How to make chicken fly off your counter Popular poultry brand Golden Valley Foods has drawn up a five-point plan to make the most of your chicken sales
T
he Golden Valley Foods range includes a wide
Foods team supplies customers with striking POS items,
selection of delicious poultry products, along
such as posters for its nuggets and steaks.
with tasty gluten-free choices too.
• Draft up deals. How about teaming your chicken menu
And with chicken a must-have on any
items with a drink and a sweet treat to create an attractive
takeaway, click and collect or delivery menu, the brand has
offer that will encourage customers to ‘trade up’ and spend
come up with a number of ideas to help fast food operators
just that little bit more? Doughnuts are bang on trend and
maximise sales and boost their bottom line.
are a convenient and easy product to pop into a bag. Take
• Something for everyone. Offer options that will go down
a look at the range of frozen, easy-to-thaw doughnuts
well with all of your customers. The Golden Valley Foods
offered by Golden Valley Foods supplier Central Foods
range features a great selection that includes chicken
• Tap into social media. Make the most of free social
nuggets, BBQ chicken wings, steaks, drumsticks and not
media tools such as Instagram, Facebook and Twitter to
forgetting the gluten-free chicken products, which are
build up a loyal following and keep in touch with your key
sure to be a hit with customers who avoid gluten for health
customers. Post regular items – it will give your followers a
or life-style reasons.
nudge and remind them to drop in or order a delivery. Did
• Showcase your menu. Display eye-catching point-of-
you know there have been almost three million posts using
sale material to advertise your range. The Golden Valley
the hashtag #friedchicken on Instagram alone?
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Fastfood Professional • October and November 2020
October and November 2020 • Fastfood Professional
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