How to make chicken fly off your counter

Popular poultry brand Golden Valley Foods has drawn up a five-point plan to make the most of your chicken sales

The Golden Valley Foods range includes a wide selection of delicious poultry products, along with tasty gluten-free choices too.

And with chicken a must-have on any takeaway, click and collect or delivery menu, the brand has come up with a number of ideas to help fast food operators maximise sales and boost their bottom line.

Something for everyone. Offer options that will go down well with all of your customers. The Golden Valley Foods range features a great selection that includes chicken nuggets, BBQ chicken wings, steaks, drumsticks and not forgetting the gluten-free chicken products, which are sure to be a hit with customers who avoid gluten for health or life-style reasons. •

Showcase your menu. Display eye-catching point-ofsale material to advertise your range. The Golden Valley Foods team supplies customers with striking POS items, such as posters for its nuggets and steaks. •

Draft up deals. How about teaming your chicken menu items with a drink and a sweet treat to create an attractive offer that will encourage customers to ‘trade up’ and spend just that little bit more? Doughnuts are bang on trend and are a convenient and easy product to pop into a bag. Take a look at the range of frozen, easy-to-thaw doughnuts offered by Golden Valley Foods supplier Central Foods •

Tap into social media. Make the most of free social media tools such as Instagram, Facebook and Twitter to build up a loyal following and keep in touch with your key customers. Post regular items – it will give your followers a nudge and remind them to drop in or order a delivery. Did you know there have been almost three million posts using the hashtag #friedchicken on Instagram alone?