THE FU T U R E M A G I S S U E # 1
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THE FU T U R E M A G I S S U E # 1
CONTENTS
ENVIRO–LUX PG- 6, 7.
IT'S ALL GOOD & GOOP PG- 14, 17.
VENUS GOES GIDGET! PG- 24, 25.
SUSPENDED COFFEE PG- 26, 27.
XE
P
EATING ON THE HILL
GET THE DITA LOOK
WINTER SKIN SAVIOURS
TOP 5 COMM CAMPAIGNS OF 2012
A VIVID SYDNEY
THE FALLS
NAT COTTEE
SAY HI TO HYRBIDS
5 MINS WITH SA
PG- 8, 9.
PG- 10, 11.
PG- 12, 13.
PG- 22, 23.
PG- 20, 21.
PG- 18, 19.
PG- 28, 29.
PG- 30, 31.
PG- 32, 33.
THE FU T U R E M A G I S S U E # 1
LETTER FROM THE EDITOR DEAR READERS,
WELCOME TO THE FIRST ISSUE OF THE FUTURE MAGAZINE, A PLACE WHERE WE HOPE TO ENLIVEN YOUR SPIRIT AND GET YOU INSPIRED!
THE ESSENCE OF THE MAGAZINE IS ABOUT CELEBRATING CHANGE MAKERS, CREATIVES AND PIONEERS IN THEIR FIELD. AS A TEAM, WE ARE SEEKERS OF INNOVATION AND PROGRESS AT EVERY LEVEL. WHETHER IT’S A PRODUCT OR SERVICE OR A DESIGNER DOING TRULY CREATIVE THINGS; WE ARE THERE WANTING TO KNOW EVERYTHING ABOUT IT.
WE QUICKLY DISCOVERED, WHEN RESEARCHING THIS ISSUE, THAT THERE WERE SO MANY PEOPLE AND PLACES TO CELEBRATE, THAT IF WE FOCUSED ON EVERYTHING, THE MAGAZINE WOULD BE A THOUSAND PAGES AND NOT LAUNCHED UNTIL 2024! SO CONSIDER THIS EDITION OF THE FUTURE MAGAZINE AN EDITED VERSION OF OUR FAVOURITES FOR WINTER 2013.
EACH ISSUE OF THE FUTURE MAGAZINE IS DESIGNED BY AN UP AND COMING DESIGNER WHO IS GIVEN FREE REIN TO DESIGN THE ENTIRE MAGAZINE, FROM EVERY SINGLE FONT AND PHOTO TO THE POSITION OF THE MAST-HEAD. THIS ISSUE HAS BEEN DESIGNED BY CAMERON BENOIST, SEE OVERLEAF FOR HIS INSPIRATION.
SOMEONE ONCE SAID THAT IN A GENTLE WAY, YOU CAN SHAKE THE WORLD, WE HOPE TO SHAKE YOU SLIGHTLY AND GET YOU INSPIRED!
– ELENA
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LETTER FROM THE DESIGNER MY APPROACH FOR THIS MAGAZINE WAS AN EMPHASIS ON WHITE SPACE, I FELT IT WAS IMPORTANT TO EXPLORE THIS DESIGN APPROACH, AS PERSONALLY I'VE NEVER DABBLED DOWN THIS ALLEY. THIS PROJECT WAS THE PERFECT MEDIUM TO EXPLORE THIS, AS THE CONTENT WAS THE MAIN DISCUSSION, SO GIVING EMPHASIS ON THE SPACE AROUND THE CONTENT WAS IMPORTANT. A CONSISTENCY LOOK AND FEEL WAS ALSO EMPLOYED TO GIVE THE MAGAZINE A CLEAR IDENTITY, WHICH I FELT WAS IMPORTANT AS THIS IS THE LAUNCH ISSUE.
IM GLAD TO HAND IT OVER TO YOU, THE READER. SO PLEASE ENJOY AND HOPEFULLY I'VE MADE THIS VISUALLY EXCITING FOR YOU TO READ.
– CAMERON
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THE FU T U R E M A G I S S U E # 1
ENVIRO–LUXE Inspired by the inimitable Coco Chanel at her kitchen table one day in 2006, Rebecca Powell dreamed up TLuxe basics, a clothing brand that was at once ethical, comfortable and luxurious. Sourced from local suppliers and made from natural fibres, TLuxe clothing is the environmentally friendly label that produces clothes befitting the laid back Australian way of life.
WHEN DID YOU START UP TLUXE?
FAVOURITE TEXTURE/FABRIC?
Tluxe came to life late in 2006, on my kitchen table in Tamarama.
I love working with silk and combining it with other textures and fabrics.
WHAT IS THE PHILOSOPHY OF TLUXE?
A MOMENT THAT YOU’LL NEVER FORGET The birth of both of my boys, Luka and Jet.
Our philosophy is to make beautiful, minimal and wearable clothing that fits and flatters all shapes and sizes. We’re also conscious to make clothes that result in the smallest carbon footprint possible. We work with local suppliers and manufacturers using natural fibres to create fabrics that feel beautiful and wash and wear well. Where possible we work with sustainable and organic fabrics and everything we do is locally made. TLuxe is the antithesis of fast fashion; our garments are made to last, they transcend fashion to become wardrobe keepers.
THE PERSON WHO HAS INSPIRED YOU THE MOST?
ONE ITEM OF CLOTHING YOU CAN’T LIVE WITHOUT? My organic cotton TLuxe ‘Sandy Lane’ pants. I have one in every colour and pretty much live in them! WHICH OF YOUR SENSES IS MOST DOMINANT? Sight.
Vivienne Westwood for challenging boundaries. She inspired me to want to design. WHEN YOU HAVE A SPARE MOMENT YOU LOVE TO… Spend time with my family and friends and discover places I haven’t been to before. WHAT’S YOUR VISION FOR TLUXE IN THE NEXT COUPLE OF YEARS?
I’m
a
very
visual
person.
WHAT DOES SUCCESS LOOK LIKE TO YOU? Achieving a and enjoying
work, life balance the work you do.
FAVOURITE THINKING SPOT? The
Bondi
to
Bronte
coastal
walk.
WORDS YOU LIVE BY. MOST EXCITING ACCOMPLISHMENT WITH TLUXE? Opening the pop up shop in Bondi was fun as it gave us firsthand experience with customers.
To move into retail and expand on our range of great basics. To research and develop new sustainable fabric blends for sleepwear, knitwear and home wares .We are also currently working on a menswear range!
Life’s too short to take it too seriously
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THE FU T U R E M A G I S S U E # 1
EATING ON THE
Helmed by Michael Benson and chef Sam Smith, the Hill Eatery has been serving breakfast to the Bondi community since 2012
was opened as an extension to Michael Benson and Sarah Hendricks’ nearby restaurant, Porch and Parlour. With an emphasis
the sustainable, the Hill Eatery serves locally and sustainably sourced produce and its interiors are entirely furnished with rec materials. Its menu is at once sumptuous and environmentally ethical; Michael shared with us how it came to fruition.
WHAT IS THE PHILOSOPHY OF THE HILL? Our mission is, above all, to create a community around The Hill Eatery which in turn enriches the lives of our customers, our employees and our neighbourhood. Our produce is ethically sourced with a focus on the provenance of the food. We are believers in farm to plate and we practice this philosophy as often as we can, reaching out beyond the city limits to engage with the industry as a whole. WHERE DO YOU SOURCE YOUR WINE? Our wine is sourced ethically from within Australia to reduce our carbon footprint. We produce some exceptional organic and bio-dynamic wines in Australia we showcase some of the smaller producers who put a lot of love into their products. We source wine from the Margaret River in Western Australian (Woodlands Winery) all the way to Mudgee in New South Wales (Lowe Organic Wines.) WHAT DREW YOU TO HOSPITALITY? I am not part of the kitchen team. I am trained as an Interior Architect running my own practice Benson Studio and have always been drawn to the hospitality industry both from a professional and
personal point of view. Taking the step three years ago into opening our first venue, Porch and Parlour, was not such a big leap of faith and has flowed into our more recent opening at The Hill Eatery.
THE ONE PLACE THAT INSPIRE MOST?
FAVOURITE DISH ON THE MENU AND WHY?
YOUR FAVOURITE MEMORY?
My favourite dish on the menu is the Sunday Roast. Every week our chefs source some beautiful produce and on Sunday we put on a big roast. I love this because it brings together friends and family at the end of the weekend to catch up and unload. We love it here and so do our customers. The atmosphere of a Sunday Roast can't be surpassed and that, to me, is what hospitality is all about.
Paris. What can I say? Every time back full of inspiration, ideas
Travelling across Australia as a with my family. The world sudde bigger than my backyard in Wester and it has never stopped expan
ONE SONG THAT NEVER FAILS T THINGS BETTER.
Sweet and Loving Man by Fin Take a listen you’ll know wh WORDS YOU LIVE BY.
MOST EXCITING ACCOMPLISHMENT WITH THE HILL EATERY?
Listen from
to
others your
Becoming part of our community in North Bondi. It was an integral part of our community focused business plan to become a great destination for all. FIRST THOUGHT IN THE MORNING? My family
8
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THE FU T U R E M A G I S S U E # 1
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THE FU T U R E M A G I S S U E # 1
GET TH
BE INSPIRED BY DIT WINTER WITH THES MUST H
1.
2.
1.
BECCA EVER MATTE PORELESS PRIMER PERFECTOR – $ 55.00 WWW.BECCACOSMETICS.COM
2.
BECCA MATTE SKIN SHINE PROOF FOUNDATION – $70.00 WWW.BECCACOSMETICS.COM
3.
BECCA SHIMMERING SKIN PERFECTOR 50mL – $66.00 WWW.BECCACOSMETICS.COM
4.
BUTTER LONDON 3-FREE NAIL LACQUER IN LA MOSS – $ 22.00 WWW.STYLEPATISSERIE.COM
3.
4.
THE FU T U R E M A G I S S U E # 1
E LOOK
A’S DIVA LOOK THIS SE LUXURY BEAUTY HAVES.
5.
7.
6.
BUTTER LONDON LIPPY LIQUID LIPSTICK IN LA MOSS – $ 24.95 5.
WWW.STYLEPATISSERIE.COM
KAREN MURRELL NATURAL LIPSTICK IN RHYMBA RHYTHM – $ 26.95 6.
WWW.STYLEPATISSERIE.COM
BITE BEAUTY HIGH PIGMENT PENCIL IN BRAMBLE – $ 36.95 7.
WWW.STYLEPATISSERIE.COM
THE FU T U R E M A G I S S U E # 1
DR HAUSCHKA ROSE DAY CREAM – $58.00
MINERAL TINT SPF 30+ SUNSCREEN 40ML – $35.00
KOSMEA SKIN CLINIC CERTIFIED ORGANIC ROSE HIP OIL – $24.95
GROWN ALCHEMIST WATERMELON AND VANILLA LIP BALM – $19.95
KOSMEA EIGHTH NATURAL WONDER
DR HAUSCHKA FACIAL
GROWN ALCHEMIST MATTE BALANCING ACAI-BERRY & BORAGO
REVITALISING FACIAL SERUM – $69.95
TONER – $54.00
FACIAL MOISTURISER – $59.95
KOSMEA MOISTURISING LOTION SPF30 – $44.95
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THE FU T U R E M A G I S S U E # 1
WINTER SKIN SAVIOURS KEEP YOUR SKIN NOURISHED AND MOISTURIZED WITH THESE TRIED AND TESTED SKIN SAVIOURS.
FROM MARIE JENKINS, FOUNDER OF KOSMEA:
“These three products are a great combination to layer.
First apply the Kosmea Rose Hip Oil to damp skin - I love to do this in the morning as soon as I hop out of the shower as the skin is lovely and warm and able to absorb the rosehip oil more rapidly - wait for 5 minutes and then apply the Moisturising Lotion SPF30+. This is a fantastic combination to protect the skin from the days environmental enemies.
At least twice a week I apply the Eighth Natural Wonder Revitalising Facial Serum to my skin after cleansing at night, without using any other products. Try this and watch how soft, toned and refreshed your skin feels and looks when you wake up.”
STOCKISTS: • GROWN ALCHEMIST • KOSMEA • BECCA • DR HAUSCHKA
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THE FU T U R E M A G I S S U E # 1
IT'S ALL GOOD AND GOOP GWYNETH'S ORGANIC DOMINATION
Some love her, some hate her. As an observer of Gwyneth Paltrow’s life it’s easy to be envious. Devoted rock star husband, Oscar on the mantle, and a bunch of lovely kids. Not to mention her growing online community lifestyle blog, Goop which encourages readers to nurture their ‘inner aspect’. To be honest, I’m a bit of a fan of old Gwynnie, she’s successfully made the transition from film star to cook and online guru, which clearly is her true passion. When reading her latest cookbook, co-authored with Julia Turschen, ‘It’s All Good’ (RRP: $39.95 - Publisher MacMillan), it’s hard to not reflect on the author and her privileged life and imagine her sitting in her Notting Hill house all smug & self-assured due to the cookbook being an international publishing success. Having said that, It’s All Good is a jolly good read if you are an avid healthy dieter. Given Gwyneth’s passion for food and genuine interest in healthy eating for her and her family, and the presumption that she has spent an awful lot of money seeing dieticians, doctors, herbalists and nutritionists seeking the best advice in the world, as readers, we may as well benefit from her insight into food and wellness. I know everyone’s been talking about the Boiled Egg recipe (you didn’t just misread that) or the wholesome ‘nonrecipe’ Avocado On Toast, but there are some recipes that are super easy, nutritious and combine a multitude of dietary disciplines. The book is inspiring and encourages clean eating with easy-to-do recipes that would work for dinner parties or a family mid-week meal. Overall, It’s All Good is a mash-up of American-style food with healthy food, a bit like mixing hip hop with classical, but it works.
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QUICK FACTS ABOUT GWYNNIE Age: 40 Past diet loves: Macrobiotic, Vegan, Vegetarian, Carnivore Alternative medicines: Cupping, Acupuncture and Chinese Medicine Famous quote: “Beauty to me is about being comfortable in your own skin. That or wearing killer red lipstick.”
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THE FUTURE M
ITS ALL GOOD RECIPES LAMB TAGINE WITH SQUASH + CHICKPEAS Hearty and warming, this slowly cooked dish makes lean lamb seem the most comforting food in the world. serve the dish with cooked millet, which has the appearance and texture of couscous with none of the gluten, to absorb all the lovely juices from the tagine. serves 4 to 6 Elimination diet – Protein-Packed ½ cup cilantro leaves, plus 2 tablespoons roughly chopped for serving 6 cloves garlic, peeled A 2-inch knob of fresh ginger, peeled 1 small red onion, peeled and roughly chopped ½ teaspoon
MANY-MU
ground cumin ½ teaspoon freshly ground black pepper 3 tablespoons extra virgin olive oil coarse sea salt 2 pounds boneless lamb top round, cut into
this soup ge
2-inch cubes A pinch of saffron 2 cups chicken Stock (see page 272) A 14-ounce can chickpeas, drained and rinsed 1½ pounds squash (you can
pureed that
use butternut, acorn, or kabocha), stemmed, seeded, and cut into 2-inch pieces 1 small preserved lemon, finely chopped
quickly saut
Combine the ½ cup cilantro leaves with the garlic, ginger, onion, cumin, pepper, and olive oil in a powerful blender along with a large pinch of
each bowl.
salt. Blend everything together until completely pureed. Place the lamb in a large bowl and pour the marinade over it. Using your hands, make
serves abou
sure every bit of meat is completely covered with the marinade. Cover the bowl with plastic wrap and set it in the fridge for at least 6 hours, or as long as overnight.
Elimination
Take the lamb out of the fridge and let it sit at room temperature for ½ hour. Preheat the oven to 325ºF and place the lamb, along with all of the marinade, into a large, heavy pot (we use a le Creuset dutch oven for this)
3 dried shiit
set over medium-high heat. Cook, stirring now and then, until completely browned all over, a solid 15 minutes (do this in batches if the lamb
green parts
doesn’t fit into your pot in 1 layer). once the lamb is just browned, sprinkle it with the saffron, stir to combine, and add the chicken stock. Bring
thoroughly w
the mixture to a boil and use a wooden spoon to scrape up any bits that might have stuck to the bottom. turn the heat off.
fresh thyme
Cut a piece of parchment paper to fit inside the pot, crunch it up into a ball, and wet it. smooth out the damp parchment and lay it over the lamb
caps roughl
like a blanket (this will help keep in the moisture). Put the lid on the pot and tuck it into the oven for 1½ hours. take the lid off the pot and set
cap roughly
aside the parchment. stir the chickpeas and squash into the pot, put the parchment back and the lid on, and return the pot to the oven for a
pepper
final ½ hour. the lamb should be meltingly tender and the squash should be cooked through but not disintegrated. season the tagine to taste
Place the sh
with salt and serve immediately, scattered with the preserved lemon and the chopped cilantro.
drain the mu
slice the cap Meanwhile,
thyme, alon
9 or 10 minu
combine wit
add the vege
bottom) to th
minutes to b
Carefully pu
soup throug
black peppe
THE FU T U R E M A G I S S U E # 1
BANANA “ICE CREAM” WITH SWEET-AND-SALTY ROASTED ALMONDS this recipe has all the rich, creamy texture of ice cream with none of the dairy or sugar. the crunchy topping is a snap to put together and is so, so good. Makes about 1 pint VEGAN 4 ripe bananas, peeled and sliced into thin rounds ¼ cup finely chopped roasted almonds 2 teaspoons plus 2 tablespoons good-quality maple syrup, divided A pinch of coarse sea salt ½ cup unsweetened almond milk 1 teaspoon pure vanilla extract Freeze the banana slices in a single layer on a tray or plate lined with parchment or wax paper. once the slices are frozen, use them immediately or keep frozen in a zip-top plastic bag or airtight container for up to a month. Meanwhile, in a small bowl, combine the almonds with 2 teaspoons of the maple syrup and the pinch of salt and set the mixture aside. Combine the frozen banana slices, the almond milk, the remaining 2 tablespoons of the maple syrup, and the vanilla in a food processor and pulse until the mixture is the texture of soft-serve ice cream, scraping down the sides as necessary. don’t worry if the mixture is not totally smooth at first—once the bananas start to break down and defrost in the food processor, they’ll give in and the “ice cream” will take shape quickly. spoon the banana “ice cream” into bowls immediately and sprinkle each serving with a bit of the almond mixture.
USHROOM SOUP
ets so much depth of flavor from the dried mushrooms and such a creamy texture from being it’s hard to believe no chicken stock or cream is involved. if you’d like to add a little texture,
té a few thin slices of the mushrooms in olive oil with some salt and pepper and float them in
ut 6 diet – Vegan
take mushrooms ½ cup boiling water 2 tablespoons extra virgin olive oil 3 leeks, white and light
s only,
washed and finely chopped 1 small yellow onion, finely diced 2 garlic cloves, minced 1 teaspoon
e coarse sea salt 1 pound crimini mushrooms, stems removed and
ly chopped 1 large portobello mushroom, stem removed and
y chopped 4 cups Vegetable Stock (see page 272) Italian parsley for serving Freshly ground black
hiitakes in a small bowl or teacup with the boiling water and set aside for at least 10 minutes.
ushrooms, being sure to reserve their soaking liquid. slice off and discard the stems and thinly
ps and set them aside. heat the olive oil in a large, heavy pot over medium-high heat. add the leeks, onion, garlic, and
ng with 2 heavy pinches of salt, and cook, stirring now and then, until softened but not browned,
utes. add the crimini and portobello mushrooms and the reserved shiitake mushrooms. stir to
th the leek mixture and cook until the mushrooms begin to release their liquid, 5 to 6 minutes.
etable stock and the reserved mushroom soaking liquid (avoid any grit that might be at the
he pot and turn up the heat. once the soup comes to a boil, lower the heat and simmer for 20
bring it all together.
uree in a powerful blender. if you want a really refined, smooth texture, you can pass the pureed
gh a fine-mesh strainer. serve immediately with a bit of parsley for color and a healthy grind of
er.
THE FU T UR E M A G I S S UE # 1
TOP 5 COMM CAMPAIGN 1.
RED BULL STRATOS SPACE JUMP – RED BULL When you think of Red Bull, you may think of their creative tagline, "Red Bull gives you wings." Well this year, Red Bull decided to put that tagline into the hearts and minds of their audience by hiring Austrian extreme athlete Felix Baumgartner to break the world record of the longest freefall jump of 128,000 feet above the Earth, reaching the high speed of 833.9 miles per hour. Talk about intense! More than eight million people tuned in to watch Baumgartner jump from the middle of the Earth's stratosphere live on YouTube October 14 2012, making it the most watched livestream ever. The jump became an international news event, igniting coverage on major TV networks and setting off three trending hashtags on Twitter: #SpaceJump, #RedBull and #FelixBaumgartner. The excellent thing about this campaign is that despite the setbacks that the campaign faced, Red Bull stuck with it and saw it through till the end. – youtube link.
2.
DUMB WAYS TO DIE – METRO TRAINS MELBOURNE McCann's safety campaign for Metro Trains in Melbourne, Dumb Ways To Die, quickly became a YouTube sensation. Rather than a typically earnest public service announcement, McCann opted for a mix of offbeat humour, a catchy tune and a collection of amiable animated characters to launch our message as an online music video under the compelling title Dumb Ways to Die. Within 24 hours of its launch, the Dumb Ways to Die song reached the top 10 chart of iTunes and was ranked number six on the singer/ songwriter category on the global iTunes chart just 48 hours later. Within a week of its launch McCann's Dumb Ways To Die video had recorded over 15 million views and was pronounced "the fastestgrowing Australian viral internet hit ever", outranking both Rihanna and Gangnam Style in global popularity. Supported by an integrated advertising campaign, it has achieved over 45 million views and spawned a plethora of global parodies and spin-offs, attracting massive global media attention for Metro Trains and its safety message.
3.
WHO GIVES A CRAP? A.K GET OFF THE LOO
Naked Communication launch campaign for t 'Who Gives a Crap' invo CEO, Simon Griffth, live sitting on a toilet and refu he raised $50,000 in don for his first mass order toilet paper. The work for was titled 'Help Get Sim was awarded the Grand inaugural Commscon a the best Australian PR – youtube link.
– youtube link.
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THE FU T U R E M A G I S S U E # 1
MUNICATION NS OF 2012
K.A.HELP SIMON
ns' crowd funded toilet paper brand olved the company e streaming himself using to get off until nations to help pay r of 100% recycled r 'Who Gives a Crap' mon off the Loo' and d Prix Award at the awards, celebrating R work over 2012.
4.
PUSH TO ADD DRAMA – BELGUIM TNT LAUNCH To launch the TV network TNT in Belgium, a big red push button was placed ‘on an average Flemish square of an average Flemish town’. A sign with the text ‘Push to add drama’ invited people to use the button, which when pushed, unbeknownst to them, set of a chaotic and entertaining chain of events. The concept was influenced by TNT's tagline, "We know drama”. In less than 2 days, TNT had generated over 6.5 million views. Over a year later, there are more than 45 million views on YouTube. Experiential marketing is not easy, but TNT managed to pull it off successfully while also ingraining the message that they are the network for drama. While thinking of your next campaign, even if it doesn't leverage experiential marketing, think about how you can ensure that your audience walks away thinking about the message your company wants to promote. – youtube link.
5.
THE NEXT BIG THING IS ALREADY HERE – SAMSUNG GALAXY In 2012, Samsung announced the launch of its newest phone, the GALAXY S III. Around the same time, Apple was also planning the launch of its iPhone 5. So how did a company like Samsung break through the noise of one of the most popular brands around? Samsung created a campaign called "The Next Best Thing Is Already Here," which was very careful not to mention Apple by name while making it obvious that Samsung's product was superior. After just one day on the web, the video had been shared 99,294 times, and it generated 2.3 million views. And after three months, it had generated over 17 million views. Samsung was strategic in the making and marketing of this video. First, they focused on the true feature differentiation between the two products, something that every potential buyer cares about. Samsung also made great use of humour to poke fun at Apple addicts in a playful way. And again, while they didn't even mention the Apple or iPhone name, they made it very obvious to anyone watching that it was the brand they were comparing themselves to. – youtube link.
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A VIVID SYD VIVID SYDNEY, 24th MAY – 10TH JUNE
Vivid Sydney’s 2013 program is a bit like trying to decode the Fibonacci sequence. It’s so vast that you rea figure what you want to see, because quite frankly most of the events sound un-miss-able.
Now in its fifth year, Vivid Sydney is owned and managed by Destination NSW with the NSW Government one of five signature events on the NSW Events Calendar.
Its 18 day program is squarely set on inspiring people to think not only from a different perspective but fr
think you are a thinker there is something for you. Its talks, workshops and networking events are all ab
creativity. And its aim is about turning ideas into action and creating commercial opportunities for the fu
Creative Director of Vivid, Jess Scully says “The jobs of the future will be on built on imagination: over 15
work in the creative sector.” she continues ”Building the creative industries is crucial to our economic a year in May and June, Vivid Ideas is our platform to continue the discussion about how we want to shape
The Future Magazine has attempted to decode the program and share with you some highlights of the ev
We can’t wait! – For more details on the program visit: www.vividsydney.com.au
DEMAND MORE FROM DESIGN
BUILD A MOVEMENT
Date & Place : 7-9pm Fri 31 May
Date & Place : 7-9pm Mon 27 May
Vivid IdeasExchange - The Forum Level 6 MCA
The Forum Level 6 MCA
Key speaker : Paul Bennett (USA) :: chief creative officer at
Key Speaker : Ruby Pseudo (UK) :: youth marketing
IDEO focused on human-centred and design-led innovation.
who has worked closely with Nike, Nokia and The Gu
Paul works extensively with C-level execs to help them
connect them to young audiences.
innovate and transform their businesses.
Other speakers :: Kees Dorst
Other speakers :: Jello Biafra of the Dead Kennedys
THE FU T U R E M A G I S S U E # 1
NEY
ally need to take a day off to
as the major investor, and is
rom a deeper place, even if you
bout celebrating the business of
uture.
50,000 people in NSW already
and cultural future, and each that future.�
vent.
MAKE DATA BEAUTIFUL
THE F WORD
Date & Place : 7-9pm Tues 4 June
Date & Place: 9am-12pm Wed 29 Ma
The Lounge - Level 6 MCA
MCA Forum Harbourside
expert
Key speaker : Jonathan Harris (USA) is a NYC based artist
Key speakers: Helen Jacey (UK), Susan Cartsonis (USA), Jan
uardian to
and the co-creator of We Feel Fine a 'big-data' project that
Chapman (AUS), Cate Shortland (AUS),Troy Lum (AUS) and
measures emotional sentiment through status updates.
Daina Reid (AUS). As part of VIVID Ideas, join Screen NSW
s
and Screen Australia for a lively industry panel session on female screen storytelling.
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THE FU T U R E M A G I S S U E # 1
A SXSW STOR HOW LONG HAVE YOU KNOWN EACH OTHER? We’ve known each other since we were kids, fresh out of school. It seems like we’ve know each other for a lifetime….and now we're onto our second - we’ve been re-incarnated haha WHAT'S THE ONE SONG YOU'VE WRITTEN THAT YOU DON'T GET SICK OF PERFORMING? We never tire of playing ‘Please’, one of the first songs we ever wrote together. We often open our set with it because it’s like our song, it helps us settle, it feels like home. WHAT WAS YOUR INSPIRATION FOR YOUR DEBUT EP? In our debut EP ‘HOLLYWOOD’ we almost subconsciously documented our whole relationship. While at times it is hard for us to wear our hearts so openly on our sleeve, it has been a huge part of our songwriting. As Stevie Nicks said “devastation leads to writing good things”. The title ‘HOLLYWOOD’ was inspired by the fact that as we were putting the songs together for the Ep we realized that the time we
spent playing at the Hotel Hollywood each week not only represented a significant time for us musically but also personally. These songs are the story of us. The first song ‘Please’ is one of the first songs we ever wrote together and the last song ‘Hollywood’ we finished after we’d broken up, while we were in the studio recording it. HAVE YOU GOT ANY EXCITING PROJECTS COMING UP? I guess the most exciting project we have coming up would have to be our debut album. We are always writing, but now we are quite focused, and have begun putting together a piece of work that truly represents us. TELL US ABOUT FOLK CLUB . . . WHEN /WHERE/WHO? WHAT: Folk Club WHEN: Wednesday Nights (from May 1st) WHERE: The Soda Factory (Surry Hills) WHO: The Falls, Jack Carty, Bears With Guns, Evan & the Brave, Jordan Leser, Boy Outside, Stu Larsen are just some of the acts that will be gracing the stage in May.
Folk Club is an incredible night of live music which is fast becoming an integral part of the Sydney music scene. Born from those early days we spent playing every Wednesday night at the Hotel Hollywood and inspired by Communion (a night in the UK founded by Ben Lovett (Mumford and Sons), Kevin Jones (Cherbourg) and producer Ian Grimble www.facebook. com/CommunionMusic). The night has seen the likes of Lanie Lane, Georgia Fair and Passenger grace the stage and has become closely associated with the nu-folk movement that seems to be growing here. In 2013 we have found a new home at exciting new venue The Soda Factory. WHEN & WHERE ARE YOU NEXT PERFORMING? Our next show will be Wednesday 1st May, opening night of Folk Club 2013. And, since it is the opening night of our beloved Folk Club, we’ll be doing something a little special… we’ll be performing with a string quartet. We are pretty excited about playing The Soda Factory and feel like this is going to be one to remember especially with our good friends Leroy Lee and Jack Carty by our sides.
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THE FU T U R E M A G I S S U E # 1
MELINDA SUM UP YOUR RECENT EXPERIENCE AT SOUTH BY SOUTH WEST IN 5 WORDS? Intense, incredible, fleeting, life changing. ONE ALBUM THAT CHANGED YOUR LIFE? Bookends/Simon & Garfunkel ONE PERSON YOU'D LOVE TO SING WITH (LIVING OR DEAD)? I can never answer this question Gram Parsons, Ryan Adams, Paul Simon, Joshua Tillman, Neil Young, John Lennon, Jake Bugg… I could go on… WHAT IS YOUR CURRENT MUSICAL OBSESSION? Father John Misty WHERE IS YOUR FAVOURITE DRINKING HOLE? The Whiskey Ward in New York City
RY – THE FALLS SIMON SUM UP YOUR RECENT EXPERIENCE AT SOUTH BY SOUTH WEST IN 5 WORDS? Overwhelming, inspiring, weary, tex mex ONE ALBUM THAT CHANGED YOUR LIFE? Rubber Soul ONE PERSON YOU'D LOVE TO SING WITH (LIVING OR DEAD)? Neil Young WHAT IS YOUR CURRENT MUSICAL OBSESSION? Simon and Garfunkel WHERE IS YOUR FAVOURITE DRINKING HOLE? The Whiskey Ward (NYC) - only been once but certainly made an impression! Or Dive Bar (Kings X)
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VENUS GRAB & GOES
Native Austrian, Claudia Hirschberger, arrived on Australia’s shor
bought her first board, eagerly took to the waves and promptly br
back in the water and now she’s putting her knowledge to good use
all would-be-surfies a chance to learn the waves with a group of
with Claudia about all thin
HOW LONG HAVE YOU BEEN TAKING GIRLS ON SURF WEEKENDS? I’ve been organising surf weekends with friends for ages. When I got accredited as a surf coach last year, I organised my first Venus Goes Gidget Surf-away in October 2012. I love the ocean and surfing and I found it’s a great way to share that passion with other women in beautiful surroundings topped off with healthy food and nice accommodation. HOW MANY GIRLS DO YOU NORMALLY TAKE WITH YOU? I keep the groups small and take four to five aspiring Gidgets to the surf weekends. I want to make sure everyone gets decent one on one time. Outside of the surfing weekends, I also give private lessons and they are usually one on one or, at the most two if someone wants to bring a friend or their partner. WHERE'S YOUR FAVOURITE SPOT TO GO SURFING?
There are so many beautiful spots along the east coast of Australia it’s hard to pick a favourite, but I find myself returning to the south coast over and over again. It’s only three hours south of Sydney, it’s stunning and never crowded. For up and for
private lessons I love heading towards the Northern Beaches find a quiet spot. Palm Beach, example, is simply breathtaking.
WHAT ARE THE USUAL RESPONSES FROM THE GIRLS AFTER EXPERIENCING A SURF WEEKEND? Overwhelmingly positive – I always get really lovely emails from the girls. I guess a lot of girls appreciate that I’ve also only started surfing as a grown up so I can relate to them really well and teach them based on fairly recent experience. EXPLAIN YOUR RELATIONSHIP WITH THE SURF IN FIVE WORDS? Surfing
has
changed
my
life
WHAT WAS YOUR FIR
I bought a mini mal Bondi. I remember it walked in there chat who works there. W accent, I announced and I was convinced surfer because I co did I know then tha learn how to surf th 6’10’ mini mal and wa short-lived joy though later in big surf. I w were way out of my I only noticed that w out. A big wave came, off my board and th came to the surface a two. As you can tell I’
WHAT'S YOUR FAVOU
Hmm that’s a tough o (and believe it or n names) but I think m it’s a short board by with orange fins (hen days I love taking ou
THE FU T U R E M A G I S S U E # 1
BS A BOARD GIDGET
res in 2005 with a love of snowboarding and a yen for surfing. She
roke it in half. That wasn’t enough to put her off though. She got
e with Venus Goes Gidget, an all-female surfing program offering
f girlfriends. The Future Magazine got the chance to have a chat
ngs surf, beach and life.
RST SURF BOARD?
in the Ripcurl store in t like it was yesterday. I tting to Luke, someone With a thick Austrian that I wanted a board d that I was a talented ould snowboard….little at it’s much harder to han snowboard! I got a as so stoked. It was only h. I broke it two months went out in waves that league. Unfortunately, when I was already way , I panicked and jumped hrew it away. When I again, my board was in ’ve learnt the hard way.
URITE BOARD NOW?
one…I’ve got five boards not but they all have my favourite is ‘Ranga’, y DHD and really fast nce Ranga). On summer ut Bruce as well. It’s a
longboard and so much fun. It’s really easy to catch waves on it, even when it’s small. FOR NON-SURFIES, WHAT’S THE MEANING BEHIND VENUS GOES GIDGET? With Venus in ‘Venus goes Gidget’ I am referring to the Roman goddess associated with love, beauty, sex, fertility, prosperity and military victory (thanks Wiki – could not have described it any better). Venus represents femininity, so there is a Venus in every woman. Gidget was probably the first well known surfer girl. The original Gidget was created by Frederick Kohner in 1957. Kohner was fascinated by his daughter’s aspirations to take part in a ‘boys-only’ sport back in the days. That’s how Gidget was born. He wrote the novel ‘Gidget, The Little Girl with Big Ideas’ based on his teenage daughter’s adventures getting involved with the local surf scene in Malibu. The novel got turned into a popular TV series and even some films. Until today, the name ‘Gidget’ is used as a synonym for surfing girl. So ‘Venus Goes Gidget’ stands for women (just like Venus) who get into the water among the boys (just like Gidget).
HOW MUCH DOES IT COST FOR A WEEKEND AWAY AND WHAT IS INCLUDED? Three surf 1.5 hour lessons in uncrowded waves with a small group of six. Surfboard and wetsuit hire also included for the whole weekend. Not only yummy but also very healthy organic super food. You’ll get two brekkies, two lunches and one dinner and welcome snacks when you arrive on Friday. Two nights in a gorgeous holiday house in Manyana – three hours south of Sydney. The cost of the weekend starts from $390 and it covers a pretty house, yummy food, surf gear and lessons. The costs may vary slightly depending on seasonal availability of accommodation.
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SUSPE
Caffeine brings a s
Suspended Coffee – or Ca
coffees and consume o
The movement has since sp
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THE FU T U R E M A G I S S U E # 1
ENDED COFFEEE
smile to the faces of the sleep-deprived everywhere. For many though, the morning cappuccino is a luxury they often have to do without. The
affè Sospeso, as it was originally called – first appeared in Italy as an anonymous act of charity and goodwill. Customers would purchase two
only one, leaving it to someone in need to later inquire as to whether a suspended coffee was available. They would then receive one for free.
pread through Australia with the help of Declan Jacobs and a well-placed Facebook page. It has highlighted the true potential of the humble coffee to brighten the days of many. Maureen Watts, spokesperson for the initiative, spoke to us about the future of the Suspended Coffee
CAFFE’ SOSPESO (SUSPENDED COFFEE) BEGAN IN ITALY. WHAT MADE YOU WANT TO HELP BRING ATTENTION TO IT HERE? I felt a need to spread the word about the initiative. I contacted cafès, bakeries and restaurants and worked with homeless shelters and other service organisations who work with those in need. Really, the driving force has been to do something good for a fellow human being. THE SUSPENDED COFFEE MOVEMENT IS RELATIVELY NEW HERE IN AUSTRALIA, BUT IT’S GAINING MOMENTUM. WHAT IS YOUR VISION FOR IT? I would love to see the concept widely accepted and available to those who it is really designed for; those in need. I’d love to see it not only in major cities, but regional areas as well. Australia is the country which has taken this concept up the most passionately out of anywhere in the world. I love that passion which is driving this forward. WHAT HAVE YOU BEEN DOING, OR PLAN TO DO, TO MAKE YOUR VISION A REALITY?
I have been in constant contact with cafès, bakeries, restaurants to get them on board as Suspended Coffee supporters. I have been in touch with service organisations dealing with those in need to make sure the word is spread. We have a website www.suspendedcoffee. com.au and a Facebook page www. facebook.com/suspendedcoffeeaust The general public are also helping to spread the word and I am supplying flyers and other supporting documents such as proposals to business owners which will aid them in helping the cause. I’ve also been in contact with John Sweeney in Ireland who is pushing this initiative worldwide to tap into this as a whole movement.
My second was when a lady told me that she went in to buy herself a coffee and pay for a Suspended Coffee. The person behind her was in there asking for a Suspended Coffee. This woman saw firsthand how she was helping someone else. Definitely also seeing the likes on Facebook, the hits on the website; it was fantastic seeing people getting on board. The other fabulous moments are in the simple phone calls from business owners saying “I’ve heard about this. How can I help?” DESCRIBE SUSPENDED COFFEE IN ONE SENTENCE. Restoring
faith
in
humanity.
HAVE YOU WITNESSED THE DIRECT IMPACT IT HAS ON PEOPLES’ LIVES? IF SO, CAN YOU THINK OF A MEMORABLE MOMENT? My first ‘wow, this has promise’ moment was after my initial email to a number of businesses to ask if they would like to take part. Six minutes later, I got a response from our first business to come on board, Red Door Bakery in Adelaide.
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BEHIND NATALIE'S LENS The Canon 55D perpetually cradled in photographer Natalie Cottee’s hands has captured many a quirky, undiluted perspective. Currently a freelance art director, she spends as much time as she can photographing for her start up agency, studioARTOHOLIC. Her work is compelling, innocent and daring. All at once. We caught up with the Sydney native to discover her loves, inspirations and dreams.
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WHAT FEATURED IN YOUR FIRST PHOTOGRAPH? I can't remember the first photograph I ever took but I can recall the first time I ever got really creative with a camera and used it as an art form. I must have been eleven or twelve years old and I shot my friends at school mucking around and posing for me, then processed the film in the school darkroom. I wish I knew were those prints were now. You can only look at one photo for the rest of your life. It would be... I actually surprised myself when an image actually popped up in my mind to answer this question. I wouldn't think I’d be able to choose just one. I keep thinking of a black and white shot of Kate Moss from the 90s by Bruce Weber where she is topless and playfully blowing bubbles in the full harsh sunlight. I love everything about that image. WHAT IS YOUR PHILOSOPHY ON LIFE? Be
passionate
about
things.
thing and then I realised that I actually felt better for not having red meat in my life anyway. Over the past two to three years, it became a much bigger thing for me ethically and I started to cut all other meats such as fish and seafood out altogether. During this time I got more involved in websites such as PETA and began to research other animal related food products and even started to question how my much loved clothing and accessories were made. I was so horrified to learn the cruelty that went into making everything from my deodorant and cosmetics to my cleaning products, and clothing etc. I never even thought to question where the feathers in my quilt came from... ignorance and denial are the only things that I really can put it down to. So there it began and here I am now - I have cut all animal related foods, clothing/ accessories and other products out of my life and have been committed to being vegan for about a year which amazingly means that according to research, this past year alone I have already saved almost 200 animals!!
HOW LONG HAVE YOU BEEN A VEGAN AND WHY?
WHERE IS YOUR FAVOURITE PLACE TO SHOP?
I guess I’ve subconsciously been working my way towards being a vegan for quite a few years now. I ate almost only seafood and very a minimal amount of chicken on and off for around 12 years. It actually began as an ethical
Online for sure. And almost always on ASOS. I can spend hours on there at a time; I think it's a little bit of an obsession!
WHO HAS INSPIRED YOU THE MOST? Probably Frida Kahlo. Almost 10 years ago now, I profiled her for my year 12 final art project as one of four powerful female figures that represented something important to me. I just love that she had no filter or thought to censor herself. And she had such a strong mind to express herself and what she believed in despite her life struggles. It keeps me wanting to do bigger and better things. FAVOURITE THINKING SPOT? I used to climb onto the roof of my old house but I'm now in an apartment and I have yet to find a suitable replacement although there are a few headlands with amazing 180 degree views of the ocean near my place that I do visit on occasion to think. WHAT IS YOUR NEXT EXCITING PROJECT? It's still very early days so I can't give away much but I am looking into something that combines a few of my passions – photography, animals and fashion and doing something positive to help make some real change. TELL US IN THREE WORDS WHY YOU LOVE THESE IMAGES? Woman.
Soul.
Love.
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SAY HI TO HYBRIDS The hybrid car is one of the few automotive specimens in existence that falls into the vacuum between moving lunchbox and semi-decent mode of transport. It’s not quite a car, it’s not quite a trundle. If, like us at the Future Magazine, you’ve shunned the humble hybrid car, perhaps it’s time to reconsider. Is there perhaps more behind the eco-friendly headlights of the hybrid car? We decided to delve deeper to get the go on hybrids.
WHAT IS IT?
A hybrid car, as its name suggests, is half-way between a regular fuel efficient car and an electrically powered vehicle. Containing two motors, one electrically powered, one petrol powered, it harnesses the braking energy to store it on an onboard battery through special regenerative braking systems.
PROS AND CONS
So why spend the extra thousands to get one of these vehicular fence-sitters? The electric motor is perfect for stop-go, moving parking-lot type situations. When idle, the engine switches off entirely and doesn’t expel any exhaust fumes; obviously a win for lessening smog and carbon emissions alike. Likewise, the petrol powered motor kicks in at about 70kms and gives the same power output and sensation as a regular car. Added to this is the clever technology that allows the petrol powered motor to recharge the electric motor whenever it is switched on. Considering the ever-increasing heights of petrol prices, the notable disparity in petrol consumption in comparison to regular cars (25%-35% less than the most fuel efficient cars such as the Honda Civic and roughly half of the average ‘family car’) is yet another plus.
Unfortunately, the complex technology involved in powering hybrids doesn’t come cheap. Compared to the fuel-efficient petrol powered vehicles that cost around $14 000 - $17,000, hybrids are approximately $5000 – $10,000 more expensive. Added to this, increased risk of mechanical failures due to the complexity of the technology is not inconsiderable. It’s estimated that the money saved from reduced petrol consumption would be around $2500 a year making it unclear how much value for money consumers are really being offered.
THE FU T U R E M A G I S S U E # 1
WHICH TO BUY
Honda Civic Hybrid: A roomy, proven fuel
Holden Volt: Holden’s hybrid offering
saver, the interiors are as futuristic as the
differs from traditional hybrids in that
You won’t be exactly spoiled for choice
technology that powers it. Unfortunately its
its petrol powered engine does not play
when you walk into a dealer demanding to
performance is lacking and you may have
any part in propelling the wheels but
get a look at their sexiest hybrid as only a
to play the music a touch louder to hear
instead powers the generator which, in
handful of them are available in Australia.
anything over the engine when you put
turn, recharges the battery pack. It is this
You have about four candidates –
your pedal to the metal.
unique system which means the Holden Volt has a stunning range of 500kms
Toyota Prius: it’s zippy, quiet and has as
Lexus CT200h: the premium hybrid
before needing either recharging or
much space as a regular small car. With
with a price to match, this car gets from
refuelling. Looks like something out of
clever features such as a manual switch to
0-100km in 10.3 seconds and is equipped
2030, drives like a Holden Vectra.
electric mode for maximum fuel efficiency,
with all the luxuries of your average
it’s largely considered the best hybrid on
Lexus. Noisy acceleration, heavy build
Reducing emission by 25%-50% compared
the market.
and aerodynamically challenged shape all
to regular cars is no small feat. They save
count against it, however.
fuel and money and drive like normal cars. Perhaps the Hybrid isn’t so bad after all.
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5 MINUT SAM J SAM JONES, HEAD
WHAT ALBUM DO YOU P MOOD?
I love the script, ben howard at the alternative tunes. It ke
WHAT SPARKS A BEGINN
I love working with print but the first spark will u particular colour or tex
WHAT IS YOUR FAVOURI SEASON?
Black00001.. Always. loving vintage p RED OR WHITE? GIN OR
Red and white followed always 6 o’clock some wine and cheese nights brie should always be Laughter and mischie
FAVOURITE CITY IN THE Paris
followed
ONE THING YOU CAN'T L
My phone at the mome my arm.. And i have o THE WORLD WOULD BE People took is beautiful
more about
THE THE FU FUT F UTT UURREE MMAAGG IISSSSUUEE # #11
ES WITH JONES DESIGNER OF POL
PLAY TO GET YOU IN A CREATIVE
nick drake, david grey,and moment for their laidback eeps the design room mellow.
NING OF A COLLECTION?
ITE PANTONE COLOUR OF THE
pink
But the i at the
am also moment.
VODKA?
PL389 EVA SHELL TOP | PL390 BRITT SHORTS
t designers to start the collection, usually come from a feeling for a xture, which i then obsess over.
d by a caprioska cocktail. It’s ewhere.... I am famous for my with my friends.. A great french e followed by a wine chaser... ef. My friends are my rock.
E WORLD? by
new
york..
LIVE WITHOUT?
ent ... It seems to be attached to over 5000 photos on my phone.. A BETTER PLACE IF . . . ? time the
to appreciate what world we live in.
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THE FU T U R E M A G I S S U E # 1
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THE FU T U R E M A G I S S U E # 1
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