ICE CREAM SHOW

The Ice Cream Expo in Harrogate in February was a big success according to both exhibitors and visitors. The unseasonably sunny weather attracted visitors from across the country, who enjoyed more trade exhibitors than for some years.

The exhibition was the biggest in recent times with exhibitor space some 20% up on the previous Expo and more new exhibitors than ever before.

The Expo is organised by the Ice Cream Alliance, the only trade association for the UK ice cream sector and has been running for over 70 years.

Show Events

But it wasn’t just a large range of exhibitors from around Europe and the UK that impressed visitors – but the number of events and activities organised as well.

Eddie Scott, MasterChef Champion 2022 was cooking up delights such as Keralan Banana Split and Rose and Pistachio Kulfi Baked Alaska in the Demo Kitchen. He was joined by chef Steph Moon and four times National Ice Cream Champion, Philip Mancini showcasing ‘Festival of Coronation’ - ice cream delights fit for a

King and the forthcoming Coronation.

Meanwhile, Italian celebrity chef and mentor to Jaime Oliver, Gennaro Contaldo, signed copies of his brand-new book, Gennaro’s Cucina.

Seminar Programme

The free seminar programme was well-attended and featured subjects such as Getting More Energy Efficient, Ice Cream Parlour of the Year, DIY PR, the New SALSA Plus Ice Cream Certification Scheme, Financing a New Ice Cream Van Purchase and How to Improve Your Social Media.

Parlour of the Year

A brand new nationwide competition to find the best ice cream businesses - Ice Cream Parlour of the Year (sponsored by www.antonelli.co.uk)- was launched