2018 Global Ecommerce Study The way we shop today
76%
prefer “free” shipping versus ”fast” shipping
40%
of online purchases are made on retail websites
60%
of online purchases are made on marketplaces
35%
of online consumers shop daily or weekly
61%
91%
of the time when consumers shop online, they know the brand and product they want. When they know what they want, they primarily shop retail websites
will abandon a retail website if it doesn’t offer fast and free shipping
49%
consider “free and easy returns” a priority
61%
disappointed by last holiday shopping experience
51%
of millennials use at least subscription box service
Statistics represent online shoppers globally, unless otherwise indicated. Study based on surveys of more than 13,000 consumers in 12 countries, combined with surveys of 650 retailers in the US, UK and Australia.
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