GRAB A BIGGER BITE OF BRITISH PIE WEEK SALES WITH PUKKA’S NEW CHIP-SHOP INSPIRED RECIPE

For 60 years, Pukka, the nation’s number one pie brand , has been helping chip shops drive sales –through its much-loved recipes and pipeline of ‘full on flavour’ innovation. And now, with British Pie Week right around the corner (6th-12th March), the brand is upping the ante to help you make the most of the sales rush. Athol Dipple, Fast Food Professional Publisher, digs into the detail.

With appetite for pies (and Pukka) set to reach record heights, British Pie Week is one of the busiest sales periods for our industry and it represents a must-not-miss opportunity for chippy owners to drive people into shops. That’s why I was thrilled to hear about the helping hand Pukka will be offering fish & chip shops to attract even more pie-lovers nationwide.

Stocking Pukka’s iconic line-up of core, classic recipes –including chip shop bestseller, Minced Beef & Onion, along with pitch-side favourite Chicken Balti, and Veggie Cheese, Leek & Potato to name a few – is a must when it comes to driving sales. And, with its sights set on British Pie Week, Pukka is helping operators take this one step further with a very special new recipe, launched last month, that takes it back to its roots: Pukka Chip Shop Chicken Curry pie.

Chip Shop Chicken Curry recipe.

“Paying tasty tribute to our chippy heartland, our latest recipe is the ticket to helping fish & chip shops cash in on bumper sales during British Pie Week, as it’s the perfect fit for new and existing customers looking for an extra-tasty chippy tea at a time when pies are the talk of the town.

“It’s already got the industry seal of approval, too.” Fisher continues. “Behind-the-scenes at our bakery, we worked with chip shop experts to make sure our new Chip Shop Chicken Curry pie delivers on the full on flavour Pukka promise. And, getting top marks in our research – with almost three quarters (71%) of our core buyers said they’d be likely to buy it – it’s primed to be the must-have chippy menu item both during British Pie Week and beyond.”

Get prepped for British Pie Week NOW

Pukka’s new Chip Shop Chicken Curry pie is available to order in cases of 12 x frozen baked, individually-wrapped pies. Call to place your order: 0116 264 4000.

Making sure all eyes are on the pies, the nation’s number one pie brand will be ramping up activity ahead of British Pie Week with a campaign which shines the spotlight on its new chip-shop inspired innovation across PR, social and shopper marketing – all at a time when pies are at peak popularity.

“With flocks of chippy fans set to come through the doors, chip shop owners need to make sure they’re stocked up on Pukka pies. We are the nation’s favourite, after all,” says Isaac Fisher, Pukka’s Managing Director. “Lovers of the classics will want to get their hands on traditional combos like All Steak and Chicken & Mushroom, whilst stocking our Vegan duo will allow vegans, flexitarians and meat reducers to take a bite of the action. And, if you haven’t done so already, there’s never been a better time to stock up on our new

“With visibility for Pukka –and pies – through the roof, there’s never been a better time to stock up on the nation’s favourite. Adding variety and excitement to chippy counters, our new Chip Shop Chicken Curry pie, along with our timeless bestselling recipes, is chippy owners’ key to making the most of bumper British Pie Week sales.”

WIN £1k worth of pies

WIN £1k worth of pies in Pukka’s monthly prize draw. Find out more here: pukkapies.co.uk/win

Dishing out sound advice and industry knowhow, Pukka has updated its foodservice website with even more tailormade resources to help sales soar. From social media postinspiration and bespoke POS to drive excitement around the new Chip Shop Chicken Curry pie, outlet owners should make full use of these tools to maximise footfall during this key sales period.