Central Foods launches new deep dish apple pie

Coming on the back of recent research from Foodhub*, which shows Apple Pie is the nation’s most popular sweet pie, frozen food distributor Central Foods has unveiled a new pre-sliced deep dish apple pie that’s ideal for the fast food sector.

The Menuserve deep dish apple pie is packed with juicy, sliced apples encased in golden shortcrust pastry and is pre-portioned into 12 generous slices, which can be individually defrosted as required to help reduce wastage.

Gordon Lauder, MD of Central Foods, said: “We are excited to have added the delicious Menuserve deep dish apple pie to our superb range of frozen desserts and puddings. It’s a versatile dessert which works well as a takeaway option in fast-food outlets.

“Evidence suggests that sweet treats have become more popular as takeaway options in recent times. And in fact, data from online takeaway platform The Foodhub shows that desserts overtook traditional fast food favourites including pizza, kebabs and curry as popular takeaway items during summer 2021.

“This ties in with data from The NPD Group, which shows that during the pandemic consumers spent more on treating occasions than they previously had. “Adding an easy-to-serve, appealing dessert like a slice of the Menuserve deep dish apple pie to your takeaway and sit-down menus could set you apart from your competitors and bring in important additional sales.” The Menuserve deep dish apple pie, which is suitable for vegetarians, joins a top quality selection of Menuserve desserts offered by Central Foods to the food service industry, including roulades and cheesecake-style desserts. For maximum convenience and to further reduce wastage, it has a defrosted shelf-life of four days when chilled. Central Foods is one of the UK’s leading frozen food distributors, supplying a range of products to the food service sector. The company was founded more than 25 years ago and is proud to be a catering partner across the whole food service sector, including the fast food industry. Northamptonshire-based Central Foods currently sells to over 180 independent wholesalers, as well as larger national and regional wholesalers.

For more information, visit www.centralfoods.co.uk *PSC Newsletter 24 Jan 2022