INTERNET WEALTH MADE EASY
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INTERNET
everyone is searching for something
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Lean How To Make 10 Strangers into 5 Customers Strangers today and then customers tomorrow is the art of promotion, advertising and helping other people get what they want. LEARN HOW TODAY
Stranger
This Stranger has a choice. They can either stop at your store or drive by to the next other store around the corner. MAIN STREET
Your Store
Store ownership can be very lonely and is always very expensive. You must consider waiting inside an empty store as a dramatic cost.
Other Store SIDE STREET
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If you were to open a store on main street you’ll spend a lot of your time over the years trying to get perfect strangers inside your store. You will always wonder why a customer drives by your store and goes to that next one around the corner.
Stranger MAIN STREET
Your store is brand new and the customers seem to simply drive by every day, and never stop. As you wait your company is spending more and more money without any cash income to pay for your expenses.
Your Store
Other Store SIDE STREET
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Your Store and the Other Store are waiting for a customer to walk through the front door. You both have the exact inkjet printer cartridge that the customer wants to buy today. You have a brand new store and chances are this stranger will simply drive by your store. This customer will drive past your store and go to the other store just like they did the last time, and the time before.
Customer
SIDE STREET
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B
Other Store
New business owners quickly understand that customers have a choice but they should also realize that customers have habits. Your store as indicated by A is brand new to the area. The Stranger you’re trying to capture is already a customer of store B.
Stranger MAIN STREET
A
Your Store
MAIN STREET
A
Your Store
B
Stranger
Other Store
Customer
SIDE STREET
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This Customer/Stranger is now on the way to their regular store located at B. They will drive by your store unless you can attract their attention. People go to the same stores all the time due to habit patterns and their level of satisfaction. Notice that the Customer/Stranger has turned Green which indicates that they will spend their money.
Stranger
Other Store
Customer
Customer
SIDE STREET
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B
Your are lucky in a sense because many Customers/Strangers (C/S) will be driving by your store every day. You have many options and choices to attract and persuade these strangers into your new store.
Stranger MAIN STREET
A
Your Store
Stranger
COUPON Customer
SIDE STREET
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Other Store
Customer
B
You can lure C/S into your store by sending them coupons that offer them something for free or a greatly reduced price for a limited time. With a great coupon in their pocket they might just stop by your new store and take a look around.
Stranger MAIN STREET
A
Your Store
Stranger
Other Store
Customer
Customer
SIDE STREET
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B
You can also place a very nice sign in front of your store so that all those people driving by may glance around and see your store. At some point they might give you the time of day if you’re offering something that they purchase.
Stranger MAIN STREET
SIGN
A
Your Store
COUPON
Other Store
Stranger
RADIO
Customer
SIDE STREET
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SIGN
Customer
B
As a new company you can also do both. A coupon in their pocket and a sign in front of their windshield. You can also advertise through radio voice ads that play right inside their cars if they happen to listen to the station.
Stranger MAIN STREET
SIGN
A
Your Store
Stranger MAIN STREET
A
Your Store
B
Stranger
Other Store
Customer
SIDE STREET
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On any given day you could have hundreds or even thousands of C/S pass right by your store. These delays in attracting or persuading C/S into your store is the leading cause of small business failures. If you understand that money is always leaving your store you must quickly gain the cash income to replace it. Customer
Stranger MAIN STREET
A Cash Out
Your Store RENT INSURANCE PHONE INTERNET
B
Stranger
Other Store
Customer
SIDE STREET
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Your main street retail store will have a great many expenses that include rent, insurance, phone, internet, and a host of other monthly expenses that will drain your cash reserves very quickly. You’re in business one day at a time. How much money do you have in reserve? Is it enough? Do you want to spend it? Customer
You have to manage cash income and cash outflow. The cash payments you receive from customers is considered gross revenue and the bills you pay are considered your cash outflow expenses.
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MAIN STREET
A
Your Store Cash Outflow
The 10 Strangers moving in front of your store on main-street have your needed cash income in their pockets. They spend money all the time but you want them to spend some of their cash with your business.
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MAIN STREET
These 10 Strangers might have money to spend but it doesn’t mean they need or even want the products or services you might be selling. On national average there is very good news for the people in the inkjet and toner cartridge business. Every other person you meet, on national average, uses printing technology that requires an inkjet or laser toner printer copier fax point of sale (cash register) cartridge.
Your Store Cash Outflow
These 10 Strangers also spend money on the products they must have and they really don’t want to buy at all. A gasoline station is the perfect example. You don’t want gasoline you must have gasoline.
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MAIN STREET
These C/S black dots are turning into green dots because they are now cash revenue at two different gas stations. You will also notice that all gas stations post their prices per gallon on large signs outside of their stations. One station has 1 customer and the other has 3 customers. The lower price per gallon has a major impact on the sales and gross cash revenue that the business might enjoy to pay their bills and the potential of earning a net income. When all things are equal or equivalent the price you charge will always move a C/S to your store or away from your place of business.
$3.49
$4.99 GALLON
GALLON
Gasoline
Your Store
Gasoline
Cash Outflow
Cash Outflow
Cash Outflow
These 10 Strangers on national average are also 5 prospects for your business selling inkjet and toner. Remember on national average one out of two people use inkjet and toner cartridges. YES NO
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MAIN STREET
These C/S prospects for your business will at some point be forced to purchase an inkjet or toner cartridge. It’s important to note, they don’t want to buy but they are being forced to buy cartridges. Just like you’re forced to buy gasoline for your gas powered engine powering your automobile. Your business is surrounded by Big Box Retail Stores such as Wal-Mart, Best Buy, Staples, Office Max, Office Depot, Target and many others that sell ink and toner. C/S decide every day, yes or no, in regards to spending their money at your store.
Customers Have Many Choices
Big Box
Your Store
Big Box
Cash Outflow
Cash Outflow
Cash Outflow
You can quickly discover that the major Big Box Stores spend a great deal of money on promotions and advertising. Big Box Retail Stores cannot truly play the super low price game because their costs are very high.
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MAIN STREET
Notice the Cash Outflow just for the monthly lease payments for a large Big Box Store. They may pay $50,000. 00 every month and you’re going to pay a lot less and maybe zero. This is a supreme advantage and major retailers are struggling.
Your Store Big Box Cash Outflow
Big Box Cash Outflow
Cash Outflow
STORE LEASE
$20,000
$50,000
UTILITIES
$10,000
$20,000
EMPLOYEES
$10,000
$20,000
INSURANCE-LEGAL
$5,000
$10,000
ADVERTISING
$5,000
$10,000
The backside of your business really controls the front end of your business. The financial health of your business is determined by the amount of cash profits that you can generate. Spend less and earn more.
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MAIN STREET
The front end of you business brings in the cash and the operations of your business including inventory, rents, leases, insurances, phones, internet, employees, health care and your salary or wages is the backside of your business. This cash in flow and cash out flow must be managed in a very deliberate manner and must stay within ranges of profitability. You cannot spend more than you take in as cash revenue from your customers or you’ll go broke. You want a very small backside expenses and a very large front end cash revenue.
FRONT CASH IN
BACKSIDE CASH OUT
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The Paradox, once you understand, can solve many business problems. If you consider a Paradox as a child’s seesaw in a playground you can easily capture the concept and idea. One side of a Paradox can go up and at the exact same time the other side of the Paradox moves down. The example below indicates a perfect balance or equilibrium as the cash in and the cash out has the exact weight in dollars. The business is not creating a profit but it does maintain the equilibrium. Your responsibility is to increase the cash in to a much larger size then the cash out side which will create profitability.
FRONT CASH IN
BACKSIDE CASH OUT
PROFIT 10 9 8 7 6 5 4 3 2 1
ZERO PROFIT
0 1 2 3 4 5 6 7 8 9 10
LOSS
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Follow closely and watch what happens when you may double the cash income and keep your costs at the same level. Now you can see that the cash in has more weight and moves the sea saw. The more cash in at the same cost levels produced a profit as indicated on the right.
BACKSIDE CASH OUT FRONT CASH IN FRONT CASH IN
PROFIT 10 9 8 7 6 5 4 3 2 1
PROFIT
0 1 2 3 4 5 6 7 8 9 10
LOSS
If we increase the revenue again and control the costs you can again see that you’re producing more profits. Remembering that profit is your paycheck is very important.
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BACKSIDE CASH OUT FRONT CASH IN FRONT CASH IN FRONT CASH IN FRONT CASH IN
PROFIT 10 9 8 7 6 5 4 3 2 1
PROFIT
0 1 2 3 4 5 6 7 8 9 10
LOSS
The more cash revenue you take into your business and keep the costs as low as possible the more profits are created. You business is about creating profits. Creating cash profits is the only reason to own a business.
BACKSIDE CASH OUT
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FRONT CASH IN FRONT CASH IN FRONT CASH IN FRONT CASH IN FRONT CASH IN FRONT CASH IN FRONT CASH IN FRONT CASH IN
PROFIT 10 9 8 7 6 5 4 3 2 1
0 1 2 3 4 5 6 7 8 9 10
LOSS