMPLE Offices and Centres – India

Corporate Address Tel No. Fax No. Website Year of Incorporation Ticker Symbol Stock Exchange

Head Office

Products and Services Category Sectors (EPC)

Products/Services

Key People Name

MOBILE ADVERTISING MARKET IN INDIA 2015.PPT

Designation

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Public: Domestic Company – Company 1 (2/4)

SAMPLE

Financial Snapshot

Key Ratios

Total Income

Net Profit/Loss

Particulars

INR bn

INR bn s1

t1

s2 t2

s4 s3 t3 t4

0 2010

2011

2012

2013

Financial Summary

y-o-y change (2013-12)

2013

2012

2011

2010

Profitability Ratios Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets

Cost Ratios • The company incurred a net loss of INR - bn in FY 2013, as compared to net profit of INR - bn in FY 2012 • The company reported total income of INR - bn in FY 2013, registering a decrease of -% over FY 2012 • The company earned an operating margin of -% in FY 2013, a decrease of percentage points over FY 2012 • The company reported debt to equity ratio of - in FY 2013, an increase of % over FY 2012

Market Capitalization (INR mn) Total Enterprise Value (INR mn) EPS (INR) PE Ratio (Absolute)

Liquidity Ratios Current Ratio Cash Ratio

Leverage Ratios Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio

Key Financial Performance Indicators Indicators

Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales)

Value (17/01/2014)

Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover Improved

MOBILE ADVERTISING MARKET IN INDIA 2015.PPT

Decline

12

Public: Domestic Company – Company 1 (3/4)

SAMPLE

Key Business Segments

Key Geographic Segments

Construction and Engineering

India

e1

e2

e3

e4

f1

f2

f3

f4

2010

2011

2012

2013

g1 0%

0% 2013

Overseas

Business Highlights

Description

News • Text text text text text text text text text text text text text text text text text text text text text text text

Overview

text text text text text text text text text text text text text text

• Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text

Extensive Product Portfolio

• Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text

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SAMPLE

Public: Domestic Company – Company 1 (4/4)

S

W

O

T

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SAMPLE

Private: Domestic Company – Company 2 (1/5) Company Information

Offices and Centres – India

Corporate Address

Tel No. Fax No. Website Ahmedabad

Year of Incorporation

Head Office Products and Services Category Products

Products/Services Key People Name

MOBILE ADVERTISING MARKET IN INDIA 2015.PPT

Designation

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SAMPLE

Private: Domestic Company – Company 2 (2/5) Shareholders of the Company as on 28.09.2012

Name

Ownership Structure

No. of Shares held

Corporate Bodies

Foreign holdings

X X

30% Total

70%

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SAMPLE

Private: Domestic Company – Company 2 (3/5) Financial Snapshot

Key Ratios

Total Income

Particulars

Net Profit/Loss

INR mn

INR mn u4 u2 u1

v4

v1

v2

u3 v3

2010

2011

2012

0

2013

Financial Summary

2011

2010

Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets

Cost Ratios Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales)

Liquidity Ratios

• The company reported total income of INR - mn in FY 2013, registering an increase of -% over FY 2012

Leverage Ratios

• The company reported debt to equity ratio of - in FY 2013, a decrease of -% over FY 2012

2012

Profitability Ratios

• The company earned a net profit of INR - mn in FY 2013, as compared to net loss of INR - mn in FY 2012

• The company earned an operating margin of -% in FY 2013, an increase of - percentage points over FY 2012

y-o-y change 2013 (2013-12)

Current Ratio Cash Ratio Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio

Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover Improved

MOBILE ADVERTISING MARKET IN INDIA 2015.PPT

Decline

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SAMPLE

Private: Domestic Company – Company 2 (4/5) Business Highlights

Description

News • Text text text text text text text text text text text text text text text text text text text text text text text

Overview

text text text text text text text text text text text text text text

• Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text

Extensive Product Portfolio

• Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text

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Private: Domestic Company – Company 2 – SWOT Analysis (5/5)

SAMPLE

S

W

O

T

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Consumer Insights – Survey on mobile advertising (-/-) mobile advertising Usage and Preferences – Introduction & Methodology • Survey on mobile advertising usage and preferences was conducted across multiple social media websites and forums

Sample Size

x1

• The survey has been kept close ended to capture specific information from the respondents

Sample Sources

Social Media Websites and Technology Forums

• It has been conducted among a small group of people comprising home users, students, salaried professionals and other segments of the workforce

Survey Duration

z1 Weeks (Month1 – Month2 20-)

Quantitative Representation Used

Percentage

• The respondents mostly head from various urban and suburban areas of the country

Mobile Devices Possession Q: What type of mobile device(s) do you own?

Response Options: 1) R1 2) R2 3) R3 4) R4 5) R5 6) R6 7) R7

R1

R2

R3

R4

R5

80 60 40 20 0 Note: Base is total no. of respondents

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Strategic Recommendations (-/-) •Text text text text text text text text text text text text text text text text text •Text text text text text text text text text text text text text text text text text

Recommendation1

Recommendation2

• Text text text text text text text text text text text text text text text text text

• Text text text text text text text text text text text text text text text text text

• Text text text text text text text text text text text text text text text

• Text text text text text text text text text text text text text text text

• Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text

• Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text

• Text text text text text text text text text text text text

• Text text text text text text text text text text text text

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Appendix Ratio

Calculations

Ratio

Calculations

Operating Margin

(Operating Income/Revenues)*100

Current Ratio

Current Assets / Current Liabilities

Net Margin

(Net Profit / Revenues) *100

Cash Ratio

Profit Before Tax Margin

(Income Before Tax / Revenues *100

{(Cash & Bank Balance + Marketable Securities) / Current Liabilities)}

Debt to Equity

Total Liabilities / Shareholders Equity

Debt to Capital Ratio

{Total Debt / (Shareholders Equity + Total Debt)}

Interest Coverage Ratio

EBIT / Interest Expense

Fixed Asset Turnover

Sales / Fixed Assets

Asset Turnover

Sales / Total Assets

Return on Equity (ROE) Return on Capital (ROCE) Return on Working Capital

(Net Income / Shareholders Equity)*100 EBIT / (Total Assets – Current Liabilities)*100 (EBIT / Working Capital) *100

Return on Assets

(EBIT / Total Assets)*100

Return on Fixed Assets

(EBIT / Fixed Assets) *100

Operating Costs (% of Sales)

(Operating Expenses / Sales) *100

Current Asset Turnover

Sales / Current Assets

Administration Costs (% of Sales)

(Administrative Expenses / Sales) *100

Working Capital Turnover

Sales / Working Capital

Interest Costs (% of Sales)

(Interest Expenses / Sales) *100

Capital Employed Turnover

Sales / (Shareholders Equity + Total Debt)

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Sources of Information Secondary Research Print Medium

Primary Research Interviews

Leading Newspapers

Leading Industry Vendors

Telecom and Technology Journals / Magazines

Industry Stakeholders

Business Magazines

Industry Experts

Electronic Medium

General Consumers Online Social Media

Company Websites Government Websites / Resources

Online Telecom Magazines Online Technology and Gadget Journals / Articles Premium Databases

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