BFFF to host Frozen Food Pavilion at IFE to celebrate 75th anniversary

Members of the British Frozen Food Federation (BFFF) were brought together for the first ever Frozen Pavilion at this year’s IFE (International Food Event) to showcase the quality of frozen food and innovative new product lines.

Rupert Ashby, chief executive of the BFFF commented: “We are delighted to host the Frozen Pavilion as part of the celebrations for the 75th anniversary of the BFFF. During the past 75 years, we have consistently represented the interests of the frozen supply chain at the highest levels of industry and government, whilst also promoting the benefits of frozen food to consumers.

“This year’s IFE was my first as chief executive of the British Frozen Food Federation and I am looking forward to continuing our longstanding support for IFE as one of this year’s event partners.”

The lineup of BFFF members exhibiting includes Cargill, Meadow Vale Foods, Seafish UK, Sea Products

International, SFC, VIČI and Visual. Mouth-watering samples from exhibiting companies were cooked up at the Frozen Pavilion, meaning visitors could try some of the nutritious, innovative and tasty frozen products on display.

Mr Ashby added: “Our Frozen Pavilion in the Chilled & Frozen section of the event showcased the incredible selection of frozen foods available, as well as highlighting the sustainability benefits, nutritional value and affordability of frozen products.”

More than 25,000 visitors attended this year’s IFE and almost three quarters of all visitors have purchasing power. The Frozen Pavilion presented an opportunity for members to meet buyers from across the food industry as part of the BFFF’s continuous work to promote the interests of the frozen food industry.