WHO ATE ALL THE PIES? FOODHUB REVEALS THE UK’S MOST POPULAR PIES AHEAD OF NATIONAL PIE DAY
S
teak and Kidney pie has been named the UK’s most popular savoury pie according to new national research.
eaters, but meat-eaters too. “However, it came as no surprise to see Apple Pie take the sweet treats top spot, as it’s an all-time favourite. Here
Analysts from Foodhub, one of the UK’s leading
at Foodhub we offer a wide range of cuisines so whether
online food ordering platforms, researched orders placed
you fancy a pie smothered in gravy or served with ice
via the app and website to determine the nation’s pie eating
cream, we can tackle anyone’s cravings.”
habits ahead of National Pie Day (January 23rd). Steak and Kidney was the most popular savoury pie ordered throughout 2021, accounting for 11.3% of overall
Head to Foodhub’s website or app now and tuck into your tasty treat in celebration of National Pie Day: https:// foodhub.co.uk/
pie orders. This was followed narrowly behind by the classic Chicken and Mushroom with 11.2% and Steak rounding off
BRITAINS TOP 5 SAVOURY PIES ORDERED
the top three (9%).
THROUGH FOODHUB
However, whilst Steak and Kidney was king of the savoury pies, the UK’s sweet tooth meant it was the humble Apple Pie, which was named the nation’s most popular sweet treat overall, accounting for 9.6% of orders placed via Foodhub. This was followed closely behind by Banoffee Pie, whilst an American original Tennessee Toffee Pie landed the third spot. Whilst the sweet pie top three shows no change when compared to order data from last year, it appears Steak
1.
Steak and Kidney (11.3%)
2.
Chicken and Mushroom (11.2%)
3.
Steak (9%)
4.
Beef and Onion (8.5%)
5.
Meat and Potato (2.8%)
BRITAIN’S TOP 5 SWEET PIES ORDERED THROUGH FOODHUB
and Kidney has caused an upset in the savoury section, as
1.
Apple (9.6%)
Chicken and Mushroom has been knocked down from its
2.
Banoffee (2.3%)
previous pole position as the country’s most popular pie.
3.
Tennessee Toffee (1.2%)
Ardian Mula, Foodhub spokesperson said: “A savoury
4.
Sweet Mince (1.2%)
pie is such a classic British cuisine, so it comes as no
5.
Lemon Meringue (0.1%)
surprise to see Steak and Kidney take the top spot. This shows an interesting consumer change, following on
Foodhub is an online food portal launched in 2017. There
from last year’s study, as Chicken and Mushroom have
are more than 20,000 takeaway & restaurant partners
been knocked down to second.
currently featured online at www.foodhub.co.uk and
“We’re already looking forward to seeing how the nation’s
through the apps available for iOS and Android.
tastebuds change in 2022 and what pie comes out on top
Foodhub is unique in that it does not take a commission
next year! We were surprised to see that a vegetarian
from the food establishments for each order placed. This
option didn’t make the top five, as Cheese or Cheese and
enables them to offer better prices and deals to customers
Onion are usually a classic choice not just amongst plant-
than other online food platforms.
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Fastfood Professional • February and March 2022
February and March 2022 • Fastfood Professional
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