Embrace The Technology Transformation at Triple Play 2024

By: William Thompson, NJ Realtors® Director of Technology

Triple Play Realtor ® Convention & Trade Expo returns to Atlantic City Dec. 9-12, bringing plenty of game-changing technology sessions. This year’s lineup of tech sessions will supercharge your skills and help you stay ahead of the tech curve. From AI’s evolving role in real estate to the latest tech trends, here are my must-attend sessions for this year. Find more information and register today at realtorstripleplay.com.

Sessions:

AI, CHATGPT, THE LAW & THE CODE OF ETHICS

CRAIG GRANT

Monday, Dec. 9 @ 12 p.m.

Tuesday, Dec. 10 @ 9 a.m.

AI is rapidly changing the real estate landscape, and this session by Craig Grant goes through the uses and pitfalls of using AI tools like ChatGPT in your business. He’ll guide you through how to use these amazing tools to streamline operations, improve decision-making, and elevate client experiences while staying ethical and compliant. You’ll leave feeling comfortable enough to start implementing these tools and improve your day-to-day life and business. With two opportunities to attend, there are no excuses to miss out!

ENGAGE, ENTICE, EVOLVE: USING TODAY’S TECHNOLOGY TO GROW YOUR COMPANY

MATTHEW RATHBUN

Tuesday, Dec. 10 @ 10 a.m.

While geared toward brokers looking to recruit top talent, everyone can gain valuable insights from this session on leveraging technology to expand their influence. Matthew Rathbun will explore how AI, blogging, video content, and social engagement can transform your strategy. Whether you’re building a network of agents, looking for a boost in productivity, or enhancing client communication, learn how combining these powerful tools with strategic systems can drive growth and redefine your everyday strategies.

LEVERAGE AI TO ENHANCE GCI

MARKI LEMONS-RYHAL

Tuesday, Dec. 10 @ 10 a.m.

In this engaging session, Marki Lemons-Ryhal will share her expertise on using AI to maximize your GCI, Gross Closed Income. She’ll reveal the best AIdriven strategies for lead generation, sales pipeline management, and client engagement to help you increase productivity and elevate your business performance. Plus, you’ll leave with 189 prompts to kickstart your AI journey. If you’re looking to integrate AI into your daily business, this is a session you won’t want to miss.

TECH:KNOW—TOP TECH TRENDS CHANGING THE REAL ESTATE GAME

CHRIS LINSELL

Wednesday, Dec. 11 @ 9:30 a.m.

Chris Linsell, the Real Estate Technologist, is ready to shake things up with the latest tech trends transforming real estate. From AI innovations and automation to cutting-edge data tools, he’ll break down everything you need to stay ahead. Don’t expect the usual takeaways—Chris will challenge your thinking with bold predictions about where real estate tech is headed. Get ready for a session packed with insights to help you make smarter decisions, optimize your workflow, and future-proof your business.

THE BEGINNING OF THE END OF THE END OF THE BEGINNING?

Wednesday, Dec. 11 @ 2 p.m.

Real estate is evolving faster than ever, and Chris Linsell is back to guide you through the latest shifts in the landscape. He’ll break down how technology’s disruptive force has played a key role in the recent National Association of Realtors® lawsuits, shaking up the industry’s commission structures forever. Discover how to leverage these tech trends to not only navigate the changes but also turn them into opportunities to thrive in a tech-driven world.