Business Planning New Deal Ink & Toner Company
NDITC
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North American
All Rights Reserved North American Business Planning NDITC Copyrighted 2012 Gregory Bodenhamer Mechanicsburg PA U.S.A.
New Deal Ink & Toner Company
2013
NDITC New Deal Ink & Toner Company
purpose, passion and a paycheck Your Neighborhood The Nuts and Bolts for Creating Wealth in
NDITC New Deal Ink & Toner Company All Rights Reserved 2012 Mechanicsburg PA U.S.A. 17055 Gregory Bodenhamer
purpose, passion and a paycheck The Nuts and Bolts for Creating Wealth in
NDITC New Deal Ink & Toner Company
Your Neighborhood
The Greater Power of the Free Enterprise System is full of life, vibrant and bustling inside your own neighborhood. Lately, we all seem to talk about under-employment and unemployment and that America is no longer the place of greatness and enterprise. Do not limit your vision because you are surrounded by wealth and if you have the will to step out of your own comfort zone, you can make things right, right now. It has been said that the author of N e i g h b o r h o o d F l a m e s has written easily the most influential business plan within the inkjet and laser toner printer, copier and fax business segment. NDITC has no plans about standing still so become the leader in your neighborhood and demonstrate the principles of wealth; knowledge, experience, initiative and hard work. There is a new treasure map in your neighborhood, and you own it. NDITC New Deal Ink & Toner Company All Rights Reserved 2012 Mechanicsburg PA U.S.A. 17055 Gregory Bodenhamer
This is your
neighborhood NDITC New Deal Ink & Toner Company
The Greatest Secret of Wealth Creation is about helping other people. Social Responsibility means really big business in your neighborhood. Your commercial business is only partially about offering inkjet and laser toner printer, copier and fax cartridges. Your business is about helping people get what they want or need. You’re going to include your own neighborhood in your successful business venture. If you follow the NDITC plan, maybe for the first time, you’ll find your true calling concerning operating your own business. Managing a business, making it successful and having a significant positive social impact on your local neighborhood won’t be easy but, you’re going to get the best of both worlds. You’re going to make friends and money at the exact same time as you put “STREET SMARTS TO WORK”. We call it NDITC Neighborhood Flames. NDITC New Deal Ink & Toner Company All Rights Reserved 2012 Mechanicsburg PA U.S.A. 17055 Gregory Bodenhamer
This is your
gold mine NDITC New Deal Ink & Toner Company
Starting your own small business is a lot like playing a board game and almost everybody on earth has played Milton Bradley’s famous Monopoly Game at one time or another. The real game of life and starting your own business is that you truly get the chance or the opportunity to prospect and find your own gold mine. The opportunities to see how many spaces you can advance and turning over title cards to determine your expenses and your paycheck teaches us a lot about real life and business opportunities. If you land on a certain space you could become wealthy and prosperous and maybe even retire to the millionaire estates to enjoy your fortune. We understand that most are frightened to reach out and start their own money making business because there is no guarantee of success. Once you truly decide that you’re able to take practical and calculated business risks your life becomes Work and Play. NDITC New Deal Ink & Toner Company All Rights Reserved 2012 Mechanicsburg PA U.S.A. 17055 Gregory Bodenhamer
This is your
business NDITC New Deal Ink & Toner Company
This is your business. Most of the NDITC clients have faced downsizings, outsourcings, offshorings, rightsizings and thinly disguised pay cuts and loss of benefits. Others have been dismissed from their jobs and trying to make it on unemployment and food stamps. Others have lost their homes or struggle to pay their energy bills or maybe their car payment. Our clients are looking for solutions and stretching themselves to discover their own prosperous future. The tidal surge of change you feel today is global. You’ve heard about the global economy and the new economic world order is upon you and everybody you know. Your life might seem out of focus right now but, NDITC may be the fresh start you’ve been looking for to help you along. The idea of working only for money is the surefire ticket to boredom, lay-offs, pay cuts, loss of benefits and bankruptcy. This is your business so expect better. NDITC New Deal Ink & Toner Company All Rights Reserved 2012 Mechanicsburg PA U.S.A. 17055 Gregory Bodenhamer
These are your neighbors and they woke up inside a new global economy just like you did. They’re not sure what they want but believe me they’re complaining about the cost of living, national debt, exporting of jobs, social unrest and as they once said, “the price of eggs in China”. They have the traditional dread of the unknown just like you do. They’re trying to hold on to yesterday but clinging to the past just creates a larger and larger risk for your future. This holding on or fear of change produces stagnation and predictably under-performance.
This is your
neighbor If Henry Ford or Bill Gates had just held on to their present day “America” we would not be living their dreams today. You’re going to have setbacks and the transition to self-employment is not an easy task. Getting paid every Friday creates an emotional security blanket that most people cling to at all costs. Take special note, this clinging to financial security makes you the buyer and not the seller. If you want to overcome the financial and emotional security blankets the first thing you need to remember is that sellers are the rich ones and buyers are the poor people that populate the earth. NDITC is going to furnish you with knowledge and new knowledge presents you with opportunities.
You now live in a knowledge-based world and nothing will change that anytime soon. You have to learn new things, and never stop learning. Your neighbor on national average spends about $260 a year on inkjet and toner printer cartridges. Every other home, again on national average, spends $260 a year on something that you can sell them. Your little risk can bring about some prosperity to your life and offer your neighbors a better value. The odds are in your favor because your neighbors really can't stand paying the high prices for food, clothing, shelter, gasoline or cartridges.
They spend
money
Your neighbors have not gained the knowledge that they can save a great deal of money buying from your new company. There is an upside and a downside to everything in life. They will be required to let go of their habit of buying from the big box retailers to purchase from you. Most consumers love brand names and nobody knows you. On the emotional side the big brand names provide the emotional comfort of buying anything. Brand names should be safe. Brand names should be the best. Brand names should be the companies and products that you should be able to trust.
The NDITC Neighborhood Flames Program was named that way because you’re going to ignite a spark in your neighborhood and in time turn that little spark into a raging inferno (flames) of profits for your company. Your neighbors are fundamentally unhappy about the price of inkjet and toner cartridges. Not surprisingly they have no time or patients to research the cartridge industry. Most consumers will not endure waiting for anything. If McDonalds takes over two minutes to hand you lunch you’re instantly convinced that they give bad services. Consumers will not wait or tolerate delays and they become instantly annoyed and upset. Sound familiar? So people buy out of habit to persevere their happiness. Wendy’s gives fast services, or so it seems, so to avoid any difficulties people go back to the same places over and over again. If McDonalds is slower more than a few times the consumer puts them on the slow-bad-service list and goes to Wendy’s. If Wendy’s is too slow they move to Burger King and so on. Once a consumer finds a place that offers fast food, good prices and a smile they become attached. Their buying is based on experiences and then becomes a habit. The routine or habit is the tendency to keep doing the same things over and over again because it’s seemingly safer, friendly which means it must be better. If you consider a habit in its true form its just another name for an addiction. People become addicted, passionate and at times even obsessed with brand names and their products. Ask any Ford owner about Chevy or maybe the Corvette owner about the Mustang Cobra. People have trouble shifting gears or trying another product or service and they become a stubborn business prospect. They continue to spend twice the amount of money for a can of Green Giant Green Beans and also their Name Branded Hewlett Packard inkjet or laser toner cartridges.
The Big Box Supply Chain Retailers have massive investments inside your neighborhood. They have invested their money to build a dramatic retail presentation. There is only one reason these stores and many more are placed inside your local market. They have been positioned to gather people (paying customers) to offer products and services. These enormous investments in buildings, people, inventories are supported by direct mail advertising, newspaper supplements, direct (door to door sales), overhead selling (internet), television ads, radio spots, flyers, promotions, recycling schemes and even local sponsorships (schools) (churches) (United Way) and even the Boy Scouts and Girl Scouts. These millions of dollars, tens of millions of dollars are being spent to attract human beings with money to gain sales and profits. These organizations have one mission and it’s to gain the power of cash profits. They make deals with local, state and federal governments to keep sales taxes paid, not to pay property taxes, gather up free land in prime areas and billions of dollars in free-bees from real people that simply try to make a living.
Generics People choose the lower priced alternatives to products every day and the list of people making this choice is getting larger and larger. Green Giant wants your money but people have decided that a green bean is really just a green bean. By the millions, consumers are moving to the alternatives to the expensive brands names which is really important to your business. Your customers have already learned the secret of generic alternatives and they like the savings and the products.
If you’re still embarrassed or worried about the quality of no-frills store brand products or generics instead of those with brand names, face it: You’re in the minority now. In fact, 55% of grocery shoppers say they frequently purchase store brands, and more than 77% say the store brands they buy “are as good as, if not better than, national brand products,” according to a survey commissioned by the Private Label Manufacturers Association, an organization that represents makers of store brand food, beverages, health and beauty aids and over-the-counter drugs. And in this economy, it’s no surprise.
Green Beans
$1.00 One Dollar
$0.59
Fifty Nine Cents
START YOUR BUSINESS purpose, passion and a paycheck in Your Neighborhood
NDITC
A complete neighborhood advertising campaign is the key to your money making success. Working together with NDITC your entire advertising-outreach program can be very exciting and financially rewarding. As everything comes together you start getting cash paying customers. When NDITC shows you how to advertise within your zip code it’s like planting your garden in the spring. A few dollars brings about a wonderful harvest of great customers, friends and profits. It’s absolutely brilliant and profitable.
The door-hanger advertising piece is simply one of the best values to spread the word around your neighborhood. You don’t have to pay the high U.S.P.S. United States Postal Rates to mail your company brochures, price sheets or catalogs. A simple door-hanger can be made very attractive by the NDITC graphics vendor. You can also hire Boy Scouts, Girl Scouts, Church Youth Groups, High School Sports Teams to walk your neighborhood for just a few penny’s for each piece. The neighborhood youth can help you grow your business quickly and easily for a fraction of the cost of typical design, printing and distribution methods. A good rate of pay for a young person would be $0.10 cents each/delivered which is only one dollar $1.00 for 10 door-hangers delivered in a specific area.
The New Deal Ink & Toner Company
GENERIC CARTRIDGES NDITC SURVEY
NAME BRAND
$35.00
GENERIC BRAND
$5.00
The Generic Branded Cartridges are the original O.E.M. name branded cartridges that have been remanufactured. These Generic cartridges have been tested, pass the same quality standards as the name brands and provide the same quality printing and performance. The only difference is the price of the cartridge.
New Deal Ink & Toner Company
NDITC
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NDITC MAKING MONEY AT HOME
NDITC
NDITC
New Deal Ink & Toner Company
NDITC
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NDITC MAKING MONEY AT HOME
NDITC
NDITC
NDITC CONTRACT PROTECTED
purpose, passion and a paycheck Your Neighborhood The Nuts and Bolts for Creating Wealth in
NDITC
purpose, passion and a paycheck The Nuts and Bolts for Creating Wealth in
Your Neighborhood
A complete neighborhood advertising campaign is the key to your money making success. Working together with NDITC your entire advertising-outreach program can be very exciting and financially rewarding. As everything comes together you start getting cash paying customers. When NDITC shows you how to advertise within your zip code it’s like planting your garden in the spring. A few dollars brings about a wonderful harvest of great customers, friends and profits. It’s absolutely brilliant and profitable.
The National Averages make the point, on average, that out of eight (8) homes inside your zip code selling area you should have a 50% customer base or in other words four (4) customers. We also know by financial statement research that these same four (4) customers of inkjet and toner printer cartridges buy, mostly, these major brands. HP Hewlett Packard, Canon, Epson, Lexmark, Dell and Brother with the other brands trailing off in the market. This is very important for your business and will become a key result area (KRA) within your advertising efforts. You don’t want to advertise by mailing out a thousand brochures stating you sell Samsung when the world is out buying HP products. The market position of these companies are being measure by their performance concerning the placement of the machines. The actual selling of the machines is a great predictor of future inkjet or laser toner printer, copier, fax or point of sale (cash register) cartridges. The more printers, copiers and fax machines that HP sell should equal more cartridge sales.
They spend money, about $260* a year
$260* Every other home on national average spends $260* every year for Inkjet and Laser Toner Printer Cartridges. If they have a computer, they have a printer.
They spend money at the big box* stores
big box* stores They’re in your neighborhood and they all directly remove cash wealth from your local economy. The big box stores; Staples Inc., Best Buy, Wal-Mart, Office Max, BJ’s Wholesale, Office Depot and others have one simple plan; remove the cash from all your neighbors and create their own organizational wealth.
They should spend money in the neighborhood with your locally owned private company
teach them how
You only need a couple of things to start creating local sales and profits
You must have local customers Every other home buys inkjet or toner cartridges
Your neighbors are cash paying customers Copiers, Printers, Fax Machines