new farms for expo
re-act
milan, 2015
tools for urban re-activation
reseach and workshop
publication
re-act tool for urban re-activation New Farms for EXPO ends in a publication printed in 1.250 COPIES: 1 year of research, workshops and different kind of activites, have been printed and collected in a hand-book, curated by New Generations and published by Deleyva Editore (Rome).
new farms for expo tools for urban re-activation cascina sant’ambrogio, milan The NEW FARMS FOR EXPO project aims at developing a TOOLBOX FOR THE REUSE (whether durable or temporary) of vacant buildings in industrialized cities, chiefly milan: by doing so, it focuses its efforts on strategies which enable both municipal public and private stakeholders to push such reactivation processes. New farms for expo focuses on VACANT municipal farmhouses, and deals with two intertwining topics: the agricultural heritage of the territory of Milan on the one hand, and the contemporary issues related to the agricultural production, food security and metabolism of European cities on the other. The project has been divided in THREE PHASES: (1) a research of 6 months that took place between in Italy and the Netherlands, (2) a workshop of one week + three side public events, and (3) the publication “Re-Act: tools for urban re-activation”.
7
800
1
days of activities
participants
publication
Synopsis URBAN RE-ACTIVATION is becoming an increasingly relevant and complex topic in Europe, as it brings together a growing community of influential actors who, in recent years, have established a number of successful interventions in the field of re-use and re-appropriation. In this book, we will not only investigate these informal practices as they pertain to architects, but also to various groups and collectives, designers, entrepreneurs, programmers, geographers, and so on—concerned citizens who have already begun to TRANSFORM THEIR IDEAS INTO ACTIONS by introducing new models and innovative ideas. Following this initial introduction, we shall present a series of INTERVIEWS from a selection of experts, researchers, local administrators, and architects, all active in the re-activation of urban spaces throughout the European Union, whose realization of innovative new projects and initiatives will play a central role in our discussions over urban re-activation, and, in our view, represents some of the most interesting examples that define our TOOLBOX FOR RE-USE. These valuable contributions, consisting of various keywords, models, and examples representing a broad range of European experiences, are intended to help the reader in identifying and understanding some of the most powerful and innovative tools for urban re-activation.
1.250 > 30 copies
contributors
15
1
video interviews
workshop
1
3
2
side events
volumes publication
+
2
+ January/June 2015
3
= June 2015
March 2015 / March 2016
new farms for expo milan, 2015 reseach and workshop
City of Milan 1,324,169 inhabitants (2014) 18,167 hectars
Map of the Milanese territory (2007) : municipal borders and EXPO area in red
1936
land consumption
-36 % (data 1936-2007)
1.116.000 inhabitants 1971
1.732.000 inhabitants 2007
1.242.000 inhabitants
Progressive land consumption from 1936 to 2007, not linked to population growth.
Localization of the 63 old rural complexes spread in the territory of Milan
63 publicly-owned cascine 10 agricultural 23 socio-cultural 21 derelict 4 mixed use 5 private use
>50% is partially or totally neglected
Localization of the 63 old rural complexes spread in the territory of Milan
multi-disciplinary workshop 24-30 June 2015
rural structures have been often almostcompletely reached by the city
3 main topics new economies new metabolism Jan Jongert Superuse Studios, NL
new brand & storytelling
Giulia Pesaro Cooperate Srl, IT
Francesca Canti
Inge Vleemingh
>25 students
CERTeT Bocconi, IT
Alterra Wageningen UR, NL
Dario Musolino
Valentina Paruzzi
CERTeT Bocconi, IT
Curlitude, IT
Isabella Inti Temporiuso.net, IT
Michiel van Iersel Non-ďŹ ction/Failed Architecture, NL
Thomas Dieben KRFT, NL
Students and tutors taking part to the workshop at Cascina Corte San Giacomo
3 side-events
Luigi Bistagnino Politecnico di Torino, IT
> 30 presenters & guests critics
Kees van Oorschot Municipality of Rotterdam, NL
Ada Lucia De Cesaris Municipality of Milan, IT
Nicola Fabbri Bocconi, IT
Andrea Calori
Boglárka Ivanegová
ESTA, IT
Jedlè mesto, SK
Mario Paris Politecnico di Milano, IT
Paola Alfaro d’Alençon TU Berlin, DE
Jan Jongert Superuse Studios, NL
Giulia Pesaro Cooperate Srl, IT
Francesca Canti
Inge Vleemingh
CERTeT Bocconi, IT
Alterra Wageningen UR, NL
Davide Dal Maso AVANZI, IT
Eric Frijters .Fabric, NL
Dario Musolino
Valentina Paruzzi
CERTeT Bocconi, IT
Curlitude, IT
Robbert Nesselaar Rotterdam Partners, NL
Isabella Inti
Marco Boschetti
Temporiuso.net, IT
Cons. Agrituristico MN, IT
Michiel van Iersel Non-fiction/Failed Architecture, NL
Saskia Beer
Thomas Dieben
ZO! City, NL
Ingeborg Thoral
KRFT, NL
MIXST Urbanisme, NL
Alessandro Mininno Gummy Industries, IT
Carmelo Rodriguez PKMN Architectures, ES
Margherita Del Grosso EPFL Lausanne, CH
Dominika Belanská Jedlè mesto, SK
Scheme presenting the list of tutors and other experts joining the workshop
Ulrike Schartner gaupenraub +/-, AT
Jeroen Zuidgeest MVRDV, NL
Marta Corubolo HousingLab, IT
New Economies The overall—and substantial—task of the “New Economies” table was to identify and analyse the economic values (as well as other values) incorporated in the heritage of the Milanese cascine by focusing on the potential demands of the Milanese area. This heritage was produced over time and comprises both material elements, such as the products and the built environment, as well as the increasingly important nonmaterial factors, such as the local specificities, the capabilities and skills of the farmers, production and farming traditions, and local identity. Three different economic dimensions have been considered: - the emerging “new economics” thinking, which focuses on the end markets and the productionsupply-demand chains at the urban and metropolitan levels; - the renewed attention to the scale of the firm; - the farm itself, which is concerned with the farmers’ skills and needs, and multifunctional agriculture.
#value #connections
New Metabolism “A model to facilitate the description and analysis of the flows of the materials and energy within cities, such as undertaken in a material flow analysis of a city. Urban metabolism provides a unified or holistic viewpoint to encompass all of the activities of a city in a single model.” This new concept opens up the field to a further reflection on contemporary cities: how can we improve their metabolic efficiency? How can we act as designers in order to push urban reality toward this goal? The starting point is to get to a systematic understandingof the working of flows in our environment and then to allow them to positively inform our design practice—positive in regard to its users, clients’ interests,environmental impact, and, ultimately, in the quality of the resulting design.
#locality #systemic exchanges
New Brand & Storytelling Storytelling is becoming an essential tool for building new kinds of brands. Brands that are participatory in nature, are made by the communities, and are no longer limited by the boundaries of traditional corporate and institutional structures. People used to invest their thoughts, beliefs, and values in traditional brands’ empires, which were built primarily without consideration for external contributions; the rules have now changed, and in order to be relevant, a brand is expected to inspire an experience before telling something about itself directly. This is why storytelling has become so important for new branding strategies: through stories, people better understand both themselves and the world around them. Besides, the potential of telling stories through digital channels is about connecting a community through shared experiences.
#community #participation
re-act tools for urban re-activation publication
on-going initiatives
multi-disciplinary collectives
EU movement
+
Talks on Re-Activation
Tools
Re-Actions
13
12
interviews
case studies
talks on re-activation
tools for urban re-activation
exchange
social innovation
human values
tools for urban re-activation policies
participation
time
anticipation
human values “an urban re-activation project generates value as much as it is able to involve a community of ursers, which, in turn, generates new interactions and collaborations�.
exchanges “the generation of value must be accompained by a strategy for the creation of exchanges among inhabitants who take advantages of the newly re-activated area (entailing products, services, knowledge, and assistance)�
social innovation “social innovation means economy, culture and new values, all of which are ‘tools’ thart should belong the the field of re-activation”
policies “politics is closely linked to the concept of foresight, a fundamental element thart is often neglected, although it is critical for experts of any kind when wanting to realize a project�
anticipation “if politics provide us the ‘decision-making tool’ then the organizational skills and imagination of architects allow us to predict and speculate on possible futures and to anticipate trends”
participation “it is perhpas the instrument most open and umpredictable, because ‘to participate’ means to involve different communities - each of which have goals, dreams and purposes that almost never overlap - and force them to make a decision that almost always involves sacrifice””
time “this is a strategical tool in the case of re-activation intervenctions, as the re-activation of abandoned spaces is, in fact, implemented through actions of varying durations: from ephemeral ones lasting a day or so, to longer-lasting and more complex actions�
european re-actions
tussem-ruimte amsterdam
analogical-smart cities madrid
rotterZwam rotterdam
nod makerspace bucharest
contact us general@newgenerationsweb.com
our websites
www.newgenerationsweb.com www.newfarms.eu
follow us! facebook: ngenerations twitter: New_Gens instagram: @newgens