The Great Fish and Chip Debate: Salt or Vinegar First? Sarson’s Asks the Nation

The Great Fish and Chip Debate: Salt or Vinegar First?

It’s a debate that has rocked households, hot counters, and social media forums for years, and now Sarson’s has polled the nation, along with some influential fish and chip experts, in search of a definitive answer to the question, when it comes to the perfect chip shop chip, is it salt or vinegar first?

The results are in and 56% of Britons* say they opt for vinegar first, while 44% choose to reach for the salt. Fifty-three per cent of fish and chip lovers in the south of the UK add vinegar before salt, rising to 63% in the north and Scotland. Things become more closely tied when examining the habits of those in the midlands and Wales, where 51% add salt first, compared with 49% opting for vinegar. Sarson’s took the findings to some influential fish and chip shop owners for their opinions. Andrew Crook, President of the National Federation of Fish Friers and owner of Skippers of Euxton in Chorley, Lancashire, had this to say: “I was always taught to add vinegar first then salt, as if you add them the other way round you can wash the salt off with the vinegar!” John Molnar of the Cod’s Scallops in Nottingham added: “Vinegar should always be applied first to your fish and chips. This allows the salt to stick evenly to the product creating that iconic taste of hot fish and chips with lashings of Sarson’s and salt!” However, both James Ritchie of Cheltenham’s Simpson’s Fish and Chips and Calum Richardson of The Bay in Stonehaven, offered up the alternative method of ‘saltvinegar-salt’ – a practice with the potential to blow apart the entire debate.

James explained his logic: “We feel we have some authority on this, and my official line would be as follows: salt, then vinegar, then salt again. If you only ‘vinegar’ first, the salt sticks to that and doesn’t reach the bottom chips, but if you then add vinegar, it can wash away the first salt, hence re-salting. It is also necessary to shake the box of chips after the first salt. This is a very scientific process not to be messed with!”

Calum also shared concerns that the bottom chips could be missing out with the simple vinegar-then-salt method, advocating a best of both approach with lashings of Sarson’s: “Salt, vinegar then salt again gives you a real hit of magic and Sarson’s does the job every time.” Michelle Constantinou, Head of Marketing for Sarson’s said: “This is a polarising issue, one which many liken to the great ‘cream or jam first’ debate. What’s obvious is that much like the ideal scone, the perfect chip is also a very