mixed-use / retail + hospitality
BEYOND DESIGN
a legacy built on your experience
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We value learning- from each other, from previous projects, and from our clients. Our firm has designed for practically every market sector, from higher education and workplace, to retail and mixed-use—and numerous others in between. Our talented team pulls from this diverse experience to develop unique designs, ensuring our team is always challenged and our clients’ goals are achieved. At our offices in Southfield and Detroit, we work together in open and flexible studio teams under the hands-on leadership of Principals and Associates who have been with Neumann/Smith for decades. Our emphasis on mentorship results in well-rounded professionals who learn from—and with—each other every day.
/ WHO WE ARE
Neumann/Smith is comprised of creative problem solvers driven by pushing boundaries.
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THE TAUBMAN COMPANY / THE WEBSTER
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02 LOCATIONS
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60 TEAM MEMBERS
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YEARS IN BUSINESS
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It also takes a in-depth understanding of the user. People naturally gravitate toward environments that are relevant to them. This philosophy drives our placemaking efforts - we design spaces that groups want to spend time in not just because they’re beautiful - but because it makes sense for them. To understand what’s relevant, we put ourselves in the shoes of the user from the start. We leverage previous experience and ask questions to understand their point of view. What design decisions would enhance their daily life? This practice ensures our projects delight the user without compromising function, resulting in relevant spaces.
/ OUR APPROACH
Creating a community takes more than great design.
THE TAUBMAN COMPANY / BEVERLY CENTER
WHY NEUMANN/SMITH?
We understand how to deliver a shared vision. As Architect of Record, we fully embrace the importance of design integration throughout all phases of the project. We respect the level of engagement and decision-making it takes to deliver impactful, worldclass projects. In addition, our diverse project portfolio gives Neumann/Smith a unique, well-rounded viewpoint that enhances our projects and yields innovative results
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Here are some components of our AOR philosophy:
LEAVE NO STONE UNTURNED / • Provide complete and coordinated documents • Execute with an extensive level of detail and thoroughness • Draw with clarity, focus, purpose and intention; attention to detail is vital • Utilize BIM, SketchUP, Rhino, Grasshopper, Bluebeam, and ACAD platforms to communicate and develop documents • Develop internal multi-disciplinary drawing and specification checklists + checkpoints for completeness • Implement a QA/QC program led by senior staff inhouse / all disciplines and all phases
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Creative problem solvers / Our solution-oriented attitude and open mindset leads to inspired solutions Nimble and Flexible / We understand the nature and need of the iterative design process where alternatives are considered and options are weighed True team players / We seek to understand first, then ask questions. Always working together to execute
THE TAUBMAN COMPANY / BEVERLY CENTER
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PARTNERSHIP MINDSET / • There’s no “hand-off” moment / We Integrate design and technical team throughout all project phases for a streamlined, consistent process • Regular and consistent communication / We set deliberate touchpoints with comprehensive agendas and goals • Follow-through and due diligence / We provide detailed meeting minutes, issue tracking logs, and establish of priorities • Establish roles and responsibilities / For clarity, we create a responsibility matrix by phase that clearly outlines primary + support roles
OUR UNIQUE PERSPECTIVE
Our diverse portfolio shapes our perspective. We have worked on projects large and small, and in practically every market sector — each having an impact on the firm we are today.
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The knowledge we’ve gained from working in so many different market sectors allows us to seamlessly cross between them, bringing effective strategies and trends from different projects. This flexible mentality shapes our perspective as a firm, and the unique, dynamic projects we deliver.
Learn more about the different market sectors Neumann/Smith Architecture supports in the following pages.
CAL MARE
ZARAGON WEST / ANN ARBOR
THE TAUBMAN COMPANY / BEVERLY CENTER
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HILTON / KINGSLEY INN
RETAIL / We have worked with most of the large real estate investment trusts (REIT) and regional mall developers around the country, and have completed large-scale AOR projects such as the Beverly Center renovation in Los Angeles through our long-tstanding realtionship with The Taubman Company. The agile size of our firm allows us to take on retail projects ranging in size and scale. We don’t do ground-up retail projects, so we understand the importance of due diligence in these types of projects.
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HIGHER EDUCATION / We have worked on some of the state of Michigan’s state’s most prominent colleges + universities. Our diverse portfolio lends itself to higher education projects, as they often blur the lines between market sectors - we often pull residential retail, hospitality and workplace experience into these types of projects. Higher education clients often prioritize placemaking and collaboration, which are some of our favorite concepts to consider in our designs.
WORKPLACE / Neumann/Smith has a dedicated workplace team that understands the trends of today’s office spaces. We have done 10M+ square feet of space in this market, with some of our notable clients being Google, Microsoft, Campbell Ewald, and Rocket Companies. We take a data-driven approach, leading targeted efforts to source data, analyze findings, and build prototypes that help executives make informed decisions about the future of their workplace. We also leverage our community engagement skills for our office projects, starting a dialogue to define the project parameters and utilizing virtual and in-person visioning processes to inform the design.
COMMUNITY + RECREATION / Neumann/Smith is an expert in this space, and our firm puts our heart and soul into each of these projects. We are skilled at - and truly enjoy - leading community engagement efforts, which are integral to the success of these types of projects. We understand that each community is different, and the recreation center needs to be a reflection of the community it supports.
RESIDENTIAL / We understand the nuances of residential projects that reduce cost, streamline the process, enhance efficiency and decrease timeline. Residential projects have intensive code and life safety requirements, which is something we know inside and out. These types of projects can utilize a wide range of construction types, such as wood, the Eisen system, cold form, concrete, and post-tensioned concrete. We are not only experienced in these areas, but we can advise on what is the best solution for the project.
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PARKING / Our philosophy with parking structures is to think about the space between. No matter what type of project our team designs, we take every opportunity for placemaking - asking the question, “What else can we do with this space?” We glorify places that are often overlooked by others; parking decks are a great example of this. SOMA, The Z Deck, and the BCBSM Green Deck are great examples of transforming a parking deck into a placemaking opportunity and, ideally, a cornerstone of the community.
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BEDROCK / THE BELT
THE SPACE BETWEEN
At Neumann/Smith, we see negative space as an opportunity. No matter what type of project our team takes on, we take every opportunity to maximize the space between. We glorify spaces that are often overlooked by others. Environments like alleys, hallways, and green spaces are seen as placemaking opportunities. An example of this type of thinking is our transformation of parking decks. We have a track record of activating parking decks, turning them into cornerstones of their community. •
THE Z + THE BELT / This parking deck and adjacent alley have become a vibrant hub for public art, culture, and nightlife in downtown Detroit.
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SOMA / This mixed-use parking deck features a park that brings the community together in a previously unused space
BCBSM DECK / For Blue Cross Blue Shield of Michigan, we added a vegetated roof to their 9-story parking structure, the first in the City of Detroit and the second largest contiguous green roof in Michigan. Recently, we added a walking path so employees can take full advantage of this green space. ELEVATING RETAIL / 15
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MARKET TRENDS
Mixed-use projects are not just retail + living spaces. Their complex, experiential nature allows us to draw on our wide range of expertise. From housing, retail, workplace, education and hospitality, principles from any market sector can help elevate the user experience in mixed-use developments. No matter the mix, the goal is to design an impactful building that enriches the urban context and the people who experience it. These 5 design opportunities are what we encourage for our mixed-use projects collectively for a successful, holistic experience: on inclusive design. Factor universal 04 01 Focus design principles, support diversity, design for all types of disabilities and economic backgrounds.
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Mix up the mixed-use. Redefine uses and building types. Cater design to a specific experience + lifestyle. Reimagine what can activate at the street level. Design community opportunities. Landscaping is an inexpensive and effective solution for this. Create greenways and paths that activate urban settings. Integrate local art + culture to enhance the experience.
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Create immersive experiences. People are craving this more than ever. What story are you trying to tell? Create personal shopping experiences, pop-ups and attractions, and social media moments. Draw people in by becoming a destination. Integrate biophilic design. This is instrumental in enhancing user physical and mental health, fitness and wellbeing. Design outdoor amenity spaces and increase usage of natural light, ventilation and materials. Environmental forms result in enhanced health, ease and productivity.
FORD LAND / WAGNER PLACE
BEDROCK DETROIT / MONROE BLOCK
BEDROCK / THE BELT ALLEY
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TAUBMAN / THE WEBSTER
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HOSPITALITY / Our team takes an inclusive, forward-thinking approach that results in experiential designs. Exploration, creativity, and innovation are the foundational elements of our design team who balance beauty, performance, and sense of destination in each environment they create. RETAIL SPACES / We have robust experience providing professional services for mixed-use developments, specialty shops, shopping malls, dining facilities, and entertainment centers across the country. Our work has helped to change the course of the retail industry, transforming how people shop and establishing retail as a critical piece of thriving cities and communities. EXPERIENTIAL / We create human experiences in the built environment that communicate a story in a that immerses, connects, engages, and inspires. We create an experience through architectural spaces that focus on the guest’s sensory experience.
/ OUR EXPERIENCE
Our diverse project portfolio inspires our mixed-use projects.
THE TAUBMAN COMPANY / BEVERLY CENTER
REPRESENTATIVE PROJECT LIST
• Simon, Brea Mall / Redevelopment of 162,000 sf former Sears building + parking lot to include retail, parking, plaza + pocket park (in association with Benoy / GH+A), Brea, CA • Cherry Hill Mall / Apple store white box (in association with Preit), Cherry Hill, NJ • Ford Land, Wagner Place Redevelopment / 150,000 sf of retail, restaurants and offices, Dearborn, MI
• Gillespie Group + Caddis Development, Midland East End / 226,155 sf office + retail development on 5.5 acre site, Midland, MI • Bedrock Detroit, First National Lobbies / 6,235 sf renovation of historic lobbies + concourse, Detroit, MI
• The Detroit Riverfront Conservancy, The Shed at Robert C.Valade Park / 3.2 acre public beach with 1,000 sf mixed-use shed, Detroit, MI
• Gratiot Central Market / Redevelopment, Detroit, MI
• 800 Parc LLC, Parc Restaurant at Campus Martius / 200-seat restaurant with 270-degree downtown views, Detroit, MI
• Main Place of Royal Oak / 46,893 sf, 2-story multitenant retail building, Royal Oak, MI
• BESA Partners, LLC, BESA Detroit / 5,500 sf restaurant, Detroit, MI • Art Van Furniture, Flagship Store / 70,000 sf, Canton, MI • Art Van Furniture, Polaris Showroom / 70,000 sf, Polaris, OH NEUMANN/SMITH ARCHITECTURE / 20
• NoJo Kicks, / 1,817 sf apparel retailer and high-end sneaker showroom, Detroit, MI
• Zeal Credit Union, Corporate Headquarters / 54,000 sf interior renovation + 50,000 sf parking garage, Livonia, MI • General Motors, Renaissance Center / Cafe renovations, Detroit, MI • DoubleTree by Hilton, Kingsley Inn / 15,000 sf banquet space + 151 guest rooms, Bloomfield Hills, MI • Urban Retail Properties, Oakland Mall Expansion / Troy, MI
• Royal Oak Farmers Market / Renovation, Royal Oak, MI
• William Beaumont Hospital / Retail concourse addition + renovation, Royal Oak, MI • St. Joseph Mercy Oakland / Retail concourse, Pontiac, MI • The Forbes Company, Somerset Collection / Renovation of concierge desk, restrooms, mall management community room + security offices, Troy, MI • Gratiot Central Market / Redevelopment, Detroit, MI • Michigan State University Federal Credit Union / Numerous branches + offices across the state of Michigan including regional headquarters • The Auto Club Group (AAA) / Branch office, Birmingham, MI
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• Sunvalley Shopping Center / Renovation + food hall (in association with Benoy / GH +A), Concord, CA • Great Lakes Shopping Outlets / Guest Services, Auburn Hills, MI • The Gardens on El Paseo / Exterior renovation, Palm Desert, CA • Fair Oaks Mall / Renovation, Fairfax, VA • Twelve Oaks Mall / Entrance and Interior renovations, expansion, Lifestyle Café (in association with Communication Arts), Novi, MI • Twelve Oaks Mall / Crate and Barrel white box, Novi, MI • Beverly Center / Ongoing renovation beginning in 2007 includes rebranding + food hall, (in association with Studio Fuksas and Benoy / GH+A), and 9,000 sf, 6-story escalator enclosure renovation using 14,600 sf of glass, Los Angeles, CA • Beverly Center / Apple store white box, Los Angeles, CA • Beverly Center, Cal Mare / 8,500 sf restaurant, Los Angeles, CA • Beverly Center, The Webster / 11,000 sf experiential retail store with digital wall art + panoramic views, Los Angeles, CA
• Dolphin Mall / 75,000 sf entry plaza renovation, 32,000 sf restaurant wing expansion, valet relocation + canopy drop-off, management offices + additions, food court renovation, and reconfiguration + pad prep for numerous tenants, Guest Services, Miami, FL • Dolphin Mall, Parking Deck / 3-level, 500,000 sf, 1,282-space parking deck, Miami, FL • Westfarms Mall / Plaza, entrance, restroom + Grand Court renovations, expansion + parking structures, Farmington, CT • Stamford Town Center / Management offices, restroom upgrade, and pay-by-space parking deck renovation, Stamford, CT • International Plaza / Valet renovations, Tampa, FL • Fairlane Mall / Entrance remodel, Building “J” and “K” renovations, and Lifestyle Café (in association with Communication Arts), Dearborn, MI • Woodland Mall / Addition + renovation, Kentwood, MI • Lakeside Mall / Lifestyle Café (in association with Communication Arts), Sterling Heights, MI • Wellington Green Mall / Enclosure of outdoor dining area, Wellington, FL • Biltmore Fashion Park / Expansion and remodel, Phoenix, AZ ELEVATING RETAIL / 21
• Cherry Creek / Interior + parking deck renovations (in association with Benoy / GH+A), Denver, CO
BREA MALL SIMON / BREA, CA
74-acre site / 162,000 sf redevelopment
/ ACTIVATED OUTDOOR AMENITIES Neumann/Smith is currently working with Benoy/GH+A to redesign Brea Mall, CA. This redevelopment includes four retail/food and beverage buildings, a reconfigured entry, plaza, parking, pocket park and public art program. The reconfigured entry creates a new volume with a monumental stair and open sight lines from the plaza into the existing mall concourse. Transparency and a distinctive canopy were major design elements. The retail buildings’ locations provide ample opportunities for engagement from the outdoor community plaza and pocket park, as well as highvisibility frontage for retailers to thrive. Serving as the major outdoor activation zone for mall-programmed events, respite from the California sun, and a central hub for the community to gather, the community plaza anchors all retail and F&B tenants. The outdoor space provides a focal point for each building to engage.
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The pocket park serves as a secondary activation zone and the major connection point between the community plaza, residential development, retail and major parking field. Landscape and hardscape, as well as an art/park element, engage this area to enforce the connection between the three major elements outside of the immediate activation zone.
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2021 WINNER / SHOPPING CENTERS OVER 500,001 SF SILVER MEDAL
BEVERLY CENTER THE TAUBMAN COMPANY / LOS ANGELES, CA
1,089,572 sf of retail space / 91 retail stores / 8 levels
/ RENOVATING AN ICONIC RETAIL DESTINATION Neumann/Smith has been working on the transformation of Beverly Center, one of the West Coast’s premier shopping destination, since 2007. We partnered with Taubman, Studio Fuksas, and Benoy/GH+A on the $500 million reimagination of Beverly Center – Los Angeles’ iconic shopping and dining destination. Bill Taubman stated the aim of the project was to “Create a true homage to fashion and food in one of the most vibrant and exciting markets in the world.”
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A 25,000 sq. ft., glass ribbon that triples the skylights and bathes the center in natural light. Shades of iridescence as light reflects off metal panels fashioned with a platinum automotive-finish paint. New floor openings that improved sight lines and allow sunshine to all floors New LED lighting within the floor openings/valet that provides stunning visuals. A new Grand Court with an impressive, 20’ w x 35’ h vertical, digital LED screen and special events capabilities An undulating, white metal mesh façade that allows natural light into the parking garage A new, programmable exterior LED lighting system A lush streetscape that created a more pedestrian-friendly environment An M4 camera-based smart parking system that dramatically improved access An additional valet of West 3rd with immediate accessto restaurants/retail
“The reimagining of this landmark will bring a better experience for visitors, deliver new retail and dining to the neighborhood, and create good jobs for workers.” - Former LA Mayor, Eric Garcetti
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The center was transformed to offer a contemporary interior and exterior, elevated retail/dining and improved access through:
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DOLPHIN MALL THE TAUBMAN COMPANY / MIAMI, FL
PARKING DECK 1,282 spaces / 3 levels / 500,000 sf GRAND PLAZA + ENTRY 75,000 sf RESTAURANT WING 32,000 sf expansion / 120,000 sf site reconfiguration
/ AN UPDATED RETAIL EXPERIENCE
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Neumann/Smith has worked on numerous aspects of the Dolphin Mall renovation, including a state-of-the-art parking deck, as well as a new valet area that greets those looking to dine at the five new restaurants. Project goals included improving access to and efficiency of the existing valet parking on the east side of the Ramblas Plaza that is adjacent to the mall’s main entry, and adding a second convenient valet location to serve the planned restaurant wing expansion.
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GARDENS OF EL PASEO THE TAUBMAN COMPANY / PALM DESERT, CA
240,000 sf
/ INSPIRED BY THE DESERT Palm Desert, California’s 240,000 sf premier outdoor shopping and dining center now has a more open look where visitors can now fully experience the variety of extraordinary retailers within this beautifully enhanced gardens setting. Located near some of the region’s most affluent communities, the center lacked a cohesive look. The Taubman Company wanted to attract a higher caliber of retailers, bring customer orientation to the forefront and elevate visual appeal. Neumann/Smith provided architectural services for the exterior renovation program, improving customer circulation, amenities and usability. The blending together of high-end boutiques and a mix of art galleries and smaller scale retail and restaurants helped to further strengthen the upscale experience.
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The program included significant landscape and irrigation removal and replacement, the addition of a pedestrian connector/walkway and seating area, decorative lighting, fountain repair and reconfiguration, replacement of the awning system over escalators, existing stage reconfiguration and new finishes, and new site furnishings and amenities throughout.
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THE GODFREY PERENNIAL DEVELOPMENT / DETROIT, MI
HOTEL + RESTAURANT 143,205 sf / 227 rooms PARKING 216 spaces / 3 stories / 3,200 sf retail
/ FOCUS ON ART + CULTURE IN CORKTOWN As the Executive Architect and Architect of Record, Neumann/ Smith Architecture provided a proposal in conjunction with Elkus Manfredi Architects to provide design, documentation, and construction administration services for the ground up hotel in Corktown. Furthermore, The Gettys Group was Lead Interior Design for the project along with multiple specialized consultants. The Godfrey Hotel provides guests with a full-service large ballroom for corporate events, weddings, and more. A first floor restaurant will provide fine dining for guests and the community. Additionally, a seventh floor indoor/outdoor bar and restaurant will offer spectacular views overlooking the City of Detroit and the Detroit River.
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This project also includes a mixed-use parking deck nearby, which offers ground-floor retail.
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CAL MARE THE TAUBMAN COMPANY / LOS ANGELES, CA 8,500 sf
/ LUXURY DINING AT THE BEVERLY CENTER Included in the next era of the Beverly Center’s rebranding transformation is the upscale modern California-Italian restaurant Cal Mare. Celebrity chef Michael Mina teamed with designers to create the most dramatic restaurant to come to the LA area in some time. Located under the mall’s enclosed escalator system, also designed by Neumann/Smith, the space features barrel vaulted brick-clad ceilings, an expo-kitchen open to dining, a distressed wood feature wall in the private dining room, a unique bar and trellis design, and an exterior patio (complete with fireplace) under cedar clad beams that offers views of the beautiful brick and tiled arches. Interior finishes include tile and wood floors, and textured stucco and tile wainscoting.
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Neumann/Smith served as architect of record on this project, working with designer Bishop Pass.
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PARC DETROIT, MI
1,400 addition / 194 seats
/ A DETROIT DINING STAPLE Located in the heart of the city, Parc was developed as an ambitious effort to set the standard of fine dining in Detroit. The former site of the Fountain Bistro in the heart of Campus Martius added an additional 1,400 square feet onto the front of the old facade and encased the whole thing in NanaWall windows that offers a 270-degree views of downtown Detroit. The restaurant is spacious yet intimate. It seats 134 along with outdoor seating for 48. The bar adds room for 12 more guests.
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Neumann/Smith did the architecture and design, and Knauer Incorporated the was interior designer.
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BESA DETROIT, MI
/ INSPIRED BY CULTURE In Albanian culture, BESA encompasses the meaning of the words welcome, shelter, and loyalty. Inspired by the culture, the design focuses on welcoming passersby from the bustling streets of Detroit’s Financial District. BESA, a modern fine-dining restaurant inside Bedrock’s Vinton building, seats 135 guests throughout the main dining area, bar lounge, and patio, with a private dining area that accommodates up to 36 guests.
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The design intent of this flashy, imaginative, dining destination was to seamlessly join the two levels through the use of a monumental staircase. Small pops of rich colors and high saturation were influenced by the Ownership’s culture.
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/ LUXURY FINISHES Located at 600 Woodward, the two-level restaurant includes a main level dining room furnished with custom, high-end finishes on marble tabletops, leather upholstered booths, glass pendant lights, a luxury bar area with high-top tables, and a made-to-order raw bar. Creating a link between the restaurant’s levels, a monumental staircase, that also serves as acoustical control within the space, features a unique wood-clad and cove lighting design. The lower-level lounge features the building’s original, restored tile flooring, marble-top tables, soft leather couches, and a 12-seat chef’s table dining room for private parties. An overflowing, private wine cellar is simple, transparent, and welcoming. Designing the bar on the southeast corner of the space to face Woodward Avenue was intentional to showcase a high level of activity within the restaurant and to invite those passing by into the space.
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2021 WINNER / RETAIL STORE DESIGN GOLD MEDAL
THE WEBSTER THE TAUBMAN COMPANY / LOS ANGELES, CA
11,000 sf
/ AN IMMERSIVE RETAIL EXPERIENCE The Webster’s latest flagship store is a new, ground-up retail development adjacent to the historic Beverly Center. Juxtaposed beneath the monolithic eight story structure, The Webster elegantly asserts itself as a sculptural and experiential counterpoint to the retail experience. The cantilevered concrete facade references and reimagines the brutalist shell of the original existing building and is injected with a pink dye, an ode to the luminosity of California. Neumann/Smith served as Architect of Record, working alongside Design Architect, Adjaye Associates on the project. Encompassing square footage originally allocated for interior retail, The Webster establishes a new public space at the intersection of San Vincente and Beverly Boulevards. Featuring a digital art wall and a sculptural water fountain, the new space cultivates an unexpected urban oasis. Visible only from the underside of the cantilever, the wall spans its surface area to form an columnless portico with banquette seating. Both out of deference to and in defiance of Hollywood’s amplified digital culture, the art wall is intentionally low resolution; it is a sculptural canvas that will debut bespoke art pieces commissioned by The Webster.
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At the main entry, a panoramic window—comprised of three sheets of curved glass—creates an angular visual portal, dissolving the boundary between the public space and the retail inside.
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THE Z + THE BELT BEDROCK / DETROIT, MI
535,000 sf / 33,000 sf retail / 1,287 spaces / 10 stories
/ A VISION PAST PARKING The Z isn’t just a place to park. Bedrock teamed up with Library Street Collective and 27 world-renowned street, mural and graffiti artists to create a unique destination where you would least expect it in Detroit. From its three-dimensional facade with LED lighting to its walls showcasing breathtaking murals, the Z will be a place to visit time and time again. The 10-story Z-shaped structure is precast concrete with a bold geometric “picture frame” design. Iconic glass-enclosed stair towers and glass-backed elevator towers at the corners provide wayfinding and safety for users. The deck also features LED lighting inside and out, ticketless/cashless parking and QR code validation, digital signage that can be customized for specific events, charging stations for electric cars, and badge access for monthly parkers. The ground level offers 33,000 sf of retail and restaurant space.
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The deck spans a public alley with crossovers above level 3 to allow users to enter and exit onto two major arteries (Grand River and Gratiot Avenues) into and out of the City. The alley provides enhancements and amenities that support the existing tenancy mix, neighboring galleries and restaurants.
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The Z Parking Deck and The Belt Alley are two of 50+ projects Neumann/Smith has worked on with Bedrock within the City of Detroit. This relationship has allowed us to activate communities throughout the city on a grand scale and at the pedestrian level.
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NEUMANN/SMITH + BEDROCK
MIKE WEST AIA, LEED AP VICE PRESIDENT mwest@neumannsmith.com / 248.497.4129
a legacy built on your experience